Custom products, global reach
Explore 90 Etsy shop ideas to start your own business with confidence and drive sales in no time.
From custom clothing to handmade candles, this guide helps you find profitable, print-on-demand-friendly products that align with your brand, vision, and target audience.
This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.
Key takeaways
- Top-selling categories include accessories, wall art, baby clothing, personalized gifts, and craft supplies.
- Use Google Trends, social media, and eRank to spot high-demand products and profitable niches.
- Seasonal and niche-specific Etsy listings often outperform generic ones – think holidays, baby clothes, or pet products.
- Etsy SEO, clear branding, and smart marketing are key to building a successful Etsy shop.
- Printify’s print-on-demand (POD) solutions simplify product creation, shipping, and fulfillment – perfect for low-risk selling.
What sells well on Etsy?
Lots of different products can take off on Etsy. But if you’re looking for what consistently sells, start with the basics – craft supplies, stickers, or little decor pieces. These low-cost, easy-to-ship items are always in demand.
If you’re trying to figure out what to sell, here are some ways to spot high-demand products.
Research trends
Pay attention to what’s gaining traction. Spotting trending items early is key to picking the right products and finding your place in a profitable niche.
The good news? There are tools that can give you a head start:
- Google Trends. See what people are searching for online. Enter keywords related to your potential products and observe their popularity over time. It’s an easy way to identify rising trends and seasonal spikes in demand.
- Social media. Platforms like Pinterest, TikTok, and Instagram are where trends start. Watch what creators are posting, which hashtags are growing, and what products people are excited about. It’s real-time insights that can shape your online business.
Research Etsy
Another way to find inspiration for your Etsy business is to research the marketplace itself. Check out the top Etsy shops for each product category, and leverage product research tools to access unique marketplace analytics.
Etsy’s bestsellers
Scroll through Etsy’s bestseller lists to see what’s flying off the shelves. Look at the reviews and analyze how sellers are presenting their products to attract sales.
eRank
eRank is a powerful tool for Etsy sellers. It’s an all-in-one solution that provides in-depth analytics and insights. Use eRank for:
- Keyword research. Find popular search terms to understand what Etsy customers are looking for.
- Competitor analysis. Analyze the performance of other Etsy shops, including their best-selling items and traffic sources.
- Trend tracking. Monitor trending products and categories over time to stay ahead of market changes.
Etsy small business ideas – 90 Products that sell
Don’t feel like diving into the data yourself? We’ve done the heavy lifting for you. Here are 90 ideas for Etsy shop owners based on categories and products buyers love most.
Best Etsy shop ideas for accessories
Accessories are a billion-dollar market and one of the most popular categories among Etsy shoppers.
From personalized jewelry to handmade bags, here’s what you can sell to run a successful Etsy shop.
1. Tote bags
Tote bags are the perfect Etsy shop idea for eco-conscious shoppers. Cover them with custom prints, meaningful messages, and fun graphics to attract a broad audience seeking practical, stylish, and sustainable accessories.
2. Pencil cases
Selling pencil cases on Etsy is a great idea for the back-to-school season. Whether for storing office supplies or beads for craft projects, offer custom designs to appeal to students and professionals looking for unique and functional organization solutions.
3. Laptop sleeves
Laptop sleeves are a popular Etsy shop idea thanks to their mix of function and style. Sell sleek, protective designs with personalization options – like names or artwork – to turn a basic item into a heartfelt gift idea. They’re practical, lightweight, and perfect for everyday use.
4. Clutch bags
Looking to elevate your Etsy listings? Custom clutch bags are a stylish way to grab attention – perfect for buyers hunting for something bold, elegant, and one-of-a-kind. Personalize them with prints, patterns, or monograms to stand out in a crowded category.
5. Socks
Socks are a fun and quirky Etsy idea that’s perfect for repeat purchases. The billion-dollar sock market takes accessorizing and gift-giving to a new level. Offer personalized or themed designs to attract customers seeking cozy additions to their wardrobes.
6. Hats
Hats are a solid choice for your Etsy shop, especially when they’re handmade or personalized. Tap into seasonal styles – from cozy beanies to trucker hats – to keep your Etsy listings fresh year-round.
