Best-Selling Items on Etsy in 2023

Best-Selling Items on Etsy in 2023

With 89.4 million active buyers at the end of 2022 and countless beginner-friendly policies, Etsy is one of the most popular eCommerce marketplaces to pick as a starting platform – especially if you care to join a crafty and creative community.

To add to the fun and help you make more sales, we’ve compiled a list of the best-selling items on Etsy that people are actively searching for and buying. Join us in checking out what top Etsy shop owners are offering and what Etsy shoppers are looking for, with some additional tips on how to sell on Etsy.

Check out our Shopify vs Etsy breakdown to compare these two widely popular platforms.

How to Find the Best-Selling Products on Etsy

A young woman with glasses working on her laptop to research the best-selling items on Etsy.

Before we get down to the nitty-gritty of the top-selling items, you can also check out our blog on things to sell on Etsy. Whether you’re opening a new Etsy store or exploring new categories for an existing shop, Etsy bestsellers are must-haves if you want to rank high among your competition.

Additionally, you’ll need to add the right keywords for every item you list and focus on Etsy advertising to ensure their products will reach their target audience.

Here are some helpful tips on how you can figure out what to sell and sell it the right way on Etsy.

1. Research Trends

Use tools like Google Trends or Think With Google to find the current buzzwords. What are Etsy shoppers searching for? What’s trending, and how to optimize your listings to rank number one?

Use popular trends and Etsy SEO to dominate the market.

2. Check Statistics

When thinking of what to sell on your Etsy store, take a look at Statista and other reliable sources for valuable information you can’t find elsewhere. Follow statistics and make informed decisions to ensure that you become a top Etsy seller.

3. Use Etsy

Examples of Etsy's colors of the year: indigo blue and honeycomb orange.

Don’t overlook the information this sales platform gives you directly. Etsy searches work wonders not only for browsing products but also for narrowing down on popular trends. Search “Trending now” or “Popular right now” to explore all the top hits within the marketplace. You can also check Etsy’s Trend Report to see the latest market insights.

4. Research Competitors

Use keyword and competitor research tools to browse through top-selling Etsy merchants and their offers. From vintage items and organic cosmetics to personalized print-on-demand mugs and t-shirts, you can find product listings for most things you can think of.

See what products rest at the top, and integrate them into your digital Etsy shelves.

Top Sellers on Etsy's Online Marketplace in 2023

Check out Etsy’s leading sellers in the table below:

Handmade Jewelry

Sales – 2,254,552

Paper & Party Supplies

Sales – 1,943,746

Craft Supplies & Tools

Sales – 1,794,299

Rank Shop Category Sales
1 CaitlynMinimalist Handmade Jewelry 2,254,552
2 PlannerKate1 Paper & Party Supplies 1,943,746
3 Beadboat1 Craft Supplies & Tools 1,794,299

Start your Etsy print on demand business today!

What are the Best-Selling Items on Etsy in 2023?

Based on the data of best-selling items on Etsy, we can conclude that these are products from the following categories:

  1. Jewelry
  2. Paper and Party Supplies
  3. Craft Supplies
  4. Handmade Items
  5. Wedding Products

We’ll dive deeper into these categories and provide you with more precise product information with recommendations on each one of these Etsy best-sellers, as you start working out your Etsy shop ideas.


Etsy's top-rated jewelry listings – zodiac necklaces, sterling silver bracelets, adjustable rings, earring, and more.

Top Seller: CaitlynMinimalist

Jewelry is the top-selling category on Etsy. On top of that, the global jewelry market is forecast to grow to $330 billion by 2026. This is the perfect time to start your own online business and become a leading seller on Etsy by selling jewelry items of all shapes, styles, and sizes – and maybe even a jewelry box to put them in.

There’s a growing range of jewelry supplies and products offered on Etsy. Key categories include:

  • Necklaces
  • Rings
  • Earrings
  • Bracelets
  • Personalized jewelry
  • Body jewelry

Under these broader categories, you can find pendants, chokers, braided bracelets, signet rings, and even chandelier earrings. While body jewelry is a whole other category to discover – from various types of body chains to piercings and more.

Product Suggestions:

Paper & Party Supplies

Etsy's top-rated paper supply listings – journal papers, crinkle paper shreds, planners, printable patterns, and more.

Top Seller: PlannerKate1

Whether you’re planning a birthday party for your kid, a wedding for your best friend, or a corporate event for your job, the right paper and party supplies can add that extra touch of style and creativity to your decorations, invitations, and more.

