Leverage our ultimate eCommerce calendar to plan effective strategies and stay ahead in 2025 by aligning your brand with holidays and unique events – like International Coffee Day or National Book Lovers Day.
Explore our eCommerce holiday calendar and check key shopping dates for each month to ensure a profitable 2025, keeping your social media buzzing and driving sales with special promotions year-round.
Holiday eCommerce calendar for 2025
Plan ahead for 2025 with our downloadable eCommerce sales calendar, which highlights each month’s key sales dates.
To help you maximize reach, we’ve included holiday marketing ideas and trending hashtags to drive engagement.
January
Key dates to circle:
- New Year’s Day – January 1
- National Sticker Day – January 13
- Martin Luther King Jr. Day – January 20
- National Daisy Day – January 28
- Lunar New Year – January 29
As the holiday season winds down, consumers focus on fresh starts and resolutions – meaning fitness, organization, and wellness products are in demand.
Plus, with frequent colder temperatures, cozy winter gear and indoor activities become more popular. Think of home decor and practical products like blankets, hoodies, and loungewear.
January also rings in Lunar New Year in many Asian countries. Offer festive decor and products like red envelopes that celebrate tradition and the spirit of renewal and prosperity.
For a fun twist, why not sell custom stickers to celebrate the quirky National Sticker Day? Create fun designs and help buyers take the edge off the winter season.
Product recommendations
- Wellness and productivity gear: Custom notebooks, journals, planners, and motivational stickers are perfect for tracking New Year’s goals.
- Winter essentials: Custom hoodies, personalized sweaters, and cozy blankets are ideal for colder climates.
- Decor: Design posters, pillows, and rugs to freshen up customers’ homes.
January hashtag ideas
#NewYearNewMerch
#WinterVibes
#StartFresh2025
#ResolutionReady
February
Key dates to circle:
- National Freedom Day – February 1
- Super Bowl – February 9
- Valentine’s Day – February 14
- Black History Month – All Month
- National Love Your Pet Day – February 20
February brings the perfect opportunity for eCommerce businesses to spread love and honor social causes.
Plan social media campaigns around Valentine’s promos and sales for furry friends. Don’t forget about Super Bowl marketing to capitalize on this highly-anticipated sports event.
February also marks Black History Month – a time to honor figures who fought for racial equity. Spotlight Black-owned businesses and celebrate the culture, from literature and activism to music and fashion.
Product recommendations
- Romantic gifts: Products like custom jewelry, scented candles, and personalized Valentine’s shirts fly off the shelves.
- Pet products: Design pet tags, bowls, dog shirts, and custom dog beds for National Love Your Pet Day.
- Super Bowl merchandise: Custom team shirts and accessories with clever Super Bowl shirt design ideas.
February hashtag ideas
#SpreadTheLove
#FebruaryFeels
#SuperBowlSnacks
#LoveYourPet
#ShopBlackHistory
March
Key dates to circle:
- World Wildlife Day – March 3
- International Women’s Day – March 8
- St. Patrick’s Day – March 17
- International Day of Happiness – March 20
- World Water Day – March 22
March brings a vibrant sense of renewal, making it the perfect time to sell spring-themed products to welcome the warmer weather.
Think eco-friendly products to celebrate World Water Day and World Wildlife Day. It’s also an excellent time to incorporate green themes to play into the St. Patrick’s Day festivities.
With International Women’s Day, brands have a unique chance to spotlight empowering products made by and for women.
Product recommendations
- Empowering apparel: Make custom t-shirts and accessories with inspiring quotes to celebrate women.
- Eco-friendly items: Create reusable water bottles, tote bags, and utensils for spring picnics.
- St. Patrick’s Day gear: Design festive decorations, novelty items, and apparel with your own St. Patrick’s Day shirt ideas.
March hashtag ideas
#MarchIntoSpring
#GreenIsIn
#WomenWhoInspire
#StPatsPromo
#SpringAwakening
April
Key dates to circle:
- April Fools’ Day – April 1
- National Gardening Day – April 14
- Easter Sunday – April 20
- Earth Day – April 22
April buzzes with Earth Day celebrations and Easter festivities. It’s the perfect time to promote eco-conscious collections and playful designs for April Fools’ Day.
Prepare for springtime with Easter shirt ideas, egg-themed accessories, and products that celebrate nature and outdoor activities. Fun decor and kid-friendly items are also big hits.
Product recommendations
- Earth Day products: Offer reusable bags, design eco-friendly tumblers, and source your clothing sustainably.
- Easter decor: Make Easter-themed tablecloths, baskets, and greeting cards with Easter wishes.
- Gardening accessories: Sell hats, gloves, and aprons for customers to tend to their plants in style.
April hashtag ideas
#EcoFriendlyFinds
#SpringCleaningDeals
#AprilLaughs
#EarthLovers
#NewSeasonNewStyle
May
Key dates to circle:
- Cinco de Mayo – May 5
- Mother’s Day – May 11
- World Baking Day – May 18
- Memorial Day – May 26
May kicks off the summer season, meaning travel and giftable products are in. Plus, Cinco de Mayo adds a festive vibe to themed apparel and partyware.
