How to Sell Printables on Etsy: A Complete Guide (2024)

How to Sell Printables on Etsy: A Complete Guide (2024)

Selling printables on Etsy is a convenient form of generating passive income. Digital downloads and templates are always in demand, and once designed and published, Etsy will handle the rest.  

Printables can generate considerable revenue for an Etsy shop despite being inexpensive for the customer. A simple search on Etsy for “printables” will result in hundreds of star sellers with thousands of sales. 

Buckle up, as this guide will walk you through all the necessary steps to start selling Etsy printables. We’ll also give you ideas so you can start right away.

In This Article

What Are Printables?

Etsy printables are digital products like drawings, wall art, or templates created to be sold on Etsy, downloaded, and printed by customers. 

It’s possible to create a source of passive income by selling printables on Etsy. You only have to create digital products, as the marketplace handles the rest. Etsy fees will be $0.20 per listing, 5% per sale, plus taxes, depending on the country. 

Etsy processes the payments, and you’ll have almost nothing to worry about, like setting different shipping profiles and delivery times according to the region.

Although creating some printables requires specific skills or knowledge, many can be produced without special abilities or experience. 

On the customer side, printables save time in DIY projects and are always in demand.

Is selling on Etsy worth it? Learn the pros and cons on our blog.

How to Sell Printables on Etsy in 3 Easy Steps

Let’s quickly go over all the steps required for making money selling printables on Etsy. 

1. Start With Creating Printables

Depending on your skills and time, sell printables on Etsy based on pre-made assets or design them from scratch. You may also consider hiring an expert for specific parts of the project.

Pre-made Options

Printables on Etsy - Pre-made Options

Platforms with stock graphic elements provide pre-made images that you can use with some alterations. Pay attention to subscription costs and licensing. Commercial licenses allow you to sell printables on Etsy containing those images. Still, some platforms may apply additional restrictions or conditions.

These are the most relevant platforms to obtain pre-made graphic elements: 

  • Canva – Canva is the favorite graphic design tool for many. Easy to use, the tool is freemium and online, offering tons of templates and options in the free version. Canva is also a photo editor full of features.

Use Canva for making and selling printables, but no graphic elements from Canva can be sold on a standalone basis – you should alter them. Pro assets will display a watermark for free users that you can remove by acquiring a plan or an individual license for $1. Plans start from $12, paid monthly.

  • Unsplash — The best source for free high-quality photos provided by contributors worldwide. Commercial usage is allowed without mandatory attribution. The images can’t be sold without modification but can be used freely for creating printables.
  • Pexels – Similarly to Unsplash, Pexels offers thousands of high-quality free stock photos that can be used without attribution but requires alteration to be sold. 
  • Envato Elements – Provides fonts, 3D images, photos, graphics, presentation, and video templates. A lifetime commercial license covers all assets in the paid plans.

A free account gets you up to 12 free monthly downloads. Unlimited downloads come from $14.50 monthly.

  • Shutterstock – One of the most popular platforms for stock images. It can be expensive if acquired individually, but it integrates with many platforms, including Printify

Shutterstock gets you ten images within the free trial and makes thousands of artistic elements available. Plans start from $29 per month, getting you ten downloads per month. 

  • Creative Market – Offers a limited amount of free graphic assets. Plans start from $19.95 monthly, worth 200 download credits. The platform credits get you visual elements like fonts, templates, photos, themes, or 3D designs. Creative Market gives free monthly design drops.
  • Freepik – The free premium option allows downloading thousands of images but requires crediting the author. Download stock photos, vectors, and icons with a full commercial license for $9.99 monthly.

The licenses allow to download up to 100 images daily. Still, you can only use downloaded assets from Freepik as secondary graphics elements. 

  • Adobe Stock – Offers photos, vectors, videos, fonts, and plugins. The free plan gives access to 10 images. Stock is one of the priciest options, integrated with the Adobe Creative Cloud. With less bang for the buck, it’s only worth it if you’re already a subscriber to one of the Adobe services.

The Stock only subscription starts from $49.99 monthly, with only up to 10 assets per month. Credit packs are available – five credits cost $49.99. Still, any standard image costs one credit with the standard license, which doesn’t allow for selling products with the image. Premium images cost 12 credits with the enhanced license. 

Create Printables From Scratch

Printables on Etsy - Create From Scratch

Start selling printables on Etsy with digital products made from scratch using several paid and free tools:

  • Adobe Creative Cloud – Adobe products have been the industry standard in graphic design for decades. The creative cloud is a subscription service offering different combinations of products, including packages containing all apps ($82.49 monthly), subscription to only Photoshop, Illustrator ($20.99 monthly each), another app, access to stock assets ($49.99 monthly), or mixed subscriptions to apps and stock.

