We’re getting closer to longer and warmer days, which means it’s time to get your summer item designs in order. Packing your catalog with equal parts trendy and evergreen products will ensure a steady trickle of sales throughout the season.
For summer 2022, you can start off by picking some (or all!) of the items from our summer items list to kick off your best season yet. The 30 best products to sell in the summer season are… drumroll, please.
New To Print On Demand?
This sleeveless, summer-ready tank top from Bella+Canvas is an easy pick for your seasonal bestseller. From hitting the gym to casually enjoying a walk in the park, these tank tops are a versatile wardrobe must. With the right color and a feel-good design, this tank can become your store’s hottest summer product.
If you want to appeal specifically to men, we highly recommend our men’s ultra cotton tank top by Gildan – a combo of both comfort and style.
For women, we can point to the Bella+Canvas 8803 flowy scoop muscle tank – a tank top simply borne out of hot summer days.
The best things to sell in summer are often the most straightforward. Next up on our list is a summer item that is a certified beach essential; the beach towel. This soft towel lends itself beautifully to colorful, vivid designs. Leveraging the latest trends and colors gives it the potential to become an irresistible, sales-boosting addition to any store.
While it’s too early to ask what is the most sold item in the summer of 2022, beach essentials are a good bet. Flip-flops are one of the most popular trending summer items to sell – they’re a great upsell tool with the right unisex designs. It’s also a wardrobe centerpiece for newlyweds and free-spirited beach revelers.
Of course, no “Popular Summer Items to Sell” list would be complete without women’s bikini custom swimsuits. A staple in the women’s summer clothing roster, these two-piece swimsuits can accommodate all-over-prints along with your brand logo. This summer essential can be rocked by the pool or turn heads by the sea. It’s a must-have for your summer product catalog.
The insulated water bottle is a rising star in top-selling summer products. With hydration being on the top of our to-do list, funky water bottle designs are a hit with all ages. This 22 Oz stainless steel bottle is not only good for the planet but with the right design, it could be excellent for your revenue, too.
No beach getaway is complete without the right bag to carry our other summer trending products. Next up is our weekender bag; a chic, spacious bag that can accommodate all-over-prints and brand logos.
Looking like a tote’s larger, cooler cousin, this weekender bag will become an instant hit with your audience. All you need to do is place your cool designs & hit publish.
For years, fanny packs had been hugely under-appreciated because of their glaring looks, but they’re finally receiving the well-deserved respect and admiration of safety and comfort. Especially, if you can have complete artistic freedom and customize your brand new fanny pack to match your t-shirts or leggings.
These effortless summer dresses are one of the most demanding products every year, without fail. Go formal or take a more laid-back approach, but either way t-shirt dresses are here to stay.
Perfect for brunching with friends or enjoying long summer nights, there’s a style for every occasion and every individual. Get creative with the all-over-print design and give your store an ultimate summer vibe.
A must-have summer accessory, from a day at the beach to keeping it low-key during your grocery shopping, a twill hat could be the final part of a summer outfit.
Practical and fashionable – we like that combination. The charm lies with the fact that these summer hats are embroidered with your custom brand designs – not just printed. This gives it an amazing feel of authenticity and extra value that will never go underappreciated.
Spiral notebooks could be that summer-product underdog that performs majestically for your store, if you set it up ahead of time.
This pick, of course, is focal for the “Back to School” period when students and parents stock up in school supplies. With notebook print providers both in the USA and the EU, you have the ability to target a wider range of customers and increase your profitability.
Custom T-shirts are the bread-and-butter of summer clothing. You can find a multitude of AOP t-shirt options within our catalog. These 100% polyester cut & sew tees are the perfect choice for both men and women. They are highly versatile, breathable, and absolutely comfortable. With their all-over-print method, these tees lend themselves perfectly to large, vivid summer designs with vibrant colors.
A backpacker’s delight. No camping trip or weekend beach escape can be complete without an enamel mug. Making its way into our best-summer-products-to-sell list of 2022, enamel mugs are a versatile, all-year-round best-seller. This lightweight stainless steel camping mug can accommodate 12 oz. of your finest pick-me-up juice and features rounded corners with a c-handle. An all-in-all adventurer’s must-have for both winter and summer.
