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First impressions matter – especially for Shopify clothing stores. They determine whether a digital passerby becomes a customer.
Top Shopify clothing stores captivate visitors with an intuitive design, provide a seamless shopping experience, and build trust with powerful marketing.
We’ll explore successful examples that blend functionality with compelling branding – helping you create a Shopify store that’s visually appealing, user-friendly, and profitable.
Shopify fashion store examples
The global apparel market is expected to hit an impressive $2.04 trillion by 2029, with much of this growth driven by online sales. As one of the largest direct-to-consumer platforms, Shopify plays a big role in helping brands capitalize on this trend and thrive.
So, what sets successful Shopify stores apart? They design custom clothing that resonates with their audience. Explore these top Shopify clothing stores to see how strategic design and clever marketing drive eCommerce success.
Asphalte
Asphalte is a trailblazer in the fashion industry, known for its unique business model of gathering customer feedback before manufacturing. By using these insights, the brand launches its clothing lines through pre-order campaigns.
Specializing in high-quality everyday wear, Asphalte offers t-shirts, hoodies, jeans, and more.
Their homepage features a sleek, modern design and stunning product photography, instantly setting the tone for their premium apparel. Asphalte has become a standout example of a thriving Shopify clothing store for stylish clothing.
Proozy
Proozy, a Minnesota-based wholesaler, is an online outlet store that specializes in clothing, footwear, and accessories. With its clever email marketing, informational pop-ups, and high-quality product photography, the company focuses on driving sales while guaranteeing customer satisfaction.
Wondering what to sell on Shopify? Proozy has great ideas – from activewear brand apparel and luxury accessories to bedroom, kitchen, and electronic products.
What makes this store great?
- Simplicity with substance. Their products and discounts speak for themselves.
- Pick of the day. Daily discount offers that encourage shoppers to buy.
- Product zoom. High-quality images and zoom features give customers a detailed view of products.
Like Proozy, any store can increase sales with the power of Shopify email marketing.
The Frankie Shop
The Frankie Shop is one of the best stores on Shopify, offering a curated selection of on-trend clothing items, beauty products, and accessories.
What makes this a great Shopify store example?
- User-friendly design. Simple, clean, intuitive, and reliable.
- Simple navigation. Effortlessly browse through different collections.
- Fully responsive. Seamless display across any device.
With its neat interface, slide-down menus, easy checkout, and a full-width banner image leading to its Instagram feed, The Frankie Shop delivers a fantastic customer experience.
Faherty Brand
Faherty is a family-run lifestyle brand that’s become a popular Shopify clothing store. It offers high-quality products like shirts, hoodies, outerwear, and much more.
With its stylish design, easy navigation, and beautiful product photography, Faherty captivates store visitors to explore further, making it one of the best eCommerce stores out there.
Inspired by these top clothing stores? Learn how to sell on Shopify and start a print-on-demand business today. Use Printify to design t-shirts, hoodies, shoes, and over 1,300 other products in our bestselling eCommerce Product Catalog.
Check out some of our top product categories to customize and start selling on Shopify today:
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Marine Layer
Marine Layer is one of the best examples of Shopify apparel stores. To promote sustainability, they make their own fabric using eco-friendly materials.
They sell casual apparel for men, women, and children, perfect for a laid-back look. The clothes look naturally broken in, are slow to wrinkle, and incredibly soft to the touch.
Why is Marine Layer a successful Shopify clothing store?
- Visual storytelling. The landing page showcases the brand value with a beautiful California-inspired collage and video.
- Stunning imagery. The homepage features multiple collections and categories complemented with high-resolution product photography.
- Sticky navigation. As you scroll down, the menu stays fixed at the top of the page, allowing for easy navigation.
To further improve customer experience, Marine Layer offers free delivery and returns, gaining social proof by standing by their products and their quality recycled materials.
Natural Life
Natural Life is a Shopify store with a bohemian vibe. Initially planned as a photography business, it grew into a store offering free-spirited, bright, and uplifting products.
This Shopify clothing website sells unique and colorful clothing, accessories, home decor, and gifts.
Natural Life’s website reflects its playful spirit with eye-catching product images taking center stage. The rest of the homepage features various collections, specific items, and an invitation to check out their unique vintage shoppable Instagram feed.
