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40+ Top-selling items on eBay in 2025

March 26, 2025 13 minutes

Custom products, global reach

As one of the world’s oldest and biggest eCommerce marketplaces, eBay’s competition is fierce. Secure your place among best-selling brands and experienced sellers with our list of the top-selling items on eBay for 2025.

Keep reading and discover why selling on the eBay marketplace is profitable, what are the top-selling eBay product categories, and how to win in eCommerce with Printify.

Key takeaways

  • Clothing, accessories, and custom t-shirts dominate eBay’s best-selling categories, making fashion a reliable niche for sellers.
  • Health, beauty, and fitness items remain profitable, with supplements, skincare, and athleisure wear driving strong demand in 2025.
  • Pet supplies and home goods are trending categories, offering diverse opportunities for personalized products and household essentials.
  • Seasonal trends heavily influence sales, with items like holiday decor or summer fashion peaking during specific times of the year.
  • eBay has a vast global audience and tools like the eBay App, seller protections, and flexible pricing strategies to support sellers.

12 Best categories for top-selling items on eBay

Market research helps you identify profitable product categories on eBay before you plan a selling strategy. Selling products in these segments can put you ahead of market trends for better profits.

So, what items sell best on eBay? Let’s find out.

1. Clothing and accessories

A clothing store interior featuring racks of clothes and a woman seated at a table, browsing through items.

The clothing and accessories categories capture the most demand. The global apparel market reached a revenue of $1.79 trillion in 2024, and with the print-on-demand model, selling profitable items like custom apparel is simple, easy, and fast.

2. Health and beauty

A wooden tray displaying an assortment of cosmetic products, including bottles, jars, and brushes, arranged neatly.

Another one of the top-selling eBay categories, cosmetic products rank high thanks to its $295.95 billion market size in 2023. Lifestyle supplements and custom beauty products are among eBay top-selling items offering great profit margins given the right supplier network.

  • Skincare. Sunscreen, lotions, and day and night creams are popular niche market options in the health and beauty category that appeal to a wide demographic.
  • Hair care. Custom-made shampoos, conditioners, and hair oils that differ from mass-produced selections are bestsellers on eBay. Offering specialized hair care products can help your brand stand out and generate sales.
  • Perfumes. Fragrances, colognes, potpourri, and other perfumed goods can be your next best-selling item. Curate enchanting scents, appealing to customers seeking personal and home fragrance solutions.
  • Makeup. Cosmetics are among the top-selling items on eBay, from foundations to eyeshadow palettes. With a wide variety of print-on-demand cosmetics, you can cater to diverse customer preferences and beauty trends.
  • Health supplements. Mineral, vitamin, and dietary custom-branded supplements are gaining more attention, with an expected market reach of $485.62 billion by 2027.

3. Fitness

Two women performing push-ups on a fitness mat in a bright, spacious gym environment.

The sports apparel market soared to $558.33 billion in 2024, while the fitness equipment market is set to reach $8.34 billion by 2025. Tap into bestsellers on eBay like fitness merchandise or sporting goods to join the ranks of best-selling brands.

4. Jewelry and watches

A pink and gold bracelet adorned with various charms, showcasing a blend of elegance and playful design.

The global jewelry market reached $360 billion in 2024, and a whopping 76% of that is non-luxury, affordable accessories.

Not only is this market segment a goldmine, but these items are easier to package and ship compared to more regulated items like electronics and health products.

  • Watches and watch bands. Wristwatches and custom wall clocks are hot-selling items on eBay. Vintage, modern, and custom timepieces along with personalized watch bands are the most popular searches in this category.
  • Necklaces, earrings, pendants. Custom necklaces, personalized pendants, tags, bespoke jewelry boxes, and vintage finds are among the best-selling products on eBay.
  • Rings. From engagement to candy rings, you can offer a variety of profitable products in this category. Raise your average monthly sales, whether you source rings from suppliers, make it yourself, or resell exceptional vintage finds.

5. Pet supplies

A relaxed cat sitting in a hammock attached to a wall, basking in a cozy and serene environment.

Pet supplies are among the best things to sell on eBay. By 2030, the pet industry is predicted to reach $236.16 billion, driven by the demand from pet owners seeking cute custom product designs for their furry friends.

6. Home and garden

A woman waters plants indoors using a green watering can, surrounded by various potted plants in a bright room.

