Sell custom products with Printify
With millions of buyers browsing daily, Etsy is a goldmine for creative sellers. We’ve rounded up the best-selling items on Etsy to inspire your next big product for 2025. Let’s explore what’s trending and why these products are flying off the virtual shelves.
This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.
“One of the biggest perks for me is the low pricing. I can sell competitive products, like t-shirts and sweatshirts, on Etsy and still make a profit.”
Most popular items on Etsy: Print-on-demand edition
The growing popularity of print-on-demand (POD) products has prompted many Etsy sellers to offer more custom items to meet consumers’ needs. With print-on-demand services handling inventory, printing, and shipping, running a successful Etsy shop is a breeze.
According to various sources on eRank – the absolute rockstar for trends, niches, and keywords – here are some overall top-selling products on Etsy and category spikes to keep an eye on:
- Jewelry: Undisputed, unbeatable, a must-have for every online seller. From bracelets and necklaces to watch bands and more.
- Clothing: Where would we be without this top-selling category? Sell t-shirts, mini dresses, hoodies, or bombers.
- Wall art: Want your Etsy store to thrive in 2025? Fill your shop with posters and canvases to rank high among the top Etsy sellers.
- Stickers: From craft supplies and journaling to bold expressions, stickers are dominating Etsy’s online marketplace.
Diversify your offerings to stay ahead of the competition. Create custom t-shirts and design custom hoodies to add a unique touch to your Etsy shop, or sell print-on-demand mugs and customized tote bags to help your store stand out.
Don’t forget to check out custom phone case printing or even add custom pint glass designs to attract a wider audience.
Start your Etsy POD business today!
Current top sellers on Etsy
When searching for the top-selling items on Etsy, it’s essential to know who the top Etsy sellers are and what they offer. This insight provides valuable guidance on successful strategies and market trends, helping you make informed decisions about what to sell and how to succeed on the platform.
Here are the current most successful merchants on the Etsy marketplace as of January 2025 – and the categories that swooned eager Etsy shoppers.
| Rank | Shop | Main categories | Sales |
|---|---|---|---|
| 1 | CaitlynMinimalist | Jewelry | 3,278,484 |
| 2 | BeadBoat1 | Craft supplies and tools, jewelry | 2,078,769 |
| 3 | PlannerKate1 | Paper and party supplies | 2,021,036 |
| 4 | ModParty | Weddings, jewelry, clothing, bags and purses | 1,956,896 |
| 5 | SilverRainSilver | Jewelry, earrings | 1,510,418 |
From unique handmade jewelry to selling stickers and craft supplies, these merchants offer a wide variety of quality products to an eager crowd of buyers. Those impressive sales numbers are ever-growing, giving you insights on the top-selling Etsy items to consider for your first quarter of 2025.
Earn big with the most popular Etsy items!
What are the best-selling items on Etsy for 2025?
Let’s take a closer look at the best-selling products on Etsy and the categories that surpass all others every year. Seeing what other top sellers are successful in will help you brainstorm your own Etsy shop ideas and set your online business up for success in 2025.
Jewelry
Knowing that jewelry is the leader among all Etsy product categories, it’s no surprise that the global jewelry market is forecast to reach $357.2 billion by 2028.
Take inspiration from CaitlynMinimalist to start your own online business, selling jewelry items of all shapes, styles, and sizes, and maybe even a jewelry box to put them in.
Key subcategories for jewelry on Etsy include:
- Necklaces
- Rings
- Earrings
- Bracelets
- Personalized jewelry
- Body jewelry
- Watches
- Smart jewelry
- Jewelry sets
From custom creations to vintage items, this is the most profitable category on Etsy. The competition is high, so you’ll need to add your personal touch to something truly unique to stand out.
POD product suggestions:
Paper and party supplies
The next trending category on Etsy can add that extra touch of style and creativity to your decorations, invitations, and product listings. The party supply market alone is set to reach $26,49 billion by 2028, so now’s the time to start selling these in your Etsy store.
Follow the example of PlannerKate1, who offers a wide selection of stickers to enhance your planning experience, from organizing your schedule and tracking goals to adding a flair to your daily tasks.