Selling stickers on Etsy might be your path to greatness, as they are thoroughly customizable and can be made to order. Plus, there are many more types of paper and party supplies that you can offer to customers on Etsy, including:

  • Handmade invitations
  • Decorations
  • Tableware
  • Party favors
  • Gift wrap

Under these broader categories, you can find items like custom invitations, banners, centerpieces, party hats, and personalized gift bags. 

Whether your customers are looking for colorful balloons, elegant napkins, or unique gift tags, you can offer a wide range of high-quality paper and party supplies products to suit their needs and preferences and even sell printables on Etsy.

Product Suggestions:

Craft Supplies & Tools

Etsy's top-rated craft supply listings – soap cutter, elastics, cotton webbing, brass lobster claws, and more.

Top Seller: Beadboat1

While unique handmade or vintage items were the original products intended for Etsy, craft supplies have long been a growing and popular category. Crafting is a fulfilling and enjoyable activity for many, and having the right supplies and tools can make all the difference in the world for creating beautiful and unique pieces.

Etsy offers a wide variety of craft supplies and tools for various crafting projects:

  • Beads
  • Stones
  • Gems
  • Crafting tools and kits
  • Creative stickers
  • Hooks
  • Pressed flowers
  • Digital downloads of sewing patterns

By selling craft supplies on Etsy, you can tap into a growing market of creative individuals who are passionate about making their own unique creations.

Handmade Items

Etsy's top-rated handmade listings – wooden and faux leather tags, pendants, and clothing labels.

Top Seller: CaitlynMinimalist

Handmade items are unique, one-of-a-kind creations that add a personal touch you simply can’t get from mass-produced items. Handmade items have regained popularity in recent years as people search for exceptional items no one else has.

As a result, the handmade goods market has grown substantially, with the global market size projected to reach $1,296.6 billion by 2028.

On Etsy, handmade items are a popular category, with a diverse range of products that include:

  • Home decor
  • Stationery and paper goods
  • Clothing and accessories
  • Toys and games
  • Candles and bath products
  • Art and collectibles

Within these categories, you can find ceramics, wooden bowls, hand-painted mirrors, felt toys, organic skincare products, and so, so much more. 

Handmade items can be customized to suit individual preferences, so they also make great personalized gifts. Though make sure to let your customers know how much customization you’ll allow for the products you’re creating.

Wedding Products

Etsy's top-rated wedding items – digital wedding paintings, coffee mugs, can coolers, name signs, tags, and planners.

Top Seller: ModParty

The next trending category is wedding supplies and decorations. Wedding essentials cover a wide range of custom products to this niche. Depending on the state, US weddings have an average spend of $51,000.

Most Etsy sellers in this category will offer the following:

  • Wedding Invitations
  • Greeting Cards
  • Balloons
  • Postcards
  • Bachelor and Bachelorette Shirts
  • Wedding Dresses
  • Ornaments
  • Napkins
  • Candles

With the peak wedding season in full swing, browse through the list of the best personalized wedding gifts and merch to figure out what to sell on Etsy. You can offer everything from handmade items to party decorations, wedding supplies, and great gifts.

Product Suggestions:


Etsy's top-rated accessory listings – face masks, bracelets, handbags, scarves, and more.

Top Seller: ThinkPinkBows

Personal accessories rank high on the list of Etsy bestsellers. Accessories are a broad category with a superb range of products your customers will love. From handmade items to chic products complementing every outfit. Among the top-selling accessories, you will find:

  • Bags 
  • Scarves 
  • Belts 
  • Hats 
  • Barefoot sandals 
  • Sunglasses

Whether your customers prefer classic, trendy, or more unique styles, there are countless options to choose from. By offering a variety of consistently high-quality accessories, you can attract a loyal customer base and significantly increase your sales on Etsy.

Product Suggestions:


Etsy's top-rated clothing items – mostly t-shirts with various graphic and text designs.

Top Seller: pintsizedus

The global apparel market is predicted to increase rapidly to nearly two trillion dollars by 2027. As it’s one of the top product categories on Etsy, many top Etsy sellers focus specifically on selling apparel. This also means that the competition you’ll face will be high – come prepared.

The subcategories include a wide range of apparel with the potential to become best-selling items on Etsy.