If you intend to start selling printables on Etsy as a side hustle, or even if you’re a professional, it’s possible to save money using more affordable or free alternatives with professional quality. 

  • GIMP – The free, open-source concurrence to Adobe Photoshop, GIMP is a powerful, full-featured software available in all operating systems. GIMP doesn’t require subscriptions or display ads and offers professional editing capabilities. Similar to Adobe products, it has a steep learning curve.
  • Photopea – Photopea is a free online option for editing vector images. The platform is compatible with all image file formats, including PSD, AI, and XD. It’s compatible with Adobe files, Sketchup, and GIMP’s XCF. The free option displays ads but offers all the features. The monthly subscription costs $3.33, removes the ads, and offers email support.
  • Affinity – Affinity offers professional graphic design software integrated across Mac, Windows, and iPad. It claims to be defining the new standards in the graphic design industry.
    • Affinity Designer is great for creating concept art, icons, logos, mockups, and print projects and combines vector and raster tools.
    • Affinity Photo is a photo editor offering tons of editing, retouching, and filtering tools.
    • Affinity Publisher is for designing books or journals.

Each software license for desktops is sold for a one-time payment of $54.99, while the iPad versions are $19.99

Check out our article about the best programs for graphic design for additional options.

Hire an Expert

Printables on Etsy - Hire an Expert

Hiring a graphic designer or another expert to help you create printables or other digital products is also possible. There are several programs to help you hire the right professional for your needs: 

  • Printify Experts Program – Get in touch with graphic design, illustrations, visual identity, or content creation experts. 
  • Fiverr – Huge database of professionals in logo design, video explainer, graphics, and design. 
  • Upwork – Includes 486 skills as design & creative talents.
  • PeoplePerHour – Logo design, illustrator & drawing, graphic design, and videography, plus 24/7 customer support.

2. Open an Etsy Store (Or Use an Existing One)

Once you’ve created printables appealing to your niche, it’s time to upload them to Etsy or to create an Etsy shop if you don’t have one yet. 

Create an Etsy Store

Open an Etsy Store
  • Creating an Etsy account is relatively simple. You need to fill in your email and password. At first, you can use that account as a customer
  • To create a merchant account, go to the upper right-hand menu (“Your account”), then click on Sell on Etsy
  • On the opening page, scroll to the bottom and click on the button Open your Etsy Shop

After that, fill in the required data, like language, country, and currency. Also, check the box with the option that describes you – are you a full or part-time seller?   

Do you need a business license to sell on Etsy? Learn more about that and more on our blog.

Enter your Etsy store name. That can be changed later. 

Finally, it’s time to stock your shop with at least one item. If your printables are ready, you can create listings with them right away. Otherwise, generating a mockup product and adding a picture and the details required to complete the Etsy shop setup is still possible. 

You can delete this test product later. Keep in mind that Etsy charges $0.20 for every listing created, so it’s better to prepare before experimenting too much. 

Finally, you’ll need to set up the payment and billing options. You can add a bank account or card. The card will be verified, charged, and refunded with a micro-transaction. Be aware that this step may take a few days and sometimes requires contacting Etsy support to complete it successfully.  

You can always check out our step-by-step video on how to create an Etsy shop.

A fantastic way to improve your profits is to add customized merch – like stretched canvas and wall art – to your Etsy printables shop. Selling art prints on Etsy could be the perfect match for your printables.

Sign in to Printify now, integrate your Etsy shop with us, and start selling prints to increase your revenue.

Mockup Your Products

Mockup Your Products

Without physical product pictures, you’ll need to create mockups from your digital files to display as photos in the listings. Etsy allows to upload up to ten photos per listing.

Provide good-quality images that show your printables’ features, but make sure they can’t be printed instead of the actual digital download.  

Offering lifestyle mockups with good quality excerpts of your printables inside other contextual pictures is an excellent way to display the printables features while preventing illegal copying.

This step isn’t mandatory but will surely increase the position of your digital products in Etsy’s rankings and your customer experience – create explanatory videos for your printables. For instance, you can film short explanations on printing and using digital files. 

Create a Listing and Fill Everything In

While creating your product listings for printables, select the option digital when defining the product’s type. That way, you can upload your printables and sell digital downloads. 

Etsy allows to upload up to five files of 20MB each. A digital download should be listed as “made by you.”

After that, your listing should be dealt with” in the same manner as other products:

  • Provide informative descriptions with relevant attributes and rich keywords. Use the 13 tags per product to inform your customers and the search engines about your printables main attributes.   
  • Upload pictures and mockups of the printables. 

Finally, enable automatic listing renewal; otherwise, the printable lists as out of stock after the first sale.