This category of best-selling items includes:
- Handmade invitations
- Decorations
- Tableware
- Party favors
- Gift wrap
Whether it’s colorful balloons, stickers, printables, or unique gift tags, it’s easy to offer a wide range of high-quality paper and party decorations that meet the needs and preferences of your customers.
POD product suggestions:
Craft supplies and tools
With the art and craft materials market expected to grow to $30.89 billion by 2030, people are clearly searching for the right supplies and tools to create beautiful and unique handmade crafts.
Follow the lead of Beadboat1 and Yakutum by offering a massive variety of jewelry supplies, or go for something more niche, like candle or soap-making essentials.
You’ll find a wide variety of craft supplies and tools for various crafting projects on Etsy:
- Beads
- Stones
- Gems
- Crafting tools and kits
- Creative stickers
- Hooks
- Pressed flowers
- Digital downloads of sewing patterns
Offer unique craft supplies to cater to the growing demand. Consider selling digital prints, which are great for making handmade gifts, home decor, and DIY projects.
POD product suggestions:
Digital prints
The global digital printing market hit $39.82 billion in 2024, and it’s no surprise that this category is one of the most successful. Digital prints let Etsy sellers offer affordable, customizable, and instantly downloadable products – perfect for the platform’s creative and trend-focused audience.
Take DigitalDownloadShop, for example. They specialize in printables like wedding invitations, ticket designs, and other goods, ranging from minimalist designs to vibrant illustrations. Etsy stores like CitraGraphics and GrootStoree successfully sell PNG bundles and epic designs for various occasions.
Popular goods among digital products:
- Wall art (for printing on posters and canvases)
- Party and wedding invitations
- PNG bundles for printing (for tote bags, t-shirts, and hoodies)
- Personalized planner pages
- Craft supplies templates (scrapbook pages)
- Designs for party decorations (banners, cupcake toppers)
- Business tools (logos, social media templates)
- Greeting card designs (holiday and occasion-specific)
- Tech accessories (phone and desktop wallpapers)
Read our blog to learn more about selling digital downloads on Etsy.
Clothing
With the global apparel market set to reach $2 trillion by 2028, it’s clear that this is a profitable and highly competitive industry to join.
Take pintsizedapparelshop as an excellent example for focusing on a niche apparel market. They offer baby onesies and toddler shirts in many designs and themes.
The clothing subcategories include a wide range of apparel with the potential to become best-selling items on Etsy:
- Custom shirts
- Hoodies
- Swimwear
- Sweatshirts
- Vintage dresses and skirts
- Shorts
- Pajamas
- Gamer merch
- Robes
Personalized t-shirts or dresses might just be perfect for you to sell on Etsy. It’s possible to turn your ideas into a successful Etsy shop with the right vibe and designs in no time if you select the right customer niche.
Follow our guide on how to sell clothes on Etsy for expert tips on starting a clothing business on this popular marketplace.
POD product suggestions:
Handmade items
With the global handmade goods market set to reach $1,864 billion by 2032, offering handmade items to Etsy shoppers is a great way to tap into this growing market. Take another look at the personalized jewelry items offered by CaitlynMinimalist. She’s Etsy’s most profitable seller for a reason.
Top-selling items on Etsy in the handmade category include:
- Home decor
- Stationery and paper goods
- Clothing and accessories
- Toys and games
- Candles and bath products
- Art and collectibles
Handmade products on Etsy can be made entirely by the seller or with production assistance by partnering with print-on-demand services like Printify.
POD product suggestions:
Accessories
Accessories are necessary for anyone who wants to add flair and personality to their outfit. The demand for these items is high, with the global accessories market set to reach a volume of $281.80 billion by 2029.
Take inspiration from ThinkPinkBows, specializing in trendy and cute hair accessories for small children, as you consider what Etsy listings will be popular in your niche market.
In the broad category of top-selling accessories, you’ll find:
By offering a variety of consistently high-quality accessories, you can attract a loyal customer base while selling items on Etsy.
POD product suggestions:
Home and living
From more traditional home decor to innovative lifestyle essentials, this category offers something for every taste, style, and necessity. With the US household essentials market expected to reach $32.73 billion in 2025, this is a top-selling category for any Etsy seller to consider.
