Increasing the visibility of your brand on Etsy is possible, and it largely depends on two decisive factors: SEO optimization of your Etsy store, and using high-quality images.
Having good SEO means your products will appear more frequently, boosting your brand visibility and increasing sales. To help improve your Etsy store, we’re sharing useful Etsy SEO tips and tricks to help you improve your brand’s ranking on the platform.
The Printify team has previously shared ten tips for improving your Etsy search engine optimization:
We have updated this list, adding more valuable tips to help you improve your Etsy store for 2022.
Table of Contents
What is Etsy SEO?
Etsy SEO is a set of techniques and processes for improving your store and product rankings on search engines, as well as the Etsy platform itself.
Never make the mistake of considering Etsy as an independent platform: this online marketplace has, in fact, an excellent PageRank on Google and other search engines such as Bing and Yahoo, which puts you in a position to intercept even more users from search engines.
Etsy SEO Ranking Factors
How Do I Master SEO on Etsy? 17 Etsy SEO Tips to Follow
1. Choose an Etsy Shop Title That Describes Your Products and Includes Keywords
Your Etsy shop title is a crucial component of your Etsy SEO. A good Etsy SEO page title will indicate what products you sell. A new or edited Etsy shop title can be up to fifty-five characters long.
We recommend including competitive keywords your ideal client will search for and that accurately reflect your brand in your page title.
2. Do Etsy Keyword Research and Choose Your Keywords
Keywords need to be in your tags, page title, categories, and attributes to improve your Etsy SEO. The keyword or keyword phrase you use should be an exact match with the terms customers are frequently typing into the search bar.
When doing your keyword research, consider the features that make your product unique. From here, you can create more accurate longtail keywords for your page title, listing titles, and descriptions. These features will help your products stand out amongst Etsy’s expansive search volume.
If you already have an Etsy account and existing Etsy listings, and you are changing your keywords to improve your Etsy SEO, you should see your Etsy analytics. You will be able to see which keywords and tags are getting the most traffic and producing the most sales. From this, you can alter your product titles, descriptions, categories, and attributes to include more of these keywords.
Remember to consider regional phrases and synonyms when doing your keyword research. You can find multiple keywords just by considering the other words and phrases people around the world use.
How You Can Find the Best Keywords for Your Etsy Store Products?
What would you think if we told you that we managed to find a wonderful strategy that lets you know what your potential client is looking for and/or needs to buy on Etsy? What strategy do we mean?
We mean the strategic use of the famous Etsy search engine. That’s where you can find the best keywords for the products in your Etsy store.
Why do we suggest you search your keywords on the Etsy platform and not in an external database?
Because the Etsy search engine suggests keywords taking into account two important criteria: the searches that people have done previously and the trends at the moment, so it allows you to determine what people are really interested in buying within the platform.
So if your goal is to increase your sales and grow your business on Etsy, then you should anticipate and/or respond as quickly as possible to the needs of your target market on Etsy.
How can you do it?
Developing products that people want or need to buy and using the best possible keywords in the titles, tags, and descriptions of your products. This way, you will make your potential customers (who are already ready to buy within the Etsy platform) find your products, and therefore, buy them.
How can you use this powerful tool strategically? Here are the steps…
- Go to www.etsy.com. There you will find the Etsy platform search engine.
- Then type in the search bar the main product of your Etsy store. For example, if you sell mostly posters, write the word “posters.” When you finish writing the word, you will notice that the Etsy search engine offers you a list of words related to your search.
- But that’s not all. If you add the word “for” to “posters,” you will see another variety of keywords.
- And if this time you add the word “with,” you will see even more options.
3. Use Keywords in Your Product Titles and Descriptions
Placing the most relevant keywords at the beginning of the product title will let the buyer know exactly what the product you are selling is, resulting in more clicks, favorites, and therefore, more sales.
Write titles that are unique to each of your products, and that helps Etsy distinguish your product from the rest of the items found on the platform.
Titles must be concise but informative. If the title is too long, Etsy’s search results will only show part of the result. The same goes for Google search! Avoid very long titles that are not useful for customers and/or fills them with unnecessary keywords.
Writing titles as if they were a series of labels (for example: “Women’s T-shirts, Cool T-Shirts, Black T-shirts” …) will not help you position yourself in the search results. On the contrary, this type of title usually has a low conversion level because it is not specific, and it confuses customers.