Choose Pricing Carefully

Most printables cost no more than $5-10. Still, you can sell products like handknitting patterns, woodworking plans, or homeschooling planners at higher prices. 

When pricing your products, you should first consider your target audience – do they prioritize quality or low cost? However, prices in the higher range may increase the perceived value of your printables if your target audience is willing to pay for them. 

Research your competitors thoroughly to determine the product’s price range precisely. Observe which sellers sell more and how much they charge for their best-selling printables. 

You can use tools integrated with Etsy, like eRank, to track your competition. 

Don’t forget to factor in your fixed and variable costs. Even if you only intend to sell printables at low prices, the revenue should cover your expenses, such as subscriptions, software, and work hours.

Once all these costs are considered, you can define your profit margin. 

You may also want to watch our video on pricing products.

Publish Your Items

To publish your listing, scroll down the screen and click Publish. It’s possible to preview how the listing will look or even save it as a draft if you intend to make changes or tweaks.

3. Market Your Store

Market Your Store

There are several strategies and techniques to make your Etsy business truly stand out in the marketplace, including:

  • Before you start selling printables on Etsy, determine your target audience.
  • Optimize every piece of content – refine your SEO by applying the right keywords to product descriptions, titles, tags, and alt texts.
  • Optimize image sizes and follow the Etsy guidelines for banner sizes.
  • Market your Etsy shop on social media, especially Pinterest.
  • Use email marketing.
  • Occasionally offer promotions such as free printables or a printables course for getting new customers. 
  • After acquiring some organic traffic, set up Etsy Ads. See an in-depth explanation in our Etsy advertising guide. 

For a detailed and understandable discussion tailored for Etsy shops, look at Printify’s Etsy Marketing strategies article.

Start your Etsy print on demand business today!

Best-Selling Printables on Etsy for Your Inspiration

Follow some printable ideas of best-selling products. You can easily design many of these digital products yourself. 

You may sometimes want to partner with an expert, especially when additional knowledge is required to create printables worth selling. 

You may also be interested in selling digital art on Etsy – don’t miss our article on how to sell digital art online. And, if you want to know what the best-selling items on Etsy are, check out our blog.

Planners, Fillable To-Do Lists, and Chore Chart Checklists

Planners, Fillable To-Do Lists, and Chore Chart Checklists

Help your customers organize their lives with printables:

  • Selling digital planners appeals to many people on Etsy. Planners can be printed repeatedly and are useful for organizing chores, activities, or meals.
  • Variations can include to-do lists and chore chart checklists, which will help your customers fulfill their chores and tasks.

Logos and Business Cards

Logos and Business Cards

Logos are increasingly popular printables, with many looking for side hustles and financial independence. Similarly, business cards are always in demand, especially for a newcomer starting his own business. Following this trend can bring you profits.

Wedding Printables

Wedding Printables

Wedding invitations, bridal shower games, and lists; invites, tasks, and games for bachelorette parties; guestbooks, wedding invitations, and wedding signs – there are so many wedding-related printables to sell. As the preferred months to get married vary worldwide, wedding printables can be sold all year round, with some seasonal spikes depending on your target audience’s location.

Event Printables

Event Printables

There are many possibilities for event-related printables to explore.

For example, event planners, to-do lists, timeline templates, invites, custom stickers, flyers, programs, venue selections, and guest logistics. Learn more about selling stickers on Etsy on our blog.

Baby and Children Printables

Baby and Children Printables
  • Baby-related printables – This is a broad niche to sell printables. Baby shower games, invites, and lists are always in demand, as are birth plans and pregnancy journals. Make printables that’ll be cute, memorable, helpful, and profitable. 
  • Learning materials for children – Babies grow so quickly, but the demand for printables grows with them. Learning materials, cards with letters and numbers, and geometric shapes are costly, but parents won’t have second thoughts about acquiring well-thought-out printables.
  • Homeschooling material – Homeschooling has grown in popularity worldwide, and quality worksheets are more in demand than ever. Take your time, consult with teachers, check out government sites with free resources and guidelines, and offer educational printables that will add real value to your customers. 

Printable Cards

Printable Cards

Birthdays, invitations, thank you, and greeting cards are necessary all year round, but they can be expensive compared to printable cards.  



Even with smartphones everywhere, physical calendars are still super handy. They allow us to track daily routines, remember special days, and share important information with family members or roommates in visible places. Millions of calendars are sold annually, and beautiful printable calendars are definitely sellable.



Selling digital photos can be a good option if you have camera skills or know how to make art prints for Etsy. However, avoid selling stock images; you shouldn’t commercialize even the free options without alterations. 