  • Custom Shirts
  • Hoodies
  • Swimwear
  • Sweatshirts
  • Vintage Dresses and Skirts
  • Shorts
  • Pajamas
  • Gamer Merch
  • Robes

Personalized skirts and dresses are the perfect vintage goods to sell on Etsy for your stylish customers. You can turn your business venture into a successful Etsy shop with the right vibe and designs in no time.

Product Suggestions:

Home & Living

Etsy's top-rated home and living listings – cute 3D-printed mouse hole sticker, vinyl decals, sage bundles, and various neon signs.

Top Seller: ilovelotus

Home decor offers plenty of options to create best-selling items on Etsy. With the annual US home decor market forecast to reach $202 billion by 2024, this is a rapidly expanding category for successful Etsy shops.

Top Etsy searches within this category include:

  • Printable Wall Art
  • Decorative Cushions
  • Candle Holders
  • Furniture
  • Candles
  • Clocks
  • Wallpaper
  • Vases
  • Mugs
  • Rugs
  • Picture Frames

These are the ideal products to sell on Etsy that will make your customer’s house a home. Sell  candles, sell mugs – create an environment they won’t be able to say “no” to.

Product Suggestions:

Art & Collectibles

Etsy's top-rated art and collectible items – a timeline print, dark academia painting, teacher tumblers, sun catcher, and more.

Top Seller: NorthPrints

With a focus on handmade products, Etsy offers a wide selection in the arts and collectibles category. With global art sales steadily increasing, this expanding market includes some of the top-selling items on Etsy. From canvas and posters to digital art and selling photography prints, Etsy has an array of themes and products to choose from.

Products you can sell under the Art & Collectibles section:

  • Canvas
  • Posters
  • Dolls
  • Fiber Arts
  • Ceramics
  • Sculptures
  • Paintings
  • Photography Prints
  • Templates
  • POD Designs

Whether you’re an artist looking to sell your work or a collector looking for unique items, Etsy offers a platform to connect buyers and sellers from all over the world. With its user-friendly interface and strong community support, it’s no wonder Etsy has become a go-to destination for art enthusiasts and collectors alike.

Product Suggestions:

Pet Supplies

Etsy's top-rated pet supply items – pet fur memorial jars and various custom pet tags.

Top Seller: MadeByArtly

With over 90 million US households owning pets, pet supplies are a huge and growing industry. Products in this category are some of the best-selling items on Etsy since every responsible pet owner wants to spoil their friends of other species with fancy toys and treats, providing them with nothing but the best daily.

There is a wide range of pet products to sell on Etsy:

  • Collars and Leashes
  • Bowls
  • Clothing 
  • Beds
  • Carriers and Houses
  • Toys

Whether you specialize in a particular type of pet product or offer a variety of items for different animals, Etsy offers a way for pet owners to find unique and high-quality products. As more and more people have pets and seek alternatives to mass-produced pet supplies, selling on Etsy can be a great way to tap into this growing market.

Product Suggestions:


Etsy's top-rated shoe listings – multicolored Oxford shoes, flat satin sandals, sneakers, leather shoes, canvas shoes, and more.

Top Seller: kaileep

With the global footwear market worth $398 Billion in 2023, it’s the perfect choice for merchants looking to sell on Etsy. You can start offering shoes customized with unique designs that literally no one else is selling.

This is the ideal online marketplace for showcasing your badass designs on a wide range of shoe styles.

  • Sneakers
  • Boots
  • Flip-Flops
  • Sandals
  • Slippers
  • Vintage Shoes
  • Themed Shoes

This is your chance to be among the top Etsy sellers by offering creative, modern, or vintage options for various types of shoes. Footwear sells, and this is your chance to be a part of a large-scale market with custom shoes.

Product Suggestions:

Toys & Games

Etsy's top-rated toys and games – a pinball puzzle, 3D-printed axolotl toy, personalized toy truck, and various other puzzles.

Top Seller: BusyPuzzle

This broad category is full of potential top Etsy sellers, as the global toys and games market amounts to $297.70 billion in 2023. Toys, puzzles, and board games all belong in this category, suitable for top-notch entertainment and as the perfect gifts – fun and practical.

  • Dolls
  • Action Figures
  • Stuffed Animals
  • Outdoor Games
  • Indoor Games
  • Puzzles
  • Kids Crafts and Slime
  • Board Games
  • Playing Cards
  • Educational Games

Dolls, action figures, and stuffed animals are popular toys that provide children with hours of imaginative play. Outdoor games like frisbee, golf, and hockey, as well as indoor games like video games and board games, offer hours of entertainment for all ages.

