What to sell on Shopify: 100+ Product ideas for 21 niches

1. Travel accessories

People want to travel in comfort, seeking out accessories and gadgets to make their journeys smoother. This is definitely a market niche to keep an eye on.

Here are a few product ideas:

• Bags, luggage, and tags. Sturdy suitcases, backpacks, and personalized luggage charms for easy spotting.
• Water bottles and tumblers. Reusable and insulated to keep drinks hot or iced on the go.
• Towels and blankets. Soft bath towels, oversized beach towels, and cozy picnic blankets.
• Travel pouches. Things like satchels, hiking bags, and travel fanny packs.
• Portable chargers. High-capacity power banks and compact wireless chargers are always in demand.

2. Health products

In 2023, 74% of US adults took daily supplements – a consistent increase from previous years. If you need creative ideas for 2025, health products are a booming market niche worth exploring.

Some of the best health products to sell on Shopify include:

• Nutritional supplements. Vitamins, minerals, and herbal remedies.
• Massage tools. Handheld massagers, foam rollers, and acupressure mats for recovery and relaxation.
• Activity trackers. Smartwatches and fitness bands to monitor health metrics.

Explore eCommerce marketplaces like eBay, Etsy, or Amazon for ideas, and check out Printify’s selection of white-label supplements from top print-on-demand suppliers.

3. Beauty products

With the thriving US beauty and personal care industry valued at $104.74 billion in 2025, it’s no surprise that these are some of the best-selling products driving online sales on Shopify.

Consider offering print-on-demand beauty products and check out these high-demand categories to sell online:

• Skincare products. Moisturizers, serums, and scrubs.
• Hair care products. Shampoos, conditioners, and hair treatments.
• Oral hygiene. Toothbrushes, toothpaste, whitening kits, and floss.
• Bath essentials. Bath bombs, salts, oils, and towels.
• Fragrances. Perfumes, colognes, and scented candles.

4. Makeup

The cosmetics market is huge and expected to hit $139.29 billion by 2030, making it a prime opportunity for Shopify sellers to grow their online businesses.

Consider adding some of these makeup items to your online store:

• Makeup essentials. Cleansers, primers, foundations, and concealers.
• Highlighters. Powders, creams, and liquid formulas for a subtle glow.
• Lipstick and lip gloss. From bold matte lipsticks to shimmering lip glosses.
• Eye makeup. Eyeshadows, mascaras, and eyeliners.
• Beauty tools. Makeup brushes, facial rollers, cosmetic organizers.

5. Eco-friendly products

80% of shoppers worldwide are willing to pay up to 5% more for eco-friendly products, giving you higher profit margins for your Shopify store.

Here are a few sustainable trending products to sell online:

• Eco-friendly apparel. T-shirts, sweatshirts, and tanks.
• Reusable bags. Custom totes, mesh grocery bags, and jute shopping bags.
• Bamboo toothbrushes. Naturally antimicrobial brushes with biodegradable handles.
• Phone cases. Protective mobile phone accessories from sustainable materials.
• Eco-friendly stationery. Recycled paper notebooks, plantable seed paper cards, and soy-based ink pens.

6. Vegan products

Vegan options are a growing niche – find these items anywhere from local supermarkets to skincare labels. Many shoppers are actively choosing ethical products for sustainable consumption.

Meet market demand by including these vegan products in your inventory:

• Vegan hygiene products. Cruelty-free toothpaste, deodorants, body wash, and hand soaps.
• Vegan beauty products. Ethical skincare, haircare, and makeup products.
• Faux leather goods. Wallets, handbags, belts, and accessories made from vegan leather.
• Vegan fragrances. Responsibly made candles, diffusers, and room sprays.

7. Pet products

65.1 million households in the US own a dog, while 46.5 million have cats. That’s a whole lot of furry friends – and spending power – under one roof.

If you’re looking for a simple yet effective method to increase your sales volume, consider adding custom pet gifts to your store.

Here are a few pet products to sell:

• Cozy pet beds. Plush beds, orthopedic mattresses, and elevated cots.
• Feeding stations. Non-slip mats and bowls to prevent spills and messes.
• Interactive toys. Puzzle feeders, treat-dispensing balls, and chew toys.
• Grooming pet supplies. Brushes, combs, nail clippers, pet shampoo, and conditioner.
• Pet apparel and accessories. Hoodies, tank tops, collars, and leashes.

8. Sports and fitness products

Health is big business. The US sports and fitness industry’s $41.8 billion market size is driven by fitness apparel, accessories, apps, and wellness trends. 

This gives you an excellent opportunity to profit from fitness gear and start selling quality products on Shopify.

Here are a few high-demand items to add to your store:

• Athletic apparel. Breathable and moisture-wicking t-shirts, shorts, leggings, and sports bras.
• Home fitness equipment. Yoga mats, weights, and resistance bands for at-home strength training.
• Foam rollers. High-density, textured, or vibrating rollers to aid muscle recovery.
• Fitness trackers. Smartwatches, heart rate monitors, and step counters to track workouts and daily activity.
• Water bottles. Reusable stainless steel, BPA-free plastic, and collapsible bottles for hydration on the go.