Custom wine tumblers are a summer essential for adults who love their wine chilled, just how they like their mood after a long summer day. Wine is a drink deserving of a reimagined take-away vessel.
With a double-insulated stainless steel build, this tumbler will keep 12 oz. of your finest Chardonnay refreshingly cool. Place your own full-color printing, and watch adults rave over your products.
The award for the cutest summer product to sell goes to our pet bandana. This super soft-spun polyester bandana is a pet-owner’s favorite. We’re sure to say it’s a pet’s favorite, as well. Available in a 25” by 12” size, you can place your pet-friendly designs and help pet owners express their pet’s personality.
People love expressing themselves. From funny slogans and flags to various causes or belonging, there’s a bumper sticker for everything under the sun. These stickers are highly resilient against sunlight, scratching, and water damage. Paired with their low production cost and it’s a foolproof summer product to sell.
Design Your Own Summer Products!
We’re halfway through our list so be sure to enjoy and draw potential design ideas as we finalize our showcase.
To continue drawing value for your store, we present this breezy skater skirt for women. Yes, it’s got an all-over-print. Yes, it’s got a stretchy, versatile waistband. Present this sporty skirt to put style in line with comfort – an often lacking combination in women’s clothing.
Summer lovers can stuff these custom drawstring bags to their heart’s content – an easy catch for independent designs and event promos, alike. They come with a comfortable black back-side overlay and a full-color print area on the front.
Drawstring bags are easy-going. They’re as much a container as a unique fashion piece that works well on its own, without clashing with apparel trends.
The best part about summer fashion is that our comfort clothes get to be worn outside, too. Yoga pants are the best of both worlds, a sporty pair with a relaxing form-fitting fabric to set out on a warm, health-focused journey.
The outside seam thread is completely fabric painted and can cover a full, uninterrupted design. It’s a high-waisted cover-all for unique creative pattern designs and a color-coded flare.
Totes come in all varieties, but some get used more than others. The defining factor? Personalization and design.
Summer trends have a knack for bringing out color and fashion-focused accessories. Our all-over-print tote bag is best for presenting an eye-catching slogan or a smart centerpiece design that’s fun and beautifully crafted.
Ah, the rallying cry of all men’s beach fashion. Board shorts are a quintessential pick for summer, but you’ll have to up your design game to compete with this retail favorite. That’s where all-over print comes in.
Cover summer beach bods with sleek patterns or go the fun route of gimmicky gifts, iconic graphics, or a toned-down logo that mellows out with a sunbathing aesthetic.
A crisp frosted glass jar is all you need for rustic summer cocktails. Our personalized mason jar mugs come with a straw and screw-on lid, to accentuate the nomad, eccentric style in all of us by applying a fruity, refreshing design framed by the frosted glass finish.
Canine lovers can be just as determined to lead their pets out into the busy summer streets and grassy cul-de-sacs with their style in check, and their leashes well secured.
Personalize this stain and odor-resistant dog collar, sized for the tiniest purse puppy to the leaping, slobbering hound we can all rely on to keep us company. It gives a touch of personality where it’s most needed, relying on a hard hypoallergenic plastic material that is easily washable with an all-around design.
Call it pop, soda, or coke, but they’ll all fit well in a can cooler sleeve. This sleeve shares both the convenience of an ergonomic pop-in cooler as well as the uniform design that manages to personalize any and every fizzy drink favorite.
It’s collapsible and entirely easy to bring on any journey, on your own terms, and with the comfort of not letting those last few ounces become a warm syrupy mess that would end up thrown away.
Let’s not dissuade ourselves from seeing how fresh and comfortable a kimono robe looks. Doubly so when you get a chance to try your designs with a variety of accent lines that make the light-texture fabric really stand out as a summer dress or a stay-at-home robe.
Imprint a nice, glossy design that takes something from the original culture and lands well with a more personalized angle. Have the fabric work for you by designing something that forms well with wind-spread ripples and a somewhat ethereal look.
