We analyzed the top 30 Youtuber Merchandise designs and sellers to see what we could learn about how merch is sold on Youtube. Collectively, they have an audience of over 100 million people – and a lot of success selling merchandise!
What did we find in the 30 best YouTubers merch?
Let’s see what they know and dive in!
1. T-shirts and hoodies reign supreme for Youtuber Merch sellers
Of the group analyzed, 90% sell custom t-shirts as a mainstay product, which isn’t surprising. In the group, 66% also sold hoodies. Embroidered hats come in at 40%, and sweaters at 33%, followed by custom socks at 26%
2. Most common color combination on Youtubers merch: Black + 1 bright color
Next up: colors
Basic black comes in first with 20, or 66% of all the Youtubers we looked at. Colorful patterns came in next, at 18 and still above 50%, and that was followed by white with 13 and finally pastels at 9.
3. Design elements and contents
We also analyzed the design placements on the actual merchandise. 87% of the merch surveyed had only the front location with a design. The chest and side locations were the next popular, at 47%. Sleeves on hoodies came in at 27%, and All Over Prints (AOP) came in at only 20%.
Read more: How to start a clothing line yourself?
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merchandise secrets youtuber
[ + examples ]
What’s the best way to make money on Youtube? You’ve spent a lot of time building your audience. Now it’s time to build your Youtuber Merch sales! But, just because you’re a popular Youtuber and want to sell merchandise, doesn’t mean that will automatically happen. So, now that you know the stats, let’s talk about some other things, like design factor, messaging, and audience.
First up, let’s talk about some uncomplicated, straightforward designs. These are great if you’re unsure where to get started, have some limited design skill, or want to create a minimalist brand to go along with your channel. Simple, elegant, Youtubers Merchandise is what these creators specialize in.
VanossGaming the pseudonym of Evan Fong, the Canadian internet personality and gaming streamer. Fong’s channel is a place to watch him play games, update his subscribers on new games, and post montage videos of himself and his friends having fun online. His channel has over 27 million subscribers – and serious youtuber merchandise sale potential.
His logo – one of the most prominent items in his store
It’s an owl that incorporates a prominent V, a reference to his online persona in Grand Theft Auto Online, a video game. Most of his merch are t-shirts with logos, and are black on white or white on black, some with a distressed version. His more adventurous offering still stay mainly within a black on white or white on black motif, and have either his online persona or logo incorporated in various ways.
An established Youtuber with a persona built behind the camera and with a logo will find a lot to inspire sales for themselves in his store. A+ Youtuber merchandise!
Ryan Higa is a Japanese American Youtube creator and personality. He’s held the title of “most subscribed to channel” several times on Youtube and has over 21 million subscribers. His store is entirely geared towards his charitable foundation, the Ryan Higa Foundation. The foundation is geared towards making a caregiver or other person that makes a difference in people’s lives a helping hand by giving them a dream trip or vacation, or something they’ve always wanted or needed.
All of the items for sale in his store are for the benefit of his foundation
The designs for Ryan’s Youtuber merchandise are often his logo, or some variation of his brand catchphrase “TeeHee”, usually in mono-color and either front and center or over the left breast. His designs are often understated and have mono-colored words on a contrasting background.
He does experiment a bit with the font of the text on his clothes, but usually, it’s a variation of a single design in regards to color and placement. You might try this in your store to see which designs will sell better, and then once you identify one color combination, you can begin to experiment with the font text.
Liza Koshy is an actress and Youtube personality that has a channel with over 16 million followers. She’s also a comedian that got her start on Vine, and many of her videos are comically themed and have touched a nerve with her growing young fan base. This Youtuber’s merchandise is funny, inspired, and minimalist.
Her designs are of high quality and very simple and minimalistic and meaningful designs. Her sense of humor shows through in her designs as well, as some are multicolored, but have a small funny message, like her icare hoodie with reverse instructions for washing – right on the back!
She also has a great one that she wore in her latest music video “Dollar Store” – the environmentalist themed “Save the Earth – or die!”, which is a graphic of the earth on a black background, similar to what we’ve been talking about before. If you’re on Youtube now, it’s a great idea to wear your own merch every once in a while to promote sales!
These Youtubers have a clear, big, bold and expressive personality. Their merch clearly matches this and goes along with it. If you’re on your channel and people keep saying you’ve got a larger than life personality in the comments, check out these examples of a successful path for you and your merch!