9. Garden products

From vibrant flowers to delicious fruits and veggies, people love turning their spaces into organic sanctuaries. Home and garden products are ripe with opportunities to profit.

Here are a few items to add to your Shopify online store:

• Seeds and plants. Flowers, vegetables, herbs, and succulents.
• Pots and planters. Ceramic, hanging, self-watering, and biodegradable pots for indoor and outdoor.
• Gardening tools. Shovels, trowels, pruners, and shears.
• Outdoor furnishing. Lounge chairs, patio sets, blankets, and pillows.
• Lawn decorations. Garden gnomes, yard signs, and wind chimes.

10. Home office equipment

With a growing number of people working remotely, products that support comfortable and functional workspaces are in demand.

Here are a bunch of great options to add to your online store:

• Ergonomic equipment. Adjustable desks, monitor stands, and ergonomic chairs.
• Audio tools. High-quality headphones and earbuds for crystal-clear sound and noise cancellation.
• Desk items. Pencil cups, drawer dividers, and monitor stands with slide-out compartments.
• Cord organizers. Clips and sleeves to deal with messy cords and cables.
• Office decor. Custom-printed wall art, plants, and coasters.

11. Electronics

Gadgets and tech accessories never go out of style. They’re always in demand, creating a sustainable revenue stream for your Shopify store.

Products to offer from this category include:

• Wireless charging pads. Fast-charging pads and stands compatible with smartphones, earbuds, and smartwatches.
• Portable Bluetooth speakers. Compact, waterproof, and high-fidelity speakers for indoor and outdoor use.
• Lighting. LED bulbs, smart light strips, desk lamps, and standing lamps.
• Smart home devices. Smart plugs, light bulbs, thermostats, and other tech gadgets that can be controlled remotely.
• Gamer accessories. Keyboards, mice, controllers, headsets, and other gamer merch.

12. Smartphone accessories

From cases to charging cables, these everyday must-haves keep customers’ phones powered, protected, and personalized. 

Want in on the smartphone market? Start with these top-selling accessories on Shopify:

• Phone cases. Think transparent, glossy, and matte custom phone cases for different phone models.
• Screen protectors. Tempered glass and anti-scratch films for iPhones, Androids, and tablets.
• Charging pads and cables. Wireless charging pads and lightning, USB-C, and micro USB chargers.
• Phone stands. Adjustable desktop stands, foldable travel stands, and magnetic holders for hands-free use.
• Car phone mounts. Dashboard, air vent, and magnetic mounts for safe and convenient navigation while driving.

13. Jewelry

Whether as a personal treat or a gift, people love adding a fashionable accent to any outfit. Grow your small business into a successful Shopify store with stunning, shining pieces.

Need tips for getting started? Take a look at what kinds of jewelry other Shopify stores sell:

• Necklaces. Delicate and woven chains with various pendants and statement pieces.
• Earrings. Studs, hoops, and drop earrings.
• Bracelets. Charm bracelets, bangles, and cuffs.
• Rings. Minimalist bands, gemstone rings, and stackable designs in gold, silver, and other finishes.
• Personalized jewelry. Engraved necklaces and bracelets with special dates or monograms.

14. Car and bike accessories

From quick errands to weekend road trips, the right add-ons can upgrade any ride. Bike and car accessories aren’t just practical – they’re popular.

Here are some high-demand bike and car products to sell:

• Seat covers. Leather, fabric, and waterproof materials for car seats and motorcycles.
• Front and rear lights. LED headlights, taillights, fog lights, and underglow kits.
• License plates. Custom license plates, frames, and vanity plates.
• Stickers. Bumper stickers and other custom stickers.
• Repair tool kits. Compact tool sets with wrenches, screwdrivers, and tire repair essentials for quick fixes.

15. Apparel

Clothing remains one of the best ways to attract repeat customers and build a brand that sticks. It’s among the most profitable product categories to offer on your Shopify store.

Here are some hot apparel product ideas to start selling online:

• Everyday wear. Custom t-shirts, sweatshirts, jeans, sweatpants, and leggings.
• Formal wear. Suits, dresses, blouses, skirts, and tailored pants.
• Outerwear. Coats, jackets, and custom hoodies.
• Footwear. Custom sneakers, boots, sandals, flip-flops, dress shoes, and heels.
• Headwear. Baseball caps, beanies, sun hats, bucket hats, visors, and wide-brim hats.

16. Arts and crafts

Want to carve out a unique niche for your Shopify store? Hobby items and DIY craft supplies help customers connect with their creative sides.

Here are some trending products you can start selling online:

• DIY kits. Knitting, embroidery, candle making, and painting kits.
• Art supplies. Paints, brushes, sketchbooks, canvases, and modeling clay.
• Crafting tools. Glue guns, scissors, cutting mats, and crafting knives.
• Sewing supplies. Sewing machines, threads, needles, and patterns.
• Scrapbooking materials. Decorative paper, notebooks, journals, stickers, stamps, pens, markers, and colored pencils.