A personalized ice bucket is a huge flex that won’t break the bank. Imagine the empowerment your customer will feel when pulling one of these bad boys out of their trunk for a grand summer escapade out in the wild. That’s the picture our ice bucket draws and your designing spirit can make it all happen.
With room for 3 qts. of chipped ice and tongs that match, this product has an acrylic material with a full wrap-around print. An item that’s worthy of our list of summer products to sell for its simple but straightforward utility during backyard barbeques or summer picnics.
Continue enriching the outside dining experience with a bento lunch box. This wood-lidded comfort item is a neatly packed container with smart compartments and a set of utensils.
While the natural wood cover gives our bento lunch box an automatic spot in our best selling summer products list, your designs are where the real personalized experience comes into play – cover it with food-centric designs but leave room for stickers for that DIY sentimentality.
Enamel items take a good spot in summer product sales – they’re highly durable, versatile and the reflective finish goes well as a personalized item. Complete a camping set or a backpacker’s essentials with this stainless steel bowl coupled with a plastic lid for convenient storage.
It’s finished with an anti-slip backing, is easily washable, and proves that durability and fashion can go hand-in-hand.
Back to clothing, back to one-of-a-kind hues and tie-dye designs. Our spiral tee has a double-sided print area with a backwash of tie-dyes from pastels to rich primaries.
It brings back the summer of love, but with the new spirit of the 21st century, you can establish your own niche value with these historic classics, free-form design choices, and incentives to bring back a chaotic splash of color to summer.
We love our summer cropped shirts, but adding to that, Champion clothing comes with its own brand recognized quality, sewn-in label, and 100% cotton material.
It’s readily affordable, has a modern fit, and has durable, double-needle stitching throughout the shirt, which means that your designs are guaranteed to last and present themselves with the quality of the product itself.
Found What You Were Looking For?
How to Determine the Price of Your Summer Products?
When determining the price of your summer items, you should consider a number of important factors. First of all, study the market and figure out what your competitors are charging for similar products – a quick browse on Etsy or eBay will give you a pretty accurate range for every product.
Then you should also think about whether you want to cost your products based on the value customers attach to them, or on the costs to produce them – the stronger your brand, the higher the perception of value. Another obvious aspect to consider is costs – make sure you work out all direct and indirect costs related to getting the product in the catalog.
This can involve design costs, shipping, marketing, and so on. Finally, keep a close eye on the market. Sometimes, merchants can get away with charging much higher prices for emerging trends or time-sensitive products, such as potential Father’s Day gifts or seasonal merchandise.
How to Keep Your Finger on the Fashion Pulse?
Stay Ahead of the Curve
Summer brings easy-going vibes and the burning desire to pack your wardrobe with colors and designs that instantly spark joy. But how can you know what’s trendy and what’s so “yesteryear”?
Keep an eye on what the influencers, Instagrammers, and fashion giants are posting on their feeds. The greatest inspiration can be found online if you know where to look, and we’ve got the inside scoop.
This is a treasure trove of inspiration because that’s exactly where your customers hang out, like, and watch their favorite fashion icons present the latest trends. You can’t go wrong by following a few influencers, fashion brands, and magazines to get the latest scoop on what’s hot.
Summer Hashtags to Follow and Use:
Make sure to also have a look at what your competitors are doing. The best way to stay ahead is by being in the know. Go online, and keep an eye on what colors and designs are getting the most likes.
Hottest Summer Trends
Customize your summer products based on the world of fashion. Best-selling summer items will be the ones that stay ahead of the curve and are the first to lead new and emerging trends.
Let’s begin with the Color Guide for 2022.
Daringness and curiosity become the symbolic gesture during our collective emotional equivalent of a weightless stance at a cliffside. It’s no wonder that the “Pantone Institute 2022 Color of the Year” is meant to represent Inventiveness and Creativity. The “Very Peri” (17-3938) purple is the starting mood of 2022 as we gear into a time for unity in the face of blues, the daring presence we show in the face of hardship, and the renewal of our values.
