Custom all-over prints aren’t just a fashion statement, they’re a great way to expand your portfolio of designs and bring out your true creative self. They also open up design possibilities for a different type of design, such as patterns or large artwork, and even landscapes.
Custom all over prints shirts by the numbers
Let’s look at some data. When we analyzed the Top 30 Youtubers and their merch store products, we found that 20% of them sold custom all-over print shirts, and in several cases, it was their number one product.
Another thing we noticed when we did this analysis – the most popular element was the “quote”, or catchphrase they printed on their shirt. This is great for direct to garment printing and sales, but custom all over print shirts give you the opportunity to make a splash, so don’t waste it!
Custom all over prints make up about 5% of our total t-shirt sales from our best selling vendors, but this is a growing category and there’s definitely room for you to make this one of your staple products.
Let your imagination guide you
Luckily for you, you’ve got some great ideas that the expanded canvas of custom all over print shirt offers you, right? That’s what we thought! You might be considering a custom all-over print shirt simply because you want to use the whole shirt in your design. Expand your ideas with the canvas of design and you’ll be pleased with the results – and the sales.
An AOP shirt design allows you to express yourself more creatively, and those are the types of eye-catching designs that can set your store apart – and allow the fashionistas that wear your garments to do the same! Your designs should express some kind of continuity in the idea, like a vast expanse of ocean or outer space. These types of ideas brought to life on an all-over print really pop out of the “canvas” – or in this case shirt – and into the minds of those that are seeing them.
From maps to masterpieces, custom all over print allows a different type of shirt to be worn and the wearer gets a different type of reaction from those that see them. Our advice – go big and bold with your custom all-over prints. Eye-catching designs that turn heads are the way to drive sales with all-over prints. Avoid using the larger canvas in the same way as you already do with your DTG printing. Quotes, logos, and other elements just expanded or “scaled up” – as we mentioned earlier – don’t give us the type of splash custom all-over prints are perfect for making.
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Types of Design
Having trouble thinking of some themes for a design? Here are some ideas you might try for custom, all over prints:
- A painting or drawing you’ve made
- A city or country flag
- Something ironic or spiritual
- Outer space or science fiction themes
These themes are best suited for AOP prints because they can bring about that “wow” or awe-inspiring factor that is best suited for an AOP design.
1. Is there room in your store for more custom all-over shirts?
In most cases, the answer is definitely yes! Creating your first all-over print design can be challenging. Here’s how to avoid all of the missteps and challenges that come with making a stunning all-over design for your store or channel.
2. Choose your shirt type
There are two major types of all-over print shirts, cut and sewn and sublimated. Cut and sewn shirts are exactly what they sound like – shirts that are cut and sewn after the design is printed on the garment material. Sublimated shirts use prefabricated shirts that are then printed on. The difference is a design requiring a high degree of accuracy in its placement should use cut and sewn fabric, whereas sublimated shirts are less precise but are less costly and faster to produce.
3. Learn about materials
Ink will absorb into the material differently, depending on the type of material used in the garment. Take a look at this guide that explains the differences in materials. Printify’s Unisex AOP Cut & Sew Tee is 100% polyester available to ship quickly!
4. Order a sample
Ok, you have your shirt picked out, your design is applied in the product generator, now all that’s left is to sell – right? Wrong. You need to get your hands on this masterpiece you’ve created first. Don’t worry – you can generally order a sample at a reduced price point in order to see the product first hand. Also, consider ordering multiple sizes, especially if your vendor’s style guide says that larger sizes feature stretched or extrapolated images. This way you can guarantee that your all-over print is going to look great on all of your customers – no matter what size they are!
5. Make any adjustments and get opinions
Make any adjustments to the garment that’s required after you order the sample. You can think of this as your own personal quality check, and if you’ve passed, you can skip this step. It’s also a good idea to get a second opinion or two on your products – just in case you’re falling victim to the dreaded “author’s bias” – meaning you can’t critically evaluate your own work. Just make sure the people you’re asking are the same type of people you’re hoping are going to buy your design, otherwise, you’re going to get advice that’s not consistent with your brand’s development.
6. Decide where to sell your product
Where are you planning on selling your merchandise, through your own store or through an online marketplace like Etsy or Shopify? This is an important decision, and generally, beginners will struggle with trying to set up their own site, so a marketplace like Shopify might be the best place for you if you’re just starting out. If you’re more advanced, you’ll need to use the WooCommerce Printify plugin on your WordPress site – or even more advanced – you can get access to our custom API in order to use our platform without a plugin.
7. Decide on price
What are you hoping to make on this product? Is it for a charity, for your own income, or for an organization? These are all the questions that go into deciding the price – check out aop Etsy, Amazon all over print best-sellers. Once you’ve decided what your goals are around your garment sales, you’ll be able to set the price accordingly.
8. Market your product
Is this just a single offering for your channel, or do you have an idea for a new store or some more sustained endeavor? If so, you’ll need to market not only this but your store in general. Take a look at what you’re able to do on social media as well, this is often the cheapest and most effective way to get the word out about your products.
to sum up…
How to make custom all over print shirts?
Here are the steps you should follow for creating your own custom all over print shirts:
- Create your design
- Choose your shirt type
- Learn about materials
- Order a Sample
- Make any adjustments and get opinions
- Decide where to sell your product
- Decide on price
- Market your product
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