Etsy charges a mandatory $0.20 listing fee and a renewal fee whenever you add and sell a product from your Etsy store. Your product is then registered for four months and can be edited without additional costs.

If you sell more than one quantity of your listed product, Etsy takes an additional $0.20 listing fee. After the initial listing fee, you are charged only when a product is sold.

Once customers have bought a portion of your stock, Etsy automatically renews your listing and charges a renewal fee of $0.20. Every added listing and sold item are subject to the $0.20 fee.

When offering Printify products with your designs, Etsy’s print-on-demand integration will set your stock at an unlimited amount (represented as 999). The listings are still automatically renewed, and the same fees will apply.

You can switch off automatic renewal through your Etsy Payments settings. The fee is set at USD and converted to your Etsy Account currency, if necessary.

Regardless of payment method or currency, Etsy has a 6.5% transaction fee for every item sold. The percentage includes the product price, shipping costs, and gift wrapping, making up the final transaction rate. You can track transaction fees in your Etsy Payments system.

The per-transaction fee is highly competitive between eCommerce platforms. Etsy is hugely profitable for small business owners with fewer items at a medium price, while other platforms, like Shopify or WooCommerce, can perform better with a large number of sales and high-cost items.

Etsy Payment Processing Fees are set at a fixed cost plus a percentage of the total product price. The amount you spend on processing fees will depend on your payment gateway and applicable sales tax in the US or VAT in the EU.

Check the applicable payment processing fee in your region, noting the tax of your specific product category and any regulations for selling online through eCommerce.

Did you know that you can sell at an in-person shop location while you accept Etsy payments online? It’s not the most recommended option, but there can be an instance when you have an event that needs on-site inventory.

Etsy’s In-Person Selling Fee is facilitated by Square Reader. Square Reader is a transaction partner program that syncs your Etsy listings for the same $0.20 listing fee charged online.

The best part about Square Reader’s synchronization is that you won’t be charged an Etsy transaction fee and payment processing fee, but will instead pay a smaller in-person transaction fee of between 2.6% and 3.5%.

Etsy’s Regulatory Operating Fee is applied in select European countries and works at a percentage rate of the total product price, including Etsy shipping costs and gift wrapping.

Regulatory Operating fees are mandatory for the UK, France, Italy, Spain, and Turkey –  countries with digital transaction regulations. These are better known as Digital Services Taxes (DST) which are used to compete with in-person selling.

• United Kingdom – 0.25%
• France – 0.40%
• Italy – 0.25%
• Spain – 0.40%
• Turkey – 1.1%

Currency conversion fees are only applicable if your Etsy Payments bank account currency is different from your product listing currency. The Etsy Currency Conversion Fee charges an automatic 2.5% of the total sale amount. 

If you mainly sell on Etsy to customers in your country of business, we recommend that you always set your payments and listings in the same currency.

If you sell internationally, consider setting up a different payment gateway like Google Pay or Apple Pay to skip the Currency conversion fee entirely.

Every Etsy Store starts with the basic subscription model – Etsy Standard – which is entirely free. However, if you’re looking for all the advantages you can get, there’s Etsy Plus for $10 per month. 

Etsy Plus gives merchants more options to customize their stores with advanced options, receive discounts on advertising, and increase their branded reputation as a trusted Etsy seller. Consider a higher subscription once you’ve developed recurring sales and returning customers.

There are two marketing fees you can use to advertise your store – Etsy Ads Fees and Offsite Ads Fees. They are, of course, optional but can generate some much-needed traffic for fledgling businesses.

Etsy Ads:

Etsy Ads work on a daily budget amount of anywhere between $1 to $25. The higher the budget, the more users will see it. Additional Etsy subscription packages offer Etsy Ads Credits that can limit your total fee costs.

Etsy Ads list your selected products in the user catalog, search results, and product category pages. Your products need to be well-received in Etsy search results to increase visibility. Assign popular tags and categories, optimize descriptions, and apply keyword research to compete with other stores.

Offsite Ads:

If you’re more interested in promoting on social media and search engines, you can use Offsite Ads. Etsy offers this option as a great way to reach users that aren’t frequent browsers on Etsy, but are still open to your product niche.

Offsite ads prices are set at a percentage fee, which is calculated by how much your store makes per year. Earning less than $10,000 takes a 15% advertising fee, while stores with more yearly revenue are charged a discounted 12% fee.

The fee takes the percentage off any sales made if users interacted with the ad in the last 30 days. However, this fee never exceeds $100, regardless of the percentage.

To increase offsite visibility, advertise on websites that already cater to your target audience and add appropriate tags, attractive product photos, and optimized descriptions.

Additional resource: How to start an advertising campaign with Etsy Ads.

An optional Etsy delivery feature for personalized product packaging lets you purchase shipping labels with a discounted fee, priced by your local shipping services. 

Customized shipping details are available for select post offices – Australia Post, Canada Post, FedEx, Global Postal Shipping, USPS, and the Royal Mail; this option is not available for print-on-demand items, since they have separate shipping rates.

Postage labels are a great way to add value to your brand. Once a customer receives your product, they will immediately see that it came from your Etsy store, which can be a nice touch.

For the full range of possibilities, we have to mention Etsy’s Pattern service. Pattern is a subscription-based web hosting tool that you can use to create your own website without being charged Etsy Listing Fees. The flat cost for Pattern is $15 a month, plus the added work of designing a store.

While it’s convenient to have a regular Etsy store page, Pattern adds more customization features for small additional management fees – domain registration, protection, and Etsy payment fee.