2024 Color Trends: The Ultimate Palette for Creative Inspiration

2024 Color Trends: The Ultimate Palette for Creative Inspiration

Color trends and preferences take new directions every year and play a huge role in determining product popularity and consumer behavior. 

With a whopping 93% of shoppers considering visual appearance vital for their purchasing decisions – color trends in 2024 will continue to evolve while maintaining its strong market influence.

Delve into the 2024 color trends across industries, featuring insights from Pantone and paint companies like Benjamin Moore, Sherwin-Williams, and BEHR. 

Explore seasonal color marketing and interior design palettes to elevate your brand.


Blue and apricot are on trend like never before.

Pantone Color of the Year 2024: Peach Fuzz

As a leader in color curation, Pantone’s Color of the Year significantly impacts industries from graphic design to home decor. Anyone who follows the latest color trends knows their annual guides and uses them as a reference within the world of style and design.

What color is trending in 2024? Pantone Color Institute has crowned Peach Fuzz as its color of the year. 

Their choice represents a shift towards warm neutrals, subtly blending the softness of peach with light, earthy tones. 

Peach Fuzz offers a fresh, warm perspective on interior design and fashion. Popular with design experts and style enthusiasts, it’s likely to become one of the top colors for 2024.

It reflects comfort and tranquility – ideal for creating a serene environment in our fast-paced world. Peach Fuzz is versatile and easily incorporated into various color palettes, from bold shades to more muted tones inspired by nature.

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” 

– Leatrice Eiseman, Executive Director, Pantone Color Institute.

Peach Fuzz is more than just a color. It’s a narrative, a color story that speaks to the individual style and the desire for light, warmth, and gentleness in our surroundings.

As revealed during the New York Fashion Week, the spring and summer 2024 fashion color trends showcase a vibrant and dynamic range. 

This season’s palette is a rich tapestry of hues, blending earthy nuances with a bright, spirited vitality. It features robust tones that evoke a sense of groundedness, plus lively greens and jewel tones that bring a refreshing edge.

There’s a sense of relaxed sophistication in the air, with colors that mirror the casual ease of brightened denim and sun-kissed, warm shades, inviting a welcoming, cozy feel. 

Playful, citrus-infused shades add a dash of zest, livening the collection with energy. In contrast, soft, serene lavenders suggest tranquility, rounding the palette with dreamy calm.

This diverse palette provides a versatile base for those starting a clothing line or seeking to infuse their existing collections with contemporary, eye-catching shades. 

By embracing this diversity, you can appeal to consumers who want to stay on trend while individually expressing themselves.

Embrace Your Uniqueness With a Daring Palette

Image of a fashion illustration in watercolor for NYFW Spring 2024 Color Palette with a male model and swatches of six trendy colors with descriptions.
Source: Pantone

Pantone Colors of the Year 2024 continues its tradition of innovative and daring choices. 

This year’s palette offers a range of shades for expressing individual style and creativity.  

Explore this exciting range of colors:

  • Rooibos tea.
    This full-bodied red brings a rich, woody depth to the palette. Perfect for adding a touch of earthy sophistication, rooibos tea is a bold choice for those looking to make a statement.
  • Watercress.
    A refreshing peppery green, watercress introduces a forward-looking energy. Its vibrant tone is ideal for designs that aim to invigorate and captivate.
  • Chambray blue.
    Echoing the casual charm of denim, chambray blue offers a relaxed yet brightened mood. It’s perfect for infusing a sense of laid-back vitality into any ensemble.
  • Orangeade.
    Blending the sweetness of red with the zest of orange, orangeade is a citrusy, brighter hue. It adds a fruity, tangy twist to designs, perfect for those looking to inject some fun.
  • Desert flower.
    This engaging pink, warm and inviting, like blooms under the sun, adds a touch of sun-kissed radiance. Desert flower is ideal for designs that combine nature and warmth with feminine charm.
  • Pastel lilac.
    A soft, powdery lavender and pastel lilac brings tranquility and a sweet aroma to the palette. It’s perfect for designs that aim for a subtle, serene touch.
Fashion illustration in watercolor for NYFW Spring 2024 featuring a male and a female model with color swatches and descriptions of aquatic blue, lemon, mint, and bright blue.
Source: Pantone
  • Marlin.
    Inspired by the depths of tropical seas, marlin is an aquatic blue that exudes calm and serenity. This shade is ideal for designs that aim to capture the tranquil beauty of the ocean.
  • Lemon drop.
    Sugar-coated and zestful, lemon drop is a bright, lively color inspired by nature. It’s perfect for designs that seek to stand out with vibrant energy.
  • Mint.
    Cool-green mint brings a breath of fresh air and life to any design. This color is ideal for those looking to add a touch of refreshing, airy lightness.
  • Capri.
    Reminiscent of the Italian seaside, Capri is a bright, vibrant blue. It’s perfect for design experts aiming to capture the essence of Mediterranean summer.

