T-shirt pricing calculator

See how much money you can earn with Print on Demand

Use our t-shirt pricing calculator to estimate your earnings and determine how many t-shirts you need to sell to reach your business goals.

Accurate pricing · Various pricing strategies · Easy to use

Based on 6000+ reviews on

Shopify
and
Trustpilot

Know your t-shirt price

A great t-shirt needs a price that’s attractive, covers all your costs, and leaves plenty of room for profit. Use our calculator as your custom t-shirt pricing guide and make informed decisions that align with your business goals and maximize how much money you take home.


With Printify, t-shirts start at around $7, and you can compare 90+ Print Providers per product to find the best base cost. Lower fulfillment costs mean more room for profit at any retail price.

Profit calculator

$8.80
$4
40%

T-shirt retail price:

$21.33

Your Profit:

$8.53
Start designing

*Additional costs may include shipping, marketing, or other product-related expenses that may arise.

Want to know more about t-shirt pricing?

Master the art of t-shirt pricing with Printify’s step-by-step video, designed specifically for selling on Etsy. Uncover advanced strategies, including psychological pricing, effective shipping models, and proven methods to attract traffic.

The guide provides a comprehensive overview of key cost factors and actionable insights to help refine your pricing strategy.

The math is done – time to start earning!

Printify is the largest print-on-demand marketplace – 1,300+ products, 90+ Print Providers, and free to start with no upfront costs. Design and sell custom t-shirts in four simple steps.

Choose from 1,300+ quality products

The largest catalog in Print on Demand. Custom t-shirts, hoodies, mugs, backpacks, tote bags, and more.

Tips for pricing your t-shirt

Here’s how to maximize your profits while keeping prices competitive, covering all necessary costs, and staying ahead in the t-shirt market.

  • T-shirt pricing calculator 13

    Identify your target market

    and their purchasing power. If necessary, adjust your pricing.

  • T-shirt pricing calculator 14

    Consider extra design areas

    such as sleeve prints or neck labels, as they increase production costs and should be reflected in your pricing.

  • T-shirt pricing calculator 15

    Charge shipping costs separately

    or include them in the product price to offer free shipping and maintain profitability.

  • T-shirt pricing calculator 16

    Aim for a profit margin that sustains your business growth

    A common target is around 40%.

  • T-shirt pricing calculator 17

    Apply pricing formulas to achieve desired profit margins

    Price = t-shirt cost ÷ (100 – profit margin) x 100

  • T-shirt pricing calculator 18

    Regularly adjust prices

    according to market trends, costs, and customer feedback.

FAQ

Master Print on Demand with Printify

Explore our blog, Help Center, and YouTube channel for expert tips and guidance on growing your custom t-shirt business.

Launch your t-shirt business with Printify today

Take your t-shirt sales to the next level with Printify! Design, sell, and grow your business with ease.