What to Sell on Shopify: 12 Niche & 45 Product Ideas (2024)

What to Sell on Shopify: 12 Niche & 45 Product Ideas (2024)

Finding the right products for your own online store can be challenging, regardless of whether you’re just starting or already have an established eCommerce business.

From the products to sell to the best ways to do it, we’ve done the market research for you, providing a clear answer to the nerve-racking question of “What to sell on Shopify?”.

Disclaimer: This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

What to Sell on Shopify: Product Ideas for Your Online Store

To join the ranks of other successful Shopify stores, you need to offer your customers products that will satisfy their needs. Start by checking out these Shopify store examples.

To help you stock your digital shelves, here’s a list of niches and products that will appeal to existing and future customers.

1. Travel Accessories

With retail sales of travel and sports bags alone amounting to approximately $9.5 billion in just the past few years, they’re turning into a growing and profitable niche to keep an eye on.

Travel isn’t only limited to international travel. It can also be domestic – road trips, camping, or hiking. What remains true is that all trips require certain accessories to make these activities more enjoyable and memorable.

Here are a few ideas for you to consider:

By simply signing up for a free Printify account, anyone can easily customize a wide variety of products to suit the needs of their target audience.

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2. Health and Beauty Products

Health and Beauty Products

In the thriving $91.41 billion health and beauty product industry, it’s no surprise that selling these items can be incredibly profitable.

After all, who doesn’t want to feel great and look beautiful? With the enduring popularity of such products, it’s a smart business idea that’s bound to attract new customers and drive the success of your online store.

Trending products to sell:

  • Nutritional Supplements
  • Shampoo/Hair Care
  • Eyelash Accessories
  • Dental Care

If you want additional ideas, eCommerce marketplaces like eBay, Etsy, or Amazon are some of the best sites to begin your research.

3. Eco-Friendly Products

With the green technology and sustainability market expected to peak at $417.35 billion by 2030, it’s more than clear that eco-friendly, reusable, and biodegradable products are popular.

Companies that combine innovation with sustainability and trust outperform their industry peers, ensuring a 3.1% profit increase and much greater returns to all shareholders.

Sustainability matters. That’s why we offer a large selection of eco-friendly products that you can easily customize to your heart’s content and add to your online store in just a few clicks.

Take a look at some of our eco-friendly deals:

4. Vegan Products

You’ll find local supermarkets filled with vegan foods and an explosion of ethical fashion labels. Veganism has truly gone from fringe to mainstream, and the industry market size is expected to reach $61.35 billion by 2028.

If you cater to an audience that’s part of a vegan community, showing your passion for cruelty-free, sustainable, and organic products is not only a great way to help the planet but also a sure way to increase brand loyalty and boost your sales.

Vegan products to sell online:

  • Vegan Nutritional Supplements
  • Organic Beauty Products
  • Clothing

5. Pet Accessories

Pet Accessories

Did you know that 65.1 million households in the United States own at least one dog, while 46.5 million own cats? That’s a whole lot of pets.

What’s more – pet owners look for ways to improve the well-being and appearance of their animal friends and will gladly spend money on doing so.

As the pet industry expenditure continues to grow, pet supplies are a great product choice for an online store. If you’re looking for a simple yet effective method to boost sales, shifting your focus to pet accessories is the way to go.

Here are some of our customizable pet products:

The Ultimate Shopify Growth Guide

Check out our Ultimate Shopify Growth Guide (it’s free!) with everything you need to know about how to grow your Shopify store

6. Sports and Fitness Products

With a global push to stay fit and healthy, fitness gear and accessories are part of a growing $30 billion industry.

Regardless of what physical activity your customers are into, they’ll need products to help them excel and make their exercises more comfortable.

From cutting-edge fitness equipment to stylish and functional accessories – offering a wide range of options will serve the diverse needs of athletes and fitness enthusiasts alike.

So, gear up your online store and get right to selling.

Trending products:

7. Home and Garden Products

It’s clear that home and garden products are in high demand. In 2024, the gardening equipment and supplies market is expected to reach nearly $130 billion, while home decor is set to reach $202 billion

Stock up on gardening tools as well as outdoor and indoor decor to cater to both avid green thumbs and homeowners. It’s your chance to ride the wave of this thriving market right into a blooming business.

Take a look at some of our customizable home and garden products:

8. Home Office Equipment

Home Office Equipment

As remote work has become almost a necessity for employees worldwide, homes need to keep up with these new demands in designating a corner or a whole room as a workspace.

Whether you have a dropshipping business on eBay or an online store on Shopify, the shift in how we work means it’s also a great time to get into the home office equipment niche.

Here are a bunch of great options to add to your online store:

Pro Tip

Consider whether selling gamer merch works for your eCommerce business.

9. Electronics

The global consumer electronics market is projected to reach $989.37 billion by 2027. In other words, it’s a niche with a lot of growth opportunities for your online store.

From cutting-edge gadgets and smart devices to game consoles and accessories – this product category offers endless possibilities to satisfy the needs and interests of your tech-savvy customers.

Embrace the digital revolution, level up your product offer, and tap into the enormous potential of this thriving market.

Take a look at what other Shopify stores are selling:

  • Smartwatches
  • Portable LED Projectors
  • Cables
  • Cameras

Pro Tip

Besides physical products, consider adding digital products to your offer – online courses, eBooks, loyalty programs, and more.

10. Smartphone Accessories

About 86.11% of all people on this planet have a smartphone, and the global mobile phone accessories market is forecast to reach $413.2 billion by 2030.

