Ready to capitalize on winter sales? Discover the top 40 winter items that are flying off the shelves. From cozy must-haves to trending winter products, we’ll cover them all.
Our guide is packed with inspiration to elevate your store, whether you’re searching for top-selling items during winter or exploring new winter products to sell. So take notes and get ready for your best sales season yet!
What products sell best during the winter season?
In 2023, the holiday spirit remained strong, generating a record-high $964.4 billion in season’s sales. So, let’s look at the top categories making waves in the winter months, from beauty products to winter fashion, home decor, and more.
Clothing and accessories. Nearly 49% of shoppers are investing in clothing items and accessories, making this category a goldmine. But don’t just think of winter boots and generic winter clothing. Cozy essentials like t-shirts, sweatshirts, and hoodies offer year-round appeal and become especially desirable during the chilly season.
These versatile items are perfect for holiday gatherings and can be personalized with festive designs, making them ideal for both personal use and gifts.
Decorations. A festive 37% of shoppers splurge on holiday decorations, spending over $150 on average. Custom ornaments, home essentials, and scented candles are some of the best products to sell in winter.
Books and games. With 28% of holiday shoppers choosing books and indoor games, this category is a key player. These items are more than just gifts; they offer opportunities for shared experiences and family bonding during the cozy winter season.
Gifts of experience. About 23% of shoppers opt for experience-based gifts, such as event tickets, masterclasses, or travel packages. Chime in on this trend with online merchandise, selling complementary items (like aprons for cooking classes) or personalized wrapping paper for the personal touch.
Focusing on these top-selling winter essentials and understanding your customers’ preferences can help you tailor your offerings to meet demand and drive sales. Keep an eye on these categories as you prepare your winter collection to maximize your success this season.
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40 Best winter products to sell during the chilly months
Here are 40 ideas for the best things to sell in winter, with options from our Catalog for your seasonal product range. Grab your hot beverages and prepare to discover some high-quality products to sell in winter – according to Printify’s and global sales data.
1. Hoodies
Custom hoodies offer comfort and come in different styles. Not only are they one of the top-selling items during winter and beyond, but with the right design, they can captivate and become the favorite apparel piece for your target audience.
2. Sweatshirts
Sweatshirts have become extremely seasonal with the rise of the Ugly Christmas Sweater trend. It’s a profitable niche to use during the jolly months. Pair warm beverages and winter elements with slogans on sarcastically ugly sweater designs so people can feel warm and join in on the fun.
3. Long-sleeve shirts
As the cold weather sets in, customers seek cozy fashion items, including thermal underwear and long-sleeve shirts, making these great products to sell. They’re perfect for the chilly season, and customized with festive designs or slogans, they can embody the spirit of holidays.
4. AOP socks
Keep those feet warm with vibrant sublimation custom socks. Flaunt intricate designs with light colors for seam camouflage. They’re perfect for chilly indoor festivities and ice skating alike. Plus, socks are great funny Christmas gifts with the right design – proven to sell exceptionally well during the jolly season.
5. Stylish jackets
Offer your customers stylish and cozy jackets, perfect for layering during the colder months. With both all-over print (AOP) and direct-to-garment (DTG) printing options, provide your customers with high-quality, custom designs. Durable and versatile, these jackets offer comfort and a polished look, making them a must-have addition to any winter wardrobe.
6. Joggers
As the cold sets in, people seek the warmth of quality sweatpants. Market these trendy, comfy pants as essential for outdoor activities or cozy lounging. Customized with winter or niche-themed designs, they can become your next bestseller.
7. Scarves
Warm up winter sales this upcoming season with customizable scarves – a fashion accessory and a winter essential. Opt for understated designs that accentuate and frame the face, making your customers shine even in the snowy outdoors.
8. Pajamas
Seasonal pajamas designed for both men and women can transform your store into a cozy haven. Explore creative possibilities, from festive family themes to unique brand-centric designs. Available in luxurious satin or comfy polyester, these jammies are set to become winter bestsellers.
9. Mugs
Custom mugs are among the best products to sell, no matter the season. Perfect for coffee and tea lovers, they add coziness to any place and moment. Turn warm liquids into masterpieces with your stunning designs. Check our Catalog to find the best product for your store; from standard coffee mugs to color-changing ones, we have it all.
10. Sherpa fleece blanket
Let your customers snuggle up in style with sherpa fleece blankets, perfect for winter. Boasting an ultra-fluffy underside, neatly hemmed edges, and easy care, they are the go-to choice for gift unwrapping and ringing in the new year.
11. Hooded blanket
Snuggle-ready hooded blankets offer the perfect blend of style and comfort, making them ideal for relaxing at home with a warm drink. This day-long accessory is a must-have for online shoppers. Just remember that the hood isn’t for printing, so ensure your designs transition seamlessly to the non-printed sections.