Coloring Pages – For Kids or Adults

Coloring Pages – For Kids or Adults

Coloring pages are a classic activity for children and recently started to appeal to adults, mainly as a way to relieve stress.

Depending on your graphic skills, you can create your coloring pages and sell them for small amounts, like $1-$2.

Crossword Puzzles

Crossword Puzzles

As Wordle’s recent success makes clear, crossword puzzles are classics and remain the favorite of many. Create your printable crosswords resonating with your niche and target audience.

Hand Embroidery, Crochet, and Knitting Patterns

Knitting Patterns, Hand Embroidery, Crochet

Patterns or recipes for hand embroidery, knitting, and crochet are always in demand in several niches. They harmonize pretty well with Etsy attendance. If you have the required skills for producing them, you’ll have a guaranteed passive revenue source. Additionally, they rank high on Pinterest, and it’s possible to market them without cost. 

Honorable Mentions

Jar labels, gift tags, candy bar wrappers, seasonal printables, woodworking plans, religious worksheets, and scriptures are other terrific options to get started in the Etsy printables business. 


Legal concerns include ensuring that all elements of your printables are either original, licensed for commercial use, or in the public domain. Avoid using copyrighted characters, logos, or designs without permission. It’s crucial to read and understand the terms of use for any assets you incorporate from third-party sources.

Successful Etsy printable sellers differentiate their products by offering exceptional design quality, targeting niche markets, providing outstanding customer service, and leveraging SEO effectively. They often create comprehensive collections that cater to specific needs or interests, making their offerings stand out.

To adapt to long-term trends, sellers should regularly research and respond to changing consumer preferences, seasonal demands, and emerging niches. Staying informed about general eCommerce trends and Etsy-specific developments is also essential. Flexibility in product offerings and marketing strategies can help sellers remain relevant and competitive.

To Summarize

In this article, you’ve learned how to sell printables on Etsy. You understood what they are, how to create them, a few ideas for best-selling designs, and how to configure your own Etsy store to make money selling printables.

Now is the time for you to become part of the select group of Etsy sellers who started selling printables and earning passive income without hassle. 

Make It Happen Today!

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  1. Lisa
    September 16

    I agree with Millie — how do people receive their files once they are purchased? “That’s a good question” isn’t much of an answer 🙂

    1. Ariel Summers
      September 18

      Hi Lisa,
      The answer contains more information, please click on “Read More” to see the full answer 🙂.

      When a buyer purchases a printable file from a seller store, they will receive download details as defined by the seller in three locations in Etsy:
      1) Order details
      2) Receipt
      3) Downloads page

      Downloads can be made available directly from Etsy under “Downloads” section or some sellers share links to the download location (for example DropBox or GoogleDrive link).

  2. AK
    August 17

    Is there a method to allow paying customers to only download your printable once, and not shareable to others (for free)? Appreciate if there is a tip on this!

    1. Florence Kingsley
      August 18

      Hi there,
      We would suggest to check the options with Etsy Support team, as they should be able to advise on this one. 🙂

  3. Nicole Hammonds
    April 2

    Canva recently updated their platform so that only Canva Pro users can download their print files (PDF in CMYK). Unpaid users can only download their PDFs in RGB now. Do you have a suggestion on how to work around this? Unfortunately I already built a whole line of products in Canva and now I learned that the CMYK files will be blocked from my clients.

    1. Martha Simmons
      April 3

      Hi Nicole,
      Unfortunately, no. As far as I’m aware, it has always been the case, where you can only download print files that meet the Printify Mockup Generator requirements if you have the Canva Pro account. We can suggest investing in Canva Pro account or looking into other alternatives in terms of design libraries, that might fit your needs better.

  4. BEsthela
    February 1

    I’d like to sell worksheets for elementary, how does one go about the clipart and fonts?

    1. Florence Kingsley
      February 2

      There are several options, please see more information here.

  5. Millie
    January 9

    If someone purchases the printable, how does it get to them?
    Do I receive a notification to email them the PDF? I am confused on the final part of the sale?

    1. Martha Simmons
      January 9

      Hi Millie,
      That’s a very good question.

      When a buyer purchases a printable file from a seller store, they will receive download details as defined by the seller in three locations in Etsy:
      1) Order details
      2) Receipt
      3) Downloads page

      Downloads can be made available directly from Etsy under “Downloads” section or some sellers share links to the download location (for example DropBox or GoogleDrive link).

  6. Candace
    January 3

    Do I save printable as a pdf to upload as a digital product

    1. Martha Simmons
      January 4

      Hi Candace,
      That depends on the product that is sold and in what formats is it available. In many cases, PDF is better to avoid copycats and recommended if precise measurements are required, but in other cases other editable formats are needed.


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