As one of the best Shopify store examples for a free-spirited, style-focused customer demographic, Natural Life’s design is perfect for showcasing vibrant products and trendy clothing collections.
Learn more about top Shopify t-shirt stores and how to create your own.
I SAW IT FIRST
I SAW IT FIRST is a one-stop shop for all fashion lovers. Their online store uplifts and inspires customers, encouraging body positivity while offering all the latest styles in the fashion industry.
This Shopify store has everything from t-shirts to knitwear to swimwear. They also offer accessories, footwear, and beauty products, as well as carefully selected offers from women’s clothing dropshippers.
Why is I SAW IT FIRST one of the most popular Shopify stores?
- Rich in discounts. The site features product collections with professional images showcasing their low prices.
- Easy navigation. Easily browse collections – New in Today, Festival, Dresses, and many others.
- Homepage slideshow. The store showcases products and discounts at the top of the homepage.
I SAW IT FIRST is an excellent Shopify store example for entrepreneurs looking to offer an assortment of clothing products and other brand offers in a flashy way.
Big Bud Press
Big Bud Press is a small but rapidly growing clothing brand based in Los Angeles, specializing in everyday essentials. The company focuses on producing high-quality, size-inclusive clothing for all body types, proudly emphasizing local and ethical manufacturing practices.
This Shopify store sells size-inclusive clothing – colorful jackets, form-fitting jumpsuits, comfortable underwear, and more.
Big Bud Press has built a simple, beautiful, and colorful website that mirrors the vibe of their physical stores in Los Angeles, Palm Springs, and Chicago.
With clear navigation, unique style, eco-friendly products, and a consistent theme in photography, it’s impossible to confuse it with any other online clothing store on Shopify.
Fashion Nova
With millions of followers, Fashion Nova is a clothing brand renowned for delivering the season’s most-wanted styles.
Fashion Nova offers collections for men, women, and children, always ahead of the trends and regularly introducing new products.
As one of the best Shopify clothing stores driven by active fashion designers, Fashion Nova is a true inspiration for aspiring entrepreneurs.
- Easy to navigate. Easily access different collections – Trending, Most Wanted, Essentials, and others.
- A wealth of content. The site features high-quality photography and a variety of product collections.
- Large discounts. Fashion Nova offers discounts on most of its products, encouraging online shoppers to take advantage.
Try free Shopify apps to reach a wider audience and supercharge your sales.
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Fitness Shopify clothing store examples
As awareness of health and fitness grows, gyms, sportswear, and fitness gear continue to gain popularity. The sports and swimwear market in the US is set to generate $24 billion in 2025, making it the largest global market.
Explore these top Shopify fitness stores to see how niche branding, quality designs, and strategic marketing drive eCommerce success.
Gymshark
Gymshark is one of the best examples of an eye-catching Shopify clothing store that has grown into a multimillion-dollar business.
The company sells a wide range of fitness gear and apparel, emphasizing performance, quality, and comfort. Gymshark expertly uses social media platforms, particularly Instagram, where their feed is filled with people proudly wearing their products.
The website is easy to navigate via product categories. In addition to its professional design, Gymshark provides detailed product descriptions for all items.
The company increases its store’s visibility with smart search engine optimization (SEO).
Take a look at our Shopify SEO guide to optimize your Shopify clothing store.
Alo Yoga
With a mission to bring yoga to the world, Alo Yoga inspires, encourages, and supports people’s wellness journeys – an excellent example of top Shopify stores with good messaging.
The brand sells yoga clothes, leggings, and accessories for the studio, street, and everywhere in between.
With physical shops in New York and California, Alo Yoga’s online clothing store mirrors their modern design, bringing outdoor voices inside and capturing the visitor’s attention at first glance. Their stunning website provides an easy browsing experience.
YoungLA
YoungLA is one of the best Shopify clothing stores headquartered in Los Angeles. They take pride in creating unique products designed with quality and fitness in mind.
Their website has a modern vibe with professional images showcasing their collections. YoungLA’s online store is beautifully designed and works well on desktops, smartphones, and tablets.
With a section for customer reviews and user-generated content, it’s clear that social proof is not an issue for YoungLA. It’s one of the best Shopify clothing stores for fitness enthusiasts looking to update their gym gear and keep their style fresh.
