What to sell on Shopify: 100+ Product ideas for 21 niches (2025)

1. Travel accessories

People are eager to travel in comfort, seeking out accessories and gadgets to make their journeys a little smoother. This is definitely a market niche to keep an eye on.

Here are a few product ideas:

• Bags, luggage, and tags. Sturdy suitcases, trendy fanny packs, and personalized luggage tags.
• Water bottles and tumblers. Water bottles and insulated tumblers that keep drinks at the right temperature all day.
• Towels and blankets. Bath towels, beach towels, and picnic blankets.
• Travel pouches. Keep your valuables at hand. 
• Portable chargers and power banks. High-capacity power banks, compact portable chargers, and solar-powered options.

2. Health products

Knowing that 74% of adults in the US take supplements, health products represent a booming market niche worth exploring.

Some of the best things to sell on Shopify:

• Nutritional supplements. Vitamins, minerals, and herbal remedies.
• Water bottles. Stainless steel, Tritan bottles.
• Activity trackers. Essential tech gadgets like smartwatches and fitness bands to monitor health metrics.

If you want additional ideas, eCommerce marketplaces like eBay, Etsy, or Amazon are good places to begin your research.

3. Beauty products

With the thriving beauty and personal care industry valued at $100.30 billion, it’s no surprise that these are some of the best-selling products on Shopify.

Consider offering print-on-demand beauty products or something from these high-demand categories to increase your profits:

• Skincare products. Moisturizers, serums, and scrubs.
• Hair care products. Shampoos, conditioners, and hair treatments.
• Oral hygiene. Toothbrushes, toothpaste, whitening kits, and floss.
• Bath essentials. Bath bombs, salts, oils, and towels.
• Fragrances. Perfumes, colognes, and scented candles.

4. Makeup

People love adding a pop of color to their faces or using makeup as an art form to express their individuality. Offering makeup is an excellent opportunity for Shopify sellers looking to capitalize on growing consumer interest in these products.

Add any of these makeup items in your store:

• Makeup essentials. Cleansers, primers, foundations, and concealers.
• Highlighters. Add a bit of shine!
• Lipstick and lip gloss. Bold colors, matte lipsticks, and glossy, shimmering lip glosses.
• Eye makeup. Eyeshadows, mascaras, and eyeliners.
• Beauty tools. Makeup brushes, facial rollers, and hair styling tools.

5. Eco-friendly products

80% of worldwide shoppers are willing to pay up to 5% more for eco-friendly products, making it clear that goods from sustainable materials offer higher profit margins for your Shopify store.

Here are a few trending products to add to your shop:

• Eco-friendly apparel. Baby onesies, t-shirts, and sweatshirts.
• Reusable bags. Customized tote bags, mesh grocery bags, and jute shopping bags
• Bamboo toothbrushes.
• Biodegradable phone cases.
• Eco-friendly stationery.

6. Vegan products

Veganism has become more popular in recent years. You’ll find local supermarkets filled with vegan foods and an explosion of ethical fashion labels as more people strive to live without animal products.

Meet market demand by including these vegan products in your inventory:

• Vegan hygiene products. Cruelty-free toothpaste, deodorants, body wash, and hand soaps.
• Vegan beauty products. Cruelty-free skincare, haircare, and makeup products.
• Faux leather goods
• Vegan fragrances. Cruelty-free candles, diffusers, and room sprays.

7. Pet products

Did you know that 65.1 million households in the United States own at least one dog, while 46.5 million pet owners have cats? That’s a whole lot of pets.

If you’re looking for a simple yet effective method to increase your sales volume, consider adding custom pet gifts to your store.

Here are a few pet products to sell:

• Cozy pet beds. Plush beds, orthopedic mattresses, and elevated cots.
• Feeding stations. Non-slip mats and bowls to prevent spills and messes.
• Interactive toys. Puzzle feeders, treat-dispensing balls, and chew toys.
• Grooming supplies. Brushes, combs, nail clippers, pet shampoo, and conditioner.
• Pet apparel and accessories. Hoodies, tank tops, collars, and leashes.

8. Sports and fitness products

Thanks to a global push to stay fit and healthy, fitness gear and accessories are part of a growing $30 billion industry. This gives you an excellent opportunity to profit from current trends and start selling quality products on Shopify.

Here are a few high-demand products to add to your store:

• Athletic apparel. Breathable, moisture-wicking t-shirts, shorts, leggings, and sports bras.
• Home fitness equipment. Yoga mats, weights, and resistance bands for home workouts.
• Foam rollers
• Fitness trackers
• Water bottles

9. Garden products

People love growing flowers, fruits, and veggies in their gardens as both a food source and a hobby. You know what this means for you as a business owner – great opportunities to tap into a thriving market.

Here are a few items to add to your Shopify online store:

• Seeds and plants. Flowers, vegetables, herbs, and succulents.
• Pots and planters
• Gardening tools. Shovels, trowels, pruners, and shears.
• Outdoor furnishing. Lounge chairs, patio sets, blankets, and pillows.
• Lawn decorations. Garden gnomes, signs, and wind chimes.