Mother’s Day gifts dominate eCommerce holiday promotions with personalized and sentimental items, going hand in hand with National Wine Day on the 25th.
Warmer weather essentials like patio decor, swimwear, and custom vacation-ready gear are also popular – just in time to celebrate National Creativity Day on the 30th.
Product recommendations
- Mother’s Day gifts. Go for custom jewelry, framed artwork, personalized Mother’s Day shirt ideas, and heartfelt custom greeting messages.
- Memorial Day items: Patriotic merchandise like t-shirts, caps, and BBQ accessories.
- Outdoor essentials: Picnic blankets, water bottles, portable speakers, and custom flip-flops.
May hashtag ideas
#ThankYouMoms
#CincoDeMayo
#BackyardBBQSeason
#CelebrateService
#GiftOfGiving
June
Key dates to circle:
- Father’s Day – June 15
- Pride Month – All month
- World Yoga Day – June 21
- National Sunglasses Day – June 27
June’s sunny weather brings outdoor activities and celebrations, from planning Father’s Day card ideas to supporting your community on World Environment Day (June 5).
Pride Month is an important event for your eCommerce calendar to promote positive activism and pride merch. It provides great opportunities for brand awareness and inclusivity.
June is also a favorite wedding month, so consider summer sales with personalized wedding gifts, invitations, and accessories.
Product recommendations
- Father’s Day gifts: Custom mugs, t-shirts, and toolkits.
- Pride merch: Design pride shirts, rainbow flags, pins, and stickers.
- Summer gear: Sunglasses, hats, and custom beach bags.
June hashtag ideas
#CelebratePride
#DadsDayDeals
#SizzlingSummer
#SunshineVibes
#JuneInBloom
July
Key dates to circle:
- Independence Day – July 4
- National Ice Cream Day – July 20
- National Lipstick Day – July 29
- Day of Friendship – July 30
July brings peak summer vibes and celebrations for the Fourth of July, a perfect time for patriotic marketing. Customers are likely preparing for outdoor gatherings, BBQs, beach days, and fireworks.
With National Ice Cream Day and World Chocolate Day on the 7th, the hot weather calls for fun t-shirts, hats, and outdoor accessories.
Consider offering summer items with quirky designs to make perfect gifts for Friends Day and World Emoji Day on the 17th.
Product recommendations
- Patriotic merchandise: Flag-themed decor, personalized Fourth of July shirts, and BBQ accessories.
- Friendship Day gifts: Matching t-shirts, bracelets, or scrapbooks.
- Outdoor essentials: Coolers, hats, and beach gear.
July hashtag ideas
#StarsAndStripes
#SummerSavings
#JulyJoy
#FamilyFunDays
#IndependenceInspired
August
Key dates to circle:
- International Cat Day – August 8
- National Book Lovers Day – August 9
- Back to School season – Late August
- National Dog Day – August 26
August transitions from the carefree summer months to back-to-school prep. Given the popularity of International Dog Day and Cat Day, this is an excellent time to sell school supplies and pet-related items.
The month brings National Nonprofit Day – a great chance to spotlight charitable partnerships and raise awareness with cause-based products. In the UK, the Summer Bank Holiday is perfect for promoting end-of-summer deals.
And don’t miss World Photography Day! Offer custom canvas prints that let your customers turn memories into art as summer winds down.
Product recommendations
- School supplies: Personalized backpacks, notebooks, custom stationery, and other back-to-school bestsellers.
- Pet products: Toys, collars, bowls, and pet gifts for Cat and Dog Day.
- End-of-season deals: Clear out your summer inventory with discounts on picnic rugs, sports gear, and beach staples.
August hashtag ideas
#BackToClass
#SummerSendOff
#LazyDayMood
#AugustAdventure
#PreFallFavorites
September
Key dates to circle:
- Labor Day – September 1
- National Grandparents Day – September 7
- International Day of Sign Languages – September 23
- World Tourism Day – September 27
- National Coffee Day – September 29
September marks the annual harvest season. As families get back to daily routines, the demand for both school-related products and fall essentials surges, making it a busy month for eCommerce.
Grandparents Day provides a chance to celebrate family with thoughtful items, and World Tourism Day has customers embracing custom travel accessories.
Product recommendations
- Transitional garments: Custom scarves, beanies, and light jackets.
- Fall decor: Create cozy blanket designs, offer fall-scented candles, and decorate your store with autumn-themed items.
- Coffee and travel mugs: In honor of National Coffee Day, market functional drinkware that’s perfect for the home or office.
September hashtag ideas
#LaborOfLove
#FallIntoSavings
#CharityStartsHere
#BookwormSeason
#HomeStretch
October
Key dates to circle:
- World Teachers Day – October 5
- World Mental Health Day – October 10
- National Chocolate Day – October 28
- Halloween – October 31
October brings festive energy as people prepare for Halloween marketing.
Halloween gifts and supplies for trick-or-treating and costumes take the spotlight, but items that ease customers into the colder weather are also popular.