Casey Neistat is the famous Youtuber and vlogger that’s gained a massive following on the platform reviewing things like cameras and dispensing life advice to his millions of followers. He’s also a media guru and accomplished photographer, and he shares the stories of his life and travels.
His designs are like his life, bold and big. He often uses off centered, outlined graphics in his merch. Bi colored merch, usually white on black, is featured in his merch, with large and stunning graphics that help to build his brand as a larger than life personality. If your brand is big and bold or your personality is suited towards it, these are the types of designs that could really sell for you with your audience!
Patricia Bright is a Youtube personality focused on health and beauty products for women. She has over 2.7 million Youtube subscribers and also is active on other social channels, including Instagram where she has over 1 million followers. She’s an up and coming (or in our eyes, has already arrived!) social media superstar that knows how to market her merchandise!
Her store sells a fun and inspiring, if not slightly ironic set of merch that is clearly understood by her audience. Colorful and clear – and dare we say it, bright! Her designs often feature her common catch phrases from her videos or other funny things she’s said while streaming. Her designs reflect her personality – fun, whimsical, and positive, just like her videos. This is really a great example of developing a brand and merch that goes along with it – bravo!
Gabi Demartino shot to Youtube and social media stardom through her makeup tutorials and satirical videos. Her character satirizes the empty world of the modern American woman while giving advice on things like makeup and hair. She also created a web series called “Blood Queens” and her videos frequently feature members of her family and her friends, whom she calls her “V-Squad”. Young women love her for her blazing hot commentary on the expectations they face, and with over 2.7 million Youtube subscribers and 3 million Instagram followers, her channel “Fancy Vlogs” has a lot of Youtuber merchandise sales potential!
Gabi’s products are simple, typically custom hoodie or even cropped hoodies, she has her logo front and center on the designs. Her color palette used in most of her videos is pink and white, and that carries over to her merch as well.
Find Your Unicorn
Take a look at what your viewers and subscribers are saying about you and your videos in your comments. If they consistently say something like “Your videos always make me smile!” – then you might want to have a brand around smiling!
That’s what one of our creators has done, but it’s a great idea to take a look at your comments and see how you’re best standing out from the crowd.
Take this information and incorporate it into your merch, and develop your brand along the way!
Roman Atwood’s Youtube channel, Smile More, is a family friendly, fun channel about Roman’s life in Ohio. He has friends and family frequently in his videos, and they do pranks, tricks, and other absurd quirky test videos such as “The Greatest Toy Ever Made”, a video about the Sherp all terrain vehicle. Roman’s videos are fun, family filled, and full of personality, so he’s got to have some serious merchandise sales, right?
Roman’s merch is features the Smile More logo on nearly all of the products, and has various color and placement options depending on the item. His is also a brand that allows for a lot of variation in the merch, meaning there are quite a few products. That’s mainly because his brand is one that evokes some happiness in the customer and also those around them, and happiness can be spread on numerous different products and with a lot of different messaging. If your brand comes with a universal message that everyone can appreciate, check out the way Roman has developed his merch, and smile a bit more as the money rolls in!
Safiya Nygaard is a perfect example of a unique and big personality Youtuber that is taking simple, everyday themes and making them into huge hits online. Her videos are often themed after everyday or uncommon things, with titles like “I Tried Wedding Dresses from Wish” or “I Wore Thigh High Uggs for a Week”, she draws her audience in by scratching that consumer itch they have but resist when they’re shopping. In order words, you get to watch her buy that weird stuff you laugh at! With over 7.6 million subscribers, who knew this niche would have such legs?
Her merch is fun and unserious, just like her videos! Set against black backgrounds and usually bi-colored, her designs invoke use slogans that call back to her videos and invite you to laugh along with her at the seemingly “crazy” behavior of her video subjects.
F.B.E. is an award-winning digital media company that produces all types of content, including studio and even television shows! Their company has over 30 million subscribers across two channels on Youtube, and their content ranges from reaction videos to entire television shows aimed at the young viewer on Youtube.
They’re got a huge catalogue of merch, most of them are colorful, light hearted and refer back to themes, characters, or titles of their content. Because they’ve built up a loyal base of followers that know their brand and love their content, they can directly market any number of products. They’re also huge into accessories, giving their youthful and trendy audience a chance to wear their pins, stickers, or have magnets in their lockers that display their favorite characters or shows.
