How to sell Spotify merch using Print on Demand and Shopify (2025)

Music streams

If you’re an artist, you’ll earn money from each Spotify stream of your music. Typically, artists make between $0.003 and $0.005 per stream. It depends on various factors, like the distribution’s location, the listeners’ country, and their Spotify account plan.

Podcasts

Podcasters on Spotify don’t earn money per stream. They use other methods to monetize a podcast, like sponsorships, advertising, affiliate programs, donations, selling merchandise, or offering subscriptions.

Selling Spotify merchandise

Fandom isn’t only about passively listening to music and content. It’s also about interacting with your favorite artists and creators and showing support by buying their merchandise.

If you’re an artist or podcaster, use Spotify to display, promote, and sell your merchandise. Dedicated fans purchase anything – t-shirts, hoodies, posters, vinyl albums, and other memorabilia that feature your art, designs, or logo.

Use the Spotify x Shopify integration and Printify’s print-on-demand service to quickly and easily add products to the Spotify artist profile.

Read on, and you’ll know how to unlock a new revenue stream and connect with your fans on another level.

Step 1: Create a Printify account

Signing up for a free Printify account only takes a minute. You’ll get instant access to over 1,000 high-quality products, like shirts, hoodies, mugs, and posters. Customize them to your heart’s content.

Step 2: Design products with our free Merch Maker

Browse our Catalog, find a product you like, and start customizing it in the Product Creator (formerly Mockup Generator). It’s our user-friendly merch maker that quickly creates various realistic mockups of your designs. Use them as visuals in your Spotify profile.

Add art, text, logo, or a combination of these, creating unique merchandise that’s sure to stand out.

Step 3: Connect your Shopify online store to Printify

Connect either through the Shopify app or from your Printify account. Go to the Shopify App Store and install the Printify app.

In our Help Center, you’ll find a step-by-step guide on integrating a Shopify store with Printify.

Step 4: Publish your products to Shopify

After successfully integrating with Printify, do the following:

• Select your favorite product mockups
• Edit the title
• Write a description
• Choose a title image and color

When done, click Publish.

When the first order comes in, we’ll do all the heavy lifting for you – printing, packaging, and shipping directly to your customer’s doorstep.

Step 5: Connect your Shopify store to Spotify for artists

Now, install the Spotify for Artists app from the Shopify App Store.

Or, follow the instructions below.

• Log in to artists.spotify.com
• Go to Profile
• Click Merch
• Click Log in to Shopify
• Insert your Shopify store URL and click Link Shop

Log in to Shopify and follow their setup instructions. Add your Spotify for Artists sales channel, accept the terms of service, and link your store to the artist.

Step 6: Publish merch to Spotify

It’s time to publish your merch to your Spotify artist profile.

Here’s how to do it:

• Log in to your Shopify store
• Go to Products
• Select a product

Click on the three dots and select Add available channel(s).

• Make sure Spotify for Artists is checked, and click Make products available.

Check the products you’ve published by going to the Product status in the Spotify for Artists app in Shopify and click Manage availability.

Step 7: Feature merch on your Spotify profile

When your merch is live on Spotify, choose three items to display on your artist profile.

• Log in to artists.spotify.com
• Go to Profile
• Click Merch
• Click Manage item on the item you want to feature
• Click the checkbox next to Feature on profile
• Click Done

Your merch will appear on your Spotify profile in the order you add it. Remove existing ones to feature a different item at any time.

Step 8: Tag merch to your music releases

When your merch is published, tag it to albums, EPs, or singles. This way, you’re helping Spotify display your products on the release page and in the marketing they do for your release.

• Log in to artists.spotify.com
• Go to your Profile page
• Click Merch
• Click Manage item on the product you want to tag
• Use the search bar to find the release you want to tag
• Click Done

If needed, remove it by selecting Manage item and clicking the X next to the release name.

Timing is everything

Merch trends follow the ebb and flow of seasons. T-shirt sales are 17.2% higher in August, outerwear sales are 25.5% higher in November and December, but vinyl albums see 29% higher sales in April and May.

More releases, more clicks

Artists and creators see a spike in merch clicks right after a new release. More than half of merch clicks come in the first 24 days after a release. Update the merch on your Spotify profile to get the most of this traffic.

Stand out by adding color to your merch

Spotify found that nearly 50% of all shirts stocked by artists are black. Add colorful merch to your profile to attract fans’ attention and outshine others.

These seemingly small actions can make a big difference. After all, your fans are your potential customers – they’ll gladly support your music and buy custom band merch that resonates with them.

No upfront costs

Anyone can start selling without any upfront investment or inventory.

Seamless Shopify integration

Integrating a Shopify store is simple and hassle-free.

Free design tool

Create one-of-a-kind products quickly and easily with our user-friendly Mockup Generator.

No logistical worries

You sell – we’ll print, package, and ship the orders worldwide.

Over 1,000 products

The Printify Catalog offers various customizable, high-quality products – perfect for both band and company merch.

Extensive network of print providers

Access over 80 carefully-vetted print providers located worldwide.