Follow the example of SeedGeeks, which offers a vast range of products, from garden pea and flower seeds to soap and organic cosmetics.
Top Etsy searches within this category include:
- Printable wall art
- Decorative cushions
- Candle holders
- Furniture
- Candles
- Clocks
- Wallpaper
- Gardening
- Vases
- Mugs
- Rugs
- Picture frames
From coffee mugs to kitchen towels, home and living essentials are some of the best things to sell on Etsy that will make your customers’ houses feel like a home.
Learn how to use Pinterest for Etsy to maximize your store’s reach.
POD product suggestions:
Art and collectibles
With Etsy’s clear focus on artistic and unique creations, it’s no surprise that this is one of the leading product categories in the marketplace. It’s also impressively profitable – the global art and antiques market brought in $557.49 billion in 2024.
Take note of what PersonalizationMall offers – a stunningly large array of personalized items from seasonal Mother’s Day gifts to plush Halloween treat bags.
Top-selling items from the art and collectibles category include:
- Canvas
- Posters
- Dolls
- Fiber arts
- Ceramics
- Sculptures
- Paintings
- Photography prints
- Templates
- POD designs
The best part is that you don’t even need to be an artist to sell quality products from this category and join the list of top sellers on Etsy. Try out our Product Creator to add custom designs to various artsy products.
POD product suggestions for art:
Pet supplies
With 66% of US households owning a pet, it’s clear that the demand for pet supplies on Etsy is guaranteed.
Take SoGoodSoWood as a great example of what sells best on Etsy in the pet supplies category. They offer a variety of personalized dog collars, tags, and waste bag holders.
There’s a wide range of pet products to sell on Etsy:
- Collars and leashes
- Bowls
- Clothing
- Beds
- Carriers and houses
- Toys
Whether you sell pet t-shirts, collars, bowls, or bows, Etsy is a great avenue to connect with enthusiastic pet owners searching for the best products for their beloved family members.
POD product suggestions:
Shoes
The global footwear market is expected to reach $505.7 billion in 2025, giving you a chance to capitalize on this growing market by adding top-selling items to your Etsy shop.
Follow the lead of emandsprout by focusing on a specific theme for your custom footwear, like slippers and flip-flops, and various other customized products, from blankets to magnets.
This is the ideal online marketplace for showcasing various styles of shoes in vibrant designs, with top Etsy searches including:
- Sneakers
- Boots
- Flip-flops
- Sandals
- Slippers
- Vintage shoes
- Themed shoes
This is your chance to take your place among the top Etsy sellers by offering creative, modern, or vintage-style options on many types of custom shoes.
POD product suggestions:
Toys and games
While the global toy and game market is expected to generate a revenue of $133 billion in 2025, top Etsy sellers recognize the high potential this product category brings.
Take inspiration from BusyPuzzle by offering products catering to a specific niche. From puzzles and train models to Christmas stockings, the options are endless.
Some of the best-selling items in this category are:
- Dolls
- Action figures
- Stuffed animals
- Outdoor games
- Indoor games
- Puzzles
- Kids’ crafts and slime
- Board games
- Playing cards
- Educational games
Toys and games rely heavily on human imagination, so your task is to find a way to make them sparkle with your unique designs to successfully sell these items on Etsy.
POD product suggestions:
Vintage Items
Vintage products are part of the global secondhand apparel market, which is estimated to reach $297 billion by 2026, and are some of the best-selling items on Etsy. Look at what WhoKnowsWhat has to offer, with products ranging from glass beads to enamel pins.
Some of the most profitable Etsy items in the vintage category are listed under these subcategories:
- Vintage clothing and shoes
- Jewelry
- Tools
- Furniture
- Home decor
- Vinyl records
- Books
- Antique postcards
- Art and posters
- Antique charms
- Kitchenware
Products must be at least 20 years old to be listed as vintage on Etsy, but many sellers also list various vintage-inspired items in other product categories that aren’t bound to this criteria.
POD product suggestions:
Bags and purses
With the global market size for handbags amounting to $68.31 billion in 2024, this product category offers excellent potential for profitability on Etsy’s online marketplace. Take another look at the items offered by SoGoodSoWood, spanning from makeup and tote bags to sleek leather dopp kits with custom name tags.
