After going through hot offers from top sellers, we’ve compiled a list of the best selling items on Etsy to add to your collection.
With 92 million active buyers at the end of 2023, Etsy is one of the most popular eCommerce marketplaces for starting an online business.
Our guide offers insights into notable top sellers on Etsy, best-selling product categories, and useful advice to help you make informed decisions that lead your store to success.
This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.
Most popular items on Etsy: Print on Demand edition
The growing popularity of print-on-demand (POD) products has prompted many Etsy sellers to offer more custom items to meet customer demand.
According to eRank trends, some of the most popular products on Etsy right now include:
- Jewelry
- Wall art
- Stickers
- Mugs
- Clothing
Diversify your offerings to stay ahead of the competition. Create custom t-shirts and design your own hoodies to add a unique touch to your shop, or sell print-on-demand mugs and customized tote bags to help your store stand out. Don’t forget to check out custom phone case printing or even add custom pint glass designs to attract a wider audience.
Top sellers on Etsy in 2024
When searching for the top-selling items on this sales channel, it’s important to know who the top Etsy sellers are and what they offer. This insight provides valuable guidance on successful strategies and market trends, helping you make informed decisions about what to sell and how to succeed on the platform.
| Rank | Shop | Main categories | Sales |
|---|---|---|---|
| 1 | CaitlynMinimalist | Jewelry | 2,892,967 |
| 2 | PlannerKate1 | Paper and Party Supplies | 1,985,238 |
| 3 | Beadboat1 | Craft Supplies and Tools, Jewelry | 1,956,445 |
| 4 | ModParty | Weddings, Jewelry, Clothing, Bags and Purses | 1,820,978 |
| 5 | yakutum | Craft Supplies and Tools | 1,159,281 |
From unique handmade jewelry to stickers and craft supplies, these Etsy sellers offer a large variety of quality products to an eager crowd of buyers.
These impressive sales numbers are ever-growing and give an accurate read of the most current demand from Etsy shoppers in the first quarter of 2024.
Start your Etsy POD business today!
Make it happen today!
What are the best-selling items on Etsy in 2024?
Based on the data of best-selling items on Etsy, the following categories stand out:
1. Jewelry
2. Paper and party supplies
3. Craft supplies and tools
4. Wedding products
5. Clothing
As you start working on your Etsy shop ideas, we’ll dive deeper into these categories and provide more product information and recommendations on each of these Etsy best-sellers.
Jewelry
Knowing that jewelry is the leader among all Etsy product categories, it’s no surprise that the global jewelry market is forecast to reach $357.2 billion by 2028.
Take inspiration from CaitlynMinimalist to start your own online business, selling jewelry items of all shapes, styles, and sizes, and maybe even a jewelry box to put them in.
Key subcategories for jewelry on Etsy include:
- Necklaces
- Rings
- Earrings
- Bracelets
- Personalized jewelry
- Body jewelry
- Watches
- Smart jewelry
- Jewelry sets
From custom creations to vintage items, this is the most profitable category on Etsy. The competition is high, so you’ll need to add your personal touch to something truly unique to stand out.
POD product suggestions:
Paper and party supplies
The next trending category on Etsy can add that extra touch of style and creativity to your decorations, invitations, and product listings. The party supply market alone is set to reach $26,49 billion by 2028.
Follow the example of PlannerKate1, who offers a wide selection of stickers to enhance your planning experience, from organizing your schedule and tracking goals to adding a flair to your daily tasks.
This category of best-selling items includes:
- Handmade invitations
- Decorations
- Tableware
- Party favors
- Gift wrap
Whether it’s colorful balloons, stickers, printables, or unique gift tags, it’s easy to offer a wide range of high-quality paper and party decorations that meet the needs and preferences of your customers.
POD product suggestions:
Craft supplies and tools
With the art and craft materials market size expected to grow to $30.89 billion by 2030, it’s clear that people are searching for the right supplies and tools to create beautiful and unique handmade crafts on their own.