Beyond Yoga
Beyond Yoga, naturally, sells yoga apparel, workout clothes, and activewear, including leggings, joggers, tops, and bras.
It also promotes inclusivity by featuring models of all shapes and backgrounds, showing that beauty comes in many forms.
Their website is easy to navigate, neatly displaying all their products with beautiful and inclusive imagery.
The best Shopify clothing stores for babies
Parents prioritize comfort, safety, and quality when shopping for baby clothing. In 2025, the baby clothes market worldwide generated $45.13 billion in revenue, highlighting the growing demand for well-made, stylish infant apparel.
With more consumers shopping online, Shopify baby clothing stores are capitalizing on this trend by offering unique, high-quality designs. Explore some of the best brands using Shopify to sell baby apparel and see what makes them stand out.
Posh Peanut
Whether you’re after practicality or fashion, Posh Peanut has it all. The brand is committed to providing high-quality products at affordable prices while emphasizing customer experience.
They offer a variety of fashionable children’s clothing, useful accessories, and lovely matching outfits for the whole family.
Posh Peanut is a beautiful Shopify store example due to its simple, elegant, and modern design. Their website is easy to navigate and features quality lifestyle images, letting parents see the clothing items in real life.
Blooming Baby
Blooming Baby is a Shopify clothing store with a bright motto: “Inspiring dreams one night at a time.” They offer baby swaddles, pajamas, and the Zipadee-Zip – a wearable blanket for babies.
Their persuasive homepage showcases bestsellers, customer stories, and trust badges from top outlets like Forbes, Shark Tank, Parents, and Good Morning America. With a reputation for excellence, Blooming Baby stands out among the best Shopify clothing stores for babies.
Gerber Childrenswear
Gerber Childrenswear offers collections infused with of-the-moment trends without sacrificing quality, comfort, or functionality.
They sell a huge selection of baby clothes for newborns and toddlers, including bodysuits, sleepwear, swimwear, and outfits made of both organic cotton and stretchy spandex.
Their Shopify store design is simple, clean, and fully responsive. It has everything a Shopify clothing store needs: a functional design, easy navigation, and professional product photos to highlight their quality materials.
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Start a Shopify clothing store with Printify
Printify is a print-on-demand platform that seamlessly connects with Shopify. Easily sell one-of-a-kind products with your unique designs and no inventory requirements.
Whatever your ambitions, our mission stays the same – to help you make more money with less effort. With just a few clicks, learn how to sell on Shopify easily.
After you design products, publish to Shopify, and make a sale, we do the rest – printing, packaging, and shipping directly to your customer’s doorstep.
Join millions of print-on-demand stores that trust our platform worldwide, and take advantage of a carefully curated network of global suppliers and professional Print Providers.
100% Free
Sign up and use our platform for free. No need for any upfront investment.
Large selection
The Printify Catalog has over 1,300 high-quality products at affordable prices to personalize to your heart’s content and instantly add to your Shopify clothing store.
Worldwide delivery
Join top Shopify clothing stores by fulfilling orders quickly with a global network of over 90 carefully vetted Print Providers.
Beginner-friendly design tool
Apply your designs with our easy-to-use Product Creator tools to create and publish custom products.
24/7 Merchant support
Whatever your questions, we’re here to help. Our professional Support Team, eCommerce guides, and marketing resources are always available.
The beauty of the print-on-demand business model is that you can design, create, and sell your own personalized products without any inventory, equipment, or worries. Switch between products and try experimental designs without any risk.
If you’re looking for Shopify alternatives, BigCommerce is a great choice, too. Take a look at our BigCommerce vs Shopify comparison to see whether it’s a better fit for your clothing store.
What makes a good Shopify clothing store?
Clothing is one of the most competitive niches among Shopify stores. Apart from coming up with a good Shopify store name and selling stylish apparel, there are several aspects an entrepreneur should consider.
A beautiful Shopify store design
As soon as the page loads (fast page load speeds are a huge factor in user retention), the store should welcome visitors with a beautiful layout, theme, and imagery, clearly conveying the brand’s value proposition and intriguing them to explore further.
Intuitive navigation
Visitors should be able to seamlessly browse through the store with as few clicks as possible, and navigate back with ease.
