How to Use TikTok Hashtags to Boost Your Sales in 2023
TikTok hashtags have enthralled the public eye like a runaway cargo ship, creating the fastest growing global social media platform all in the span of a 2016 fever dream. Only six years after launching, by the end of 2022, TikTok expects to host a total of 1.8 billion active users – more than a fifth of the global population.
Since the app conquered the online content industry, entrepreneurs, marketers, and merchants have strived to master creating a viral branded TikTok post. Your TikTok social media marketing success relies on learning how to use the most popular TikTok hashtags, which we’ll help you uncover in this blog post.
TikTok is famous for its vast online community with niche categories, personalized algorithms, and quick-to-create short-form video tools. In 2022, online video content is expected to make up more than 82% of all consumer internet traffic – the perfect time to start your niche TikTok videos.
How to Make Money on TikTok
If you want to stand out and make money on TikTok, your content needs to be unique, capable of competing with millions of creators, engaging within the first few seconds, and have the right hashtags to reach the top of the content feed.
TikTok is an excellent revenue stream for Print on Demand merchants, content creators, media entrepreneurs, and online marketers. We have a dedicated guide that outlines the seven ways you can make money on TikTok, but if you’re interested in mastering TikTok hashtags, here’s a quick catch-up:
- Advertise your merchandise
- Apply for the TikTok Creator Fund
- Livestream for viewer donations
- Advertise sponsors or brand deals
- Manage TikTok influencers
- Create and sell high-follower accounts
- Get partnerships on the TikTok Creator Marketplace
The primary way TikTokers earn money is through the TikTok Creator Fund. To apply, you need to meet the selection criteria. You must be 18 years or older, from the US or outlying territories, and have a:
Once accepted, the fund pays creators between 2-4 cents per 1000 video views. Unlike YouTube, viral videos need a much higher view count to sustain a decent revenue, but their length is significantly shorter and niche-specific.
Your success in gaining TikTok followers relies on consistently producing, uploading at high-traffic times, defining your audience, and using niche-specific hashtags together with overall top TikTok hashtags at that time.
Define your niche using hashtags, letting the algorithm selectively match users with content that fits their viewing habits and preferences. Start developing your brand – build an extensive profile of followers, likes, and shares with hashtags that cater to your target audience, trending topics, and TikTok profile essentials.
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The TikTok algorithm organizes all related hashtags for each user’s unique “for you” page, aka FYP. The metrics behind the algorithm are highly personalized and rarely stray away from a user’s preferred content type.
The full extent of the algorithm is hidden from the public, but TikTok has revealed some basic process run-downs, updating the algorithm regularly. The algorithm assigns a weight to three categories, determining each aspect’s relevance to user interest:
The program analyses these factors, prioritizing some – like video completion over user location – to create a bespoke FYP, keeping the viewer engaged and extending their watch time on the app for as long as possible.
TikTok hashtags function as an assigned community tag, where people with similar interests personalize their feed to follow a network of niche content. For TikTok marketers and eCommerce businesses, hashtags like #BusinessTok and #BrandTok connect shared experiences, tips, and advice from other entrepreneurs, owners, and marketing professionals.
Selecting an appropriate hashtag for your niche will generate more followers through organic growth. Your existing audience already receives your content, but adding the correct hashtags will branch you out to new potential viewers. Adding a relevant and trending hashtag will feed more information to the algorithm, allowing your content to appear on more user pages.
While including some broad, trending TikTok hashtags like #ForYou, #Funny, and #Trending can be good, it’s essential to use only relevant content hashtags and, lately, focusing on niche-specific hashtags is recommended.
Recent TikTok updates suggest that the app is moving away from all-encompassing hashtags that attract existing and popular creators – song duets, dance choreography, influencers, etc. – and will instead aim to diversify and prioritize personalized niches.
To begin a solid hashtag strategy for your content, start by using the TikTok user interface, exploring the existing dynamics already present on the platform:
- When looking for TikTok hashtags, explore similar topics in the search bar. Then, look at the Hashtags section on the relevant topic, focusing on ones with high view counts that generate a lot of traction.
- When adding hashtags to your video description, use the dropdown menu to choose from a selection of the top trending hashtags suggested.
