How to Sell On Etsy?

How to Sell On Etsy?

How to Sell on Etsy in 5 Easy Steps: 2024 Beginner Guide

Etsy started as an online marketplace specializing in handmade items and craft supplies. Over time, it’s become a site bursting with options, where millions of shoppers go to find anything from apparel, accessories, and print-on-demand products to handmade goods and home decor. 

If you’ve been wondering how to sell items on Etsy, you’ve come to the right place. We’ll walk you through all you need to know about selling on Etsy, including creating a store, publishing listings, running Etsy ads, reaching potential customers, and increasing store visibility.

Chapter 1

How to Sell on Etsy in 5 Steps

Learning how to sell something on Etsy is super easy with Printify. Follow these steps to get started.

Step 1: Create an Etsy Shop

Create an account or sign in to an existing one before creating an Etsy Seller Account
  • Go to Etsy.
  • Click Get started.
  • Sign in or register with your email, Google, Facebook, or Apple account.
  • Fill in the necessary info about you and your business.
  • Verify your email address.
How to Sell On Etsy? 1

Step 2: Enter Your Etsy Shop Details

  • Choose your Etsy shop preferences, like language, country, and currency. You can add more shop languages later. If your Etsy store’s currency differs from your bank account’s, there may be some conversion fees.
  • Click Save and Continue, then enter your Etsy shop name. Choose an informative, memorable name between 4 and 20 characters.

A good Etsy shop name communicates what products you offer and reflects your brand’s style. 

Your name also influences Etsy SEO (Search Engine Optimization), so try to incorporate a focus keyword – a commonly searched word in your niche – to attract the right audience.

Try out free tools like Shopify’s Business Name Generator or Namelix. Type the focus keyword and look for inspiration. Next, search the name online to ensure no one else is using it. If it’s already taken, try a few variations.

Pro Tip

Check if your name is available as a domain. This can be useful if you ever want to purchase the domain for a standalone site using Etsy’s Pattern subscription.

Step 3: Create Your First Listing

Create a listing so you have at least one item to sell. It can even be a draft if you’re not ready to sell anything yet. The first listing is free of charge, and you can easily edit or delete it later. There’s a $0.20 listing fee to add new listings or renew expired ones.

  • Select a product listing category.
  • Specify item type – physical or digital.
  • Fill in the required production info.
  • Add any relevant production partners.

Note: Check this article if you want to add Etsy listings through Printify.

When creating new listings:

  • Make a list of keywords that describe the product in detail. Use them in your listing title, description, and tags for better Etsy search visibility.
  • Upload eye-catching product photos and videos. Make sure they meet Etsy resolution requirements – 800-1000px for photos and a 100MB limit for videos.
  • Set a competitive price that covers your business costs and leaves you with a profit. Create a new shipping profile to calculate the cost of shipping depending on the fulfillment method.

Click Save and Continue.

When you’re ready to create more listings or edit existing ones, go to the Shop Manager, then select Listings.

Note: When integrating your Etsy shop with Printify, product listings – including info like photos, titles, descriptions, and prices – will sync between the platforms.

However, some details, like categories and tags, can only be added on Etsy.

Step 4: Fill in Your Payment Account

Provide bank details and documents and set up your payment options. This step is crucial to avoid having your Etsy Seller’s account blocked or suspended. 

  • Select your bank’s country.
  • Clarify if you’re creating an individual or incorporated business account.
  • Fill in your personal data
  • Add bank account info.

Question: Do you need a business license to sell on Etsy? Not always, but check if any restrictions apply.

Click Save and Continue.

Next, upload a valid identity document (ID, passport, driver’s license, or residence permit) to verify your personal data.

Step 5: Adjust Billing and Security

Provide billing info to pay for Etsy account fees. Add a payment card and billing address.

Note: You can add more payment and billing options later in the Shop Manager under the Finances section. Etsy Payments accepts cards and payments through processors like Apple and Google Pay, IDEAL, PayPal, or Sofort.

Click Save and Continue.

Set up two-factor authentication to add an extra layer of security to your account.

You can authenticate your account through SMS or the Google Authenticator app. Choose your preferred method, enter the codes sent from Etsy, and click continue to finish your setup.

Finally, click Open Your Shop to finish your account setup and see your Shop Manager dashboard.

Etsy has some sales and transaction feels you’ll want to consider when setting retail prices for your products. These include mandatory, region-specific, and other additional fees.

Chapter 2

How Much Does it Cost to Sell on Etsy?

Note: On average, Etsy takes 20-25% of your profit. Check our blog post for more info on how much Etsy takes per sale.

