Every year, millions of people tune in to watch the Super Bowl. With such a large audience, it’s no surprise that many use this opportunity to sell football-themed merch – particularly t-shirts.
We’ll explore why selling Super Bowl-themed t-shirts is profitable and review some statistics on consumer spending during the Super Bowl weekend. You’ll also find ten Super Bowl shirt ideas and learn how to create your own shirts using Print on Demand.
10 Super Bowl t-shirt design ideas for a festive Sunday
The Super Bowl is more than just a football game – it’s a cultural moment that brings people together through food, fun, and football.
These Super Bowl shirt ideas will add extra excitement to customers’ celebrations and help you rake in the big bucks this season.
1. Kickoff ready
Let’s start our Super Bowl shirt ideas list with some relevant slogans. Think “Kickoff Ready” paired with football silhouettes or sports-inspired patterns. Use vibrant colors like green and white to mimic the field, creating an energetic and versatile design for Super Bowl enthusiasts.
2. Sunday funday
Capture the joy of Super Bowl Sunday with colorful graphics of footballs paired with phrases like “Sunday Funday.” These designs appeal to those celebrating the day in a casual, lighthearted way.
3. Big game watchers
Picture this: a comfy sofa, TV, and snacks while wearing a comfy Super Bowl shirt with a playful caption like “Big Game Watchers Club.” This shirt is perfect for those who love the party mood of watching the teams go after the ball.
4. Referee in training
There’s always that one friend who gets all torn up about referee calls they feel are unfair, and we’ve got some Super Bowl shirt ideas for them. Include designs with referee flags and whistles beside phrases like “I Make The Rules (From My Couch)” or “Referee in Training: I Call it Like I See it.”
5. In it for the snacks
These Super Bowl shirt ideas appeal to food lovers by highlighting iconic game-day snacks like wings, nachos, and burgers. Add humorous text like “Here for the Snacks, Not the Stats” for a relatable shirt design.
6. Football and friends
These Super Bowl shirt designs should celebrate the bonds formed around the big game, whether a yearly tradition or a spontaneous gathering. Offer matching shirt bundles to encourage customers to purchase t-shirts for the whole watch party.
7. Weekend warrior
This Super Bowl shirt is for those who give their all to football on the weekends. Weekends. Combine casual sportswear vibes with text like “Weekend Warrior” paired with football gear or a playful weekend-to-do checklist design.
8. Touchdown time
These designs should feel triumphant, almost electric, capturing the high of the game’s most exciting moments, like footballs flying through goalposts with the phrase “Touchdown Time” and graphics featuring confetti, fireworks, and other celebratory imagery.
9. Commercial critic
The Super Bowl is known for its exciting and unique commercials, and people love to share their opinions on them.
Some good Super Bowl shirt ideas with this theme include slogans like “Ad Judge” or “Official Ad Scorekeeper.”
10. The punny viewer
Cater to the humorous crowd with shirts featuring puns and jokes about the event. A few ideas include an owl dressed as a football player with “Superb Owl” in bold text or “Nacho Average Game Day” with a graphic of some cheesy chips.
Super Bowl shirt ideas – Are they worth selling, and are there limitations?
The Super Bowl is a major cultural event, and many celebrate it by wearing merchandise related to the game. The audience is massive, with over 120 million people tuning in to watch the game each year. 2024 even had a record 123.7 million viewers!
In 2024, consumers in the United States spent an estimated $17.3 billion on Super Bowl-related merchandise and events – a nearly one billion increase since the previous year. They spent an average of $85 per person on Super Bowl-related items, including food and beverages, with t-shirts being the most popular apparel choice.
This high demand proves that creating and selling Super Bowl shirt designs is a great way to reach a huge, fun audience and increase your profits.
Super Bowl t-shirts and copyright
The term “Super Bowl” is a registered trademark of the National Football League (NFL) and is heavily restricted.
Using sports team logos, names, the term “Super Bowl,” and other NFL trademarks, like team names, without permission to promote or sell t-shirts related to the NFL could lead to legal action for trademark infringement.
The NFL prohibits any unlicensed third-party advertising about the Super Bowl, such as using phrases like “Stock up for the Super Bowl” or “Get the best view of the Super Bowl” in advertising.
When turning your Super Bowl shirt ideas into reality, remember that the NFL also has trademarks on phrases like “Super Sunday,” “Gameday,” and “1st and Goal. ” Using these terms in advertising and promotions can also lead to legal issues. It’s vital to ensure you don’t face any legal issues connected to the copyrighted Super Bowl name and likeness.
Study copyright laws and obtain proper permissions and licenses before using any copyrighted materials – including logos, images, and phrases – in your designs.
Print-on-demand services like Printify make it easy to create custom designs, but you still need to ensure you’re not infringing on any copyrights while putting your Super Bowl shirt ideas out in the market.
How to bring your Super Bowl shirt ideas to life
Selling your Super Bowl shirt ideas can be a great way to capitalize on the event and reach a large audience. The easiest way to do this is by signing up for Printify.
Sign up
The first step towards winning the big game of profit with your Super Bowl t-shirt ideas is to sign up for a free Printify account.
Pick a shirt
Browse our Catalog of over 1,000 custom products, and choose a shirt or other item to customize.
Apply your Super Bowl design
Now comes the fun part: making your Super Bowl shirt ideas a reality. Use our beginner-friendly Product Creator to upload your artwork, add text, create AI-generated designs, make patterns, remove backgrounds, and more.
Preview your shirt on our free mockups and save it when you’re happy with the result.
Order for yourself or start selling
Once your design is complete, it’s time to order shirts for yourself or connect your eCommerce store to start selling online.
To sell your Super Bowl shirt designs, connect your Printify account to Etsy, Shopify, Amazon, TikTok Shop, or any of our other integrations for seamless listing and order fulfillment.
Let us do the rest
Whether you’re ordering a Super Bowl shirt for yourself and party guests or selling your ideas to eager customers, Printify’s network of Print Providers will print, package, and ship your items without you needing to lift a finger.
Concluding our Super Bowl shirt ideas: Food, fun, football, and profits
With Printify, it’s easy to turn your Super Bowl shirt ideas into cash in no time. From matching football shirts for the entire fam to punny slogans and graphics featuring classic watch party food, the possibilities are endless when it comes to Super Bowl-themed shirts.
Use Print on Demand to tap into the excitement of the football season’s peak event. Sign up with Printify and start creating your Super Bowl shirt designs today!
