When Is Black Friday 2022 And How to Prepare Your eCommerce Store
Black Friday is one of the most anticipated events of the year. With epic sales and deals too good to be true, online retailers use this opportunity to skyrocket their online sales, store traffic, and brand awareness.
In this article, we’ll brief you on all things important when it comes to this shopping event. When is Black Friday, what is the history behind it, what is Cyber Monday, and how to prepare your online store for both events.
Table of Contents
When Is Black Friday 2022
Save the date, retailers and shopping enthusiasts. We’ve got a tip for those who are wondering what time does Black Friday start. Thanksgiving night marks the starting point of the busiest shopping day of the year.
Black Friday 2022 – November 25
Black Friday takes place every year the day after Thanksgiving Day, taking the shopping season to a whole new level with the best deals and offers, in both brick-and-mortar and online stores. Use the biggest shopping day to your advantage with online deals for Black Friday 2022.
How Long do Black Friday Sales Last
How long is Black Friday? That’s a tricky question to answer. Black Friday hours don’t just end at midnight.
Officially, the shopping holiday starts the day after Thanksgiving. Expect retailer deals way before and after Black Friday weekend.
The high demand during this holiday shopping season can cause supply chain issues, making retailers cautious. To avoid overcrowding and fulfillment delays, stores and marketplaces like Amazon start promoting Black Friday deals as early as October, continuing through Thanksgiving weekend until Cyber Monday.
A Brief History of Black Friday
Why is the day after Thanksgiving – a loving, appreciative, family holiday – called Black Friday?
While these days it’s known for great deals and sales for both shoppers and stores worldwide, the term Black Friday originated in the 1960s and with a less positive note.
The police officers in Philly used to refer to the day after Thanksgiving as Black Friday to describe the traffic, accidents, shoplifting, and chaos caused by people who had come to town and begun their holiday shopping.
But then came the late 1980s. Stores are getting more sales, the holiday season is in full swing, and profit margins are skyrocketing, so retailers start promoting a prettier and more positive meaning to Black Friday, marking the day after Thanksgiving as the most profitable and busiest shopping day of the year.
What to Expect From Black Friday Sales This Year
Let’s take a look at some fun and useful facts + statistics of the previous year regarding Black Friday and the holiday sales to know what to expect this holiday season and how to prepare for it.
In 2021, Black Friday shoppers spent on average $430
With the pandemic somewhat , spending is expected to go up among both in-store and online shoppers. So prepare your stores for Black Friday 2022 and a serious profit around Thanksgiving.
Sales Are Starting Early
To avoid shipping and supply chain issues from previous years, retailers promote their Black Friday deals in October and early November, not just around the official holiday. To match spending with supply and fulfillment, early sales are a must.
Shoppers are willing to wait in line an average of 2.5 hours for a great deal
So prepare your stores – online or brick-and-mortar. Black Friday is the perfect shopping event for boosting your store traffic and awareness.
In 2021, electronics were some of the most popular items during Black Friday sales
TVs, smartphones, tablets, and all things electronic are the top-selling items during Black Friday sales. This is expected to remain in 2022, so prepare your stores and wallets.
In-Store Shopping is Slowly Growing Again
While online shopping continues to dominate the world of sales, people are slowly getting back to their old habits of shopping in person. Black Friday 2022 is the perfect opportunity to boost pop-up stores, brick-and-mortar sales, and eCommerce shops.
Make It Happen Today!
When Is Cyber Monday 2022
The next big shopping date to mark on your online store calendar is the Monday after Thanksgiving – Cyber Monday. This event was created solely to promote online shopping and exceptional bargains in the eCommerce industry.
Prepare your online stores and marketing strategies, because Black Friday sales cannot be imagined without the next best event:
Cyber Monday 2022 – November 28
How to Prepare Your Store For Black Friday and Cyber Monday
To prepare your store for the ultimate profit of Black Friday 2022, you need to know what sells best and when, and how to promote it. With November approaching fast, we’ve got a small list of things you can do that will turn your eCommerce store into the go-to place for Black Friday and Cyber Monday 2022 sales.
- Start Early. Approaching Black Friday, shoppers start looking for deals already in October, leading all the way up to Cyber Monday.
- Enter Email Marketing. Let your regular customers know about the great deals and offers beforehand.
- Promote Discounts. Black Friday and Cyber Monday sales are usually at least 20%. Set the right discounts to stand out among competitors during this shopping boom.
- Optimize Your Products. SEO the heck out of your listings. Use trending keywords and high quality images to optimize your product titles and descriptions.
- Use Social Media. From early promotions to excellent product descriptions, reviews, and more. Use the power of social media to attract buyers during the Black Friday extravaganza.
Cyber Monday vs Black Friday
| Black Friday | Cyber Monday | |
|---|---|---|
| What is it? | A shopping event for both in-store and online shopping. | A shopping event for online sales only. |
| When is it? | Officially, it starts the day after Thanksgiving. However, BF sales take place from October through the Thanksgiving weekend. | Cyber Monday sales start on the Monday after Thanksgiving and technically last for 24 hours, but nowadays it can last the whole week. |
| What to sell? | Toys, home decor, appliances, apparel, electronics, sporting goods, and more. | Anything from electronics and kitchen appliances to clothing, and more. |
| Black Friday | |
|---|---|
| What is it? | A shopping event for both in-store and online shopping. |
| When is it? | Officially, it starts the day after Thanksgiving. However, BF sales take place from October through the Thanksgiving weekend. |
| What to sell? | Toys, home decor, appliances, apparel, electronics, sporting goods, and more. |
| Cyber Monday | |
| What is it? | A shopping event for online sales only. |
| When is it? | Cyber Monday sales start on the Monday after Thanksgiving and technically last for 24 hours, but nowadays it can last the whole week. |
| What to sell? | Anything from electronics and kitchen appliances to clothing, and more. |
According to Adobe Analytics, the best-selling categories during Thanksgiving week are toys, home improvement, tools, furniture, appliances, apparel, electronics, and sporting goods.
Prepare for Every Holiday Shopping Seasons
The time after Thanksgiving is a busy season for people all over the world. With Black Friday and Cyber Monday behind us, it’s time to prepare for the next big holiday – Christmas.
With some people setting up trees the night after Thanksgiving, it’s your chance as a retailer to boost holiday sales early. Mark your calendar for all major holidays and events throughout the year, and be ready for the shopping boom to knock on your virtual door.
Some Yearly Events to Keep In Mind
- Christmas
- New Years
- Valentine's Day
- St. Patrick's Day
- Mother's Day
- Pride Month
- Groundhog Day
- Father's Day
- 4th of July
- Labor Day
- Back-to-School
- Halloween
- Black Friday
- Cyber Monday
- Easter
Get your store ready with epic deals, promotions, discounts, and offers that shoppers will not be able to pass up around all the holidays. Become the go-to seller for seasonal goods, gifts, and merchandise for special events and occasions all year round.
Key Takeaways
There you have it. Stay alert for November 25 and November 28, and skyrocket your store traffic, awareness, and profits with Black Friday and Cyber Monday deals.
Be prepared for both events and stay on top of your competitors with click-worthy promotions, optimized listings, and bargains no online shopper will pass up.
Make It Happen Today!
Written by
Baiba Blain
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