Lean toward creative, quirky, and cozy products. With World Mental Health Day also in October, there’s an opportunity to balance Halloween themes with campaigns promoting wellness and self-care.
Product recommendations
- Halloween decor and costumes: Festive decorations, themed accessories, and custom Halloween-themed clothing.
- Wellness products: Self-care kits, candles, bath bombs, and journals.
- Hot chocolate mugs and candy: Items to sweeten up the colder days and Halloween festivities.
October hashtag ideas
#HauntTheHalls
#OctoberVibes
#AutumnAesthetic
#TrickOrTrend
#SpooktacularStyle
November
Key dates to circle:
- Veterans Day – November 11
- Thanksgiving – November 27
- Black Friday – November 28
- Cyber Monday – December 1
November launches the holiday shopping season, making it one of the busiest months for eCommerce brands.
Offer exclusive discounts and special deals on your online store to capture early holiday shoppers, particularly through Black Friday and Cyber Monday marketing.
Holiday promotions with a focus on giftable items help drive purchases. As people plan for gatherings like Thanksgiving, home goods, holiday decor, and custom gifts are in demand.
Product recommendations
- Giftable items: Holiday mugs, personalized jewelry, and family games.
- Holiday decor: Thanksgiving-themed tableware, candles, and wreaths.
- Tech accessories: Custom phone cases, chargers, and gadgets for Cyber Monday.
November hashtag ideas
#ThankfulThreads
#NovemberNostalgia
#FeastMode
#GratitudeGoods
#BlackFridayBonanza
December
Key dates to circle:
- Christmas Day – December 25
- New Year’s Eve – December 31
- Hanukkah – December 26 – January 2
December is a high-energy month in the holiday season for both online and local businesses, with Christmas Eve and New Year’s as primary focuses.
For eCommerce businesses, this is a critical time to emphasize warmth, joy, and celebration through festive winter items. Offer National Free Shipping Day deals as online shoppers finalize their holiday buys.
Customers are eager for last-minute gift ideas and Christmas merchandise. Many are looking for personalized, unique presents and practical winter apparel.
Product recommendations
- Personalized gifts: Monogrammed items, custom photo frames, and name-engraved accessories.
- Festive decorations: Personalized Christmas ornaments, custom stockings, holiday lights, and tree toppers.
- New Year’s Eve party supplies: Sparkling glassware, confetti poppers, and party favors.
December hashtag ideas
#LastMinuteGifts
#WinterWonderSales
#SparkleAndShine
#WrapItUp
#NYEready
Why is it crucial to build your eCommerce calendar?
An eCommerce calendar keeps all marketing tasks, plans, and strategies in one place. It’s a great tool to stay aligned on key dates and specific campaigns, helping you meet deadlines and reduce stress.
Well-organized marketers are seven times more likely to succeed, so plan for events and promotions in advance – such as designing posters and drafting holiday emails.
With per-person spending expected to reach $902 in the 2024 winter holiday season alone, plan ahead to capitalize on the most consumption-heavy time of the year.
Benefits of an organized eCommerce calendar:
- Improved results: Maintaining consistency and setting clear goals help improve productivity, leading to stronger performance and better results.
- Simplified planning: You can monitor key metrics like campaign budgets, social media posts, and strategic objectives.
- Flexibility: Calendar plans can be adjusted to accommodate any last-minute changes or unexpected circumstances.
- Improved future strategies: After each campaign, you get to analyze performance to refine your calendar and make data-driven improvements for the future.
How to build an eCommerce calendar that works
Start making your own eCommerce marketing calendar for 2025 and follow these important steps to achieve success.
1. Decide on the format
Choose a template for your digital eCommerce calendar. A customizable Google Calendar lets you layer and sync campaigns, helping you quickly adapt deadlines, social media posts, and event-based promos like exclusive discounts.
2. Define your goals and objectives
Map out objectives for each major national holiday season. Think beyond social media engagement and consider funnel-specific goals for conversions.
Pinpoint specific audience segments to help with campaign targeting, like preparing a larger stock of tech products for Cyber Monday.
3. Understand your target audience
Identify the demographics, behaviors, and key factors that influence buying decisions.
Structure marketing campaigns to meet the needs of different buying windows. For example, personalized gifts might appeal to early shoppers, while others respond better to exclusive deals during last-minute sales.
4. Add key dates and events
Instead of filling your eCommerce calendar with every event, narrow it down to those that resonate with your niche.
Hopping on lesser-known celebrations like National Pet Day and National Flip-Flop Day can differentiate your brand in a cluttered calendar, especially with custom products tailored to these occasions.
5. Determine your marketing activities
Plan cross-channel engagement by mixing social media, promos, and content marketing campaigns. This is particularly important for a federal holiday like Memorial Day.
For example – improve engagement with a social media campaign, drive traffic with SEO, and attract sales with special discounts.
6. Create an action plan and set deadlines
Marketing campaigns have multiple layers, like the pre-sale hype, peak engagement, and post-event follow-ups.
Precise scheduling in your eCommerce calendar keeps the momentum going for maximum sales at every stage. For instance, kick off back-to-school season with teasers, followed by special promotions, and finish with a clearance push.