There is a reason why people love specific Youtuber merchandise – it reflects the Youtuber’s personality and style. When you are creating your merch as a Youtuber – don’t lose your style. Be yourself and let that shine through to your audience. That’s why they watch you begin with, they like you and your brand. Your Youtuber Merch should give them what they want – more of you and your content!
Miranda Sings is a fictional character created by Colleen Ballinger through her Youtube channel of the same name. Miranda is a slightly eccentric, quirky character with an exaggerated sense of her singing abilities – and her audience of 11 million subscribers loves it! From original songs to hilarious covers, Miranda Sings brings a clueless and egotistical artist to the masses – and of course this allow for massive potential Youtuber merchandise sales.
Miranda’s store is quicky and colorful – and delivers her favorite catch-phrases and references to the character – just what her audience wants. When we say colorful, we mean it! Typically clad in purple or red, this Youtuber merchandise is exactly what every superfan, or “
No discussion of Youtuber merchandise sales would be complete without including Pewdiepie – the King of Youtube. With over 93 million subscribers, his channel of gaming streaming has exploded and evolved into what can only be described as a genuine internet phenomenon. His “Pewdiepie News” often gets more views than the network news broadcasters in the United States. It’s not often that a Youtuber becomes more popular than traditional media sources, but Pewdiepie has done it
Pewdiepie’s Youtuber merchandise store features designs that call back to his video and his well-developed brand. They’re not simple or minimalist, often containing longer phrases on dark backgrounds with trace art. Hooded sweatshirts are a great example of one of his items: writing on the sleeves, graphic in the front on a dark background. His somewhat controversial content springs to live on his merch, and is a great way to show you
Dude Perfect bills itself as a channel for five friends that have a huge amount of fun! They prank each other, test out products, and generally have fun together in the most extreme way possible. With over 41.2 million subscribers, they’re zany antics are able to reach new and even crazier heights. They have a huge warehouse facility with a studio where they shoot a lot of their comedic bits and contests. Some segments include “That’s unfortunate”, where one of them spins a giant wheel with options and has to do whatever it says – including boarding a flight to a place for absolutely no reason, or play a giant human sized version of battleship!
Most importantly for us, their merch game is on point. They have a huge store for all kinds of merch, with loads of different designs, colors, and garment options. Their audience is colorful and loves life, and their merch reflects that. As far as Youtuber merchandise, it’s front and center in every video, with every one of the Dudes wearing a t-shirt, hat, or both for the video.
Hearts by Tiana
Tatiana is sweet little girl from the United Kingdom that posts videos of all kinds of fun topics for children and adults. Her most popular videos are about her pranking her dad, typically by doing something like throwing a fake copy of his Macbook Pro into their pool! She’s gotten close to 1 billion views on her videos, has over 4.5m subscribers, and one of her videos has been viewed over 100 million times! Considering she’s only 11, and has been making videos since she was seven, she’s really in a league of her own on Youtube!
Take a look at your Youtube channel and think deeply about how you can monetize it with Youtuber merchandise. We at Printify certainly have, and we’re ready to share our knowledge with you on how to do it.
Firstly, take a look at our Youtube Revenue Calculator and see how your views could earn you some cash. We took a look at our user’s average monthly views and then calculated their earnings to bring you a good estimate of where your earnings would be if you decided to start monetizing your channel and selling Youtuber merchandise with us.
Work smarter, not harder
One thing we noticed with a lot of the Youtuber’s we analyzed is that they’re actually doing production runs and holding inventory of their products.
By working with Printify, they and you too could lower their inventory and shipping costs by Print on Demand.
Some of our creators wanted to have total control over their Youtuber merchandise process, but with sample orders, and quality control, you’ll have an opportunity to have even greater control over the process, and keep your hands out of the packaging and shipping!
Save Time with Our Mockup Generator
Our mockup generator also saves you time by getting your designs onto our products as effortlessly and error-free as possible. This reduces errors and launch times because we’ve seen it all – and you benefit. Fortunately, getting your design onto our products and transformed into Youtuber merchandise is as easy as following the step by step instructions in our generator and guide. That way, your customers can experience your great designs as easily and as fast as possible. We have a huge product range that allows you to do just that! Check all 300+ print on demand products.
Youtuber merchandise is one of the best ways to supplement your income – especially vs ads. Instead of breaking up your videos with advertising and affecting your audience’s experience, give them something they really want – more of you and your channel – which means more of your merch!
Make it happen right now.
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