7. Custom underwear
Cheeky undies and boxer shorts are a great Etsy shop idea, especially if you customize your designs for special occasions. Think Valentine’s Day, bachelor and bachelorette parties, or anniversaries.
8. Makeup bags
Draw in beauty enthusiasts looking for unique storage solutions. As the makeup industry continues to grow, Etsy shoppers are eager to find personalized makeup bags that reflect their individuality and help organize their beauty essentials.
9. Custom backpacks
This is a versatile Etsy shop idea that attracts students, travelers, and people who want comfort and convenience for adventures or errands. With a huge target market, backpacks have high demand and money-making potential for your online business.
10. Phone cases
Phone cases are a smart pick for any successful online business. They’re lightweight, easy to customize, and make great personalized gift ideas. Add names, quotes, or artwork to win over niche buyers looking for something functional and personal.
Start your own Etsy store with Printify
11. Beach bags
Beach bags stand out among other Etsy shop ideas thanks to their large print area – perfect for bold, eye-catching designs that shine. They’re always in high demand during the summer, making them ideal for seasonal promotions.
12. Card holders
Minimalist wallets are in, and shoppers want compact, stylish ways to stay organized. Personalized business card holders hit that sweet spot – practical, eye-catching, and great for buyers who value design and function.
13. Accessory pouch
These stylish accessories are ideal for organizing small items like makeup, toiletries, or tech gadgets. Offer personalized designs for different niches to attract customers seeking both style and functionality.
14. Baby accessories
Selling baby accessories is one of the most profitable Etsy shop ideas. With a constant demand for cute and practical items for infants and toddlers, you can appeal to parents and gift buyers with custom baby accessories like blankets, bibs, and diaper bags.
15. Mouse pads
Mouse pads are everyday essentials that offer plenty of room for creativity. Use bold graphics, patterns, or personalized designs to turn a standard workspace item into something visually striking. They’re functional, affordable, and easy to produce – a solid addition to any Etsy shop.
16. Luggage tags
Set yourself apart from other Etsy shops by selling customized luggage tags for globetrotters. From monogrammed pieces to adventure-worthy prints, this is the perfect Etsy business idea for creative minds with a passion for travel.
17. Fanny packs
Fanny packs are a great Etsy shop idea that’s making a comeback. Offer stylish and versatile designs to attract customers seeking practical and hands-free solutions for carrying their essentials.
18. Compact mirrors
Compact mirrors are timeless for on-the-go touch-ups. And here’s an Etsy business idea for upselling – pair them with a makeup bag or handmade accessories for the ultimate fashionista beauty kit.
19. Zipper wallets
Functional and stylish, zipper wallets check all the boxes. Their compact shape and full-print surface make them ideal for bold, eye-catching designs.
20. Pin buttons
Low cost, high impact – pin buttons are one of the easiest ways to start an Etsy business. Whether you tap into fandoms, social commentary, or niche memes, they’re endlessly customizable and sell well across trend-driven audiences.
21. Jewelry boxes
Jewelry boxes are a great product to sell on Etsy. These high-quality accessories provide elegant storage solutions for treasured items. Pair them with jewelry supplies to attract customers and see your sales soar.
Unique Etsy shop ideas for home and lifestyle
Next up – home decor, lifestyle, and personalized gifts. From interior accents to custom gifts, these creative ideas make for the best online shopping experience.
22. Digital downloads and SVG files
Design downloadables and SVG files that fuel creative expression. From digital planners to Lightroom presets, this category is a great way to monetize your skills. Want some inspiration? Check out SincerelyBarbie.
The definitive guide for selling photos on Etsy.
23. Bookmarks
Create custom bookmarks on Etsy that double as miniature artwork. Adorn them with intricate designs or personalize them with classic quotes. Book lovers seeking functionality and aesthetic charm will love this.
24. Stickers
Stickers turn the ordinary into personal statements. Slap them onto laptops, notebooks, or water bottles. Whether it’s bold graphics, inside jokes, or affirmations, the right sticker speaks volumes in just a few square inches.