This category is one of the most popular on eBay, offering a diverse product range catering to various consumer needs – from garden furniture to kitchen appliances. Here’s what sells the most on eBay from household equipment and garden supplies:

  • Small kitchen appliances. Small appliances like blenders and coffee makers are things that sell well on eBay. Specialty appliances like air fryers and sous-vide machines are also increasing in demand.
  • Custom home decor. Various home decor items such as custom pillows, blankets, and custom outdoor rugs sell best on eBay. In terms of average sales, custom-printed mugs are among the most sold home goods items.
  • Heating and cooling systems. Many look for energy-efficient and eco-friendly heating and cooling solutions such as fireplaces, stoves, and HVAC systems on eBay. It can be exceptionally lucrative for those with the resources to sell heavy-duty equipment.
  • Inverters and outdoor power equipment. Inverters that convert DC into AC are in high demand, along with outdoor power equipment like second-hand lawnmowers and leaf blowers as an alternative to new or top-brand equipment.

Start selling custom products on eBay with Printify

7. Cell phones and accessories

A person sitting at a table, focused on using a cell phone in their hands.

The mobile accessories market value is projected to hit $148.81 billion by 2030, making smartphones and phone accessories among the most sought-after products on eBay for consumer electronics. Digital cameras and video game consoles follow close behind.

  • Cell phones. From popular cell phones to lesser-known brands, brand-new or lightly used mobile devices are best-selling items on eBay due to their more affordable price point.
  • In-car phone holders. Among other useful tech gadgets for on-the-go, phone holders offer travelers a safe and convenient way to use their devices during daily commutes or road trips.
  • Phone cases and covers. For an easy and high-impact branding opportunity, showcase your logo and unique designs on custom phone cases and covers.
  • Phone parts and accessories. From batteries and custom charging pads to screen protectors, these are perfect high-margin products to sell on eBay that are always in demand within the consumer electronics category.

8. Automotive parts and repairs

A row of parked cars in a parking lot, showcasing various colors and models under clear blue skies.

Consumers often flock to eBay for their automotive needs, from car body parts and lighting to performance upgrades. Help customers keep their vehicles fresh by offering these products.

  • Motorcycle and scooter parts and accessories. This category includes everything from brake pads and filters to helmets and riding gear.
  • Lighting and bulbs. From replacement headlights and taillights to interior bulbs, lighting ranks high among the best-selling items on eBay.
  • Auto electrics. eBay sellers can offer a variety of auto electric products, including batteries, fuses, and relays, to keep a car’s electrical system in top condition. 
  • Bicycle components and parts. Replacement parts and accessories such as tires, chains, handlebars, and lighting systems are always in demand among cyclists.
  • Jet parts and accessories. eBay is home to high-quality parts and accessories for jet engines, avionics, and interior components – popular among hobbyists and collectors.
  • Vehicle maintenance and care. Options for vehicle supplies include oil, filters, cleaning supplies, tools for seasonal care, and other equipment to keep cars running smoothly.
  • Performance and racing parts. Focus on the high-performance vehicle niche with a selection of racing parts, including turbochargers, exhaust systems, and suspension upgrades.

9. Crafts and collectibles

A window featuring a vase of colorful flowers and a decorative picture frame on the sill.

eBay is a huge market for hobby and art supplies. These include paper crafts, stone beads for handmade jewelry, musical instruments, canvases, and cameras – all of which have performed as eBay bestsellers for years.

  • Canvases and posters. Sell your artwork on printed canvases, custom posters, or framed photos. With eBay’s diverse customer base, you can reach a global audience and showcase your art to potential buyers worldwide.
  • Art supplies. Offer an array of products to support artists. Whether they’re into sewing, beading, painting, or sculpting, sell tools and materials to help bring your customers’ creative visions to life. 
  • Musical instruments. From children’s ukuleles to electric pianos, drum sets, and guitars of all kinds, musical instruments and their parts sell on eBay at great prices. 
  • Cameras. Popular brands like Nikon and Canon, along with more affordable cameras, lenses, filters, and camera bags, rank high among the best-selling items on eBay.
  • Seasonal decorations. Create and sell decor from custom Christmas stockings to personalized ornaments, custom stuffed animals, and custom-printed pint glasses for special occasions.

10. Business and industrial goods

This category on eBay is a hub for professionals looking to source high-quality equipment and supplies from independent suppliers. Here are some of the most popular subcategories:

  • Industrial automation. eBay has a variety of products for professional manufacturers, including PLCs and HMIs for streamlining production processes and managing hardware and interface control. 
  • Medical, lab, and dental tools. Sell various healthcare equipment, from surgical supplies like masks and gloves to lab glassware for medical, laboratory, and dental practices.
  • Testing and inspection equipment. These tools are vital for industries like electronics and construction to maintain work safety and accuracy. They’re a smart addition to your niche eBay store to attract professional buyers.