Follow the lead of Beadboat1 and yakutum by offering a large variety of jewelry supplies, or go for something more niche, like candle or soap-making essentials.
Etsy offers a wide variety of craft supplies and tools for various crafting projects:
- Beads
- Stones
- Gems
- Crafting tools and kits
- Creative stickers
- Hooks
- Pressed flowers
- Digital downloads of sewing patterns
Cater to the growing demand for craft supplies by offering your own unique items. Consider selling digital prints that are great for making handmade gifts, home decor, and DIY projects.
POD product suggestions:
Wedding products
Wedding essentials cover various custom products, ensuring every detail reflects a unique and personalized love story. It’s also a great market to tap into as bigger cities like New York and Chicago see an average wedding spend of around $60,000.
Turn to ModParty for inspiration on what items from this trending category you could offer on your Etsy shop. They have everything from bridesmaid gift boxes to custom plushies.
Most Etsy sellers in this category offer some of the following items:
- Wedding invitations
- Greeting cards
- Balloons
- Postcards
- Bachelor and Bachelorette shirts
- Wedding dresses
- Ornaments
- Napkins
- Candles
If you’re stuck for ideas, browse our list of personalized wedding gifts and merch to find the best wedding items to sell on Etsy.
POD product suggestions:
Clothing
With the global apparel market set to reach $2 trillion by 2028, it’s clear that this is a profitable and highly competitive industry to join.
Take pintsizedapparelshop as an excellent example for focusing on a niche apparel market. They offer baby onesies and toddler shirts in many designs and themes.
The clothing subcategories include a wide range of apparel with the potential to become best-selling items on Etsy:
- Custom shirts
- Hoodies
- Swimwear
- Sweatshirts
- Vintage dresses and skirts
- Shorts
- Pajamas
- Gamer merch
- Robes
Maybe personalized t-shirts or dresses are perfect for you to sell on Etsy? It’s possible to turn your ideas into a successful Etsy shop with the right vibe and designs in no time if you select the right customer niche.
Follow our guide on how to sell clothes on Etsy for expert tips on how to start a clothing business on this popular marketplace.
POD product suggestions:
Handmade items
With the global handmade goods market set to reach $1,864 billion by 2032, offering handmade items to Etsy shoppers is a great way to tap into this growing market.
Take another look at the personalized jewelry items offered by CaitlynMinimalist. She’s Etsy’s most profitable seller for a reason.
Handmade items are a popular category on Etsy, offering a diverse range of products that include:
- Home decor
- Stationery and paper goods
- Clothing and accessories
- Toys and games
- Candles and bath products
- Art and collectibles
Handmade products on Etsy can be made entirely by the seller or with production assistance by partnering with services like Printify.
POD product suggestions:
Accessories
Accessories are a necessity for anyone who wants to add some flair and personality to their outfit. The demand for these items is high, with the global accessories market set to reach a volume of $281.80 billion by 2029.
Take inspiration from ThinkPinkBows, specializing in trendy and cute hair accessories for small children, as you consider what Etsy listings to offer in your niche market.
In the broad category of top-selling accessories, you’ll find:
- Bags
- Scarves
- Belts
- Hats
- Barefoot sandals
- Sunglasses
By offering a variety of consistently high-quality accessories, you can attract a loyal customer base and successfully begin selling items on Etsy.
POD product suggestions:
Home and living
From more traditional home decor to innovative lifestyle essentials, this category offers something for every taste, style, and necessity. With the US household essentials market revenue set to reach $26.70 billion in 2024, this is a top-selling category for any Etsy seller to consider.
Follow the example of SeedGeeks, which offers a vast range of products, from garden pea and flower seeds to soap and organic cosmetics.
