Marketing Calendar for 2023/2024 – Your Ultimate Guide
Sometimes, even your biggest marketing efforts flop or you don’t see the results you hoped. To avoid this frustration, use more organization in your yearly marketing plans. This is where a marketing calendar comes in handy. Stay on top of the Holidays all year long.
We all know about Valentine’s Day, Halloween, and Christmas. But did you know that on October 15, hygiene enthusiasts celebrate Hand Washing Day? This is the perfect opportunity to add unique hand towels to your virtual shelves.
Or join puzzlers on January 29 to celebrate Puzzle Day with custom puzzle designs no jigsawer can resist.
And, if you seem lost in all the holidays and marketing strategies, your helpful pal Printify is here to guide you through the process. Let’s discuss what a marketing calendar is, what it’s for, and how to create one that works for you.
We’ll highlight some of the most important events each month, so you don’t have to. This way, you can focus on your marketing campaigns rather than research.
What is a Marketing Calendar
A detailed marketing calendar is a helpful tool that combines all your marketing efforts, plans, projects, tasks, and strategies in one place. It’s the one source of information for you or your marketing team regarding all things planned for specific events on a weekly, monthly, quarterly, or yearly basis.
It will help you and the entire team stay on the same page, focused, and organized throughout all the marketing activities, projects, and campaigns, reducing stress, missed deadlines, and the chaos that comes with disorganization.
Why Is It Crucial to Build Your Marketing Calendar?
Having a thorough marketing calendar makes it easy to reach your target customers and marketing goals for specific events throughout the year. Well-organized marketers are 674% more likely to succeed in their marketing campaigns than those who do them chaotically. Let’s look at all the benefits a proper marketing calendar can bring to your marketing game.
- It keeps you well-organized. A marketing calendar stores all the important dates and events in one place. It keeps you and your entire marketing team up-to-date with upcoming campaigns, sales, and other marketing activities.
- It helps you reach great results. Consistency, combined with set goals and objectives, ensures better work efficiency and eventually – better results. Your marketing plan is set for success if every team member knows exactly what is expected from them and when.
- It helps you plan marketing campaigns in detail. A marketing plan calendar includes all the key metrics surrounding a specific campaign, including costs, social media posts supporting your email marketing strategy, content marketing plan, and more.
- It helps you stay flexible. If you have a well-planned marketing strategy, you can prepare and adjust to minor bumps in the road. If something changes, you can make minor adjustments and keep the marketing plan running.
- It leaves room for improvement in the future. After a campaign, you or your marketing team can analyze the campaign results and how they went. Since everything in marketing calendars is detailed, it should be easy to detect flaws or things that worked well.
Types of Marketing Calendars
Not all calendars fit all marketing activities. You need to create multiple calendars to reach all your marketing goals for different channels, platforms, and eCommerce holidays. Below are some of the most popular types of marketing calendars and their purposes.
Single Marketing Campaign Calendar
Creating a marketing calendar will help you reach the goals and objectives of a specific marketing campaign easier. A single campaign calendar includes a schedule of all the planned activities for the campaign, including blog posts, live events, advertising, and more.
A content marketing calendar is all about reaching your audience by sharing quality content. Put your content ideas, reports, statistics, deadlines for blog posts, or content marketing strategy on the content calendar. An editorial calendar will help you target search engine optimization (SEO) and attract people to your site.
Social Media Marketing Calendar
A social media marketing calendar helps marketers keep social media campaigns organized and well-planned. Keeping track of social media posts across multiple platforms is not easy, but with a social media calendar you can get campaigns ready ahead of time, staying on top of deadlines and social media throughout the year.
Email Marketing Calendar
Marketing teams use a variety of ways to reach their target audience, including email. Create an email marketing calendar to know what type of emails to send out and when – while keeping track of the marketing metrics. Target specific customers or subscribers and improve their experience with well-planned emails, mailing lists, and schedules.
How to Build a Marketing Calendar That Works
Let’s dive into making a marketing calendar. Here are the most important steps necessary to create a marketing calendar that works for you and your business.
1. Decide on the Format or Choose a Template
First, decide what your marketing calendar will look like. Are you making your own or using a marketing calendar template? Is it going to be digital (for example, a Google calendar on docs or sheets), printed, or maybe even a creative whiteboard with pins and markers?
Most of the work is done for you if you choose an online marketing calendar template. These will already list the layout, sections, and marketing strategies categories. All you need to do is fill in the information and adjust what’s necessary and what’s not.