Setup Fee

Etsy requires a one-time setup fee of $15 to open a shop. It’s displayed and charged when creating your Etsy Seller account.

Listing and Renewal Fee

Etsy charges a mandatory $0.20 listing fee whenever you create or renew a listing. Listings automatically renew every four months or after you sell the product, but you can switch this off to relist manually instead.

Transaction Fee

Etsy takes a 6.5% transaction fee on each sale, calculated from the total product price, shipping cost, and gift wrapping charges.

Payment Processing Fee

Payment processing fees depend on your payment method, shop location, bank account currency, and region-specific fees like US sales tax or EU VAT.

We recommend reviewing Etsy’s Payments Policy and the full list of processing fees.

In-Person Selling Fee ($0.20)

These fees apply when you sell products from your Etsy shop in a physical location and use a Square Card Reader to accept payments through your online Etsy storefront.

A man wearing a black coat with a fur collar pays for a purchase with a card, processed by a Square reader inserted into a smartphone's charger port. Meanwhile, a woman wearing an orange jacket over a greenish plaid flannel shirt holds a plastic bag with tomatoes.
Square reader. Source: Square

Square charges a $0.20 listing fee to sync your products and replaces the 6.5% Etsy transaction fee amount with its own payment processing fees. Visit Square’s website for a full breakdown of all their card transaction fees. 

If you use Square with Afterpay, you’ll receive the payment instantly, but Square charges a 6% + $0.30 fee.

Note: If you frequently use Square with Etsy for in-person sales, upgrading to a Square plan would reduce transaction fees for your online store.  

Regulatory Operating Fees

Etsy has fees to compensate for regulation costs in some countries, especially Digital Services Taxes (DST)

Regulatory operating fees include a percentage of the total product price, including Etsy shipping costs and any gift wrapping.

You’ll pay these fees if your store is based in one of these countries: 

  • United Kingdom – 0.32%
  • France – 0.47%
  • Italy – 0.32%
  • Spain – 0.40%
  • Turkey – 1.1%

Note: Regulatory operating fees change more often than other Etsy fees. Check our blog and the Etsy Help Center to stay in the loop.

Currency Conversion Fees

If your Etsy Payments bank account is in a different currency than your listings, Etsy will charge 2.5% of the total sale amount as a currency conversion fee. 

If you sell items internationally, consider setting up a payment gateway like Google Pay or Apple Pay to decrease currency conversion costs.

Note: Merchants from EU countries with local currencies have their fees deducted in euros.

Etsy Plus and Pattern Subscriptions

Subscribe to Etsy Plus or Pattern for these benefits: 

  • Etsy Plus ($10 per month) – Advanced store personalization options and discounts on advertising.
  • Pattern ($15 per month) – Webhosting tools to create a website with a custom domain through Tucows and connect it with your Etsy storefront.

Advertising and Promotional Fees

There are two types of Etsy advertising fees:

  • Onsite ad fees$1-25 per day to promote listings in Etsy search results. Etsy Plus members get added discounts and Etsy Ads credits.  
  • Offsite ad fees15% fee for shops with annual revenue of less than $10,000 (can opt out) or a 12% fee when exceeding $10,000 (can’t opt out).


Visit our blog for more information on how to make money on Etsy.

Delivery Fees

Etsy sellers can purchase shipping labels with a discount depending on the local carrier:

  • Australia Post
  • Canada Post
  • FedEx
  • Global Postal Shipping
  • Royal Mail
  • Shiprocket
  • UPS
  • USPS
  • Yakit

Etsy adds delivery fees to the label prices. Costs vary by origin/destination, package measurements and weight, shipping and gift wrap options, insurance, and delivery confirmations via signature.

Note: This option is unavailable for print-on-demand items, as shipping rates depend on the Print Providers.

Chapter 3

What to Sell on Etsy: Choosing the Right Niche

A niche is a group of customers with a shared interest, and picking the right one is an important step in becoming an Etsy seller. Understanding your niche and target audience will play a massive role in your store’s success.

Note: Learn more about niches on our blog. 

The best-selling items on Etsy in 2023 were jewelry, paper and party supplies, craft supplies, handmade items, and wedding products. Customizing these products to appeal to your chosen niche can be very profitable.

Here are some promising niches to market to.


The apparel category has many best-selling products, like custom t-shirts and hoodies. Because so many people sell these items, the competition can be steep. However, if you choose the right niche and have effective marketing, your Etsy shop can still be successful. 

When learning how to sell on Etsy, identify your target audience and which products appeal to them. Possible items include swimwear, sportswear, footwear, and pajamas.