Classic Palette: Subtle and Sophisticated

llustration in watercolor for NYFW Spring 2024 featuring a beautiful model with swatches of white, mushroom, gray, and khaki colors on her left.
Source: Pantone

The color trends for spring and summer 2024 feature a palette that blends serenity with sophistication, including a mix of neutral shades and brighter hues. 

These reflect calm, comfort, and simplicity in our lives and styles. Each hue in this classic palette offers a unique color inspiration to create timeless yet modern designs.

  • Brilliant white.
    This clean, crisp shade evokes a sense of purity and a fresh start, making it an essential element of this season’s palette.
  • Northern droplet.
    This rainy-day gray brings a soothing, contemplative quality. Its muted, understated presence offers a tranquil retreat from the world’s hustle and bustle.
  • Brush.
    A khaki shade that seamlessly melds with its environment. Warm neutrals like brush speak of groundedness and practical beauty, blending effortlessly with other colors.
  • Mushroom.
    An earth-rendered taupe offers a moment of stability and organic elegance, perfect for creating a neutral, grounded aesthetic.
  • Quiet shade.
    A deep and shadowy gray that provides a protective, sheltering feel. This color adds depth and sophistication, evoking a sense of inner strength.

Make It Happen Today!

Banner displaying "Color Trends & Color of the Year 2024," featuring 'Blue Nova 825' with a blue abstract background.
Source: Benjamin Moore

Benjamin Moore has introduced a palette that captures the essence of global exploration and personal experiences. At the forefront is blue nova, their color of the year, a mid-tone blue with a violet undertone.

Reminiscent of the mystical blue hour after sunset, this shade combines the warmth of its red undertones with the tranquility of blue. Perfect for creating captivating spaces, blue nova represents the bridge between the natural world and our quest for discovery.

Whether you’re an interior designer or fashionista, Benjamin Moore’s 2024 color-of-the-year palette exhibits various shades, encouraging you to embrace your individual style.

Graphic with color swatches and names including White Dove, Pristine, Topaz, Teacup Rose, Honeybee, Regent Green, Antique Pewter, Blue Nova, Polar Sky, and Hazy Lilac. Source credited to Benjamin Moore.
Source: Benjamin Moore
  • White dove.
    A timeless neutral, white dove is a clean white that radiates simplicity, elegance, and will match every trend to come. Its versatility makes it a perfect canvas for bold, rich, and dark color pairings.
  • Regent green.
    A deep, pine green almost verging on black, regent green brings a touch of dramatic luxury. It’s ideal for creating striking contrasts in any space, from bold accent walls to sophisticated trims.
  • Antique pewter.
    This rich patina green, grounded with a touch of gray, offers a muted yet impactful presence. Antique pewter is particularly suited for spaces that blend tradition and contemporary style.
  • Pristine.
    A delicate off-white with dusty rose undertones, pristine exudes warmth and subtle sophistication. Pristine-colored walls will deliver a relaxed and inviting atmosphere in any room.
  • Topaz.
    A radiant terra-cotta orange, topaz features deep undertones of brown and red, offering a warm, earthy palette. This engaging hue adds a rich, upbeat energy to the interiors.
  • Teacup rose.
    Blending the vibrancy of pink with the softness of coral, teacup rose is a captivating pastel hue. Its quaint charm adds a playful yet sophisticated touch to spaces.
  • Polar sky.
    A pale, crisp-blue color, polar sky reflects the serenity of a winter morning. This color brings a refreshing calmness, reminiscent of nature’s quiet moments.
  • Hazy lilac.
    Infused with a hint of gray, hazy lilac offers a moody allure as a mid-tone violet. It’s perfect for adding a touch of sophisticated femininity to walls and beyond.
  • Honeybee.
    A pale, versatile yellow, honeybee features the sweetness and gentleness of its name. Its light and airy presence brings a cheerful warmth to help you enjoy every moment.

Apricot Crush: Coloro + WGSN Color of the Year 2024

Abstract image with reflective silver droplets floating among terracotta-colored rock fragments against an orange-toned background.
Source: WGSN

In a creative collaboration between Coloro – The Color Code and WGSN, apricot crush emerges as their color of the year for 2024. This shade, both restorative and vibrant, mirrors the yearning for hope and positivity.