Eye-catching offers
All the top Shopify clothing stores share a common characteristic – they capture the visitor’s attention from the very beginning. When designing your Shopify clothing store, focus on the content any customer would enjoy: sales, discounts, and free shipping.
Great customer service
Whoever your customers are, whichever social media platform they frequent, make it easy for them to reach you and be ready to offer support. Include customer-focused shop policies and resolve any issues as quickly as possible to maintain buyer loyalty.
High-quality product pages
Use professional photography to reflect the heart and soul of your clothing brand. The images should inspire trust and give customers all the information they need to feel comfortable purchasing from you.
An effective marketing strategy
If you want to build a truly successful Shopify store and reach your target audience effectively, don’t neglect marketing. Whether it’s social media, influencer, or email marketing, using a variety of channels is highly beneficial for any business.
Apps used by top Shopify clothing stores
Top Shopify clothing stores use powerful apps to automate tasks, improve search rankings, boost conversions, and simplify customer interactions.
From AI-driven customer support and SEO optimization to email marketing automation and advanced sizing guides, these apps help merchants scale their businesses efficiently.
Below are some of the most popular apps used by top Shopify clothing stores:
Juphy – AI-powered customer support
Juphy’s AI assistant engages visitors from their first interaction to checkout, answering product questions, handling FAQs on sizing, shipping, and returns, and offering personalized recommendations.
By automating responses and providing real-time support, Juphy increases conversion rates and helps merchants provide timely assistance – even outside business hours.
SEOAnt – All-in-one SEO optimization
SEOAnt simplifies SEO management by improving page rankings, boosting site speed, optimizing images, and automating keyword research. The app helps identify and resolve SEO issues quickly, helping your store follow best practices while saving you time and effort.
Booster SEO – Automated SEO and image optimization
Booster SEO enhances search engine visibility by automatically optimizing ALT text, URL structures, and image compression. It oversees that images load quickly while improving metadata for better discoverability, helping clothing brands attract organic traffic with minimal effort.
Omnisend – Email and SMS marketing automation
Omnisend helps merchants grow and engage their customer base with powerful email and SMS marketing tools. It offers landing pages, pop-ups, and pre-built email templates to increase conversions.
The app’s automation workflows for abandoned carts and welcome emails help keep customers engaged and coming back for more, which keeps your revenue growing.
Vitals – Conversion optimization and AI tools
Vitals is an all-in-one marketing and optimization app that helps increase conversions without slowing down your site.
With features like product reviews, upsells and bundles, pop-ups, and back-in-stock alerts, it helps merchants nurture leads and maximize sales while automating key marketing functions.
Kiwi Sizing – Smart size charts and fit finder
Kiwi Sizing reduces returns and increases customer satisfaction by providing accurate, product-specific size recommendations. Its machine learning-powered fit finder tailors sizing guidance for various apparel, accessories, and even pet products.
The app offers unlimited customization for size charts to help customers always select the right fit.
FAQ
Yes, Shopify is one of the best online store platforms for selling clothing. Many top Shopify clothing stores use it to create eco-friendly apparel lines, launch unique vintage collections, and scale their fashion brands.
Its customizable themes, built-in marketing tools, and seamless integrations make it ideal for both new and established clothing businesses.
There are many top Shopify clothing stores generating millions in sales, whether leading in sales figures, audience loyalty, or store optimization. Some of the most successful brands specialize in eco-friendly apparel, custom streetwear, and unique vintage fashion.
The best-performing stores stand out by offering high-quality products, strong branding, and optimized online store experiences.
Yes, sell clothes on Shopify by setting up an online store with customizable themes and integrations. Shopify provides the tools needed to start, market, and scale your business.
Many of the top Shopify clothing stores use print-on-demand to supply and design custom products quickly, minimize inventory risks, and increase profit margins.
The best Shopify clothing stores: Closing thoughts
Making a great Shopify clothing store is as much about the products as it is about the experience. The best Shopify stores create an atmosphere that draws the right customers in, from seamless navigation to standout branding and product imagery.
The examples we’ve explored show how design, marketing, and customer engagement come together to create thriving online brands. Whether you’re launching a new store or refining an existing one, take inspiration from these stores for your own success story.
Ready to start your own eCommerce journey? Start with Printify to go from design inspiration and store creation to publishing and selling products on Shopify fast.