Hop on seasonal trends to stay ahead of the competition. 


Visit our blog to learn how to sell t-shirts on Etsy.


Pink fanny pack with a logo with "California" written in black with cursive typography over a figure of two palm trees and a seal drinking a cocktail, worn by a woman wearing jeans and a black t-shirt.
Box made of transparent pink plastic material with metal joints. Hanging on the box is a pendant with the silhouette of a woman drawn in gold on a white background. Behind the box, to the left, there is a small pink cosmetic bottle with a black lid.

Accessories are a huge product category that includes phone cases, totes and bags, hats, children’s and baby items, kitchen, pet, car, tech, travel, and stationery products, and much more. Customize these items with designs and phrases that appeal to your target audience.

Downloadables & Printables

Selling digital products on Etsy is a convenient way to generate passive income for those with a creative eye or a knack for planning. It’s currently one of the most popular categories in Etsy search results.

Offer digital planners, packs of Chat GPT or Midjourney prompts, designs for print-on-demand products, SVG files, templates for Photoshop or Canva, knitting patterns, eBooks, woodworking plans, or digital guides on anything else you’re passionate about.

Vintage Items & Art

A sideboard with books laid down and plants inside a beer bottle, a large book opened, two vases with pencils, and a small world globe. The white wall over it is decorated with a big calendar-style poster (with the inscription "Sunshine on my mind" in pink, grey, and brown psychedelic-styled letters) and small posters with the alphabet letters. Most letters are in a Gothic alphabet, and every letter has a different color and background color.

Etsy is the top online marketplace for selling art, handmade goods, craft supplies, and vintage items. You can even sell your art using print-on-demand. 

Look for posters, canvases, journals, notebooks, or even magnets and stickers. These are some of the top-selling Etsy products that appeal to like-minded creatives.

Read more on how to sell art on Etsy on our blog.

Home Decor

Bed with a dark green blanket and a beige leaves pattern, two pillows (one white and one with a geometric white and grey pattern), and a cushioned bed headboard.
Living room with a dark green armchair in front of a dark gray wall flanked by a wooden left corner with an incandescent light bulb. In the center, there is a painting of a balcony representing a window with white frames on a red background. In the right corner there is a potted plant.

The home decor category includes best-selling items like candles, mugs, pillows, rugs, wall decor, vases, picture frames, and more.


Check our blog to find the best-selling items on Etsy. Research competitors, popular listings, market statistics, and global trends to ensure your niche has a place in the marketplace.

Chapter 4

12 Tips for Selling on Etsy

Once you’ve decided what to sell, it’s time to fine-tune and promote your Etsy store. 

You need an effective marketing strategy and long-term business plan to stand out from other sellers and attract customers.

1. Know Your Competitors and Customers

Research successful Etsy sellers and what they offer. Read reviews of their best-selling products to see what new customers like and dislike. Get ahead of the competition by offering more valuable products with unique traits.

2. Choose the Right Shop Name

Pick a shop name that represents your products, brand, and vision. Don’t be afraid to change your Etsy shop name if necessary.

3. Have a Unique About Section and Adjust Your Etsy Policies

Clarify your returns and exchanges policy so buyers can make informed purchases. Being transparent will increase your customer score.


Read our article about Etsy’s policies to provide a better customer experience.

4. Implement the Best Etsy SEO Practices

SEO is incorporating relevant keywords and search terms in your product listings to increase their visibility in search results. 

Research relevant keywords with tools like Alura and Marmalead and use them to get higher in Etsy’s search rankings. 

Add keywords to product titles, descriptions, categories, attributes, and tags.

5. Use High-Quality Photos and Videos

The Etsy algorithm prioritizes storefronts with high-quality banners and several product photos. According to 90% of Etsy shoppers, listing photo quality plays a big role in their buying decisions.

6. Establish a Brand Identity

Use a consistent style and voice for all your shop elements, including logos, customer communications, policies, and listing descriptions. This helps customers recognize and trust your brand, setting you apart from other sellers on Etsy.

7. Use Multiple Marketing Channels

Advertise on several marketing channels to maximize your Etsy shop’s reach.

  • Content marketing – Write blog posts and other content related to your products or niche to attract organic traffic to your shop.
  • Social media marketing – Promote your products on social media platforms like Instagram, Facebook, and Pinterest. Interact with your followers and use targeted ads to expand your reach.
  • Email marketing Send regular emails about new products, promotions, and content using tools like Mailchimp.
  • Etsy ads Invest in Etsy’s onsite ads to get your products featured higher in search results. Use offsite ads to promote your products on third-party sites.