Toys and games rely heavily on human imagination, so your task is to find a way to spark it with your unique designs.

Product Suggestions:

Vintage Items

Etsy's top-rated vintage items – a hand carved gemstone vase, retro card deck, a vintage ring, vintage sewing kits, Christmas cards, and more.

Top Seller: WhoKnowsWhat

For items to be listed as verified vintage products on Etsy, they must be at least twenty years old. While this may rule out many potential best-selling items, many of the biggest Etsy sellers harness this vintage aesthetic. 

Vintage is a separate category on Etsy, including:

  • Vintage Clothing and Shoes
  • Jewelry
  • Tools
  • Furniture
  • Home Decor (table runners, curtains, rugs, pillows)
  • Vinyl Records
  • Books
  • Antique Postcards
  • Art and Posters
  • Antique Charms
  • Kitchenware

Etsy sellers have also found success in creating vintage-inspired items that capture the charm and nostalgia of the past, even though they can’t be listed as vintage products on Etsy.

These items can include clothing with retro patterns, vintage-style jewelry, and home decor with a vintage aesthetic. With a little creativity and attention to detail, it’s possible to tap into the popularity of vintage without actually selling verified vintage items.

Product Suggestions:

Bags & Purses

Etsy's top-rated bags and purses – cross-body bags, bridal clutches, beach bags, crochet bags, men's toiletry bags, and more.

Top Seller: SoGoodSoWood

One of the top categories on Etsy is Bags & Purses – with a variety of styles and designs available to suit every taste. From sleek leather to fuzzy cotton, these accessories are not only functional, but they also serve as a fashion statement. On top of that, they’re a prime candidate for profitability, as the handbags segment alone amounts to $64.62 billion in 2023.

Bags & Purses can be further broken down into the following subcategories:

  • Totes
  • Handbags
  • Backpacks
  • Messenger Bags
  • Clutches and Evening Bags
  • Coin Purses and Wallets
  • Travel Bags and Luggage

Many Etsy sellers specialize in creating unique bags and purses from sustainable and eco-friendly materials. While customers also appreciate the option to customize their bags with names or monograms, making it a perfect gift for yourself or loved ones.

Whether it’s a chic leather tote or a bohemian-inspired backpack, Etsy has something to offer for every fashion-forward customer.

Product Suggestions:

Bath & Beauty

Etsy's top-rated bath and beauty listings – exfoliating sponges, bath bombs, and beeswax pellets.

Top Seller: ThePlantGuru

Skincare and ritual products are a highly sought-after category on Etsy, offering a diverse range of options to cater to every skin tone and each individual’s preferences. From all-natural and organic ingredients to mesmerizing scents, not only do these products promote a sense of well-being, but they also contribute to one’s overall health.

The global bath and shower products market is projected to grow to $63.16 billion by 2028.

Bath & Beauty products on Etsy include the following:

  • Bath Bombs
  • Soap Bars
  • Body Scrubs
  • Face Masks
  • Facial Cleansers
  • Moisturizers
  • Lip Balms
  • Bath and Body Oils
  • Bath Salts
  • Deodorants

Etsy boasts an extensive collection of bath and beauty products, ranging from bath bombs and scrubs to face masks and even towels. Many Etsy sellers prioritize sustainable and eco-friendly materials in both their products and packaging, making it easy for customers to make more conscientious choices.

Product Suggestions:

Books, Movies & Music

Etsy's top-rated book and movie related listings – custom mini books, a harmonium, antique books, bookplates, and more.

Top Seller: NurseInTheMaking

Etsy is a great place to find unique items related to the creative arts, whether your goal is to purchase or sell something truly exceptional. As you consider the variety of products you could list under either of these categories, be mindful of the options that Etsy currently offers.

For Books:

  • Vintage and Rare Books
  • Bookends
  • Bookmarks
  • Journals
  • Customized Book Covers

For Movies:

  • Movie Posters
  • Memorabilia
  • Vintage Film Cameras
  • Unique Decor Items
  • Movie-Themed Clothing and Accessories

For Music:

  • Vintage Vinyl Records
  • Music-Themed Art Prints
  • Music-Themed Gifts
  • Guitar picks
  • Music-Themed Jewelry

Etsy offers a selection of products that combine these categories, such as music-related biographies and memoirs, movie soundtracks, and books about movies and music history. Run your Etsy store in style by choosing and combining any of these categories.