Note. We suggest using a digital marketing calendar template or creating one online. You can share the customizable eCommerce calendar with the team involved in campaigns, and easily add changes and updates as time goes by.
2. Define Your Goals and Objectives
Once you’ve decided how and where to keep track of your marketing projects, it’s time to set your personal goals and objectives for the week, month, quarter, or year.
Look at your marketing plan and list the key goals you’re trying to achieve within a certain time and marketing campaign. It can be anything from boosting sales and attracting more customers to increasing brand awareness and gaining new leads.
Marketers who define specific goals are 377% more likely to succeed in their campaigns. Having a well-organized and structured marketing calendar helps you keep track of your marketing plans and reach the goals you’ve set for yourself and your company.
3. Determine Your Target Audience
It’s hard to plan a marketing holiday calendar if you don’t know who you’re planning it for. Who are you trying to impress? Who do you want to attract and introduce to your business and merchandise? To develop the best marketing strategy, you need to define your target audience.
Think of the characteristics of your typical customers. Who are they? What is their age, gender, income, or occupation? What are their hobbies, interests, and shopping habits? Where do your buyer personas come from, and what motivates them to purchase your products?
By defining those characteristics, you’ll have a clear picture of who to target when marketing holidays and custom merchandise. By knowing your customers, you can plan the perfect strategies to reach your goals.
4. Add Key Dates and Events
To properly execute a well-planned marketing campaign, add important dates and events to your marketing calendar. These dates will help you coordinate activities and create an organized marketing plan for every important occasion throughout the year.
Keep in mind holidays (global and national), launch dates for new products, current trends, local events, and deadlines. Remember that people celebrate even the smallest things in life. If you include different special dates and events in your sales calendar, your chance of reaching a broader audience will be higher.
And don’t forget about seasonality, if it plays an important role in your business. For example, if you sell heart-shaped pillows – although there is year-round demand – their peek will be around Valentine’s Day. It’s important to keep seasonality in mind when planning marketing campaigns to prepare for them properly and not miss out.
5. Define Your Marketing Activities
It’s time to define the actual tasks and marketing activities you’ll be doing throughout a campaign. Marketing activities are different methods you can use to promote and sell your products and attract new customers on a local and global scale.
Those activities include content marketing, email marketing, search engine optimization, advertising, and social media marketing. Holidays and important events call for extra attention, action, and effort to extend your brand reach and popularity. Set a list of marketing tasks to distribute among your team.
If your company is larger, it helps to create different types of marketing calendars for every type of activity. Plan a content marketing calendar, email marketing calendar, ad calendar, and one for social media to implement a well-organized action plan for each campaign.
6. Create an Action Plan and Set Deadlines
Once you’ve marked the marketing calendar with important dates and events and listed all your marketing activities, it’s time to take action. Generate ideas, plan your content, set roles within the campaign, and, most importantly – set deadlines for everyone to meet.
Think about the steps necessary for each activity and how long each of them will take. Plan every step of the project on your marketing calendar with precise deadlines to not miss a single thing.
For example, remember those heart-shaped pillows we mentioned earlier? If Valentine’s Day is their peak demand, you need to come up with a proper marketing budget and plan to promote them even more during the shopping season.
Plan out what campaigns and channels you’ll use, what type of content you’ll need, and how long it will take. Deadlines keep everyone on their toes and on the same page, helping reach set goals in an organized manner.
Holiday Marketing Calendar for 2023/2024
For your convenience, we’ve created downloadable eCommerce holiday calendars that highlight all the key sales dates of each month. We’ll even throw in some trendy hashtags to use for your social media posts to help you drive more traffic.
Without further ado, let’s take a look at some important dates to keep in mind for each month of 2023.
When the Christmas season is behind us, it’s time to start the year by focusing on the next big event.
January is all about new beginnings and resolutions for people who’ve decided to embrace a change. Important dates like New Year’s Day (January 1st) or Dress Up Your Pets Day (January 14) should be on your marketing calendar to not miss a chance on sales of epic products and designs.
Useful Hashtags for January Promotions
February is all about love. Love for each other, love of sports, and love of freedom. Circle your marketing calendars, because February is the perfect month to utilize national and worldwide events in your favor.
From Freedom Day (February 1st) and Superbowl Sunday (February 12) to Valentine’s Day (February 14), fill your marketing calendar with sales and promotions during the month of love of all things exciting.
