90 Profitable Etsy shop ideas: What to sell on Etsy

Discover 90 popular Etsy shop ideas to kickstart your online business.

Pick a niche for your brand and start selling vintage clothing, baking supplies, or handmade candles – the opportunities for a successful Etsy shop are endless with Print on Demand.

This guide will help you pick an Etsy store idea to turn into a profit. Dive in and find your perfect match that resonates with your passion and creativity, turning your hobby into a thriving business.

What sells well on Etsy?

Etsy offers a versatile platform where you can find success for your own Etsy shop with a wide range of items, but craft supplies and small knick-knacks like books, beads, and stickers sell exceptionally well. 

There are different ways to research what sells most. From other Etsy stores to valuable statistics and research tools, different resources and platforms can help you develop good Etsy shop ideas based on high-demand products.

Research trends

Research trends to determine what products to sell on Etsy and what kind of shop to open using social media platforms and research tools like Google Trends. Both offer insights into Etsy niche ideas, highlighting what all the hype is about for certain areas and target audiences.

• Google Trends. Use Google Trends to see what people are searching for online. Enter keywords related to your potential products and observe their popularity over time. This tool helps identify rising trends and seasonal spikes in demand.
• Social Media. Platforms like Pinterest, Instagram, and TikTok are excellent for spotting emerging trends. Follow popular influencers, hashtags, and trend boards related to crafts, handmade items, and vintage products to see what’s gaining traction and attracting engagement.

Research Etsy

Another way to find inspiration for your Etsy business is to research the marketplace itself. It displays the top Etsy shops for each product category, and there are a few great tools designed for the ultimate marketplace analytics.

• Etsy’s Bestsellers. Navigate through Etsy’s bestseller lists and categories to see what products are consistently popular. Pay attention to the number of sales, customer reviews, and how Etsy shop owners market their goods.
• eRank. eRank is a powerful tool for Etsy sellers. It’s an all-in-one solution that provides in-depth analytics and insights. Use eRank for:
  • Keyword Research. Find popular search terms and keywords to understand what Etsy customers care about and look for.
  • Competitor Analysis. Analyze the performance of other Etsy shops, including their best-selling items and traffic sources.
  • Trend Tracking. Monitor trending products and categories over time to stay ahead of market changes. 

90 great Etsy shop ideas for you to try

If you don’t want to engage in research and analytics yourself, you’re in the right place – we’ve done the work for you. Below are 90 ideas for your own Etsy store – based on categories and products Etsy buyers value the most. 

Explore the list, get inspired, and choose an Etsy shop idea that aligns with your brand vision and values.

Make it happen today!

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Best Etsy shop ideas for accessories

Let’s kick things off with accessories – a billion-dollar market and one of the most popular categories among Etsy shoppers. 

From personalized jewelry to handmade bags, selling accessories is the perfect Etsy shop idea for anyone looking to tap into a popular and versatile market with high demand and opportunities for creative expression.

1. Tote bags

Tote bags are a versatile Etsy shop idea, perfect for eco-conscious shoppers. Personalize them with unique designs to attract a wide audience seeking practical, stylish, and sustainable accessories.

2. Pencil cases

Selling pencil cases on Etsy is a great idea for back-to-school season. Offer custom designs to appeal to students and professionals looking for unique and functional organization solutions.

3. Laptop sleeves

Laptop sleeves are in high demand on Etsy, especially with the rise of remote work. Create handmade, protective, and stylish sleeves to attract tech-savvy customers seeking personalization.

4. Clutch bags

Clutch bags make a chic Etsy shop idea, perfect for special occasions. Offer elegant, handmade designs to appeal to fashion-conscious buyers looking for unique and stylish accessories.

5. Socks

Selling socks on Etsy is a fun and quirky idea for your own Etsy shop. This billion-dollar market takes accessorizing and gift-giving to a new level. Offer personalized or themed designs to attract customers seeking cozy and unique additions to their wardrobes.

6. Hats

Hats are a popular Etsy shop item, especially when handmade or personalized. Cater to seasonal trends and various styles to attract a broad audience looking for fashionable headwear.

7. Custom underwear

Cheeky undies and boxer shorts are a great Etsy shop idea, especially if you customize your designs for special occasions like Valentine’s Day, bachelor and bachelorette parties, or anniversaries.

8. Makeup bags

Create your own shop for beauty enthusiasts looking for unique storage solutions. As the makeup industry continues to grow, Etsy shoppers are eager to find stylish, personalized makeup bags that reflect their individuality and help organize their beauty essentials.