17. Drinkware

Everybody needs glasses, coffee cups, and portable tumblers for their favorite drinks. Why not capitalize on this high-demand market by offering drinkware in your store?

Check out these best-selling Shopify products:

• Water bottles and tumblers. Spill-proof Tritan and stainless steel water bottles and insulated tumblers.
• Mugs. Design custom mug prints on classic ceramic, enamel, or travel options.
• Wine and whiskey glasses. Think stemmed crystal glasses and tumblers.
• Pint glasses and beer mugs. Customized pint glasses, steins, and novelty-shaped beer mugs.
• Glassware sets. Water, highball, and cocktail glass sets are perfect for holiday sales.

18. Kids clothing

Kids grow quickly and constantly need new clothes, opening up another excellent profit source for online selling on Shopify.

Add some of these trending products for children to your shop:

• Baby apparel. Onesies and rompers.
• Kid shirts. T-shirts, sweatshirts, and hoodies.
• Dresses and skirts. Floral dresses, tutu skirts, and casual frocks.
• Bottoms. Stockings, leggings, shorts, jeans, and dress pants.
• Outerwear. Jackets, coats, and raincoats.

19. Home decor

Everyone loves adding a touch of coziness, individuality, and color to their space, making home decor goods the perfect addition to your store. They’re also a go-to gift category for special occasions like birthdays and Mother’s Day. 

Best-selling home decor items include:

• Wall art. Posters, canvases, and framed artwork.
• Pillows and blankets. Cushions, throw pillows, bean bags, Sherpa blankets, and knitted throws.
• Candles and diffusers. Scented candles, essential oil diffusers, and wax melts.
• Lighting. Custom lamps, fairy lights, and lanterns.
• Storage solutions. Decorative baskets, boxes, and fabric bins.

20. Seasonal items

Cash in on seasonal items. People seek out beach accessories in the summer, Christmas decorations in the winter, and personalized gifts for holidays like Valentine’s Day.

Offer the hottest trending products for every season, such as:

• Holiday decorations. Printed Christmas tree ornaments, Halloween and Easter decorations, and festive lights.
• Outdoor decorations. Custom flags and welcome signs.
• Winter apparel. Coats, scarves, hats, gloves, and thermal wear.
• Summer essentials. Beach towels, swimwear, sunglasses, and picnic baskets.
• Gifts for special occasions. Greeting cards and personalized items like matching tees and jewelry.

21. Toys and games

Sell games and toys on your Shopify store to bring fun and laughter to customers. This is a unique niche that’s sure to make your shop stand out.

Products to sell from this category include:

• Classic games. Board games, card decks, puzzles, and coloring books.
• Educational toys. STEM kits and interactive books.
• Collectibles. Action figures, dolls, and plushies.
• Modeling kits. Model airplane, car, and ship kits with paints and tools for assembly and customization.
• Outdoor toys. Kites, frisbees, and pickleball kits.

Quick and easy setup

Launching your online store with Shopify doesn’t require advanced technical skills. The platform is beginner-friendly, and there are many free Shopify apps and free Shopify themes to help you set up and sell online quickly. 

Plus, you can easily sync print-on-demand products to your store with Printify’s Shopify integration.

Secure and reliable

Sell online with peace of mind. Shopify includes a free SSL certificate to encrypt customer data and built-in fraud analysis tools to keep your store safe.

It handles all server maintenance and upgrades and even offers its own secure payment processor – Shopify Payments.

Customer support

If you have any questions, need guidance, or encounter issues while setting up or running your online store, Shopify’s dedicated support team provides 24/7 assistance.

Mobile-friendly

Through responsive website templates, Shopify supports a seamless browsing experience across all devices, letting you optimize your storefront for maximum sales.

Check product demand

Start with tools like Google Trends, Semrush, and Google Keyword Planner to see what shoppers are actively searching for.

Then, review your own store metrics and data from social media platforms to spot top-performing products and rising trends.

Seasonality

Some products experience peak demand during specific times of the year, meaning that your Christmas tree decorations will likely only see a sales surge in December.

Update your catalog with seasonal trends and use effective marketing strategies to promote new releases and attract online shoppers.

Review your competition

Check other stores within your potential niche market. Look at competitors for insights into market demand, potential profit margins, and market gaps.

Identify the main players, review their offerings and product descriptions, and note their pricing and promotion strategies to help guide you.

Secure low production costs

The easiest and most affordable way to start selling is by dropshipping products or using Print on Demand. This reduces overheads and frees you from inventory management.

In either case, find reliable suppliers to source affordable products without compromising quality. Consider important factors like shipping costs and bulk order discounts.

For example, Printify vets all its Print Providers worldwide, guaranteeing high-quality items and seamless fulfillment. 

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