Useful Hashtags for February Promotions
Put the lovey-dovey and sports stuff away for a while and appreciate all things green. March 3rd marks World Wildlife Day, when we appreciate Mother Nature in all her glory. And speaking of empowering female figures, don’t forget to circle March 8 on your marketing calendar for International Women’s Day.
And while we’re on the topic of green, St. Patrick’s Day is just around the corner, providing you with plenty of options for designs and promotions for March 17.
Useful Hashtags for March Promotions
Sadly, April has nothing important to celebrate or mark on your marketing calendars.
The month starts off with jokes, pranks, and hoaxes – ideal for epic merch designs. Mid-April humbles us with the celebration of Easter. From eggs and fluffy little peeps to more religious events and symbols, Easter is a great way to promote your brand on a global scale.
At the end of the month the whole world comes together and shows their care and appreciation for our planet on Earth Day (April 22). April is one of the most important months on your marketing calendar, as it is full of marketing opportunities from start to finish.
Useful Hashtags for April Promotions
May marks the end of Spring and the beginning of summer fun, parties, and tequila bombs, with Cinco De Mayo just around the corner. May 14 is all about flowers, love, and appreciation for all moms on Mother’s Day.
And, since we’re starting the month off with celebrations, let’s end it on a happy note with May 31st – National Smile Day. Come up with happy product designs and promotions so your customers can wear more than just their best smiles.
Useful Hashtags for May Promotions
While everybody dreams of a June Wedding, this month has a lot more to offer than that, as it marks the halfway point of 2023. June is Pride Month, an important event for your marketing calendar. It provides opportunities for great profits and brand awareness, allowing you to show support as an all-inclusive business.
June 18 is Father’s Day in the UK, USA, and Canada. Don’t forget to show the same appreciation for father figures as you did for moms on Mother’s Day. Close off the month with something extra creative on June 30 for Social Media Day.
Useful Hashtags for June Promotions
July is an important month for all Americans around the world, with Independence Day and Prime Day all in one month. The 4th of July is probably the most important day in America when people celebrate their flag, freedom, and independence. So prepare your store for all things bbq, eagles, stars, and stripes.
End the month by appreciating relationships between people on International Friendship Day (July 30). This month is all about celebrating the things we have, including people, friendships, freedom, and Amazon Prime.
Useful Hashtags for July Promotions
August is the last month of summer for people to relax, enjoy some time off, and celebrate the NFL pre-season before busy September takes it all away.
From back-to-school promotions to International Cat Day (August 8), Relaxation Day (August 15), and even National Lazy Day (August 10) – mark them all on your marketing calendar to not miss a thing. Create unique product designs and promotions for August events – there’s something for everyone.
Useful Hashtags for August Promotions
September starts with the new school year and Labor day (September 4). This is typically a time for retailers to acknowledge the end of summer and the beginning of fall and epic deals. It’s the perfect time to offer heavy discounts to clear out the last of your summer stock. So circle September red in your marketing calendar with quite a few exclamation marks.
There are other very important dates to keep in mind for your September campaigns, such as September 12 – National Video Game Day and September 21 – International Day of Peace. These are great opportunities for unique deals, sales, and brand awareness.
Useful Hashtags for September Promotions
October brings spooky opportunities for your marketing calendar with pumpkin-spiced lattes, Halloween, and all the hocus-pocus surrounding it. There are also other dates important for retailers.
October 10 is World Mental Health Day. This provides plenty of opportunities to spread awareness about causes important to you, help different organizations, and partner up with other brands for great deals. Promote mental health and inspiring products all at the same time.
Useful Hashtags for October Promotions
November marks the official beginning of the Holiday season, making this one of the most important months for your marketing calendar and promotional campaigns. This month is all about celebrations and shopping sprees for upcoming holidays and early birds.
With Thanksgiving, Black Friday, and Cyber Monday all in one month, you need to get your promotional ducks in a row for November, 2023. Don’t forget the smaller events throughout the month, like Veterans Day (November 11) or World Kindness Day (November 13).
Useful Hashtags for November Promotions
December highlights the busiest time of the year for eCommerce, as shopping is in full swing for last-minute Christmas gifts, holiday decorations, and celebration knick-knacks.
Create a marketing calendar for December campaigns to make this month’s sales more merry than scary. Don’t forget about other dates that are overshadowed by Christmas.
Keep in mind Hanukkah, Human Rights Day (December 10), and other important events.
Useful Hashtags for December Promotions