Go viral with custom merch
Dive into 30 popular YouTuber merch stores and uncover what really makes fans hit add to cart.
From killer design placements and trending products to go-to colors and clever strategies, we’re spilling all the secrets.
If you’re a creator or entrepreneur building your own brand, here’s your backstage pass to what actually sells.
Key takeaways
- Great YouTube merch isn’t about fame – it’s about brand clarity and emotional connection.
- The best shops reflect the creator’s personality, mission, or niche.
- Hoodies, t-shirts, and sweatshirts are the most common and best-selling items.
- Merch design matters – color palettes and logo placement can make or break sales.
- Successful merch taps into community, not just commerce.
What stands out from these 30 YouTuber merch websites?
Let’s look at the features most successful YouTuber merch stores and products have in common and use these insights to turn your YouTube merchandise store into a smash hit.
1. Hoodies and sweatshirts reign supreme
Custom clothing is among the top YouTuber products that are thriving. Our deep dive revealed that hoodies (70%), sweatshirts (63%), and t-shirts (50%) are the ultimate trio of must-have items.
Why? Because they’re wearable billboards for your brand, perfect for fans to rep their favorite channel both online and in person.
Stickers (33%), mugs (27%), and hats (27%) earned honorable mentions for being budget-friendly, easy to ship, and wildly popular among fans.
If you’re launching your own YouTube merch shop, starting with comfy, high-quality shirts is a no-brainer. They sell like hotcakes and help connect you with your audience on a personal level.
2. Embroidery is on the rise
While direct-to-garment (DTG) printing still dominates the scene at 80% as the go-to for colorful, complex designs and fan art, embroidery has officially stepped into the spotlight.
Showing up in half of the stores we reviewed, embroidery is having its main character moment – and not just on hats. YouTubers are stitching their logos, icons, and channel names onto hoodies, sweatshirts, and even custom tote bags.
What’s even more surprising? Engraving has lost its momentum. Embroidery is taking over the “premium feel” category, giving merch a sleek, high-quality finish.
That said, now’s the time to get in on embroidery. While the trend is growing fast, it’s still fresh enough that the market isn’t too saturated – helping your YouTuber merch store stand out. If you’re all about that clean, minimal, pro look, embroidery might just be your new best friend.
3. Offer 8+ quality products
When it comes to YouTuber merch, less isn’t more – but too much can weigh down your selection. Out of the 30 stores we reviewed, 83% offered more than 10 products, with 37% sticking to that sweet spot of 11-30 high-quality items.
Some mega channels with millions of subscribers went big with 100+ products, but unless your fanbase is in the hundred thousand range (or higher), you don’t need to flood your shop with too many options.
The golden rule? Keep it curated. Around 8-30 products are enough to let your fans choose what fits them best without overwhelming them.
It’s about creating a brand experience. Stick to your top sellers, show off your best shirts, and let your designs do the talking.
4. Popular YouTuber merch colors: White and green
Plot twist – Green is making moves in YouTuber merch. While black is still the classic go-to, our data shows that white (47%) and green (40%) are stealing the spotlight as the top merch colors.
Blue and black tie at 37%, with gray close behind at 33%. But let’s give it up for these bold choices – honorable mentions go to red, pink, purple, orange, and yellow, which are popping up in shops that dare to be different.
Color isn’t just aesthetic – it’s emotional. Choosing the right ones helps define your brand, attract your fans, and create merchandise that stands out.
When designing your own merch, create a color palette that represents your channel, content, and vibe. Think about the energy you want to convey and find inspiration from similar YouTubers.
5. Design placements: Front chest takes the lead
When it comes to YouTube merch, it’s all about making an impact front and center. A whopping 80% of stores used front chest placements, making it the number one choice for effortlessly cool, branded everyday wear.
The runner-up for merch from YouTubers? Full front designs at 70% – perfect for big, bold graphics that scream maximum impact.
Front left chest (40%) is your go-to for that subtle flex, while all-over print (AOP) at 33% adds full-coverage designs for brands that love standing out. And yes, sleeves and pant legs made rare but quirky appearances on YouTube merchandise!
Your design placement says a lot. From minimalist to statement pieces, where you print your artwork impacts how fans wear and rep your channel. Choose wisely – and make it yours.
Start your own YouTuber merch store!
Top 10 YouTuber merch stores: Examples of successful branding
These aren’t just creators with a camera – they’re full-blown brands. Each YouTuber merch shop featured here proves that good merchandise goes beyond slapping a logo on a shirt.
