Analyzing Podcasts: Podcast Merch Ideas to Grow Your Show

Analyzing Podcasts: Podcast Merch Ideas to Grow Your Show

The popularity of podcasts has grown exponentially since the pandemic – 52% of all internet users listen to them. 

The diverse selection of podcast genres is a huge factor in this incredible market growth. With over 43 million episodes, anyone can find a niche topic to spend hours listening to. 

Do you have a growing podcast? Are you looking for a straightforward method to monetize your popularity?

This article breaks down how to make podcast merch work for different audiences and gives you a bunch of podcast merch ideas for finding merchandise that sells.

Why Is It Worth Selling Podcast Merch?

There are over two million unique individual podcasts, but in this growing market, only 14% earn income from selling merchandise related to their show.

While 54% of podcasts earn income from selling on-air sponsorships, merch is currently an under-utilized strategy for podcasters to make money.

When fans love a successful podcast, you might see a demand for company merch that shows affection for their favorite audio shows. Offering high-quality products at an affordable price can open up an entirely new revenue stream.

One of the biggest benefits of podcast merch is that once you set up a podcast-merch store, it doesn’t require much maintenance. If you choose to become a merch maker, your revenue can grow with your audience without extra work.

Simply create a Printify account, start designing podcast merch, and instantly publish it to your store. With over 850 fully customizable high-quality products, we have the widest range of print-on-demand merch on the market.

Our automated order production quickly gets your merch from checkout to your customer’s door. With no minimum order, you don’t need to buy products in bulk and fill your spare room or garage with boxes.

Build a Relationship With Your Listeners

Podcasts can create a community of loyal fans. The way listeners consume podcasts gives you a unique opportunity to build trust and connect with them on a deeper level.

Your audience chooses to listen to you – it’s a fantastic opportunity to build an experience that’s more special than other forms of media. 

Use podcast merch to grow your community by including them in the culture you’re creating. Besides, fans love supporting the content they love by donating money or buying merch.

Podcast merchandise allows them to identify as part of a group and feel closer to the creator, cause, and each other.

Start Selling Podcast Merch With Printify!

Create Podcast Merch Based on Popularity

There’s no limit to what you can offer as podcast merch – from classics, like t-shirts and mugs, to new products, like phone cases with your podcast logo. Choose something that fits your show, and include a design that makes people feel like they’re in the know.


Podcast Merch Based on Popularity - Apparel
Podcast Merch Based on Popularity - Apparel

Looking for t-shirts to make unique with your beautiful design? Our t-shirts are a leader in YouTuber-merch sales. The best-selling 100% cotton Unisex Jersey Short Sleeve t-shirt makes for durable and comfortable podcast merchandise. Plus, its beautiful quality ensures your listeners will wear it for years.

Our leader in TikToker’s merch is also perfect for podcaster merch – hoodies are loved by creators and listeners alike. We have a wide range of hoodie styles that sell and promote podcasts.

The specialty spun fibers of the best-selling Unisex Heavy Blend™ Hooded Sweatshirt are a thick blend of cotton and polyester. This makes for a very strong and smooth fabric, perfect for transforming your podcast quotes into a print your fans will love.

Ideal for promoting your podcast, our range of print-on-demand sweatshirts is ready for your fresh podcast-merch design. Our best-selling Unisex Heavy Blend Crewneck Sweatshirt comes in a medium-heavy fabric perfect for making best-selling merchandise.

Bottles, Cups and Mugs

Podcast Merch Based on Popularity - Bottles, Cups and Mugs
Podcast Merch Based on Popularity - Bottles, Cups and Mugs

The global reusable water bottle market is forecast for consistent, rapid growth and to be worth over $1 billion by 2030. As your audience moves away from disposable plastic, create merchandise that can help save the planet. Our bottles are perfect for keeping people hydrated at the gym, at work, on vacation, or during long commutes while listening to your newest podcast episode.

Our cups are the ideal podcast merch for happy fans to enjoy their favorite beverage while tuning into your podcast. Available with double-wall insulation that keeps drinks cold for 24 hours or hot for 12.

Our latest printing techniques provide crisp and fresh colors. It’s a great way to promote your podcast with fun merchandise your audience will love.

Mugs are a podcast merch classic. Easily create limited-edition custom merch in minutes and add your podcast logo using Printify’s free Mockup Generator.

Our customizable mugs are available in various materials and styles – from heat-reactive magic mugs to suave ceramic steins. Start creating an on-brand mug that will sell in your merch store today.


Demand across the global mobile phone accessories market will likely grow from $254.5 billion in 2020 to $413.2 billion in 2030. Dynamic new designs for phone cases are a key factor in this forecast growth. 

Shoppers are keen to search for the latest trends and personalize their style with eye-catching designs. Listing our custom iPhone and Android device cases is the perfect way to promote your podcast and sell merchandise.

Looking for classic stickers to customize with your podcast logo? Our selection of custom stickers provides the perfect podcast swag for your listeners to purchase. The popular die-cut stickers are made from water-resistant vinyl and are great for both indoor and outdoor use.

Add your podcast merch design, witty quotes, or inside jokes, and create custom podcast merchandise to sell without a tiresome design process. Our printing techniques will ensure a clean and fresh finish, while a UV-protective laminate layer will protect your podcast merchandise from the elements.

Keyrings are ideal for anyone with a set of keys. So everyone. Our range of keyrings is podcast merchandise that’s easy to design, and your customers will love having them with them every day. Pick your favorite from a classic keyring tag, a custom rectangle photo keyring, or a classy Saffiano leather cardholder.