12. Stockings
Festive, exciting, and brimming to the top with candy… or coal, Christmas stockings are the first gift that’ll secure the spirit of the season. Holiday stockings even have enough space for big and small presents and an all-over-print area ready for unique holiday designs.
13. Pillows
Elevate your store this winter season by incorporating a range of pillows and pillowcases. Choose from our best-selling spun polyester square pillows or indulge in the luxury of faux suede options. Custom-printed pillows serve as both practical items and decorative accents, making them one of the coziest products to sell in winter.
14. Candles
Custom winter-themed candles can add a festive touch to your dropshipping business. Choose from a variety of scents like Vanilla Bean, Comfort Spice, and Sea Breeze. Our eco-friendly, non-toxic candles come in reusable glass containers, ready for your creative customization.
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15. Puzzle
With our Product Creator, artwork and designs can be turned into jigsaw puzzles. Available in various sizes and up to 1,000 pieces, these puzzles are perfect for holiday bonding and entertainment. They come in metal or black matte cardboard boxes featuring vibrant colors and detailed images for an exceptional holiday experience.
16. Tumblers
Keep the holiday spirits jolly and bright with stainless steel tumblers, designed to keep liquids warm for up to 12 hours – perfect for savoring Christmas wines, hot chocolate, and festive cocktails on the go. Add the holiday touch with your custom designs, turning each tumbler into a cherished keepsake or a thoughtful gift.
17. Slippers
One of the best-selling products during winter keeps the feet of both men and women warm and cozy.
With an all-over-print option, these slippers can be fully customized and keep things comfy with soft fleece fabric and a rubber sole that prevents unwanted slips. These foot warmers come in four sizes with a removable insole for easy cleaning, making them a true winter item for your store.
18. Gift wrapping paper
Skip the cliché gift papers and choose to go with custom-printed wrapping paper that customers love and can’t get enough of. From fine art paper to eco-friendly, luxurious, shiny finish options, we’ve got you covered.
This season, consider yourself Santa’s trusted companion because, with worldwide shipping, the wrapped gifts will stand out under Christmas trees near and far.
19. Plush toys
Adorable plush toys make the perfect gift for cuddles this holiday season, with customizable designs on their tiny shirts. Options include various animals like teddy bears, sheep, bunnies, or elephants, each ready for a heartfelt quote to add a personal touch. These plush toys are an ideal way to spread love and cheer during the festive period.
20. Oven mitts
Show appreciation to caregivers and cooking enthusiasts with custom lightweight, heat-insulated, and slip-resistant oven mitts. They provide safety in the kitchen and add a decorative touch. A thoughtful and functional gift for recipe lovers all around the world.
21. Calendars
Kick off the new year with a fresh offering for your store: customizable calendars with holiday-themed designs. Let your customers highlight key dates, incorporate personal photos or quotes, and infuse each month with uniqueness.
22. Pet hoodies
Cozy pet hoodies can expand your product line, providing stylish and warm clothing for pets in cold weather. With customization options ranging from unique designs to pet names, each hoodie ensures that every pet stands out. Available in five sizes, these delightful hoodies cater to all four-legged clientele, enhancing your store’s appeal to pet owners worldwide.
23. Rugs
This winter season, add a touch of warmth and style to any room with personalized rugs. Decorate with mesmerizing patterns, sweet words, or even stunning festive season photographs to create a perfect gift that’ll make someone’s home cozy and inviting.
24. Tablecloth
Transform any dining space into a winter wonderland with holiday-themed tablecloths. The perfect canvas for your festive designs, this tablecloth adds a touch of elegance and holiday spirit to any meal.
It’s a must-have addition to your winter best-selling products, ideal for cozy family dinners or lavish feasts.
25. Ornaments
Offer your customers the joy of festive customization with personalized Christmas ornaments. Choose from snowflakes, stars, hearts, or circle shapes, each designed for vibrant color printing. Boasting a sturdy one-piece construction and an included hanging string, these Christmas decorations will bring true cheer to your customers in the upcoming winter holidays.
Check out some Christmas ornaments to make and sell – a great idea for holiday sales.
26. Christmas tree skirt
Crafted from durable polyester broadcloth, this lightweight tree skirt features a one-sided print of your design in vivid detail, making this one of the best products to sell in winter for that festive atmosphere.
27. Aprons
Cook up some holiday magic with the help of custom aprons. They protect festive outfits from spills and splatters and serve as a canvas for your creativity. Whether it’s a special message, a holiday pattern, or a cheerful design, your imagination is the only limit.
28. Postcards
Postcards are must-have products to sell during the winter season, as they offer a versatile way to spread holiday cheer. From funny Christmas cards that bring a smile to heartfelt messages that convey warm sentiments, these cards add a personal touch to any greeting.
Explore our list of over 90 holiday greetings, messages, and wishes for your dropshipping store or personal needs.