9. Custom backpacks

This is a versatile Etsy shop idea, perfect for students, travelers, and people who appreciate comfort and convenience for their daily outings. With a market revenue of $187.60 billion, backpacks present a high demand and money-making potential for your online business.

10. Phone cases

Selling phone cases on Etsy is a highly profitable idea. Offer personalized or custom designs to attract tech-savvy buyers looking for unique and protective accessories for their devices.

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11. Beach bags

This Etsy business will cater to beachgoers seeking stylish and functional accessories. With a high demand during summer seasons, offering personalized and durable beach bags can attract a wide customer base.

12. Card holders

With the rise of minimalist wallets, offering handmade and personalized card and business card holders appeals to customers looking for compact and stylish organization solutions.

13. Accessory pouch

These pouches are ideal for organizing small items like makeup, toiletries, or tech accessories. Offer customizable designs to attract customers seeking both style and functionality.

14. Baby accessories

Selling baby accessories is one of the most profitable Etsy shop ideas. With a constant demand for unique and practical items for infants and toddlers, offering handmade, personalized, and safe baby accessories appeals to parents and gift buyers.

15. Mouse pads

Mouse pads are an essential accessory for computer users – from tech-savvy programmers to daily office workers and passionate gamers. Offer unique and personalized designs to attract customers looking for style and functionality for their workspace.

16. Luggage tags

Speaking of personalized items, how about something completely different and unique? Set yourself apart from other Etsy shops selling customized luggage tags for world travelers. This is the perfect Etsy business for an aspiring globetrotter with creative ideas.

17. Fanny packs

Fanny packs are making a comeback in fashion trends, making them a popular Etsy shop idea. Offer stylish and versatile designs to attract customers seeking practical and hands-free solutions for carrying their essentials.

18. Compact mirrors

Compact mirrors are timeless accessories, perfect for on-the-go touch-ups. And here’s an Etsy business idea – pair them with a makeup bag or handmade accessories for the ultimate fashionista vibe for your Etsy store.

19. Zipper wallets

Zipper wallets are a practical Etsy shop idea, offering secure and stylish storage for essentials. Their compact design and all-over print cater to a wide range of Etsy customers looking for one-of-a-kind accessories.

20. Pin buttons

Selling pin buttons is one of the best Etsy shop ideas, thanks to their low production costs and high customization potential. These little knick-knacks appeal to niche markets and mainstream fashion trends, perfect for making money online.

21. Jewelry boxes

Jewelry boxes are a great product to sell on Etsy. These high-quality accessories provide elegant storage solutions for treasured items. Pair them with personalized jewelry or jewelry supplies to attract more customers and make sales soar.

Unique Etsy shop ideas for home and lifestyle

Next up are home decor, lifestyle, and personalized gifts. These categories continue to charm shoppers with their unique offerings. From home accents to custom gifts, explore a curated collection that resonates with warmth and creativity.

22. Digital downloads and SVG files

Design downloadables and SVG files that empower Etsy buyers to express themselves creatively. Whether it’s digital planners or Lightroom presets, this category allows for limitless artistic exploration and customization – just check out SincerelyBarbie.

23. Bookmarks

Create custom bookmarks on Etsy that double as miniature artwork. Offer bookmarks adorned with intricate designs or personalized with names and quotes, appealing to book lovers seeking functionality and aesthetic charm.

24. Stickers

Design stickers that add flair to everyday items like laptops, water bottles, and notebooks. From whimsical illustrations to motivational quotes, they cater to a wide range of tastes and interests.

25. Postcards

Craft postcards that capture moments and sentiments with artistic finesse. Offer designs that evoke nostalgia, travel adventures, or heartfelt messages, ensuring each postcard becomes a cherished memento or a beautiful decor piece.

26. Greeting cards

Design personalized greeting cards that celebrate life’s special occasions. Be open to customers’ ideas and create unique card designs with customizable messages and themes. Make each card a heartfelt expression of joy and appreciation.

27. Sticky notes

Sticky notes blend practicality with artistic elegance. Design sticky notes featuring floral patterns, inspirational quotes, or thematic designs, enhancing productivity while adding a touch of creativity to any workspace.

28. Posters

Posters are one of the best Etsy shop ideas. They transform walls into curated galleries of style and inspiration, showcasing artwork and designs that resonate with diverse decor preferences, from minimalist compositions to bold statements.

29. Lunch bags

Lunch bags combine sustainability with personalized style. Offer bags adorned with custom prints or patterns, appealing to consumers looking to make eco-conscious choices without sacrificing aesthetic appeal.

30. Napkins

Custom napkins add an elegant and personalized touch to any dining experience or wedding table. From timeless designs to personalized motifs, they’re perfect for enhancing sophistication and style in every setting.