The search system on Etsy is smart enough to interpret strategically composed keywords. Therefore, it is best to write your keywords more specifically.
As Etsy points out, “keep a buyer in mind, not a computer.” The language used in the titles should be as natural as possible.
Use phrases that the client would write in their search engines.
In the composition of your title, write keywords that clearly describe your product. The maximum length for a title is 140 characters but you don’t always need to stick to it. Just write titles that are clear, concise, and accurate.
It is no longer a secret that Etsy seeks to improve the visibility of your store and product listings in the search engine results of sites such as Google, Bing, Yahoo, etc.
Note: If you need help with keyword identification, we recommend that you watch this video:
4. Avoid Using the Same Keyword for Similar Products
Etsy won’t include several products from the same seller in their search results. Therefore, using different keywords for similar products means you can diversify your product listings. Try to use different keyword variations for similar products to increase your product visibility.
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5. Use All the 13 Product Tags in Each Listing
Etsy allows up to 13 tags on your listings. To improve your Etsy shop’s SEO, you want to use all 13 tags. The more keywords you have listed, the more often your products will appear in searchers rankings. Your tags don’t have to be one word, they can be longtail keywords or phrases too.
The tags on your listing can be up to 20 characters long. To boost your ranking and product visibility, you should target ‘long tail keywords’ rather than single words.
Here are some tag examples that you could use if you sell personalized mugs as a gift for moms.
If you’re struggling with tag ideas for your product listings, you can view the tags competitors are using for similar products. To do this, click on explore related searches under the product pictures or at the end of the webpage.
6. Select Specific Categories
The categories in Etsy act like tags. When you add more specific categories to your listings, you create more opportunities for your products to be found in the results. Categorizing products to the most specific subcategory can give you greater visibility in the search results.
7. Add Relevant Attributes
The attributes you add to your listings also act as tags and can help your products be found in search results. Relevant attributes for context-specific ranking include:
Attributes should describe what a product is, not how it’s used.
8. Establish Competitive Shipping Costs
High shipping costs can discourage buyers and prevent them from completing the purchase process. Etsy has established as a ranking factor the price of shipments, so creating competitive shipping prices, including “free shipping,” can increase your positioning in the results.
9. Renew Your Listings Regularly
Renewing your listing gives you a mini boost in the rankings. Although constantly renewing your listing isn’t a viable Etsy SEO strategy, doing so during busy periods like the holidays can help increase your brand visibility.
It’s also important to renew your listing during high traffic hours. Consider when your potential buyers are most likely to shop and publish your listings at this time.
10. Use High-Quality Photos and Place the Best Photo of Your Products First
Each listing has room for 10 photos. Be sure to place the best photo first to get the best Etsy SEO results. Remember that the first photo is what buyers see first in the search results. If you use photos that clearly present what you are selling, you will increase the likelihood of having more clicks, favorites, and sales.
As well as adding images, you can improve your listing quality by adding short video clips. Videos are more accurate than still images. Show your customers you care about honesty and transparency by adding short, high-quality video clips to your listings. For inspiration on product videos, look at other Etsy sellers who utilize this medium.
In a survey conducted in 2017, 90% of Etsy shoppers said the photo quality was “extremely” or “very” important for their decision to make a purchase.
The Power of Brand Photos on Your Etsy Store
From SEO, we move on to the needs of users: to increase the visibility of your brand on Etsy, you must also know how to capture the attention of potential customers, to turn them into real customers. Here, the quality of the graphic sector of your e-commerce plays a very important role: the photos taken in a professional way communicate great emotions together with the message that your brand wants to convey.
Use bright colors, make shots with models, and try to do it in dynamic positions and perhaps using a context that may be familiar to your primary target. The only limit is your creativity: the more you are able to capture the user with your photos, the more products you will be able to sell on Etsy.
Check out this ultimate guide to product photography for image inspiration and recommendations.
Dropshipping makes business easy. Rather than having boxes of inventory cluttering up your home and workspace, you can order your customer’s goods and have them sent to them directly, without having to worry about postage or stock. However, when it comes to marketing your products, things can become a little more tricky. Without having a physical product, you can’t take images or videos for your listings.
With Printify, you don’t need to worry about photographing your product for promotional purposes. We offer mockups for the majority of our products, using our mockup generator. You can use our mockup generator to give your customers a clear image of what you are selling. Using product mockups from other websites can help your product stand out compared to other Etsy listings. Websites such as Placeit are an easy and efficient way to achieve this.