From exclusive collectibles to charitable missions, these YouTubers have built shops that sell more than just products – they offer identity, meaning, and connection.
Good Mythical Morning: A masterclass in YouTube merch branding
Rhett and Link’s Mythical Morning store is a masterpiece in its own right. With more than 50 unique products, they don’t just offer merch, they sell a full-on lifestyle to 19.2 million followers.
From tees and hoodies to grooming kits, fitness apparel, games, cookbooks, and even podcast merch, every item feels like an extension of their quirky, creative YouTube channel.
Their branding is airtight – loaded with inside jokes, show names and phrases, and fan-centric designs (shoutout to the Mythical Beasts). They blend DTG, embroidery, and screen printing techniques with fun placements like sleeves and left chest.
This isn’t just merchandise – it’s how fans wear the Mythical universe.
Sam the Cooking Guy: From backyard burgers to bold branding
With 3.8 million subscribers, Sam the Cooking Guy keeps things lighthearted, delicious, and hilarious – and his merch reflects that vibe perfectly.
His STCG shop offers just 10 curated products, but every item hits the mark for food lovers. Knives, pans, t-shirts, cookbooks, and aprons – all splashed with his logo or cheeky quotes.
The all-black color scheme keeps it sleek and kitchen-friendly. Using DTG and embroidery, Sam’s designs shine across front chest and full front placements, providing fans with gear they actually want to wear while flipping burgers or bingeing on his videos.
Mark Rober: Engineering meets epic merch
With a whopping 68 million subscribers, Mark Rober is the ultimate science-meets-viral YouTuber – a former NASA engineer turned educator, entertainer, and CrunchLabs founder.
His channel makes rocket science feel like a backyard experiment, and his merch store reflects that brilliant blend of curiosity and cool.
Offering just 15 products, including t-shirts, custom hoodies, snapbacks, and sweatpants, he keeps things on-brand with logos and clever phrases on placements like the front chest or pant pocket.
The shop delivers smart, quality merchandise that connects directly with fans who want to think – and dress – like an engineer.
Yes Theory: Turning a motto into a movement
With over 9.4 million subscribers, the Yes Theory YouTube channel is all about saying yes to radical human connection and overcoming fear and challenges. Their motto, “Seek Discomfort,” isn’t just a catchphrase – it’s a lifestyle. And that’s exactly what their merch store delivers.
The Seek Discomfort shop features over 60 products, from t-shirts and hoodies to skateboard decks, necklaces, and even journals to help fans get outside their comfort zone.
Using DTG and all-over print, they keep the designs clean yet impactful with logos, mantras, and bold graphics. With clever placements on the pockets, sleeves, and front chest, every piece carries intention.
This store is a prime example of how YouTubers can build a brand that deeply connects with fans – and makes them feel part of something bigger.
The Asher House: Merch that gives back
Lee runs his channel with heart and starts every video with, “Hey everyone, I hope you’re having a beautiful day.” With a mission to rescue animals and connect with people through kindness, 100% of the income from the Asher House merch store goes toward his furry friends.
His shop is packed with over 100 fun products for people and pets – shirts, mugs, dog hoodies, bandanas, calendars, and more.
Expect adorable prints, cozy items, and styles in every color imaginable. It’s merchandise that makes a difference, with a cause that makes you smile.
Vanoss Gaming: Limited drops, legendary vibes
Vanoss is an OG in the YouTube scene with 25.9 million subscribers and a brand that’s all about cool, collectible gamer merch.
His shop isn’t flooded with products, but instead focuses on exclusivity. Think custom-shaped slippers modeled after his iconic owl, retro headphones, plushies, and shirts with bold logo prints.
This isn’t mass-market stuff – it’s high-impact merchandise for diehard fans. The website focuses on quality and personality. Limited items fuel hype, attract collectors, and embody YouTuber branding mastery.
Ryan’s World: The ultimate kid powerhouse
With 39.2 million subscribers, Ryan’s World is run by the most famous kid on YouTube. His channel is packed with science fun, challenges, and family-friendly videos – and his merch empire is just as impressive.
Available at Walmart and Target, Ryan’s brand includes over 100 playful products like shirts, hoodies, toys, notebooks, tumblers, and even custom phone cases.
Every item is colorful, exciting, and kid-approved. His website and in-store merchandise are perfectly designed to connect with young fans and parents alike. It’s a great example of how to sell joy, fun, and imagination through every product.
