Score Big With These Super Bowl Shirt Ideas: A Guide to Creating and Selling Custom Designs

Score Big With These Super Bowl Shirt Ideas: A Guide to Creating and Selling Custom Designs

Super Bowl is one of the biggest sporting events in the United States. And every year, millions of people tune in to watch the game. With such a large audience, it’s no surprise that many businesses and individuals look to capitalize on the event by selling merchandise – particularly t-shirts. 

In this article, we’ll explore why selling Super Bowl-themed t-shirts can be a profitable opportunity and statistics on consumer spending during the Super Bowl weekend. We’ll also share some Super Bowl shirt ideas and show you how to create your own shirts using print on demand.

Why Sell Super Bowl-Themed Shirts?

Score Big With These Super Bowl Shirt Ideas: A Guide to Creating and Selling Custom Designs 1
  • Super Bowl is a major cultural event, and many people want to be a part of it by wearing merchandise related to the game.
  • The audience for Super Bowl is massive, with over 100 million people tuning in to watch the game each year.
  • According to a survey by the National Retail Federation, consumers in the United States spent an estimated $14.6 billion in total on Super Bowl-related merchandise and events in 2022.
  • Additionally, consumers spent an average of $81.17 per person on Super Bowl-related items, with t-shirts being the most popular choice.
  • Creating and selling Super Bowl-themed t-shirts can be a great way to capitalize on this increased spending and reach a large audience.

Super Bowl T-Shirts and Copyright

It’s important to note that the term “Super Bowl” is a registered trademark of the National Football League (NFL) and its use is heavily restricted.


Using sports team logos, names, the term “Super Bowl,” other NFL trademarks, etc., without permission to promote or sell merchandise from the NFL could lead to legal action for trademark infringement.

The NFL prohibits any unlicensed third-party advertising in reference to Super Bowl, such as using phrases like “Stock Up for the Super Bowl” or “Get the Best View of the Super Bowl” in advertising. 

The NFL also has trademarks on phrases like “Super Sunday,” “Gameday,” and “1st and Goal,” so using these terms in advertising and promotions can also lead to legal issues. It’s important to ensure you don’t face any legal issues connected to the copyrighted Super Bowl name and likeness.

It’s essential to be aware of copyright laws and obtain proper permissions and licenses before using any copyrighted materials – including logos, images, and phrases – in your designs. Print-on-demand services like Printify make it easy to create custom designs, but it’s still important to ensure that you’re not infringing on any copyrights.

8 Super Bowl Shirt Ideas for Your Business

There are many different ways to approach designing Super Bowl-themed shirts. This section will explore eight Super Bowl shirt ideas that your business can consider.

Matching Football Shirts for the Entire Family

Create matching shirts for the whole family. Perfect for those who want to show their support for their team together.

Funny Super Bowl Shirt Ideas

Use puns and jokes to create shirts that are both fun and memorable. For example, “Superb Owl” shirts or “Touchdown for Tacos” shirts – the game is fun, and your football shirts can add to it.

Halftime Show-Inspired Designs

Black shirt with the text: "Rihanna concert interrupted by a football game. Weird, but whatever."
Etsy/ grizzgarb

Use the upcoming halftime show as inspiration for your designs. For example, in 2023, Rihanna will perform as the headliner, so you can create shirts inspired by her music or image. 

Or remember memorable moments from any previous halftime shows and put your creative twist on them.

References to Iconic Commercials

Super Bowl commercials are known for being some of the most highly anticipated and expensive advertisements of the year. 

Companies spend millions of dollars to air a 30-second spot during Super Bowl to reach the massive audience that tunes in to watch the game. Use references to iconic Super Bowl commercials to create football shirts that are fun and nostalgic.

Memorable Super Bowl Moments

Create shirts that commemorate memorable moments from Super Bowl history. This could include historic football wins, record-breaking plays, or other notable bits.

Team Color Combinations

Creating shirts that feature the colors of competing football teams can be a great way to appeal to fans of both teams. 