Top-selling items on Etsy in this category include:
- Totes
- Handbags
- Backpacks
- Messenger bags
- Clutches and evening bags
- Coin purses and wallets
- Travel bags and luggage
Whether a chic leather tote or a bohemian-inspired backpack, these products are perfect for Etsy sellers looking to attract fashion-forward customers to their storefront.
POD product suggestions:
Bath and beauty
If we look at the global bath and shower products market alone, it’s set to reach $79.96 billion by 2032. It’s also among the top categories on Etsy that can give you a competitive edge over other sellers.
Follow ThePlantGuru’s example of offering an array of natural ingredients and essential oils. Either sell components or create organic cosmetics to sell to your customers.
Before you start selling, be sure to check Etsy’s guidelines for organic materials.
Top-selling items on Etsy in this deliciously soothing category are:
- Bath bombs
- Soap bars
- Body scrubs
- Face masks
- Facial cleansers
- Moisturizers
- Lip balms
- Bath and body oils
- Bath salts
- Deodorants
The competition is high, as the marketplace offers an extensive collection of bath and beauty products, but these are potentially easy things to sell on Etsy.
POD product Suggestions:
Books, movies, and music
The global books, movies, music, and games market revenue is projected to reach an impressive $0.51 trillion in 2025, so it’s no surprise that some of the best sellers on Etsy choose to sell products from these categories to their target audiences.
Take inspiration from ISeeMeBooksUS by checking out their diverse range of personalized books and gifts for various age groups and occasions.
For books:
- Vintage and rare books
- Bookends
- Bookmarks
- Journals
- Customized book covers
For movies:
- Movie posters
- Memorabilia
- Vintage film cameras
- Unique decor items
- Movie-themed clothing and accessories
For music:
- Vinyl records
- Music-themed art prints
- Music-themed gifts
- Guitar picks
- Music-themed jewelry
Run your Etsy store in style by mixing and matching these categories to sell items like music-related biographies and memoirs, movie soundtracks, or books about movies and music history, but make sure you have the legal rights to do so.
Check out our blog on how to avoid copyright infringement to protect your store from potential copyright claims.
POD product suggestions:
Electronics and accessories
With the consumer electronic accessories market forecast to reach $257.4 billion, this category offers many potential products for every Etsy shop to succeed. Follow the example of KatherineDream, who sells digital products, namely Adobe Lightroom presets, to her customers for affordable prices.
Subcategories are bursting with top-selling items on Etsy:
- Phone cases
- Cables
- Mouse Pads
- Camera equipment
- Keyboards
- Lamps
- Chargers
- Audio (headsets, AirPods, headphones, speakers)
- Watch bands
- Car accessories
- Decals
- Skins
- Stands
Offering a diverse range of practical accessories for homes, cars, phones, and computers can position you as a top Etsy seller and increase traffic and sales on your shop.
POD product suggestions:
Offer best-selling Etsy items in your own shop!
How to find the best-selling products for your Etsy shop
If you need some more inspiration, explore our blog to ensure you choose the absolute best things to sell on Etsy.
Whether opening a new Etsy store or simply expanding your product range, knowing what’s popular is important to stand out in this competitive marketplace.
Here are some valuable tips to help you discover what to sell and how to sell it successfully on Etsy.
1. Research trends
Use Semrush, Google Trends, or any of our Etsy keyword tool suggestions to find trending items and identify keywords relevant to your audience.
Use these keywords to determine what to sell on Etsy and optimize your posts accordingly to increase your store’s visibility and sales.
2. Check statistics
Refer to credible sources like Statista to gain valuable market insights and useful data on what sells on Etsy and other platforms, improving your product selection and decision-making process.
3. Use Etsy
From searching top-selling items with phrases like “Trending now” and “Popular right now” to going through Etsy’s Marketplace Insights, the platform provides various tools to help you uncover market trends and identify popular products.
4. Research other Etsy sellers
Use keyword and competitor research tools like eRank to analyze top sellers on Etsy.
By reviewing many Etsy sellers, studying successful listings, and reading customer feedback, you can identify opportunities to differentiate your products and attract customers to your store.