Top Etsy searches within this category include:
- Printable wall art
- Decorative cushions
- Candle holders
- Furniture
- Candles
- Clocks
- Wallpaper
- Vases
- Mugs
- Rugs
- Picture frames
From coffee mugs to kitchen towels, home and living essentials are some of the best things to sell on Etsy that will make your customer’s house feel like a home.
Learn how to use Pinterest for Etsy to maximize your store’s reach.
POD product suggestions:
Art and collectibles
With Etsy’s clear focus on artistic and unique creations, it’s no surprise that this is one of the leading product categories in the marketplace. It’s also impressively profitable – the global art and antiques market brought in $11.8 billion in 2023.
Take note of what PersonalizationMall offers – a stunningly large array of personalized items from seasonal Mother’s Day gifts to plush Halloween treat bags.
Top-selling items from the art and collectibles category include the following:
- Canvas
- Posters
- Dolls
- Fiber arts
- Ceramics
- Sculptures
- Paintings
- Photography prints
- Templates
- POD designs
The best part is that you don’t even need to be an artist to sell quality products from this category and join the list of top sellers on Etsy. Try out our Product Creator to add custom designs to various artsy products.
POD product ssuggestions:
Pet supplies
With 66% of US households owning a pet, it’s clear that the demand for pet supplies on Etsy is almost a guarantee.
Take SoGoodSoWood as a great example of what sells best on Etsy in the pet supplies category. They offer a variety of personalized dog collars, tags, and poop bag holders.
There’s a wide range of pet products to sell on Etsy:
- Collars and leashes
- Bowls
- Clothing
- Beds
- Carriers and houses
- Toys
Whether you sell pet t-shirts, collars, bowls, or bows, Etsy is a great avenue to connect with enthusiastic pet owners searching for the best products for their beloved family members.
POD product suggestions:
Shoes
The global footwear market is expected to reach $412.90 billion in 2024, giving you a chance to capitalize on this growing market by adding top-selling items to your Etsy shop.
Follow the lead of emandsprout by focusing on a specific theme for your custom footwear, like slippers and flip-flops, along with various other customized products, from blankets to magnets.
Etsy is the ideal online marketplace for showcasing various styles of shoes in vibrant designs, with popular searches including:
- Sneakers
- Boots
- Flip-flops
- Sandals
- Slippers
- Vintage shoes
- Themed shoes
This is your chance to take your rightful place among the top Etsy sellers by offering creative, modern, or vintage options for various types of custom shoes.
POD product suggestions:
Toys and games
While the global toy and game market is expected to generate a revenue of $130 billion in 2024, top Etsy sellers are recognizing the high potential this product category brings.
Take inspiration from BusyPuzzle by offering a large selection of products catering to a specific niche. From puzzles and train models to Christmas stockings, the options are endless.
Some of the best-selling items in this category are:
- Dolls
- Action figures
- Stuffed animals
- Outdoor games
- Indoor games
- Puzzles
- Kids’ crafts and slime
- Board games
- Playing cards
- Educational games
Toys and games rely heavily on human imagination, so your task is to find a way to spark it with your unique designs and successfully sell items on Etsy.
POD product suggestions:
Vintage Items
Vintage products are part of the global secondhand apparel market, which is estimated to reach $297 billion by 2026, and are some of the best-selling items on Etsy.
Take a look at what WhoKnowsWhat has to offer, with products ranging from glass beads to enamel pins.
Some of the most profitable Etsy items in the vintage category are listed under these subcategories:
- Vintage clothing and shoes
- Jewelry
- Tools
- Furniture
- Home decor
- Vinyl records
- Books
- Antique postcards
- Art and posters
- Antique charms
- Kitchenware
Products must be at least 20 years old to be listed as vintage on Etsy, but many sellers also list various vintage-inspired items in other product categories that aren’t bound to this criteria.
POD product suggestions:
Bags and purses
With the global market size for handbags amounting to $68.31 billion in 2024, this product category offers excellent potential for profitability on Etsy’s online marketplace.