25. Postcards
Craft postcards that do more than deliver a message – but tell a story. Think vintage vibes, travel-inspired art, or heartfelt notes that double as keepsakes or decor. Whether buyers send them or frame them, great postcards never go out of style.
26. Greeting cards
Greeting cards are a popular Etsy shop idea because they’re personal, affordable, and perfect for every occasion – from birthdays to breakups. Go beyond the basics by offering custom messages, themed bundles, or even printable party invitations for last-minute shoppers.
27. Sticky notes
Sticky notes are where function meets flair. With the right design – think clever quotes or subtle patterns – even a reminder can feel like a creative spark. They’re small, useful, and unexpectedly stylish.
28. Posters
Posters are one of the best Etsy shop ideas for creatives. Transform walls into curated galleries, showcasing artwork and designs that resonate with diverse decor preferences – from minimalist compositions to bold statements.
29. Lunch bags
Lunch bags are a practical, eco-friendly Etsy shop idea. Their generous print space makes them perfect for playful graphics, custom names, or branded designs. Combine style with sustainability to win over Etsy buyers looking for reusable essentials that stand out.
30. Napkins
Custom napkins bring instant charm to weddings, dinner parties, and special occasions. Whether you offer classic monograms or modern prints, they’re an easy way for buyers to elevate their table settings. Perfect for both one-off events and repeat purchases.
31. Coasters
From minimalist sets to colorful custom artwork, coasters are small but impactful products that shoppers love. These high-demand gifts are easy to produce, cheap to ship, and always in demand for home decor and entertaining.
32. Aprons
Who says kitchen gear has to be boring? Adorn aprons with unique designs or cheeky quotes, catering to chefs, bakers, and cooking enthusiasts. It’s a great way to combine functionality with serious visual flavor.
33. Bottle openers
Pop bottles in style with custom-designed openers that bring personality to any bar setup. From personalized engravings to themed designs, they’re perfect for beer lovers and anyone who appreciates a functional yet fun conversation piece.
34. Canvases
Want to start selling art? Turn your skills into statement pieces with canvas prints. Whether it’s pet portraits or nursery wall art, canvases are a go-to for buyers looking to curate beautiful gallery walls – and a smart way to monetize your creativity.
35. Magnets
Magnets are charming, versatile additions to any space or fridge door. They make delightful gifts and are perfect for showcasing artwork, quotes, and personal messages. Plus, they’re fantastic as add-ons for product bundles.
36. Water bottles
Water bottles are one of the best Etsy shop ideas for their versatility. Attracting everyone from eco-conscious consumers to fitness enthusiasts, add bold graphics or punny slogans to turn this everyday item into your next bestseller.
Start your own Etsy store with Printify
37. Mugs
Often bought as custom gifts throughout the year, offer personalized mugs with standout designs, quotes, or photos. Our tip? Launch designs based on seasonal trends to maximize visibility and sales.
38. Towels
Towels are a $11 billion industry globally, with personalized options growing in popularity on Etsy. Ideal for bathroom decor or beach outings, customize them with monograms, funny phrases, or vibrant patterns.
39. Table runners
Turn tables into centerpieces with custom runners. These seasonal decor staples see search spikes around the holidays. Whether it’s Thanksgiving or Tuesday night dinner, they’re the perfect canvas for subtle prints, classy monograms, or festive patterns.
40. Pillows and pillow covers
With the home decor market set to reach $161.70 billion by 2029, millions of consumers are looking for personalized pillows and pillow covers. Create cozy spaces with personalized family photos or inspirational quotes.
41. Pet products
Want to show love to fur parents with your Etsy store products? Think pet beds, collars, food and water bowls, or even pet hoodies. Your customers are sure to cherish these unique, stylish items for years.
42. Custom blankets
Custom blankets are a top pick for personalized gifts. They’re cozy, practical, and perfect for everything from baby showers to housewarmings – even as pet products. Their comfort and versatility also make blankets great for repeat purchases or product bundling.
43. Puzzles
Turn your art into an interactive experience with custom jigsaw puzzles. They’re therapeutic, giftable, and easy to personalize. Whether it’s a calming design for mindfulness or a custom photo of a loved one, puzzles are fun for all ages and occasions.