31. Coasters

Marry functionality with artistic expression. Design coasters with intricate patterns, thematic imagery, or personalized messages, giving each set a decorative accent that protects surfaces with style.

32. Aprons

Aprons blend culinary flair with personalized charm. Offer aprons adorned with unique designs or customized details, catering to chefs, bakers, and cooking enthusiasts seeking functionality and aesthetic appeal.

33. Bottle openers

Design artisanal bottle openers that make beverage enjoyment a stylish affair. Create openers with personalization or thematic designs, appealing to beer enthusiasts and hosts looking for distinctive bar accessories.

34. Canvases

Canvases are perfect for creating stunning gallery walls that add flair to any space. Monetize your work and offer canvas prints to a wide audience, from pet portraits to nursery wall art.

35. Magnets

Magnets are charming, versatile additions to any space or fridge door. They make delightful gifts and are perfect for showcasing artwork, quotes, and personal messages with style and functionality.

36. Water bottles

Water bottles are practical yet stylish essentials for hydration on the go. They’re customizable with unique designs, making them perfect for eco-conscious consumers and fitness enthusiasts seeking personalized hydration solutions.

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37. Mugs

Mugs are versatile and beloved for their practicality and charm – often bought as personalized gifts throughout the year. Personalize them with designs, quotes, or photos for delightful gifts or daily use.

38. Towels

Towels are a $11 billion industry globally, with personalized towels growing in popularity on Etsy and beyond. Ideal for bathroom decor or beach outings, customize them with monograms, funny words, or vibrant patterns.

39. Table runners

Table runners are perfect for seasonal decor changes, with searches peaking during holidays. Capture the festive spirit or add elegance to everyday dining with customized designs that stand out.

40. Pillows and pillow covers

Pillows and pillow covers are a hot trend, with millions of consumers looking for personalized home decor – the market will reach $161.70 billion by 2029. Create cozy spaces with custom prints, family photos, or inspirational quotes.

41. Pet products

Pet products are perfect for adding to your Etsy store. Think pet beds and collars, food and water bowls, or even pet hoodies to cater to pet owners who cherish unique, stylish items.

42. Custom blankets

Custom blankets are a top choice for personalized gifts, with searches peaking every holiday season. Craft warm memories with custom designs featuring family portraits or heartfelt messages.

43. Puzzles

Engage your Etsy shop customers by selling art on jigsaw puzzles that offer:

• Therapeutic fun – Ideal for relaxation and mindfulness.
• Personalized designs – Customize with photos or artwork.
• Gift appeal – Perfect for thoughtful presents.
• Entertainment value – Fun for all ages and occasions.

44. Notebooks and journals

Start selling custom notebooks and journals – your target audience is the entire world. Capture imaginations with unique designs, personalized covers, and quality craftsmanship that appeals to writers, students, and professionals seeking stylish stationery.

45. Calendars

Calendars are the perfect Etsy shop idea: they offer year-round utility, allow for creative customization with themes like nature, animals, or inspirational quotes, and are sought-after gifts for personal and professional use alike.

46. Candles

Scented candles, made from natural materials, are a unique Etsy shop idea that often goes overlooked. Candles offer a fantastic opportunity for Etsy sellers to diversify their product offerings and tap into a market that values ambiance and personalization.

47. Custom rugs and mats

Custom rugs and mats are a delightful Etsy shop idea that adds a touch of personalization to any home. Unlike the usual focus on apparel in print-on-demand, rugs and mats offer a unique canvas for artistic expression.

48. Wall clocks

Wall clocks are a timeless addition to any Etsy shop – literally! They tick all the boxes for unique decor items that customers love. Don’t clock out on this opportunity; seize it and watch your sales tick upwards!

Etsy store ideas for sports and fitness products

Embellish the world of sports and fitness on Etsy. Whether you’re passionate about yoga, running, or hitting the gym, these customizable products are perfect for active enthusiasts and athletes.

49. Duffel bags

Craft personalized duffel bags that combine practicality with sophistication. Ideal for gym sessions or weekend getaways, this Etsy shop idea is highly customizable and provides vibrant results.

50. Drawstring bags

Embrace the versatility of drawstring bags, perfect for gym essentials or a quick outing. Offer designs ranging from sleek and modern to fun and expressive, catering to active lifestyles with ease.

51. Yoga mats

Yoga mats are more than just exercise accessories – they’re personal sanctuaries for mindfulness and wellness. Embrace serene designs to cater to yoga enthusiasts seeking harmony in their practice. Discover inspiration at SelestialSuri.