Take another look at the items offered by SoGoodSoWood, spanning from makeup and tote bags to sleek leather dopp kits with custom name tags.
Bags and purses can be further broken down into the following items on Etsy:
- Totes
- Handbags
- Backpacks
- Messenger bags
- Clutches and evening bags
- Coin purses and wallets
- Travel bags and luggage
Whether a chic leather tote or a bohemian-inspired backpack, these products are perfect for Etsy sellers looking to attract fashion-forward customers to their storefront.
POD product suggestions:
Bath and beauty
If we look at the global bath and shower products market alone, it’s set to reach $79.96 billion by 2032. It’s also among the top categories on Etsy that can give you a competitive edge over other sellers.
Follow ThePlantGuru’s example of offering an array of natural ingredients and essential oils. You can either sell components or create organic cosmetics to sell to your customers.
Before you start selling, be sure to follow Etsy’s guidelines for organic materials.
Bath and beauty items on Etsy include the following:
- Bath bombs
- Soap bars
- Body scrubs
- Face masks
- Facial cleansers
- Moisturizers
- Lip balms
- Bath and body oils
- Bath salts
- Deodorants
The competition is high, as the marketplace offers an extensive collection of bath and beauty products, but these are potentially easy things to sell on Etsy.
POD product Suggestions:
Books, movies, and music
The global books, movies, music, and games market revenue is projected to reach an impressive $440 billion in 2024, so it’s no surprise that some of the best sellers on Etsy choose to sell products from these categories to their target audiences.
Take inspiration from ISeeMeBooksUS by checking out their diverse range of personalized books and gifts for various age groups and occasions.
For books:
- Vintage and rare books
- Bookends
- Bookmarks
- Journals
- Customized book covers
For movies:
- Movie posters
- Memorabilia
- Vintage film cameras
- Unique decor items
- Movie-themed clothing and accessories
For music:
- Vinyl records
- Music-themed art prints
- Music-themed gifts
- Guitar picks
- Music-themed jewelry
Run your Etsy store in style by mixing and matching these categories to sell items like music-related biographies and memoirs, movie soundtracks, or books about movies and music history but make sure you have the legal rights to do so.
Check out our blog on how to avoid copyright infringement to protect your store from potential copyright claims.
POD product suggestions:
Electronics and accessories
With the consumer electronic accessories market size forecast to reach $257.4 billion, this category offers many potential products for every Etsy shop to succeed.
Follow the example of KatherineDream, who sells digital products, namely Adobe Lightroom presets, to her customers for affordable prices.
Subcategories are bursting with top-selling items on Etsy:
- Phone cases
- Cables
- Mouse Pads
- Camera equipment
- Keyboards
- Lamps
- Chargers
- Audio (headsets, AirPods, headphones, speakers)
- Watch bands
- Car accessories
- Decals
- Skins
- Stands
Position yourself as a top Etsy seller on the platform and increase traffic and sales on your Etsy shop by offering a diverse range of practical accessories for homes, cars, phones, and computers.
POD product suggestions:
Make it happen today!
How to find the best-selling products for your Etsy shop?
If you need some more inspiration, explore our blog to ensure you choose the absolute best things to sell on Etsy.
Whether opening a new Etsy store or simply expanding your product offer, knowing what’s popular is important to stand out in this competitive marketplace.
Here are some valuable tips to help you discover what to sell and how to sell it successfully on Etsy.
1. Research trends
Use Semrush, Google Trends, or any of our Etsy keyword tool suggestions to find trending items and identify keywords relevant to your audience.
Use these keywords to determine what to sell on Etsy and optimize your listings accordingly to increase your store’s visibility and sales.
2. Check statistics
Refer to credible sources like Statista to gain valuable market insights and useful data on what sells on Etsy and other platforms, improving your product selection and decision-making process.