10. Home office equipment

As a growing number of employees work remotely, it’s important for them to have comfortable and functional workspaces.

Here are a bunch of great options to add to your online store:

• Ergonomic equipment. Adjustable desks, monitor stands, and ergonomic chairs.
• Audio equipment. High-quality headphones and earbuds for crystal-clear sound or noise cancelation.
• Desk organizers. Pencil cups, drawer dividers, and monitor stands with drawers.
• Cord organizers. Clips, sleeves, and organizers to deal with messy cords and cables.
• Office decor. Wall art, plants, and coasters.

11. Electronics

Electronics and accessories for protecting and decorating tech devices are part of daily life. Selling those items will open up a sustainable revenue stream for your Shopify store.

Products to offer from this category include:

• Wireless charging pads
• Portable Bluetooth speakers
• Lighting. LED bulbs, smart light strips, desk lamps, and standing lamps.
• Smart home devices. Smart plugs, light bulbs, thermostats, and other tech gadgets can be controlled remotely.
• Gamer accessories. Keyboards, mice, controllers, headsets, and other gamer merch.

12. Smartphone accessories

97% of Americans own a cellphone, with a vast majority (nine in ten) owning a smartphone. Everyone needs cases, charging cables, and other phone accessories to use their devices as long as possible and enjoy all their features. 

If you want to join the smartphone industry, these are the top products to sell on Shopify:

• Phone cases. Transparent, glossy, and matte custom phone cases for different phone models and customer preferences.
• Screen protectors
• Charging pads and cables. Wireless charging pads and lightning, USB-C, and Micro USB chargers.
• Phone stands
• Car phone mounts

13. Jewelry

Jewelry is an extremely popular accessory and gift, adding a touch of sparkle to any outfit. Grow your small business into a successful Shopify store by wrapping it in glitter and shine.

Take a look at what kinds of jewelry other Shopify stores sell:

• Necklaces. Delicate and rugged chains with various pendants and statement pieces.
• Earrings. Studs, hoops, and drop earrings.
• Bracelets. Charm bracelets, bangles, and cuffs.
• Rings.
• Personalized jewelry. Engraved and printed necklaces and bracelets.

14. Car and bike accessories

Some people prefer to bike around, while others rely on cars. Either way, bike and car accessories make journeys smoother.

Here are some high-demand bike and car products to sell:

• Seat covers
• Front and rear lights
• License plates. Custom license plates, frames, and vanity plates.
• Stickers. Bumper stickers and other custom stickers.
• Repair tool kits

15. Apparel

Everybody needs clothing, making it one of the most profitable product categories you could offer on your Shopify store.

Here are some hot product ideas to start selling online:

• Everyday wear. T-shirts, sweatshirts, jeans, sweatpants, leggings, and casual dresses.
• Formal wear. Suits, dresses, blouses, skirts, and pants.
• Outerwear. Coats, sweatshirts, jackets, and custom hoodies.
• Footwear. Custom sneakers, boots, sandals, flip-flops, dress shoes, and heels.
• Headwear. Baseball caps, beanies, sun hats, fedoras, bucket hats, visors, and wide-brim hats.

16. Arts and crafts

Many people like to unwind at the end of the work day or on the weekends by doing some DIY or handmade crafts. Profit from this hobby and help others connect with their creative sides by offering craft supplies in your Shopify store.

Here are some trending products you can start selling online:

• DIY kits. Knitting, embroidery, candle making, and painting kits.
• Art supplies. Paints, brushes, sketchbooks, canvases, and modeling clay.
• Crafting tools. Glue guns, scissors, cutting mats, and crafting knives.
• Sewing supplies. Sewing machines, threads, needles, and patterns for sewing enthusiasts.
• Scrapbooking materials. Decorative paper, notebooks, journals, stickers, stamps, pens, markers, and colored pencils.

17. Drinkware

You’ll find glasses, coffee cups, and portable tumblers in every household. Why not capitalize on this high-demand market by offering drinkware in your store?

Check out these best-selling Shopify products:

• Water bottles and tumblers. Spill-proof Tritan and stainless steel water bottles and insulated tumblers.
• Mugs
• Wine and whiskey glasses. Stemmed, stemless, crystal glasses and tumblers.
• Pint glasses and beer mugs. Customized pint glasses, steins, and novelty-shaped beer mugs.
• Glassware sets. Water, highball, and cocktail glass sets.

18. Kids clothing

Kids grow super fast and constantly need new clothes, opening up another excellent profit source for Shopify store owners.

Add some of these trending products to your shop:

• Baby apparel. Onesies and rompers.
• Kid shirts. T-shirts, sweatshirts, hoodies.
• Dresses and skirts. Floral dresses, tutu skirts, and casual frocks.
• Bottoms. Stockings, leggings, shorts, jeans, and dress pants.
• Outerwear. Jackets, coats, and raincoats.

19. Home decor

Everyone likes to add a touch of coziness, individuality, and color to their living space, making home decor goods high-demand products. They’re also a go-to gift category for many people. 