Product Suggestions:

Electronics & Accessories

Etsy's top-rated electronic items – vintage volt meter, thermal detonator, modded guitar hero controller, a blender, and more.

Top Seller: KatherineDream

This category offers lots of potential products for every Etsy shop to succeed. With the Electronics market being one of the biggest in the world, this is the category to try your hand in. From helpful gadgets to accessories of all kinds for everyday use, hobbies, cooking, gaming, commuting, and more. 

Subcategories are bursting with top-selling items on Etsy:

  • Phone Cases
  • Cords and Cables
  • Mouse Pads
  • Camera Equipment
  • Keyboards
  • Lamps
  • Chargers
  • Audio (headsets, AirPods, headphones, speakers)
  • Watch Bands
  • Car Accessories
  • Decals
  • Skins
  • Stands

To increase traffic and sales on your Etsy shop, consider offering a diverse range of practical accessories and useful products for homes, cars, phones, and more. By doing so, you can position yourself as a top Etsy seller on the platform.

Product Suggestions:

Most Popular Items on Etsy: Print on Demand Edition

The popularity of print-on-demand products on Etsy has led to an influx of sellers offering a diverse range of items. In accordance with eRank’s Trends, here are the top print-on-demand products that are in high demand on the platform:

  • Embroidery
  • Hoodies
  • Mugs
  • Phone Cases
  • Shirts
  • Stickers
  • Sweatshirts
  • Tote Bags

By offering any of these products, you can cater to the needs of Etsy buyers who are looking for unique, personalized products. With the right marketing strategies and quality products, you can stand out from the competition and easily increase your sales on the platform.

Is it Worth Selling on the Etsy Marketplace?

Best-Selling Items on Etsy in 2023 1

The short and easy answer is “yes.” Etsy is still among the fastest-growing online marketplaces globally, with the Etsy app being downloaded a total of 88.9 million times.


Etsy’s user-friendly interface makes it easy for even a novice to set up a shop and start selling products in no time.

Easy Setup

You don’t need to be a tech wizard to create your store or link it up with POD services like Printify.

Low Costs

How much does Etsy take per sale? Low product listing and selling fees, with no monthly subscription, make it a budget-friendly choice for small and starting businesses.

Immerse Traffic to Draw From

A massive and engaged community of buyers provides a large count of potential customers for you to tap into and grow your business. Learn how to get more sales on Etsy.

No Hosting Fees

Etsy provides a secure eCommerce marketplace at no extra cost, so you can focus fully on creating and selling products.

Etsy is one of the best sites to sell on, with its easy-to-understand interface and large audience to use to your advantage. Focus on ideas while the right SEO strategy draws traffic directly to your product listings.

Read our guide on how to make money on Etsy to become an expert.

How to Start Selling on Etsy With Printify

Step 1: Create a Printify account

Setting up your account with Printify is super easy. Simply add your contact details and information, like your chosen payment method and store name.

Step 2: Choose Your Products and Add Designs

In one of the largest global printing networks in the industry, you can customize 850+ products and even more product variants. Printify’s free Product Creator (formerly known as Mockup Generator) enables you to effortlessly upload your custom designs and create high-quality mockup images of your products to help you sell on Etsy.

Step 3: Connect Your Etsy Store

Printify has set up an automated integration with Etsy, among other eCommerce platforms and marketplaces. Connect your store within minutes – log into your Printify Account and click on My stores → Add new store, then select Etsy.

Step 4: Publish Your Products and Let Print Providers Fulfill Your Orders

Once you’ve integrated your Etsy shop with Printify, you can easily publish your products and start making sales. All order operations are automated, and our Print Providers will print, package, and ship the products directly to your customer.

Thinking of taking your Etsy success to other sales channels? Check out our tips on what to sell on Shopify.

Final Thoughts

Create your own best-selling Etsy items for your online store by following our suggestions. From coffee mugs to personalized holiday cards, digital prints, wall art, and even scented candles – there’s a wide range of products for every current and future top Etsy seller.

Which are the top-selling items for your Etsy business? Are there any products worth selling that we didn’t mention on this list? Give us a shout in the comments below.

Make It Happen Today!

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  1. apurba
    September 27

    Very helpful content. thank you Baiba.

    1. Florence Kingsley
      September 28

      Hello there!
      We are happy to hear it was helpful.


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