Our customizable wallets are the perfect podcast merchandise for anyone looking to create a sleek product their listeners will enjoy every day. Pick a fun print that will sell and make unique podcast swag. Promote your podcast by creating a unique product with your beautiful designs.

Podcast Merch Ideas for Different Topics

There are many potential podcast-merchandise options that fit any podcast niche. Each podcast episode topic or the overall theme of your show can have a range of custom items. Take Pride merch as a good example.

Check out these other examples of podcast-merchandise products broken down by podcast topics.

Sport, Health & Fitness Podcasts

Podcast Merch Based on Popularity - Sport, Health & Fitness Podcasts
Podcast Merch Based on Popularity - Sport, Health & Fitness Podcasts

Ideal for running marathons, morning jogs, or just chilling at home on the sofa. Active athletes and lazy loungewear heads love our joggers. The 80% ringspun cotton and 20% polyester of our Premium Fleece Joggers guarantee a strong, comfy fabric. Perfect for printing designs your listeners can fall in love with.

Looking for leggings to make unique with your beautiful design? Our leggings are perfect for those with a listener base dedicated to fitness. Our leggings are completely customizable and ready for your unique podcast designs. The latest all-over-print techniques create custom fitness apparel your listeners will want to wear daily.

Have you ever wanted to design a custom baseball jersey? Our range of jerseys is ready for you to create podcast merch in minutes, skipping a time-consuming design process.

The global market for baseball jerseys is forecast to reach over $614 million by 2033. Since baseball is America’s second most popular sport, cash in and add a custom baseball jersey to your sports podcast merchandise today.

Summer is always around the corner, and who doesn’t love something fresh to wear on the beach? Our board shorts are made from a durable, light polyester fabric that quickly dries in the sun. Ready for an all-over print, show off the most eye-catching designs in picture-perfect quality.

Ideal for adding a fresh style to your customers’ yoga sessions, our custom-print yoga mats are ready for your unique designs. Help your customers get their yoga routine in with a yoga mat they’ll love and want to roll out daily.

Don’t forget to bring a towel! Ideal for the beach, gym, or everyday use at home, our custom towels are loved by beach bums and gym goers alike. Our standard beach towels are made from smooth 100% polyester that dries quickly. Print your podcast logo on one side and create an everyday essential your listeners will love.

Pet-Themed Podcasts

Podcast Merch Based on Popularity - Pet Themed Podcasts
Podcast Merch Based on Popularity - Pet Themed Podcasts

Looking for a classic pet podcast merch idea? Our custom pet beds have a printable polyester-fleece exterior on one side, a dark brown, zipped back, and a comfy pillow insert. Create podcast merch where your listener’s pets can rest happily.

Check out our pet bandana range to create unique podcast merch for your business. Our pet bandanas are made from 100% polyester that’s durable and dries quickly, and won’t irritate your listener’s pet’s skin. Add your podcast logo to create a unique design today.

Ideal for pet-themed podcasts, our custom pet bowls are loved by pets and owners alike. Microwave and dishwasher safe, these solid ceramic bowls have a glazed finish and easy-to-clean. Design podcast merch that sells by adding your design to the front.

Pet tags can be the next merchandise idea for your pet podcasting business. Add your custom print to both sides of the solid metal disk. The base color is white, providing a solid base for your unique podcast-merch designs.

Looking for a merch idea to build your pet-themed podcasting business? Our pet mats can help your listeners minimize the mess during dinner, every pet’s favorite time of the day. Simply add your custom podcast merchandise design to create a pet-parent favorite.

Gaming Podcasts

Podcast Merch Based on Popularity - Gaming Podcasts
Podcast Merch Based on Popularity - Gaming Podcasts

Ideal for working, browsing, or an all-night gaming session, our gaming mouses are ready to become your perfect gamer merch. Printable on one side and with a steady rubber base that’ll grip. All you need is to add your gaming design idea and start selling.

Check out the LED Gaming Mouse Pad to create product merch your gaming podcast listeners will love. The RGB LED light strip is powered by a detachable USB connector. The latest print techniques will bring your unique designs to life for your fans to enjoy every gaming sesh.

Looking for gaming podcast merch your audience will take everywhere? Our laptop sleeves are perfect for work, traveling, and gaming out and about. Available in various sizes, the foam padding protects laptops from any knocks and scrapes. Add your unique design and make a bestseller today.

Set No Limitations When It Comes to Merch Ideas

If you’re ever in doubt about selling podcast merch, consider all the other merch niches. Football, NFT merch, and even influencer merch have customers throwing money at them.

Any podcast, from feminist theory to music to true-crime chats, can decide to start making money by selling podcast merchandise that fans love instantly.

Merchandise can range from posters to tote bags or stickers. As long as the merch fits the brand and there is demand from listeners, you can mention and promote different merch ideas and turn your podcast into a business.


With Printify’s dropshipping model, you can make your own podcast merchandise and publish it to your website in seconds. We manage the automated order production and ship your orders directly to your end customer. 

All our Print Providers are print-on-demand suppliers who fulfill orders as they come in. That means there is no minimum order size and no need to pile your house full of t-shirt boxes. 

We also offer bulk order discounts if you want to save on large orders. 

Browse over 850 fully customizable high-quality products and use this quick breakdown of popular podcast-merchandise ideas to get you started.

Make It Happen Today!

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