Why 2022 Is the Perfect Time to Open a Custom Clothing Store

Why 2022 Is the Perfect Time to Open a Custom Clothing Store

eCommerce is capitalizing even with – and thanks in part to – worldwide logistics slowing to a crawl. Latch on through your own business with the next big demand: custom clothing.

Personalization makes sense –  one-of-a-kind apparel is a luxury finally available for the average customer. Technology is catching up to the fully actualized lifestyle trend. Print-on-demand services bring their expertise to support easy-to-use methods to create bespoke thematic items for your online shop.

The Top 3 Reasons for Selling Custom Clothing in 2022

The Pandemic Is Fueling Ecommerce

eCommerce has shown opportunities for major growth in purchasing trends worldwide. With resilience against supply chain issues and stay-at-home orders, the number of people willing to change their buying habits to an online environment is expected to increase.

Slowed Conventional Logistics

People are still waiting for the revitalization of supply chains from a post-pandemic hiatus. Significant delays, long customs processing, and worldwide lockdowns are causing disruptions in customer convenience. The eCommerce industry surges in compound growth due in part to ordering your own clothing line without physical retail stores as the middlemen.

Custom Item Purchases Are Soaring From Pre-pandemic Levels

With its annual growth rate expected to rise by full percentage points well into this decade, custom accessories are lauded for their vibrant colors and durability with a complement of niche-specific styles.

Starting a Business Is More Than Possible

Soaring market trends give a lot of opportunities, but jumping in blind with huge investments might seem like a risky idea.

Well, not really, because with limited start-up costs and a flexible POD business model, you’ll be at the right place to capitalize without huge expenditures.

Already have a business with a catalog of your own clothes and designs? Add POD to your store to complement them.

Effective: POD is a tried-and-true business model.

Success stories are the norm in the print-on-demand business. Make sure to research what already works to establish best practices for your own design and brands.

Learn about Printify’s easy-to-learn techniques to manage sales and profit margins that fit your own growth and market niches.

User-Friendly: Easy to use. Anyone can do it.

Easy and fully-integrated print providers and design platforms are one thing, but Printify also comes with 24/7 merchant support, a sleek Mockup Generator with templates, and a large archive of guides and articles to get started on a step-by-step basis.

Accessible: It’s free and with no barriers to entry.

Not everyone needs to start their business with a detailed plan and the skill to attract investors. Dropshipping with Printify is a lot more merit-based, with no cost for entry. As you learn to focus on success and growth, your own efforts in designing and making an online store will begin showing transparent results.

How to Start an Online Custom Clothes Store

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Fashion will find a way to move on from market discrepancies. The rise of the made-to-measure mass-customization trend looks to be the front-runner. If you’re willing to jump at the opportunity to launch your own custom clothes store, here are the three steps you should take:

1. Choose a Custom Clothing Niche

One of the first steps is to consider what types of custom apparel products you want to sell – find your niche. Look at the most popular items in the category you choose and start thinking about who’s going to be your primary target audience.

Start with your own interests and passions, and then go into a more detailed customer analysis: demographics, spending habits, cross-communities, and the designs they’re already familiar with.

2. Choose a Custom Clothing Print Provider

With an understanding of your audience and the type of products you want to sell, you can now choose a print provider. When picking, it’s best to choose a distributor located closer to your target audience. The closer the distance, the better your shipping and fulfillment timelines, and the fewer hidden fees your customers will be subject to.

Make sure to check Printify’s selection of print providers and their reviews from other merchants. See what types of printing options they offer and what their selection of options are to customize clothing like shirts, hoodies, accessories, etc.

3. Build Your Custom Clothing Library

Everything here happens in Printify’s user-friendly, state-of-the-art Mockup Generator. Drag your own artwork, logo, or outsource from freelance designers like Fiverr or Upwork, or existing designs and royalty-free images. Enjoy customizing clothing styles and functions in a creative process until they’re the perfect fit for your niche.

Playing around with variations can be a very beneficial experience before the full design is created.

In addition to coming up with modifications for your designs, consider having some fun manipulating aspects to find the right inspiration: colors, Printed fabrics, garment fitting, fabric sizing, sleeve length, pockets, necklines, embroidery, and eco-friendly materials.