Although mockups are a great solution for those who might not have time to photograph their products, we recommend ordering product samples. Having product samples not only means you can get creative with your imagery, but it gives you an idea of the quality of the product you’re selling.
11. Complete the Etsy Shop “About” Section
Completing the “about section” of your store can help you increase your “customer & market experience score,” and therefore improve your ranking in the search results. For Etsy, it is very important that the Etsy seller shares their story in their shop section, because they can create a special connection with customers and make their shop look trustworthy.
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12. Add Clear Policies to Your Store
Having clear policies in your Etsy shop sections will let buyers know what to expect if they make a purchase in your store, inspiring them with greater security and confidence. In addition, having clear and complete policies in your store will increase your “customer & market experience score” and also help you to have greater visibility on the web.
13. Add Titles and Tags in the Language of Your Store
The titles and tags must be in the language you chose when you opened your store. Adding tags in other languages will not help your products appear in search results. Etsy will automatically translate the titles and labels into the buyer’s language.
14. Promote Your Shop Page to Get Inbound Links
An excellent way to get more exposure is to connect with relevant bloggers and write a guest blog post. This allows you to build your network, publicize your products, and create links to your store, which is excellent for SEO. In addition to increasing your visibility, guest blogging helps you to be perceived as an expert in your field.
Social Media Accounts
If you have an existing social media following or you’re interested in growing one, you can use this to drive traffic to your Etsy shops. Create a designated brand Instagram account, show people behind the scenes of your business on Tiktok, or reach out to family and friends on Facebook. Increasing traffic from external sources will help improve your Etsy shop’s SEO and continue to boost your brand visibility.
Did you know Pinterest is an image search engine? You can utilize Pinterest to promote your products and link to your listings. Similar to your Etsy store, you need to optimize your account using Pinterest SEO.
Add pins relating to your product and include the same primary keyword and phrases you have on Etsy to get your content seen by Pinterest users. If viewers enjoy your content, they’re more likely to click on your pin and view your Etsy listing.
15. Experiment and Adjust Your Strategy
Etsy recommends that you regularly test your new strategies and review your statistics. As Etsy’s search algorithm changes, you need to make sure you’re familiar with its developments.
You can also monitor which products and keywords are driving the most traffic to your store. You can update those listings that have lower performance, and add other products that can further enrich your offerings.
Use Store Statistics
The store statistics give you a lot of useful information, so be sure to log in regularly to keep track of your actions. Here you can identify what is working and what is not, and see important metrics like where your traffic came from and who mentions you.
16. Make Your Customers Come Back
Not only is it good for your business, but the Etsy algorithm also loves stores with recurring customers.
This seems obvious, but it would surprise you…
There is a line that separates marketing from deception, and you should never cross it.
Do not use photos in a deceptive way to represent measures or results that you do not really have.
In short, do not promise more than you sell, or you will be tied to negative feedback and your brand will be stained forever.
17. Use Paid Advertising Opportunities
The Store Announcement feature is located at the top of your store page and can be used to alert buyers to – you guessed it – making important announcements about your store. This could, for example, alert buyers to a sale in your store or to let them know you are not there.
Etsy recommends making short announcements, rather than using other sections of your store like the About page, which allows for longer text.
You can also make use of Etsy’s paid advertising opportunities to become more prominent in a customer’s search. By choosing your item to be a Promoted Listing, you can pay per click to keep it at the top of the search results. Your Promoted Listing will include the word ‘ad’ to indicate that it is a paid campaign, but it will be catered to the target demographic and search tags you’ve selected.
Once you start ringing in the sales, you can start asking your customers for reviews to boost your listing prominence even more! Getting to the reviews stage will take some patience, so aside from marketing on Etsy, we recommend adding a couple other elements, like social media promotion and word of mouth advertising into your marketing mix. This will help you create even more pathways to your shop.
What Do You Think of These Etsy Optimization Strategies?
Boost your business prospects using Etsy SEO. By implementing small changes to how you manage, run and utilise your Etsy store, you can increase traffic, improve sales and successfully promote your listing page.
We hope these Etsy SEO tips and tricks will form a good foundation for your store and get you on the road to success – do you have any other tips to share?
Let us know in the comments section. If you know other Etsy sellers, do not hesitate to share this Etsy SEO guide, so they can also benefit.
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