44. Notebooks and journals
Everyone loves a good notebook, and a great design makes it even better. Create custom journals with personalized covers, clever prompts, or aesthetic vibes that speak to writers, students, and stationery lovers alike. It’s everyday function, wrapped in creativity.
45. Calendars
Calendars are the perfect Etsy shop idea – they’re useful year-round and always in demand. Whether you’re incorporating themes like nature, animals, or inspirational quotes, these are sought-after gifts that double as home or office decor.
46. Candles
Scented or handmade candles are an Etsy shop idea with serious staying power. They’re ideal for tapping into niches like self-care, astrology, or home decor. Plus, natural ingredients and irresistible scents will help your brand stand out in a crowded space.
47. Custom rugs and mats
Looking for a fresh take on Print on Demand? Personalized prints on rugs are a delightful Etsy shop idea that adds a touch of personality to any home. They’re practical and offer a large canvas for bold designs or cheeky welcome messages.
48. Wall clocks
Wall clocks are a timeless addition to any Etsy shop. They double as eye-catching custom wall art and are a great way to make any space feel complete, from kitchens to entryways.
Etsy store ideas for sports and fitness products
Whether for yoga, running, or hitting the gym, these customizable fitness products can help kickstart your success.
49. Duffel bags
Duffel bags are super practical, ideal for gym sessions or weekend getaways. With a large print area, add bold designs or niche themes for a high-impact Etsy shop idea.
50. Drawstring bags
Embrace the versatility of drawstring bags – equally great for gym essentials or a quick outing. Offer designs ranging from sleek and modern to fun and expressive, catering to active lifestyles with ease.
51. Yoga mats
These are more than just fitness accessories – they support focus, balance, and a sense of calm. Embrace serene designs to cater to yoga enthusiasts seeking harmony during their workouts. Check out SelestialSuri for inspiration.
52. Leggings
From studio workouts to casual outings, design leggings that combine performance and style effortlessly. Choose from a palette of vibrant hues and patterns to suit any wellness seeker’s wardrobe.
53. Sports bras
Sports bras are a must-have for any activewear-focused Etsy shop. Combining support, comfort, and style, they’re great for workouts and versatile enough for everyday wear. Need inspiration? ZeekCreativeShop has some standout designs to spark ideas.
54. Tank tops
Create tank tops that transition seamlessly from gym to mall. Offer designs featuring motivational quotes, sleek silhouettes, and bold colors for the fitness-driven shopper.
55. Joggers
Joggers are a go-to for everything from morning runs to weekend errands. Custom designs, breathable fabrics, and relaxed fits make them a versatile addition to any Etsy shop – perfect for everyday wear that doesn’t feel basic.
56. Sport bottles
Fitness buffs and outdoor adventurers always need hydration on the go. Offer durable materials and stylish designs that cater to active lifestyles. Need ideas? CRUCupsStore has some creative takes worth checking out.
57. Shorts
From sleek gym shorts to moisture-wicking basketball shorts, these essentials keep wearers comfortable and cool. They’re a versatile must-have for any Etsy shop targeting sports enthusiasts.
Eco-friendly Etsy business ideas
Tap into the growing demand for sustainable products by launching an eco-conscious Etsy shop. Here are a few items that help reduce waste, tread lightly on the planet, and offer strong potential for long-term sales.
58. Enamel camping mugs
Enamel camping mugs combine the charm of vintage items with eco-friendliness, perfect for outdoor enthusiasts seeking durable and stylish drinkware.
59. Stainless steel water bottles
Stainless steel water bottles are a smart, sustainable upgrade from disposable plastic – a solid choice for eco-conscious shoppers. Durable, reusable, and BPA-free, they’re built for daily use and easily customized with bold graphics or minimalist designs.
60. Organic t-shirts
Soft, breathable, and made from sustainable materials, organic cotton tees are a must-have for eco-conscious shoppers. Add your custom designs – whether bold, funny, or heartfelt – and you’ve got a wearable product that stands out and stays on-brand.