29. Poker cards
Deck the halls and the card table with festive poker cards. A winter-themed deck of cards is a great way to add a seasonal twist to game night.
Whether it’s snowflakes or Christmas characters on the back design, these unique poker cards will bring a jolly spirit to any game.
30. Sacks
Turn gift-giving into a magical experience with custom Santa sacks. Made of velvety artist fabric, these festive bags feature a drawstring closure and can be fully customized with eye-catching all-over prints.
They’re roomy enough for all your holiday treats and treasures – perfect for keeping the holiday mystery alive.
31. Journals
Enhance your product range with bespoke journals and custom notebooks, perfect for those seeking to jot down holiday plans, annual reflections, or upcoming year goals. With diverse designs and formats available, these journals present a valuable addition to your inventory, appealing to customers searching for thoughtful and personalized gifts.
32. Stickers
Whether for decorating a laptop, a phone case, scrapbooking, or sending as a gift, custom stickers are a fun and affordable way to spread holiday cheer. Available in various designs and sizes, the stickers are durable, water-resistant, and easy to apply to any surface.
33. Towels
Whether you’re drying off after a hot bath or trying to stay warm after a cold plunge, a towel is a must-have in your store’s winter collection.
From soft tea towels to cozy beach towels, Printify has them all. They’re perfect for the holiday season and beyond – you’ll find an array of sizes and colors for any occasion.
34. Cutting boards
Enhance your product lineup this festive season with custom tempered glass cutting boards. Thanks to the specialized decoration process, designs remain vibrant and resistant to scratches, even under intensive use.
These aren’t just cutting boards; they’re a chance for your customers to elevate their holiday kitchen aesthetics.
35. Coasters
During the winter and holiday season, as people gather indoors for hot beverages, there’s a rise in demand for coasters. These functional yet decorative items, especially with festive designs, make perfect stocking stuffers or thoughtful gifts. Treat your online shoppers with various coaster styles that cater to festive themes and customer tastes.
36. Bookmarks
With 28% of holiday shoppers choosing books and games, bookmarks are a charming add-on. Offer beautifully designed bookmarks to complement winter reading, perfect for cozy nights with a hot beverage. They make thoughtful gifts and can be customized to fit various themes and interests.
37. Kids clothes
Kids’ clothes, such as shirts, sweatshirts, and baby clothing, are top sellers for our high-volume merchants during the holiday season. These cozy and stylish pieces are winter essentials, keeping little ones warm and comfortable. Perfect for gifting, they’re always in demand as parents seek out festive and practical clothing for their children.
38. Posters and canvases
Posters and canvases featuring winter sceneries and festive Christmas designs are must-haves for the season. These high-quality images are winter essentials, adding a warm and cheerful touch to any home decor. They’re ideal for creating a cozy atmosphere and making thoughtful gifts that capture the spirit of the holidays.
39. Bags
Eco-friendly tote bags aren’t just practical; they’re winter essentials for the environmentally conscious shopper. Perfect for carrying seasonal shopping or daily essentials, these bags are versatile and stylish. Their eco-friendliness and customizable designs make them great gifts, aligning with the sustainable values many shoppers prioritize during the holidays.
40. Hats
Hats like baby beanies, bucket hats, baseball caps, and trucker hats are winter essentials that offer warmth and style. These versatile accessories protect against the cold while adding a fashionable touch to any outdoor gear. Ideal for gifting, they’re a go-to choice for staying cozy and trendy during the winter months.
How to increase sales in winter
As the winter season approaches, revamping your marketing strategies to grow sales is essential. What can you do to encourage customers to come to your store? Let’s explore some of the best holiday marketing ideas for your winter season.
Limited-time offers
Create a sense of urgency by offering limited-time discounts or exclusive products only available during the winter season.
Bundle deals
Offer package deals on products that naturally complement each other, such as a beanie and scarf set, to encourage customers to purchase more.
Gift guides
Create gift guides for different demographics, such as Gifts for Him, Gifts for Her, or Gifts Under $20, to make shopping easier for your customers.
Social media campaigns
Use social media platforms to create videos and product photos from different angles and run targeted ads promoting your special offers.
Email marketing
Send personalized emails to your customers with special promotions, new product announcements, or winter care tips.
Remember to highlight the unique selling points of your products, such as eco-friendliness, personalized design, or fast shipping, to stand out from the competition.
Holiday email marketing ideas for the best-selling products in winter.
Start your new winter catalog
Are you looking for more winter items to sell? Check out the Printify Catalog for even more ideas, including a whole section for travel accessories, baby clothing, custom phone cases for the latest gadgets, and so much more that can make your designs the winner of the winter selling season.
Prepare your eCommerce store ahead of time and create a catalog of the top products to sell online, ranking your profits for the end of the calendar year.