We provide a wide range of assortments from sweatshirts, dresses, to bags. Here are some of our best selling custom clothing options:

The Modern Customer Wants Custom Clothing

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Custom Clothing and accessories are items made for any specific customer, group, or niche.

With print-on-demand platforms, any small business with a niche audience can manage a made-to-measure custom apparel shop. Printify’s POD service doesn’t have a minimum order volume, so you can sell a single printed design or an entire collection without keeping any inventory.

Not having to manage physical inventory as you create custom clothing means you’ll never have to worry about production, sourcing, availability, storage, protection, and all the other mission-critical factors needed to operate a business in the clothing scene.

Timeliness is also a factor. The individualized garment segment is spiking in popularity – and profitability. This is a great occasion to start creating supply while eCommerce sales surpass pre-pandemic estimates. Our market analysis continues as we look into what customers want with the rise of bespoke clothing.

Customer Demands Are Switching to More Personalized Experiences

Personalization is easier said than done, but here’s some data to motivate you when choosing a POD business model:

  • 57% of online shoppers will share personal information with a brand if it will benefit or elevate their shopping experience.
  •  Close to 81% of US online shoppers are more likely to buy from retailers that offer some level of personalization.


Well before the pandemic run-off, half of all American consumers showed interest in purchasing custom apparel online. As millennial spending habits rose and the tech-savvy generation found more agency in private browsing, made-to-wear clothes became the go-to alternative.


With a steady annual growth rate expected to reach over 9% in 2028 for t-shirts alone, private individuals, event merchandisers, and large company PR teams are using custom clothing as their go-to living ad apparel.

They are easy to reinvent, and the variety of printing providers currently in the market creates a treasure-trove of style and color, capable of framing your designs anywhere in the world.


Where other businesses suffer, eCommerce thrives in the digital landscape. Online deflation is part of the general up-growth for all custom apparel. With internet infrastructure becoming more accessible, customer purchasing power has risen.

T-shirts are the classic poster-child for custom clothing dropshipping, with digital printing taking the lead. We see a steady uptick in the t-shirt design trend all the way from band tees and corporate slogans to bespoke niches. Designs are steadily evolving away from corporate-backed conglomerates to everyday interests.

Reach More Customers via Mobile

Any person can make purchases from the smartphone in their pocket. First impressions matter, and you’ll get more by building your custom store with mobile screens in mind.

  • 31% of retail spending was via mobile, with almost $50 billion spent at the start of the pandemic.
  • Nearly three-quarters of internet users will access the web solely via their smartphones by 2025, a figure that will  only increase. Advertising is shifting to a phone-centric world. We are yet again brought back to the old adage of a classic 80s pop song, reinvented: Mobile killed the TV star.
  • Generations who grew up with the internet might become fossils compared to kids who now begin using smartphones at ages three to four. Easy-to-use touch-pad-centric thinking is imbued in the world’s youngest critics, and these youths won’t accept the same flimsy website designs as before.
  • Make sure content is optimized for mobile. Aspect ratios and UX sizes, text consumption habits, and touch-screen-specific buttons make or break a mobile user’s quality experience.


  • Branding: create a custom store with branding in mind. Make a thematic appeal that broaches multiple aspects of life.
  • Personal bag tag: use custom tags to supplement everyday items and enrich your brand’s outer visibility.
  • Product Selection: choose products for your personal niche, minding each option’s strengths and weaknesses. Create custom products with minimum order value and diverse styles. 
  • Print Provider Selection: make a selection that minimizes fulfillment time, shipping times, and costs.
  • Designing: Make your own unique design or use existing artwork through Shutterstock integration, profitable text editor tools, outsourcing with branding freelancers, or taking photos.
  • Select a print provider from the POD manufacturers and integrate custom clothing designs to your eCommerce platform.  Seamlessly put your designs into your shop.
  • Determine which niche you’re targeting and their demographics. Choose the right custom clothing products, apparel, and accessories. Use print providers that manage minimal shipping times.


By now, you should have all the necessary input to define a niche and select the products to start with. The leading figures of fashion outlets will be the people capitalizing on growing changes in how we perceive customer behaviors and larger macro changes in shopping habits.

Sell Custom Clothing Today

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  1. The Little princess
    October 15

    thanks for the comprehensive plan

    1. Martha Simmons
      October 18

      Hi there,
      We are glad you enjoyed this article! Stay tuned for more.


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