11. Computers and networking

Three computer monitors arranged on a desk, showcasing a workspace setup for productivity and multitasking.

This category is home to some of the best-selling items on eBay. From spare parts to various personalized enhancements, eBay sellers have sold hundreds of thousands of computer components and input accessories.

  • Laptop replacement parts. From screens to keyboards and small essentials, sell these products on your eBay store to help buyers fix or upgrade their laptops.
  • Printer ink, toner, and paper. Whether for reports, photos, or essential documents, many customers turn to eBay to get printer supplies for home offices and workplaces.
  • Graphics or video cards. These essentials rank high among eBay’s best-selling items to enhance a computer’s visual performance and elevate the gaming or multimedia experience.
  • Mouse pads. Practical and visually appealing, custom mouse pads are eBay bestsellers perfect for elevating customers’ gaming setup or desktop workplace.
  • Laptop sleeves. Safeguard laptops while showcasing your beautiful designs with custom laptop sleeves. Design them in multiple sizes and patterns to appeal to a broader audience.

12. Automotive accessories

While automotive parts improve a vehicle’s performance, this category is all about improving the visual aesthetic. eBay has a big market for various interior and exterior car accessories. 

  • Interior accessories. From custom car mats and seat covers to air freshener charms, people love these eBay bestsellers to spruce up their rides. 
  • Exterior accessories. Custom license plate frames, flags, spoilers, and bumper stickers are just a few examples of products to offer your eBay audience. 
  • Motorcycle accessories. From custom helmets and protective gear to unique riding gloves, these are a huge hit among bikers.

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Why is it a good idea to start selling on eBay?

Some of the top-selling brands choose eBay to build their online store. From its built-in audience to advertising features and flexible selling options across top product categories, starting an eBay store is a hassle-free way to reach eager buyers. 

Worldwide audience. With 133 million active buyers in 2024, eBay sellers can profit from a vast global audience.

Seller protection. eBay tracks issues through its seller protection policy, monitoring everything from fake feedback to merchants selling counterfeit goods.

eBay App. Sell across multiple devices and fully run your eBay store on the go. Set prices, check trending products, add photos, auto-fill information, and reply to customer inquiries from your phone.

Lower fees. eBay charges lower seller fees compared to other top eCommerce marketplaces. The listing and final selling fees usually add up to 13.25% + $0.30, but this still allows for flexible profit margins.

Auctions. eBay gained its popularity as the biggest online auction marketplace. Sell items directly or auction them as an eBay seller to reach a higher final sales price.

Product diversity. Whatever your eCommerce business niche, eBay lets you sell just about anything, as long as it’s legal. Don’t believe us? Two sisters sold a cornflake shaped like the state of Illinois on eBay for $1,350.

Shipping assistance. One of the most significant benefits for eBay sellers is that you can save money on shipping with the International Shipping program. It offers various logistics options to save time and lower costs.

To get the most out of this marketplace, perform market research and periodically review your product offerings for more sales opportunities. Implement SEO and marketing to get more views on eBay and offer excellent customer service to keep buyers coming back.

Start your online business journey on eBay with Printify

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24/7 support. Our merchant support agents are available 24/7, assisting you through store setup, product listings, order status, re-routing, and more, easing your eCommerce journey.

FAQ

Seasonal trends significantly influence what is selling on eBay. Demand for certain categories, like holiday decorations or summer fashion, peaks during specific times of the year. As such, sellers should plan their inventory accordingly.

Successful eBay sellers often combine wholesale purchasing, Print on Demand, and personal sourcing methods like thrift shopping to find items. Research and networking are key to sourcing best-selling items for your eBay store.

For electronics, proper padding and static-free packaging are essential, while home goods require sturdy boxes and bubble wrap to prevent damage. Clear, detailed shipping policies can help you improve buyer trust and maintain monthly sales without the risk of product returns.

Conclusion – Top-selling products on eBay

Knowing the top categories and best-selling items on eBay will help you supercharge your profits. Appeal to popular eBay searches by analyzing what sells the best on eBay and adjust your product selection accordingly.

Increase positive feedback and your average sales in key product-focused categories with Print on Demand. Sell online and design items in top-selling categories using Printify with no investment or inventory constraints.

Find the best products to sell on eBay and design them with Printify

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