Best-selling home decor items:

• Wall art. Posters, canvases, and framed artwork.
• Pillows and blankets. Cushions, throw pillows, bean bags, Sherpa blankets, and knitted throws.
• Candles and diffusers. Scented candles, essential oil diffusers, and wax melts.
• Lighting. Custom lamps, fairy lights, and lanterns.
• Storage solutions. Decorative baskets, boxes, and shelves.

20. Seasonal items

Cash in on seasonal items. People seek out beach accessories in the summer, Christmas decorations in the winter, and gifts for holidays like Valentine’s Day.

Offer the hottest trending products for every season:

• Holiday decorations. Christmas tree ornaments, Halloween and Easter decorations, and festive lights.
• Outdoor decorations. Custom flags and welcome signs.
• Winter apparel. Coats, scarves, hats, gloves, and thermal wear.
• Summer essentials. Beach towels, swimwear, sunglasses, and picnic baskets.
• Gifts for special occasions. Greeting cards and personalized items for Valentine’s Day, Mother’s Day, and Father’s Day.

21. Toys and games

Sell games and toys in your Shopify store to bring fun and laughter to your customers’ lives. Games people can play either together or with others are very high-demand products.

Niche products to sell from this category:

• Physical and digital products. Board games, computer games, puzzles, and coloring books.
• Educational toys. Constructors, STEM kits, and interactive books.
• Collectibles. Action figures, dolls, and plushies.
• Modeling kits. Model airplane, car, and ship kits with paints and tools for assembly and customization.
• Outdoor toys. Trampolines, swings, and sports equipment.

Quick and easy setup

Launching your online store with Shopify doesn’t require advanced technical skills. It’s easy to start, and there are many free Shopify apps and free Shopify themes to help you sell online successfully.

Choose an eye-catching Shopify theme and create an entire website from scratch.

Secure and reliable

Shopify is one of the safest places to sell online. It handles all server maintenance and upgrades and even offers its own payment processor – Shopify Payments.

Customer support

If you have questions, need guidance, or encounter any issues, Shopify’s dedicated support team is there 24/7.

Mobile-friendly

Shopify ensures a seamless and responsive experience across all devices, allowing you to sell products online quickly.

1. Identify your interests

Consider your hobbies, passions, and areas of expertise to make your business more enjoyable and sustainable in the long run.

For example, if you enjoy interior design and gardening, sell home and garden products. Similarly, choose skincare products if you are interested in skincare and beauty.

2. Conduct market research

Carry out a competitive analysis of your potential niche market. Look into fashion trends and existing competitors for insights into market demand, potential profit margin, and market gaps that you can fill.

Use online tools like Semrush, Google Trends, and Google Keyword Planner to gauge interest and search volume.

3. Narrow down

Based on your research, choose niches where you can offer unique value and competitive prices or cater to underserved customer groups.

Focus on niches that have sufficient demand but aren’t oversaturated with competition.

4. Carry out a test run

Before stocking your store with products, you may want to test a specific niche or trending product on a smaller scale to evaluate its potential.

Run targeted ads on social media platforms, gather customer feedback via email marketing campaigns, and list items on a Pop-Up Store.

Check product demand

The best products to sell are those in high demand. To find them, start by reading this article and checking statistics specific to your niche and store.

Conduct thorough market research. Review your store metrics, data from social media platforms, and online tools like Google Trends.

Seasonality

Some products experience peak demand during specific times of the year, meaning that your Christmas tree decorations will likely only see a surge in sales during the holiday season and a dip in popularity in the summer months.

Add profitable products from seasonal trends to your catalog and use effective marketing strategies to attract online shoppers.

Review your competition

Understanding your competitors’ strengths and weaknesses will help you develop a competitive advantage and drive traffic to your Shopify store.

Identify the main players in your market, review their product offerings, and take note of their pricing and marketing strategies. Look for clear market gaps to fill with your unique products.

Secure low production costs

Source your products from reliable suppliers like Printify that offer competitive pricing without compromising quality. 

When evaluating potential suppliers, consider important factors like product and shipping costs and bulk order discounts.

100% Free

Sign up for Printify for free to start creating and selling customized products.

There are no hidden fees – we’ll only charge you for production after a customer orders from your store.

Large product selection

From custom apparel and accessories to home decor and party supplies, Printify offers all that and more as the biggest product catalog in the print-on-demand industry.

Check out our Product Catalog to find your next bestsellers.

No order minimums

It doesn’t matter if you order just one t-shirt or 1,000 customized pet products – all items are made to order, and there are no order limits.

24/7 merchant support

Our Support team is always on standby and ready to answer any questions you have.

With Printify, you’re in good hands. Our service is trusted by over ten million merchants worldwide, with more signing up daily.

Product and Shopify alternatives

If none of the listed products spark joy – don’t worry. There are plenty of other items out there that will resonate with you and your target audience.

Check out our list of the 50 best Shopify store examples for additional inspiration on trending products from some of the most successful businesses on the platform.

Shopify’s a great sales channel, but if it’s not quite what you’re looking for, there are many Shopify alternatives to explore.

We have automated integrations with some of the industry’s most popular eCommerce platforms and marketplaces, so you’re guaranteed to find the right one for you.

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