61. Cotton tote bags
Reusable cotton tote bags not only reduce plastic waste but also serve as a stylish and eco-friendly choice for daily errands. They’re a practical yet trendy alternative for conscious consumers on the go.
62. Biodegradable phone cases
Biodegradable phone cases combine eco-friendliness and functionality. Unlike mass-produced plastic cases, they’re great for environmentally-conscious consumers looking to protect their devices sustainably.
Start your own Etsy store with Printify
Easy Etsy shop ideas for clothing
Fashion should make a statement, and Etsy is the perfect place to do just that. With its focus on creativity and individuality, it’s a great platform for selling standout styles. Take inspiration from shops like Pintsized Apparel and explore this curated list of trendy clothing ideas.
Explore the most successful Etsy shops and what makes them stand out.
63. Kids clothing
Offer a playful and colorful range of kids and baby clothing – think t-shirts, bodysuits, and hoodies. Personalize with fun prints and cute messages to capture the hearts of parents and their little ones.
64. Shoes
From stylish sneakers to practical slip-ons, Printify offers a range of shoes – all ready for your unique designs. Perfect for fashion-forward entrepreneurs looking to tap into personalized footwear trends.
65. Hoodies
Sell cozy, customizable hoodies with unique all-over print graphics or classy monogrammed text. Perfect for casual wear or fandom merchandise, it’s an apparel staple that’s sure to sell year-round.
66. Sweatshirts
Feature fun and comfy sweatshirts that cater to all ages and styles. Ideal for seasonal releases, like fleece-lined Christmas sweaters that keep shoppers warm all day.
67. T-shirts
T-shirts are wardrobe staples and one of the best Etsy business ideas. Sell a variety of designs that resonate with your audience, from bold statements to wearable custom pet portraits.
68. Crop tees
Catering to the fashion-forward crowd? Crop tees are affordable to produce and ship, but the return on investment is through the roof. Perfect for hopping on trends with playful graphics.
69. Pajama pants
Turn comfort into a statement with custom pajama pants. Whether it’s quirky prints, personalized names, or matching sets, these cozy staples are perfect for lounging and gifting.
70. Dresses
Dresses are a versatile addition to any Etsy shop – and yes, they’re available for Print on Demand! Think floral skater dresses for summer or abstract patterns for artsy streetwear.
71. Tie-dye shirts
POD tie-dye shirts give you the handmade feel without the hassle. Pieces inspired by vintage clothing are huge on Etsy. Print with your favorite song lyrics or quotes, and you’re golden.
72. Skirts
From flowing maxis to structured minis, offer skirts in various lengths and styles to cater to trending aesthetics like streetwear, coquette, or Y2K.
73. Swimwear
This is a great pick for seasonal drops or travel-ready collections. Add vibrant patterns that customers can’t resist wearing for beach days, pool parties, and sun-soaked getaways.
74. Jackets
Denim jackets, windbreakers, and varsity jackets – design and give your customers a stylish way to protect themselves from the elements, all while elevating their whole outfit.
Great Etsy shop ideas for seasonal products and personalized gifts
Seasonal products and personalized gifts are always in demand, from holiday decor to custom party favors.
With Printify’s Automated Personalization feature, buyers can customize items directly on Etsy – names, dates, messages – without extra work on your end. It’s a simple way to offer unique products and bump up your profits year-round.
75. Wrapping paper
Design custom wrapping paper to transform any gift into a masterpiece. Offer personalized options in your Etsy shop to make holidays and special occasions even more memorable.
76. Christmas ornaments
Forget cheap store-bought baubles – sell customized ornaments that add a sentimental touch to any holiday decor. Whether metal, wood, or ceramic – Christmas trees worldwide will look great thanks to your designs.
77. Christmas stockings
Deck your halls with custom Christmas stockings – the perfect addition to any mantle. Ideal for families eager to create new traditions or update their holiday decor with a personal touch.
78. Ugly Christmas sweaters
Capitalize on the holiday trend with custom-designed ugly Christmas sweaters. Make every festive moment, from office parties to family gatherings, totally unforgettable.