52. Leggings

From studio workouts to casual outings, design leggings that combine performance and style effortlessly. Choose from a palette of vibrant hues and patterns to suit every active person’s wardrobe.

53. Sports bras

Sports bras are indispensable for fitness enthusiasts, offering functionality and fashion-forward designs. They provide essential support during workouts and are perfect for everyday wear. If your muse is sleeping, explore the styles in the ZeekCreativeShop.

54. Tank tops

Create essential tank tops that transition seamlessly from the gym to everyday wear. In your Etsy shop, offer designs featuring motivational quotes, sleek silhouettes, and bold colors for active individuals.

55. Joggers

Comfort meets style in joggers tailored for exercise and leisure. Provide options in soft, breathable fabrics with custom designs, perfect for those who prioritize functionality and fashion.

56. Sport bottles

Sport bottles are essential accessories for hydration on the go, ideal for fitness buffs and outdoor adventurers. Discover durable materials and stylish designs that cater to active lifestyles. Check out creative options at CRUCupsStore for inspiration.

57. Shorts

Shorts are a versatile and popular choice for active and casual wear. From sleek gym shorts to rugged basketball shorts, these essentials offer comfort and style, making them a must-have for any Etsy shop targeting sports enthusiasts.

Eco-friendly Etsy business ideas

Now is the perfect time to launch an eco-conscious Etsy shop, as demand for environmentally-friendly products continues to rise. Consumers prioritize items with longer lifespans, eco-friendly benefits, and minimal carbon footprints.

58. Enamel camping mugs

Enamel camping mugs combine vintage charm with eco-friendliness, perfect for outdoor enthusiasts seeking durable and stylish drinkware.

59. Stainless steel water bottles

Ditch plastic for stainless steel water bottles, offering reusable, BPA-free options that promote sustainability and hydration.

60. Organic t-shirts

Organic cotton t-shirts are soft, comfortable, and eco-friendly, appealing to consumers seeking sustainable fashion choices. Paired with your designs, they’re the perfect way to wear your heart on your sleeve and joke on your chest.

61. Cotton tote bags

Reusable cotton tote bags not only reduce plastic waste but also serve as a stylish and eco-friendly choice for daily errands. They provide a practical yet trendy alternative for conscious consumers on the go.

62. Biodegradable phone cases

Biodegradable phone cases offer a stylish blend of eco-friendliness and functionality, making them a perfect choice for environmentally-conscious consumers looking to protect their devices sustainably.

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Easy Etsy shop ideas for clothing

Fashion is about standing out, not blending in. Etsy offers a unique platform for creating distinct styles that resonate with individuality. Inspired by one of the most successful Etsy shops like Pintsized Apparel Shop, explore this curated list of trendy clothing options to sell.

63. Kids clothing

Offer a playful and colorful range of handmade baby clothes – t-shirts, bodysuits, hoodies, and others. Personalize with fun prints and cute messages to capture the hearts of both children and parents.

64. Shoes

Printify offers a range of shoes to customize for your Etsy shop. From stylish sneakers to practical slip-ons, all ready for your unique designs. Perfect for fashion-forward entrepreneurs looking to tap into personalized footwear trends.

65. Hoodies

Sell cozy, customizable hoodies with unique graphics or text. Perfect for casual wear or special fandom merchandise.

66. Sweatshirts

Feature stylish and comfy sweatshirts that cater to all ages and styles. Ideal for seasonal releases, like fun Christmas sweaters or year-round staples.

67. T-shirts

T-shirts are wardrobe staples and one of the best Etsy business ideas, so offer a variety of designs that resonate with different audiences, from bold statements to wearable custom pet portraits.

68. Crop tees

Selling cropped versions of tees is a great idea to cater to the fashion-forward crowd. They’re low-cost to produce and ship, but the rewards for the wearer are through the roof – they look good and feel good.

69. Pajama pants

Design pajama pants that promise comfort with personalized touches, making bedtime or lounge days extra special.

70. Dresses

Next on our Etsy shop ideas list are dresses. Did you know they’re available for printing on-demand? Create dresses that capture elegance or everyday ease, catering to a wide audience, from bridal to casual wear.

71. Tie-dye shirts

Tie-dye shirts remind of handmade items from the olden days, and vintage items or vintage-inspired are huge on Etsy. Print with your favorite song lyrics or sayings, and you’re golden.

72. Skirts

From flowing maxis to structured minis, offer skirts in various lengths and styles to suit any fashion sense.

73. Swimwear

Of course, people can get a swimsuit in a chain store. But nothing looks as good as personalized items, even when they’re wet from all that fun by the pool.

74. Jackets

Denim jackets, windbreakers, and varsity jackets – design and offer your customers stylish protection from the elements and admiring glances. Perfect for every season, jackets are essentials for any wardrobe.