8. Offer Free Shipping When Possible

Launch promotions with free shipping when customers buy multiple items or spend over a certain amount. US Shop owners can enable free shipping for orders over $35 in their Shipping Preferences to receive a boost in search results.

9. Engage in Promotional Deals and Discounts

Reward customer loyalty with large-order discounts, coupons for repeat buyers, and seasonal discounts on promoted listings.

10. Encourage Reviews

Actively engage with your audience and encourage positive reviews from customers. Displaying reviews adds credibility to your Etsy storefront.

11. Provide Great Customer Service

Always respond quickly to messages from customers. Good communication resolves problems before they escalate and encourages repeat business for your Etsy shop.


Visit our blog to learn more about Etsy advertising and how to get more sales on Etsy.

12. Add Multiple Payment Options

For an easy checkout process, offer customers several payment methods, like credit and debit cards, PayPal, Apple or Google Pay, and Etsy Payments.

Chapter 5

How to Sell on Etsy With Printify

Why Printify?

  • 900+ customizable products – Apparel, accessories, home decor, and more.
  • Minimal upfront investment – No minimum order requirements, no holding inventory.
  • Sustainable production – Local print providers and eco-friendly production.
  • Seamless integration – Connect your Printfy account and Etsy store in seconds.
  • 24/7 Merchant Support – Contact us via chat or email for fast assistance.

Sell on Etsy With Printify

To create a Printify account, head to our website and click Start Selling.

With a free account, you can open up to five stores and access our full Product Catalog of 900+ items. Upgrade to Printify Premium ($24.99 monthly billed annually) for up to ten stores and a 20% discount on our products.

(Enterprise plan available with custom pricing)

Learning How to Sell on Etsy? Let Printify Handle Production, Inventory, and Shipping.

Integrate With Etsy

  • Log in to Printify, then click My Stores.
  • Select Add a new store on the left menu, and choose Etsy.
  • Sign in to your Etsy account in the popup window, then Authorize Printify to connect.

Choose and Design a Product

  • Open the Printify Catalog and choose a product category. Use filters to narrow your search.
  • Click on a product to see more details and find out which Print Providers offer it.
  • Choose a Print Provider or use Printify Choice, when available, to let Printify use the closest Print Provider to your customers.
  • Select Start Designing to go to the Product Creator.
  • Preview the product on realistic mockups. Once you’re happy with it, click Save Product.
  • Add a title and description, choose a shipping method, and set a price. Select which info you want to sync with your Etsy listings, then click Publish.

Etsy FAQ

Is selling on Etsy worth it? Yes. Etsy is one of the most cost-effective and user-friendly platforms for selling vintage goods, handmade crafts, apparel, digital files, and print-on-demand products. 

Key advantages include:

  • Easy to use. You don’t need to create a website, and initial setup costs are low.
  • Reliable. 9 million active sellers trust Etsy. 
  • Profitable. Etsy already has over 96 million buyers looking for unique products.
  • Secure. Use the Etsy Payments system with options like Square, Apple, and Google Pay. 

Source: Check Etsy’s year-end 2023 financial summary, which is regularly updated on Etsy’s investor relations page.

Etsy began as a marketplace for unique, handmade, vintage items and craft supplies and has become an excellent platform for selling custom-printed products. 

Partnering with Printify is one of the easiest ways to sell personalized items on Etsy.

It costs $15 to set up an Etsy Seller account and $0.20 to post or renew each listing.

Etsy takes about 20-25% of your online sales in fees, including transaction and payment processing fees. Regional fees may apply depending on your Etsy store’s location.

Selling on Etsy is profitable for small business owners who price their products right and effectively market to their niche. At the end of 2023, the marketplace had over 96 million active buyers.

Follow these steps to start selling on Etsy:

  • Sign up for an Etsy Seller account
  • Set your Shop preferences, including language, country, and currency.
  • Name your shop.
  • Create your first product listing.
  • Choose payment and billing options.
  • Fill in the About section, add banners and pictures, and adjust your Etsy shop policies.
  • Market your store on social media and using paid ads and email campaigns.

Although sellers don’t have to pay a monthly subscription, creating an Etsy Seller account costs $15. Each new or renewed product listing costs an additional $0.20. Listings are renewed automatically after each sale or every four months. You can turn off automatic renewal and renew each listing manually instead.

An Etsy Plus account ($10 per month) gives you additional features and advertising discounts. Set up a Pattern account ($15 per month) to create a website with a custom domain name and connect it to your Etsy store.


Learn how to sell products on Etsy in just 11 days with our Etsy Bootcamp.

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