Apricot crush embodies care, connection, and community, infused with the healthy glow of apricots and oranges.

Its soft, sun-bleached appeal complements neutral shades. Versatile and inclusive, it’s ideal for kitchen cabinets, clothing, beauty products, and tech accessories.

Sherwin-Williams Color of the Year 2024: Upward

Image of Sherwin-Williams' announcement for "Color of the Year 2024" featuring the color "UPWARD SW 6239" with a cloudy sky background.
Source: Sherwin-Williams

Sherwin-Williams unveils upward, a denim blue with serene gray undertones as its 2024 color of the year shifts towards lighter, more optimistic hues. 

This breezy, blissful blue embodies a sense of calm and clarity, a color that emerges in a moment of stillness and reflection.

Contrasting Pantone’s vibrant Peach Fuzz, upward represents a tranquil retreat on the color wheel, inviting spaces filled with positive energy and creative thinking. 

“We knew lighter tones were going to be important in 2024 and 2025 … a light blue like upward told that story very well.”

– Sue Wadden, Sherwin-Williams Director of Color Marketing. 

They forecast a trend towards lighter expressions, away from earthy neutrals. 

Upward’s subtle hint of a silver lining makes this trend color a versatile choice for any space, promising interiors that reflect carefree joy and total contentment.

While white naturally complements upward, designers and homeowners are encouraged to embrace coastal ambiance by integrating navy or soft pastel green accents. 

Sue Wadden highlights the versatility of upward, noting its harmony with warm brown decor and wood-toned furnishings, enriching homes with a balanced, inviting palette. 

BEHR: Cracked Pepper Reigns Supreme in 2024

Image of Behr's announcement for "2024 Color of the Year" showing "CRACKED PEPPER PPU18-01" with a dark background and white text.
Source: Behr

Behr Paint Company introduces cracked pepper as its 2024 color of the year. A sophisticated soft black that potentially redefines spaces with its dramatic yet soothing presence. 

This timeless hue brings a new dimension of versatility, whether on doors and kitchen cabinets or embracing the boldness of painting entire walls.

“As life returns to its more familiar rhythms, it’s time to allow our senses to come alive … cracked pepper enhances the natural expression in any space.” 

– Erika Woelfel, Behr’s Vice President of Color and Creative Services.

Add depth to a room with a rich contrast on one wall or create a calming mood in an entirely painted space. This shade has the potential to become an interior designer favorite this year.

From Interior to Fashion: The Versatility of Cracked Pepper

Cracked pepper’s impact goes beyond interior design, resonating with current fashion and color trends. Color experts suggest the bold neutrality of the brand’s color pairs nicely with a range of styles, from classic to contemporary, mirroring how fashion embraces dark, confident shades. 

Designers can draw on its depth and sophistication to create apparel that embodies self-assurance and individuality.

The image showcases a palette of BEHRS paint colors, with the text "Pairs well with" above the swatches. The colors include Snowbound, Drift of Mist, Gale Force, Tricorn Black, Honeydew, Palm Leaf, and Antiquarian Brown.
Source: Behr

From cool tones like brilliant white to dark, luxurious cracked pepper and neutral green and blue shades, the 2024 color trends offer a range of options to fit any brand or style. 

Print on Demand makes incorporating new color trends into your products easy, keeping your store fresh. 

Printify offers a seamless and cost-effective way to create custom merchandise without bulk buying or storage. With over 900 high-quality products available for customization, from t-shirts to phone cases, Printify simplifies designing and publishing your items within minutes. 

Select a product, upload your design, and let Printify take care of the rest. The on-demand process means products are only produced after a sale is made, eliminating the need for excess inventory

Keep up with the color experts and integrate color trends to ensure your custom POD products are up-to-date, helping to attract and retain customers.

Trending Colors for 2024: Summary

The 2024 color trends feature a combination of blue, green, neutral shades, bold colors, and earthy tones. Designers and color forecasters continue to push the boundaries of traditional paint choices, creating innovative and daring palettes that offer endless possibilities for self-expression. 

By following the latest color trends and selecting the right shades, businesses can create a strong and memorable brand identity, improve product visibility and recognition, and ultimately increase sales. 

No matter if you’re an interior designer or fashion enthusiast – incorporating the latest color trends into your business can help you stay ahead of the curve and attract more customers and even more green.

Make It Happen Today!

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  1. JAG
    May 13

    Ooh that dusty blue looks like the late 80’s all over again…next mauve? Dusty colors sign of a bad economy!

  2. Arslan Khalid
    April 27

    Good help


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