One popular approach is to use a color-blocking design, where the shirt is split into two sections, one for each team’s colors. You can also use the team’s colors as accents on a neutral-colored shirt.

Slogans for Non-Sports Fans

Super Bowl Sunday is not only a day for sports enthusiasts. It’s also a day for friends and family to gather and enjoy the game, the food, and the company. It’s a great opportunity to create shirts that appeal to people who may not be interested in football but want to join in on the fun.

Create shirts with slogans that are light-hearted and relatable to non-sports fans. For example, “Go Sports!”, “I’m just here for the snacks” or “Party Not Football” are all slogans that appeal to people who want to join the fun without necessarily being invested in the game.

Super Bowl Party Shirts

A great way to get your party-goers excited is to create custom shirts with slogans specific to the event, such as “Big Game Crew” or “Football Squad.” These slogans create a sense of unity and belonging among your guests, making them feel like they’re part of the team.

How to Make Your Super Bowl T-Shirt Ideas Come to Life

Creating Super Bowl-themed t-shirts can be a great way to capitalize on the event and reach a large audience. But how do you make your football-inspired ideas come to life? The easiest way to do this is by signing up for Printify. 

We make it easy for businesses and independent artists to turn Super Bowl t-shirt ideas into profits. Tap into the excitement of the game and reach a wide audience without hassling with inventory and major financial investments.

Sign Up

The first step towards winning the big game of profit is to sign up for Printify and create a free account. All you need is a valid email address and a strong password. And it’s equally easy from desktop and mobile devices.

Pick a Shirt

Once you’ve signed up, you’ll need to find a shirt to design. Our catalog is home to over 800 custom products, so you’ll definitely find t-shirts to adorn with your ideas. Some popular all-over-print t-shirts include:

Apply Your Design

Now comes the fun part: designing your t-shirts. With the help of our design tool, aka the Mockup Generator, upload your artwork and play around with up to ten layers. Use our text editor to add funny or catchy words, create patterns, and customize just about anything. Preview your creations, adjust the virtual product, and save when happy with the result.

Order or Start Selling

Once your design is complete, you have two options – you can order the shirts for yourself or connect your eCommerce store and start selling online. If you decide to sell the shirts, the print-on-demand service will handle their production and shipping, and you’ll earn a profit on each item sold.

Why Team Up With Printify

Print on demand, or POD, is a business model where products are only printed once an order is placed. This makes it easy to create custom designs and sell them without holding inventory. With Printify, the process is even simpler. We allow businesses and independent artists to create and sell their designs on their online stores without any upfront costs or risks.

24/7 Support

Printify offers 24/7 customer support to help with any issues, guidance, or questions via email and live chat.

800+ Products

Printify offers a wide range of products for businesses, including t-shirts, accessories, games, footwear, and more.

No Risk

With Printify, there's no risk involved, as businesses only pay for the products they sell.

Global Shipping

Our vast network of over 80 Print Providers ships globally, so businesses can reach customers worldwide.

Automated Order Fulfillment

Printify handles the production and shipping of the orders, so you don't have to worry about it.

Integrated Sales Channels

Printify offers seamless integrations with popular sales channels. This allows businesses to sell their products on multiple platforms based on their need and skill levels.

Create Super Bowl T-Shirts Today!

Score Big With These Super Bowl Shirt Ideas: A Guide to Creating and Selling Custom Designs 4

With print-on-demand services like Printify, it’s easy to create custom designs in no time and sell them on your online store. From matching football shirts for the entire family to funny Super Bowl shirt ideas, there are many ways to approach designing Super Bowl-themed shirts.

Take advantage of this opportunity to tap into the excitement of the football celebration and reach audiences near and far. Sign up with Printify today and start creating your football-themed t-shirts. Whether you’re a small business owner or a designer looking to make a profit, Printify can help you turn your ideas into reality.

Start Your Super Bowl Merchandise Empire Today!

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