3. Use Etsy
From searching top-selling items with phrases like “Trending now” and “Popular right now” to going through Etsy’s Marketplace Insights, Etsy provides various tools to help you uncover market trends and identify popular products.
4. Research other Etsy sellers
Use keyword and competitor research tools like eRank to analyze top sellers on Etsy.
By reviewing many Etsy sellers, studying successful listings, and reading customer feedback, you can identify opportunities to differentiate your products and attract customers to your store.
Is selling on the Etsy marketplace worth it?
Yes. Etsy has 92 million active buyers, and their numbers increase every year. In the last quarter of 2023, over eight million new buyers joined the site.
Beginner-friendly
Its intuitive interface makes it easy for even a newbie to set up a shop and start selling items on Etsy in no time.
Easy setup
Launch your Etsy business by clicking Sell on Etsy from the drop-down menu in the upper right corner of your account, and follow the quick setup guide to create your store.
Low costs
Low product listing and selling fees, with no monthly subscription, make it a budget-friendly choice for small and starting businesses.
Check out our guide on Etsy Fees and use our Etsy Calculator to estimate your profits for each product listing.
Immerse traffic to draw from
A massive and engaged community of buyers provides many potential customers for you to attract to your store and generate more sales.
Check out our tips for selling on Etsy and how to get more sales on Etsy to set your store up for profitability.
No hosting fees
Etsy provides a secure eCommerce marketplace at no extra cost, so you won’t need to find a website host and can focus entirely on creating and selling items on Etsy.
It’s also one of the best sites to sell on, with an easy-to-understand interface and a large audience to use to your advantage.
Consider the clear benefits of optimizing your listings by following the best Etsy SEO practices to get noticed by shoppers, and use Etsy advertising to ensure your products reach your target audience effectively.
Read our guide on how to make money on Etsy to become an expert.
How to sell things on Etsy with Printify?
Step 1: Create a Printify account
Signing up with Printify only takes a few clicks. Register your email address and create a password, or use your Gmail account to sign in.
Step 2: Choose your products and add designs
In one of the largest global printing networks in the industry, you can customize over 900 products and even more product variants.
Use our free Product Creator to effortlessly upload or create custom designs and generate high-quality mockup images of your products to publish on Etsy.
Step 3: Connect your Etsy store
We’ve set up an automated integration with Etsy and other platforms and marketplaces that simplify selling products online to large audiences of shoppers.
Connect your online store in a few easy steps – go to your Printify Dashboard and click My stores → Add a new store, then select Etsy.
Step 4: Publish your products and let Print Providers fulfill your orders
Once you’ve integrated your shop with Printify, you can easily publish your best-selling items on Etsy and sit back while we do the rest.
All order operations are automated, and our Print Providers will print, package, and ship your products directly to your customers.
Check out our guide on how to sell on Etsy and our detailed comparison of Shopify vs Etsy and Etsy vs eBay to contrast Etsy with other eCommerce platforms.
FAQ
New Etsy sellers entering popular categories may face competition, difficulty standing out, and challenges finding their niche. Overcoming these hurdles involves focusing on unique product designs, exceptional customer service, collecting customer feedback, and continuously optimizing their shop’s SEO and marketing efforts to build a loyal customer base.
Trends on Etsy can shift rapidly, influenced by seasons, holidays, and pop culture. Successful sellers keep an eager eye on these changes by regularly researching and using trend forecasting tools. Adaptation involves updating product lines, incorporating trending themes, and revising marketing strategies accordingly.
Top Etsy sellers often use a mix of social media promotion, influencer partnerships, email marketing, and engaging content creation to highlight their products. Customizing listings and optimizing SEO are key, as is creating a strong brand presence across multiple platforms.
Final thoughts
From the best-selling items on Etsy to connecting a POD service to your store, this guide provides you with valuable insights into creating a profitable Etsy business.
Learn from Etsy’s top sellers, research trends, and continuously adapt your product offer to meet the demands of your customers.