When applying your research to more specific hashtag ideas, you have existing audiences, competitors, and brand tactics to analyze, observe, and gain valuable insights:
Check what hashtags are already popular among your target audience to find relevant cross-sections that you can use to align your video descriptions and find new ideas for content that fits the audience’s interests and viewing habits.
Look at what hashtags your competitors are using. But be mindful of which popular TikTok hashtags are brand or business specific, so you don’t misuse them.
Make your own hashtags and promote them with branded hashtag challenges or contests, calling for audience engagement to boost your brand visibility. But remember that new custom hashtags will take more time to catch on.
Although the Discover section is gone from the app, the browser version still shows some popular hashtags. This can give you a general overview of currently trending hashtags.
The TikTok Creative Center hosts lists of trending and relevant hashtags and topics for content creators. It allows you to track the best hashtags for TikTok by sorting and filtering famous TikTok users and top hashtags based on industry and time.
Follow TikTok marketing tips on the app itself, define your target audience, follow competitor pages for insights, and use the integrated TikTok interface and additional tools to develop the best strategies for success.
TikTok DOs and DON'Ts
There are more factors at play other than using the right popular TikTok hashtags. Here, we’ll elaborate on some TikTok dos and don’ts that can impact your growth and success.
Follow established creator trends by networking through shared challenges and content formats, using the appropriate hashtags to increase visibility among engaged users.
Post your content during active hours relative to your timezone. Seasonal changes will impact when most users are on the app, so be sure to align your content with updated engagement trends.
One of the primary ways users become viral is through popular and featured audio samples. 68% of users remember the brand better if they use a featured and topical song.
Always write a description for your videos. Add recaps, call-to-action incentives, and links to your other social media accounts and brand products or services.
Use both niche and popular hashtags if they’re relevant. Selecting a good combination might take several attempts – try starting with two broad ones for every niche-specific TikTok hashtag.
TikTok values authenticity. With other social media already flooded by formal and scripted ads, use the platform’s strengths to develop emotional, exciting, and relatable impromptu content.
Market your brand last. People are looking for insights and entertainment, not your business home page. Use the video description, captions, and comments to engage with your audience without disturbing the flow of the content.
TikTok transcribes your voice with captions when creating content, and the algorithm picks relevant keywords to align your content to potential viewers further.
To view your account analytics on the mobile app, navigate to Profile >Creator tools > Analytics. Alternatively, use this link in your browser.
Viral TikTok hashtags not relevant to your content will diminish brand trustworthiness. Don’t flood your videos with hashtags intended to boost traffic without a purpose – sometimes, less is more.
Skipping hashtags only works for already famous TikTokers, who rely on existing followers and high view counts for relevance and virality.
Use comments to interact with viewers only. Adding hashtags in the comments is less likely to affect the algorithm and looks silly to the keen-eyed Gen Z TikTok community.
Again, TikTok values authenticity. Leave corporate formalities for other social media platforms, like Instagram and Facebook.
Posting too frequently might affect how the algorithm perceives your content – relegating you to spam and automated view farming. Post content at least one hour apart from each post.
Be sure to keep your content friendly for all audiences, and thoroughly read the TikTok terms of service before posting anything.
Don’t overuse generic hashtags – the competition is high, and there is no concrete proof they increase your visibility and traffic. Stick to one #fyp hashtag instead of reiterating the same hashtags with different formatting.
Lastly, Keep In Mind the Changing Nature of TikTok
Trends and top TikTok hashtags change rapidly. Stay on top of things by always keeping up to date with interface updates, algorithm changes, top trends, and relevant topics.
With the introduction of a more niche-down content strategy, TikTok can expect increased popularity as big brands and celebrities join the platform. It will also become increasingly more competitive as the social media site looks for investment opportunities.
Start promoting your print on demand business on TikTok by applying your newly gained knowledge of great hashtag ideas, content tips and tricks, and marketing methods for your social media strategy.
- Select a TikTok money-making method
- Analyze the algorithm, competitors, and target audience
- Research trending TikTok hashtags and viable niche categories
- Optimize your TikTok marketing strategy for authenticity and transparency
- Grow your profile by responding to changes in trends and media
TikTok will continue to rise as the fastest growing social media site, and with more users joining every day, you can expect higher and more demanding competition. Start quickly while there’s less competition, and establish your space with the best TikTok hashtag strategy.
And don’t forget to follow PrintifyOfficial on TikTok for an inside look at the company, as well as to gain valuable POD insights.
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