While only a forecast of trends to come, these choices ring true across catwalks and real life, with striking royal hues starring this year’s runways. From last year’s “Ultimate Gray”, we move on to the dynamic presence of spritely violet undertones. The list of colors continues with grounded entries like Tawny Orange, Coral Haze, Dried Moss, Volcanic Glass, and all the pinks you don’t know the name of. It’s almost a natural continuation – or rather expansion – of last year’s earthy Gossamer Greens and Beiges, coupled with Illuminating Yellows and Sky Blues.
Last year was like a premonition as we see its last entries ring a much more realistic tone today as the striking blue and yellow symbolize as much a country in peril as the values for free societies and the inventiveness and energy of everyday people when the needs arise.
From the 80s Onto the 90s – GenZ’s Y2K Aesthetic
Of course, a surefire way to get noticed by GenZ is to follow their journey from the 80s on to the 90s.
The start of the 2020s was all about retro-fueled aesthetics that drew from the unmistaken vintage flair of the 80s. Vaporwave, as it later became known, started as a joke – purposefully bad memes that mocked everything 80s – and slowly gained popularity as it seeped into mainstream culture. Influencing music, fashion, and e-celebs, this fashion craze appealed to teens who were quick to adopt it and turn it into a global phenomenon. If this trend continues, the most sold item in summer will have GenZ to thank for it.
Naturally, just like the 80s were followed by the 90s, the Vaporwave movement is now slowly being replaced by the Y2K wave. Named after probably the world’s biggest conspiracy hoax, the Y2K bug, this wave draws from the bubblegum aesthetic of the late 90s – think Aqua’s Barbie Girl, Shaggy, Dr. Dre, NSYNC, Britney, or Aguilera.
What does this mean for you? It means that Generation Z will soon be running on chunky sneakers, black platform slides, low-waist wide jeans, chrome jackets, bandanas, pleated skirts, baby tees, and velour tracksuits. Make it comfy, make it chrome, make it pink as Pantone clearly suggests, or make it futuristic.
Runways and, by extension, our feet are itching to finally showcase new spring trends. There’s a clear incentive to bring the 2000s into their reimagined future scenario.
On the honorable-mention side of things, do not forget about Goth, Acid House, and tie-die, which you can be sure Printify has the means to provide.
These anti-conformist, DIY trends still thrive among a small yet highly devoted fan base that would pay much more to get their hands on niche products.
Past trends are coming back. This year’s fashion takes charge with cotton coats, cargo pants, and faux-leather jackets. Traditional trench aesthetics and striped shirts challenge last year’s more nature-focused motif, which couples well with the color symmetry of inventiveness and brings creative choices back into our collective blueprints.
Unleash your vectors and spatial planning to create future-focused designs that award attention to patterns, gradient color swaths, and skin-like textures that can draw from cultural heritages, or play with materials like metallics or bright highlights. Add the still lingering Retro Bloom movement that includes slogans and graphic designs, and you have a recipe for success in your hand.
The great thing about the aforementioned trends is that their uniform designs are easy to base your brand around and apply on multiple products. Whether it’s towels, t-shirts, flip-flops, tote bags, or sundresses, it’s all easy as long as you keep it clean. Remember, popular summer items come from openness and having a good time – the basic essentials are what counts.
Prep in Advance
Tap Into Summer Holidays
People do like to celebrate in small circles during key summer holidays. Be it Independence Day on the 4th of July, Father’s Day, Summer Break, First Day of School in September – there are a lot of promotions you can implement to help your customers celebrate.
Social Proof Your Designs
Stay active on social media, especially on Instagram. People shop with their eyes, and if they see your products on happy smiling customers they’ll be more likely to buy.
In fact, 70% of customers will trust a recommendation from someone they don’t know, so engage with your audience.
Rule number one is to keep your eyes peeled for what to sell in summer based on emerging summer trends – start preparing early.
Whether you’re relying on Instagram influencers and fashion magazines to find new hot trends, or feel comfortable designing your own concepts based on popular themes (colors, characters, typography, etc), building your summer product catalog long before the festival season opens is the only way to stay ahead of the curve.
And finally, keep in mind that the best strategy for maintaining steady sales throughout summer is to offer both trendy as well as essential summer items. So that even if we don’t go to festivals, we can find a decent tank top to wear on a sunny day.
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