Dream: Simplicity that sells
With 32.5 million subscribers, Dream is the king of keeping things simple – and his YouTube merch is proof. His iconic neon green smiley face is all over shirts, sweatshirts, stickers, and mugs, creating one of the most recognizable brands among YouTubers.
His shop contrasts minimalism with bold visuals, clean print designs, and just three colors – lime green, black, and white.
From plushies to pajama pants, every product is quirky and built to connect with fans. Dream’s website is streamlined, just like his vibe. It’s a perfect example of how a strong identity can sell unique merchandise that fans instantly want to buy.
Smosh: The OGs of YouTube chaos
Smosh isn’t just a YouTube channel – it’s a comedy empire. From their early sketches to today’s wild board games, insane challenges, and hilarious Reddit story readings, they’ve remained fresh and funny for over a decade.
Their evolving brand means the merchandise is just as iconic – shirts, hoodies, mugs, and more, packed with fan-favorite phrases, inside jokes, and cast moments.
The Smosh shop is a goldmine of clever products, cool prints, and cast-inspired designs. With a website that’s easy to navigate, this legendary YouTuber clothing brand sells merch that delivers that classic Smosh charm.
The Piano Guys: Harmony meets merch
The Piano Guys are known for blending classical music with modern hits, creating stunning, cinematic YouTube performances that wow their 7 million subscribers.
Their channel is all about joy, artistry, and emotional connection, and their merchandise reflects that same harmony. With shirts, hoodies, wristbands, ornaments, and more, the Piano Guys shop offers minimalist, music-inspired products in sleek black and gray tones.
Each item features clean logo variations, subtle prints, and elegant design placements. The website is clean and simple, and every product represents the timeless brand they’ve built.
This is a top-tier example of how YouTubers can sell meaningful, fan-driven merch with style.
Create the best YouTuber merch online!
Work smarter, not harder: Design cool YouTuber merch with Printify
Want to monetize your YouTube Channel with a personalized merch store? Start selling custom products appealing to your target audience with Printify.
Access all the tools and features you need to turn design ideas into quality products your supporters will love to buy.
- Huge product selection. Whatever you have in mind, we’ve got it. Our Catalog features over 1,300 customizable products to sell with your logo, YouTube tag, or custom art.
- 100% free. Design and list products immediately without upfront investments or risks. Let customer orders cover costs while you scale your merchandise business.
- Excellent customer service. Your fans and buyers will be in good hands. Our expert team is ready to help with any issues or questions 24/7.
- Global shipping. No matter where your customers are, our Print Providers will ship your YouTube merch worldwide.
- Seamless integrations. Whether you want to create your own website or sell through marketplaces, Printify integrates with all the popular sales channels like Shopify and Etsy.
Free YouTube Merch Maker
YouTubers know that time is money. That’s why our print-on-demand Merch Maker is the best way to monetize your content without spending endless hours handling inventory.
Sign up for Printify for free and access our creator-friendly Product Creator. It has all the features you need to design fun and inspiring merch for your own YouTube store in minutes.
Use AI to generate something unique, add texts with quirky fonts, create patterns, or upload your own logo or image – the possibilities are endless.
Check the product mockups to see your merch in real-life settings, make adjustments, and publish them for the world to see.
YouTuber merch: FAQ
The most popular YouTube merchandise includes hoodies, sweatshirts, and t-shirts, followed closely by stickers, mugs, and tote bags.
These core products dominate due to their versatility and comfort, making them favorites among viewers looking to buy merch and support their favorite creators in everyday life.
YouTuber merch is a range of branded products sold by content creators to represent their channel and connect with their audience.
It can range from apparel to accessories and often features unique logos, phrases, or visuals based on the creator’s content. It’s a powerful way for YouTubers to build community, monetize, and extend their personal brand offline.
MrBeast is widely regarded as one of the top YouTubers in terms of merch sales, with his Feastables and Beast merch selling millions in products. His website traffic and product drops generate massive demand, showcasing the power of creator-led commerce.
Final thoughts: Turn views into revenue with YouTube merch
Selling merch isn’t just a side hustle anymore – it’s a core part of being a successful creator. It connects you with your audience, builds your brand, and adds a steady income stream beyond ads and sponsorships.
Your fans want to support you. Give them something they’ll actually wear, use, and show off.
With Printify, you can launch custom merch that boosts your brand and your bottom line – without eating up your time. It’s fast, free, and built for creators like you.