Many of your current and potential customers are mobile users and even smartphone enthusiasts. From phone cases to durable screen protectors, offering a wide range of smartphone accessories can be a sure way to make money online.

Start selling and watch your online store become the go-to destination for all things tech and trendy.

Check out these customizable smartphone accessories:

11. Jewelry

The global jewelry market is set to reach $330 billion by 2026. Even better news is that small business owners no longer need a brick-and-mortar store to offer unique jewelry to their customers – when there is Print on Demand.

List and sell products like necklaces, earrings, bracelets, and rings on your online store to captivate the hearts of your fashion-conscious customers.

Turn your business into a successful Shopify store by wrapping it in sparkle and shine. 

Take a look at what kind of jewelry other Shopify stores sell:

12. Car and Bike Accessories

Car and Bike Accessories

Cars and bikes are more than just a means of transportation – they’re a statement of style and personalization.

The global car accessory market is expected to reach $821.7 billion by 2030, while the global bike accessory market will soar to $33.519 million by 2033.

From custom license plates and stickers to rearview mirror charms and high-tech gadgets, you can bring a lot of variety to your customizable car and bike accessory product line.

This is your chance to drive your online store to more sales by listing these must-have accessories.

Popular items for any cycling enthusiast:

  • Tire Repair Kits
  • Bike Helmets
  • Bike Pumps
  • Bike Locks

Also, check out these customizable car accessories:

The Benefits of Selling on a Shopify Store

Shopify is a leading eCommerce platform and website builder – an all-in-one solution to create online stores, automate tasks, sell products, and market your business with ease.

Quick and Easy Setup

Launching your online store is a breeze, and the best part is that you don’t need any advanced technical skills to do it.

Choose an eye-catching Shopify theme and create an entire website from scratch.

Pro Tip

Follow our Shopify image size guide for the best results.

Secure and Reliable

Shopify is one of the safest places to sell online. It handles all server maintenance and upgrades, with an SSL Certificate included.

It even offers its own payment processor – Shopify Payments.

Customer Support

If you have questions, need guidance, or encounter any issues, Shopify’s dedicated support team is there for you 24/7.


Shopify ensures a seamless and responsive experience across all mobile devices, allowing you to sell products online with ease.

How to Find Profitable Niches for Your Online Business?

Selecting the right products to sell online and finding your niche online shoppers is a game-changer that will set your store apart from your competition.

It also ensures higher profits, allowing you to spend less on Google Ads and marketing campaigns.

Where should you look for a niche idea? Here are some ways to go about it.

Identify your interests

Whatever you’re passionate about – be it camping, gaming, or putting bandanas on dogs – start with things you like doing. The more specific, the better.

Analyze search results

Use online tools like Ahrefs, Google Keyword Planner, or Semrush to see what’s poppin’.

Check Google Trends

An easy way to find a trending product is Google Trends. It’s a very useful tool to quickly assess the popularity of any product.

Pro Tip

Check out our article on what a niche is to simplify your task of finding your future customers.

Why Sell Online on Shopify?

With retail eCommerce sales expected to reach $8.1 trillion by 2026, selling products on Shopify has become an increasingly popular choice for emerging and established online stores.

In addition to choosing the best niche product, you can also ensure business success by implementing a Shopify marketing strategy.

Start with email marketing – check out our blog on Shopify email marketing.

Pro Tip

Don't forget about Shopify SEO – it's what brings customers to your business in the first place.

Start Your eCommerce Store With Printify

Start Your Online Business With Shopify

Printify is a print-on-demand and dropshipping platform that seamlessly integrates with Shopify, enabling you to sell your personalized products from anywhere in the world.

Pro Tip

There's a sea of free Shopify apps and free Shopify themes to help you succeed in online selling.

100% Free

Save on inventory costs and fulfillment expenses by signing up with Printify.

There are no hidden fees and obligations – create and list products on your store for free without paying for a subscription.

900+ Products

From custom apparel and accessories to home decor and party supplies, Printify offers all that and more – check out our Product Catalog to find your next bestsellers.

No Order Minimums

It doesn’t matter if you order just one or a whole 1000 customized items – all products are made to order, and there are no order limits.

24/7 Merchant Support

Whatever questions you may have, our Support team is always on standby and ready to help.

With Printify, you’re in good hands – our service is trusted by over two million merchants worldwide, with more signing up daily.

Product and Shopify Alternatives

If none of the listed products spark joy – don’t lose heart. There are plenty of other products out there that will resonate with you and your target audience.

Maybe you want to sell shirts for children and babies? Here’s your chance to join one of the most popular and profitable print-on-demand niches – run a t-shirt business.

Pro Tip

Check Shopify t-shirt stores or other Shopify clothing stores for inspiration.

Shopify sounds great and all, but it’s not what you’re looking for? No big deal. Printify has created automated integrations with some of the most popular platforms and marketplaces.

Finding the best location for your business is easy when you have the right tools – connect up to five stores to your Printify Account.

Shopify vs eBay

Shopify vs Squarespace

Wix vs Shopify

WooCommerce vs Shopify

Closing Thoughts – How to Choose the Best Products to Sell on Shopify?

With the increasing popularity of online shopping, running your own eCommerce store is a clear way to make money.

Whether you’re a college student looking for ways to sell products online or an established business concerned with the Compound Annual Growth Rate of each item listed in this blog – know that you’ve come to the right place.

Connect your Shopify store to Printify for automated order fulfillment or order products in bulk to sell in-store or in outdoor locations.

What niche works best for you? Did we miss anything on our list? Let us know in the comments below.

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