79. Gifts for her
Curate a selection of personalized gifts for the women in your customers’ lives. Think jewelry, custom underwear, wall art, or unique accessories – anything that’ll make the ladies feel adored.
80. Gifts for him
Design personalized gifts that hit the mark – engraved wallets, custom hoodies, t-shirts, or tech accessories. Great for birthdays, holidays, or just showing some love with something he’ll actually use.
81. Bachelorette shirts
Create fun and flirty custom bachelorette shirts that the bride and her party will love. Offer matching designs for the perfect group photo. Check out how ItsAnAestheticCo does this just right.
82. Motivational posters
Shoppers love personalized prints that boost moods and brighten spaces. Anything goes on Etsy –plants, slogans, inspirational messages, and even memes.
83. Halloween t-shirts
Spooky, silly, or downright creepy – Halloween t-shirts are a fun and profitable niche for small business owners. Design for all ages and preferences, from adorable baby clothes to “scary big sister” shirts.
84. Funny t-shirts
Great for dads, moms, or anyone who loves a good laugh, these tees can feature witty lines, sharp puns, or inside jokes that hit just the right note. Humor sells, and these designs add personality to any wardrobe.
85. Party supplies
Take celebrations to the next level with a vibrant selection of custom party supplies. Whether balloons, banners, tableware, or pins, these items are perfect for birthdays, anniversaries, and festive gatherings.
86. Gift bag
Make even the smallest gifts feel extra special. These custom bags are ideal for party favors, corporate events, or special giveaways. Incorporate seasonal themes or bespoke messages to cater to any occasion.
87. Plush toys
Make your Etsy shop stand out by selling custom plush toys that shoppers can personalize with names or special messages. These cuddly creations are perfect for children and loved ones, making them ideal gifts for holidays, birthdays, or just because.
88. Valentine’s Day gifts
A range of personalized gifts to shower your Valentine with? Yes, please. From custom jewelry and matching t-shirts to heart-shaped keepsakes, help your customers create lasting memories during the season of love.
89. Back-to-school essentials
Create custom back-to-school essentials, such as personalized notebooks, trendy pencil cases, and unique backpacks. Design items that students will be proud to show off in the classroom or courtyard.
90. Fourth of July merch
Design vibrant t-shirts, patriotic hats, and themed drinkware. Help your customers celebrate the Fourth of July in style, whether at barbecues, parades, or watching the fireworks lakeside.
Start your own Etsy store with Printify
Is it worth selling on Etsy?
Absolutely – especially if you’re selling custom, unique, or personalized items.
Etsy gives you access to a massive audience actively looking for handmade and one-of-a-kind products. Printify helps you launch your shop without inventory or upfront investments. Just pick an item, design your products, and let us handle the rest – from production to shipping.
How to succeed on Etsy:
- Come up with a great Etsy shop name
- Master Etsy SEO
- Focus on a specific niche to attract customers
- Drive traffic through social media and Etsy marketing tools
Keep in mind that Etsy charges fees like listing and other transaction-related costs, so carefully plan your shop’s pricing and marketing strategy to protect your profits.
For a detailed guide, check out our article on how to start an Etsy shop.
Best Etsy shop ideas: FAQ
Yes, you can sell non-handmade items on Etsy. The Print on Demand, vintage, and craft supplies categories are especially popular among customers.
Jewelry, personalized home decor, custom clothing, printable party invitations, and personalized items typically sell best on Etsy, according to Alura.
Personalized gifts and unique home decor are among the most popular and profitable niches on Etsy. Just browse the homepage – these categories are front and center, packed with trending products and bestsellers.
Start by narrowing in on a specific niche, then add your own twist – whether it’s custom designs, playful packaging, or clever product bundles. Go the extra mile with standout customer service and clear branding that makes buyers remember (and recommend) you.
Your turn to start a successful Etsy business
You’ve just discovered 90 of the most profitable Etsy shop ideas – from custom pet gifts to art prints and craft supplies – all ready to launch with Printify.
With the largest Catalog in Print on Demand, we’ve got everything you need to start selling fast and scale easily.
Set up your shop, make it yours, and start selling with Printify.