Read our guide and learn how to make money on Etsy.
Is selling on the Etsy marketplace worth it?
With 95.2 million active buyers searching for epic finds, Etsy isn’t just a marketplace – it’s a golden opportunity. Whether you’re crafting, designing, or reselling unique handmade or vintage items, Etsy offers plenty of benefits for starting and growing a successful online store.
Beginner-friendly
The marketplace’s intuitive interface makes it easy for even a newbie to set up a shop and start selling items on Etsy in no time.
Easy setup
Launch your Etsy business by clicking Sell on Etsy from the drop-down menu in the upper right corner of your account, and follow the quick setup guide to create your store.
Low costs
Low product listing and selling fees, with no monthly subscription, make it a budget-friendly choice for small and starting businesses.
Check out our guide on Etsy fees and use our Etsy Calculator to estimate your profits for each product listing.
Tons of existing traffic
A massive and engaged community of buyers provides many potential customers for you to attract to your store and generate more sales.
Check out our tips for selling on Etsy and how to get more sales on Etsy to set your store up for profitability.
No hosting fees
Etsy provides a secure eCommerce marketplace at no extra cost, so you won’t need to find a website host and can focus entirely on creating and selling items.
It’s also one of the best sites to sell on, with an easy-to-understand interface and a large audience to use to your advantage.
Consider the clear benefits of optimizing your listings by following the best Etsy SEO practices to get noticed by shoppers, and use Etsy ads to ensure your products reach your target audience effectively.
Read our guide on how to make money on Etsy to become an expert.
How to sell things on Etsy with Printify in 4 simple steps
So, now you know the top things to sell on Etsy. The next step is to join Printify, seamlessly customize and list products, and run global sales in your own Etsy store.
Printify is the leading POD company, offering the best prices, the biggest product variety, high-quality materials, and exceptional customer service.
Step 1: Create a Printify account
Sign up for a free Printify account in just a few clicks.
Step 2: Choose your products and add designs
Browse our Catalog of over 1,000 products to find the ones your Etsy customers will love.
Use our free Product Creator to effortlessly upload or create custom designs and generate high-quality mockup images of your products to publish on Etsy.
Step 3: Connect your Etsy store
We have an automated integration with Etsy and other eCommerce platforms and marketplaces that simplifies selling products online to large audiences.
To connect Printify with Etsy, go to your Printify Dashboard and click My stores → Add a new store, then select Etsy.
Step 4: Publish your products and let Print Providers fulfill your orders
Publish your best-selling items on Etsy and sit back while we do the rest. Our Print Providers will print and ship all items directly to your customers, saving you time and effort.
Check out our guide on how to sell on Etsy and our detailed comparison of Shopify vs Etsy and Etsy vs eBay to see how Etsy measures up against other eCommerce platforms.
FAQ
The most sold items on Etsy often come from popular categories like handmade items, jewelry, personalized goods, and wall art.
In 2024, most Etsy sellers saw a surge in digital products like printable posters and canvases, party invitations, and customizable planners due to their convenience and affordability.
Digital products are among the most profitable due to their low production costs and no shipping requirements, minimizing Etsy fees. Personalized t-shirts, handmade products like jewelry, and stickers also bring in high margins for Etsy sellers.
Successful shops focus on niche markets and create their Etsy listings with strong search engine optimization (SEO) to stand out.
The most successful businesses on the Etsy marketplace often dominate niches with high demand and low competition. For example, CaitlynMinimalist is a leader in handmade jewelry, offering elegant personalized items. Their success is attributed to high-quality designs, a dedicated Etsy shop, and excellent customer reviews.
In 2025, jewelry tops the charts on Etsy, with bracelets, necklaces, and watch bands leading sales. Clothing like t-shirts and hoodies, wall art (posters, canvases), and stickers are also popular. Digital products and personalized items remain favorites for their low costs and high demand.
Final thoughts
From the best-selling items on Etsy to connecting a POD service to your store, this guide was full of valuable insights into creating a profitable Etsy business.
Learn from Etsy’s top sellers, research trends, and continuously adapt your product offer to meet the demands of your customers.
