Shopify store names: How to choose the best one for your business

Domain availability

Your Shopify store name should match an available domain so customers can find you easily and remember your site. Pick a relevant domain that’s not already taken and fits your budget.

• Check availability: Before choosing a catchy store name, see if you can buy and register a matching domain. Find options directly through Shopify domains.
• Stick to .com: While many domain extensions are available, a .com is still the most trusted and widely recognized, making it the best choice for credibility.
• Keep it simple: Avoid long, complicated domain names with unnecessary words or hyphens. A short and clear domain is more memorable and less likely to be misspelled. 

Uniqueness

Unique and unusual store name ideas help set your business apart in a crowded market. They grab attention, spark curiosity, and make your brand more recognizable. While creativity is key, the name should still align with your target audience and niche.

• Avoid overused names: Generic names like “Trendy Fashion” or “Best Beauty” don’t leave a lasting impression. Instead, explore ideas that reflect your brand’s distinct personality.
• Consider your target audience: The name should speak your audience’s language. Fashion and clothing store names, quirky lifestyle shop name ideas, and professional business-to-business (B2B) store names all have different tones.
• Play with language and style: Combine words, use alliteration, or create new terms that fit your niche. Blend niche-specific terms with unexpected words or tweak spellings to create something fresh.

Branding

Your store name is a core part of your brand identity. It represents your business values and is the foundation of everything your brand is and can be. Your store name should reflect your mission, products, and overall aesthetic, providing consistency across all marketing channels.

• Convey brand values: Whether running a cute and crafty store or a professional, luxurious shop, your name should align with your products and business principles.
• Prepare for adaptability: A name that works well on packaging, logos, and promotional materials will help establish a cohesive brand presence.
• Maintain consistency across platforms: Using a store name that matches your domain and social media handles enhances credibility and brand recognition.

Keeping your store name short

Short, concise names are easier to remember, type, and integrate into branding materials, making them more effective for marketing and Search Engine Optimization (SEO). Good store names for Shopify don’t have to be long. In fact – the shorter, the better.

• Make it memorable: The best Shopify store names are simple yet impactful, helping customers instantly remember and recognize your brand.
• Secure a strong domain name: Short and sweet names – like mashups, unique word combos, or slight tweaks to real words – are more likely to have an available domain.
• Enhance usability: Shorter names fit well on product labels, business cards, and digital ads.

Easy pronunciation

A store name that’s easy to pronounce is better for brand recognition and word-of-mouth marketing. If customers struggle to say it, they’re less likely to remember it or recommend it to others.

 Here’s what to consider when generating store names that read and pronounce well: 

• Avoid complicated words: Difficult-to-pronounce names can confuse customers and reduce memorability. Keep it simple and clear, even when using unfamiliar words.
• Steer clear of foreign phrases: Unless your Shopify business specifically targets speakers of a particular language, avoid names that might be difficult for a global audience.
• Test it out: Find a name for your business that’s easy to say aloud, ask friends or family to pronounce it, and see if it can flow naturally in a conversation.

International appeal

If you plan to expand your online store to international markets, your store name should work well across different languages and cultures. A name that sounds good in one country might have an unintended meaning elsewhere.

• Avoid cultural misunderstandings: Be mindful of words with harmful or inappropriate meanings in other languages.
• Think beyond regional trends: While drawing inspiration from trends is okay, a name that’s too localized may limit global appeal.
• Keep it neutral: Choose a flexible name that works across different markets.

Your online presence

Your Shopify store name should match your digital footprint – especially your social media handles and domain. Consistency on all platforms makes your brand easier to find.

• Check availability across platforms: Search Instagram, Facebook, and Twitter to ensure nobody else is using the name you want.
• Be consistent: Using the same name across all platforms strengthens brand recognition and makes it easier for customers to find you.
• Think long-term: A name that works on different channels makes future growth and marketing easier.

Scalability

As your Shopify business grows, your store name should remain relevant and adaptable to potential expansions in product categories or geographic reach.

• Consider future growth: Even if you start with one product type, pick a name that leaves room to expand into other items later.
• Think big: A broad, adaptable name can grow with your business – no need for a rebrand if you decide to branch out into new markets.

Keywords

Including relevant keywords in your Shopify store name to indicate what you sell can improve search engine visibility and attract the right audience.

• Boost SEO rankings: A well-optimized name helps customers find you when searching for specific products.
• Keep it natural: Don’t force keywords. Integrate them smoothly into your content, product descriptions, and marketing materials.
• Use an AI business name generator: Tools like the Shopify business name generator can help you come up with new ideas using a keyword related to your niche.

Brainstorm and test ideas

Not every name will click immediately. After preparing fresh ideas post-brainstorm, write them down, consider how they fit with other branding elements, and test them out with potential customers or friends and family to get feedback.

Ask yourself:

• Does this business name fit your brand? 
• Is it easy to pronounce?
• Would it stand out among other Shopify businesses?

Use AI generators to help name your business

Free AI generators are a helpful tool for getting unique ideas based on your input, making testing different branding options quicker and more efficient.

Some of the best artificial intelligence name generators include:

• Shopify Business Name Generator. Designed with Shopify sellers in mind, this tool gives you name ideas for eCommerce business based on your prompts.
• Squarespace Domain Name Generator. Checks domain status in real time and makes it easy to register a name on the spot.
• Oberlo Business Name Generator. Great for those who have a keyword in mind that they want to be included in their business name or that summarizes the vibe they want their name to give off. 

Get inspired by examples and competitors

Need a little inspo to get started? Browse online store name examples from existing Shopify brands. Check our lists of the best Shopify store examples for 2025, Shopify store name examples, and the 15 most successful Shopify stores to get some ideas.

Then, look at other top competitors in your shared niche. Study their branding, products, and tone to spot patterns that work and gaps you can fill.

Just don’t copy – use what you find to inspire something original.