Great Etsy shop ideas for seasonal products and personalized gifts

No list of Etsy shop ideas would be complete without mentioning seasonal goodies, like craft supplies, wall art, party favors. Etsy sellers can take advantage of the chance to sell themed items in their Etsy shop year-round.

75. Wrapping paper

Design custom wrapping paper that transforms any gift into a masterpiece. Offer personalized options in your Etsy shop to make holidays and special occasions even more memorable.

76. Christmas ornaments

Forget cheap store-bought baubles – offer handmade or customized Christmas ornaments that add a personal touch to any holiday decor. Ideal for creating lasting family memories.

77. Christmas stockings

Deck your halls with custom Christmas stockings, the perfect addition to any mantle. Ideal for families eager to create new traditions or update their holiday decor with a personal touch.

78. Ugly Christmas sweaters

Capitalize on the holiday trend with custom-designed ugly Christmas sweaters. Office parties and family gatherings will rise up to a whole new level of beautiful ugliness!

79. Gifts for her

Curate a selection of personalized gifts perfect for the special women in your customers’ lives. Think jewelry, custom underwear, custom prints, and unique accessories.

80. Gifts for him

Design and sell personalized hoodies, t-shirts, various tools for handmade crafts, and leather goods to cater to the male audience and make their partners’ lives easier when selecting gifts for various occasions. 

81. Bachelorette shirts

Create fun and flirty custom bachelorette shirts that the bride and her party will love. Offer matching designs for group photos. Just check out what ItsAnAestheticCo is doing and get inspired.

82. Motivational posters

Elevate your shop’s appeal with customizable motivational posters that inspire and decorate. Perfect for personalizing home offices or gifting, these posters can be tailored to suit any client’s taste.

83. Halloween t-shirts

Offer a range of spooky or humorous Halloween t-shirts, perfect for party goers or trick-or-treaters. Designs can range from scary to funny, catering to all ages and preferences for festive celebrations – from baby clothes to real scary big sister shirts.

84. Funny t-shirts

We’ve arrived at the fun part: funny t-shirts. Perfect for dads, moms, or anyone else with a sense of humor, these shirts can feature witty sayings, puns, and jokes that resonate with various personalities and occasions.

85. Party supplies

Elevate any celebration with a vibrant selection of custom party supplies. From balloons to banners, tableware to pins, these items are perfect for birthdays, anniversaries, and festive gatherings, ensuring every party is a hit.

86. Gift bag

Perfect for making even the smallest gifts feel extra special. These custom bags can feature unique designs, making them ideal for party favors, corporate events, or special giveaways. Incorporate seasonal themes or bespoke messages to cater to any event or recipient, enhancing the gift-giving experience. 

87. Plush toys

Expand your Etsy shop’s appeal by selling custom plush toys that can be personalized with names or special messages. These cuddly creations are perfect for children and loved ones, making them ideal gifts for holidays, birthdays, or just because.

88. Valentine’s day gifts

A range of personalized Valentine’s Day gifts? Yes, please. From custom jewelry to heart-shaped keepsakes, cater to those looking to express their love in unique ways. Ideal for capturing significant moments and creating lasting memories during the season of love.

89. Back-to-school essentials

Create custom back-to-school essentials, such as personalized notebooks, trendy pencil cases, and unique backpacks. Design items that students will be proud to showcase, perfect for making a statement from the classroom to the campus.

90. Fourth of July merch

Celebrate Independence Day by offering custom Fourth of July merchandise. Design vibrant t-shirts, patriotic hats, and themed drinkware perfect for barbecues, fireworks, and parades, ensuring your customers celebrate in style.

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Is it worth selling on Etsy?

Selling on Etsy offers significant financial potential, especially for those offering unique, custom-made, or personalized products. New sellers on Etsy can easily start a business there with minimal startup risks thanks to platforms like Printify that simplify product design and sales without hefty investments. 

Essential considerations include mastering Etsy SEO, focusing on a specific niche to test market responses, and actively driving traffic through social media and Etsy’s own tools. Remember, Etsy charges listing fees and other transaction-related fees, so carefully planning your shop’s setup and marketing strategy is crucial for success.

Best Etsy shop ideas: FAQ

Best Etsy shop ideas: Summary

In our massive list of the 90 best Etsy shop ideas, we traveled through many categories and products that you can sell on Etsy right from Printify’s dashboard. We have the biggest Product Catalog in the market, so you can start selling art, custom pet gifts, crafts supplies, and so many other things without breaking a sweat. 

Make your way to the ranks of the most successful Etsy sellers today!