Business tips & ideas eCommerce 101

Make money by selling streamer merchandise

January 5, 2024 9 minutes

Streamer merchandise? Yes! There are hoodies, t-shirts, mouse pads, stickers, lamps, balloons, and so, so much more to turn into branded merch that all of your fans, followers, and friends can enjoy.

Creating a merch store can be a great way to engage your community and make more money from doing what you truly love – this is your chance to sell merchandise to a growing $1.5 billion market.

In this article, we’ll cover everything you need to know to create products and bring branded streamer merchandise to enthusiastic viewers across the globe.

Level up your merch game and start selling your Kick and Twitch merch with Printify.

Streamer merchandise 101

Streamer Merchandise 101

Subscriptions and Twitch Bits are not the only way to earn money from your stream viewers – you can also use Print on Demand to customize and market high-quality merchandise.

Picture a vibrant community of followers, maybe even other streamers, proudly wearing shirts and hoodies featuring your channel name and logo, and enjoying their morning coffee from mugs with your vibrant designs.

Sounds great? Well, we’ve crafted a list of the top-selling products in 2023 to help your stream store speedrun its way to success.

Pro tip

Check out our guide on how to make money on Twitch to find industry cheat codes and expert advice.

Products to sell on your streamer merch store

Products to Sell on Your Streamer Merch Store

Go through our curated list of products to find your next bestsellers.

The right type of merch is sure to dazzle the audience and lead your merch store to a steady stream of sales.

Build a strong connection to your community by listing high-quality and thematically relevant merchandise that aligns with your stream channel so your fans feel motivated to purchase these goods.

T-shirts and other apparel

Consider clothing that is both comfortable and visually appealing, as future customers in your community are spending long hours in front of their screens, watching your stream.

Keep an eye out for something that reflects your brand and personality while being perfectly suitable for long hours of Twitch streaming.

Go through our Catalog to find t-shirts, sweatshirts, sweatpants, shorts, and maybe even a hat that your viewers would enjoy wearing, and don’t forget to add your logo, channel name, or an often-used quote to this merch.

Accessories

In addition to attire, there is also a vast collection of accessories available in our Catalog.

Go beyond notebooks and water bottles as you consider designing merch that your followers can incorporate into their everyday lives – this ensures maximum exposure for your logo and brand.

Promoting your Twitch merch through accessories that your following can use in their day-to-day lives is a great way to engage and inspire your community.

Here are some popular accessories to consider:

Sublimation socks

  • 95% Polyester, 5% Spandex
  • Ribbed tube
  • Cushioned bottoms

Bring comfort and style to your merch store by offering an excellent pair of high-quality sublimated socks. They’re not only a necessity for your feet but also a great canvas for your wildest and most colorful stream designs.

More importantly, socks are great products to cover in a pattern print of your logo.

Ceramic mug

  • White ceramic
  • Rounded corners
  • C-handle

Every merch store for streamers and their followers needs to have a sturdy mug. It’s great for a steamy beverage that can be repeatedly heated in a microwave if you forget to drink it.

These mugs are BPA and lead-free, microwave, and dishwasher-safe. Made of white, durable ceramic, they come in an 11-ounce size.

Mugs are fantastic products to showcase all of your memorable quotes and catchphrases.

Tough phone cases

  • 2-piece design with impact resistance and shock dispersion
  • Supports wireless charging
  • Glossy finish

When speaking of great things to list on your stream store, we can’t overlook the protective staple that is phone cases.

Now, this phone case may be tough, but it’s nearly as lightweight as Kirby. It’s impact resistant and compatible with iPhone 6, 6s, 12, 13, 14, and others.

Sell merch that appeals to your specific stream community and use it to promote your brand logo, Twitch channel, store name, and designs.

Kiss-cut stickers

  • White or transparent background
  • Comes in 4 different sizes
  • For indoor use only – not waterproof

We can all agree that laptops and computers are ideal surfaces for some epic stickers, but it doesn’t stop there. These stickers can be put on absolutely anything, as long as it’s not outside.

A kiss-cut provides you with an opportunity to fulfill a precise vision when it comes to a variety of shapes. The high-quality printing provides the color.

Pro tip

Only PNG files work for kiss-cut sticker designs.

Although you could argue that all of the listed items qualify as gamer merch, we’ll go over a few that are designed specifically for computer gaming.

Gaming merch can be more than just mouse pads. It’s everything you wear and use while gaming, as well as the rest of your environment – posters on your walls, lamps on your desk, and even the chair you sit in.

Pro tip

If you’re a console gamer, look for customizable controller covers and headsets, and check out this trendy can cooler.

LED gaming mouse pad

  • Non-slip rubber backing
  • Soft Polyester surface
  • LED light strip around edges

Here’s something for your optic mouse that’s not only soft and shock-absorbent but also comes with a LED light strip around the edges.

Add your brand logo as the central highlight and expect it to become a stylish interior accent in any room and a favorite among your viewers.

AirPods and AirPods Pro case cover

  • Metal carabiner included
  • Great protection from drops and scratches
  • Stipple print texture

Games sometimes tend to get loud and immersive. Unless you use a headset, you need a set of comfortable ear pods and a case to protect them.

Keep your AirPods/AirPods Pro safe from damage. It’s compatible with the regular and wireless charging case.

Comes in white, navy, pink, mint, and black.

Gaming mouse pad

  • Rectangular shape
  • One-sided print
  • Stitched edges for a premium and durable finish

From gaming to streaming, you’re looking for comfort, and these 9×7 inch personalized mouse pads are set to deliver just that.

This mouse pad offers quality design prints with dye sublimation, a smooth surface, and a rubber base, which keeps it firmly on your desk.

Mouse pad with wrist rest

  • Ergonomic Memory Foam™ wrist support
  • Foot-shaped semi-opaque black plastic base
  • Neoprene insert lays flat in the recessed area of mouse pad base

Both streamers and Twitch channel viewers can protect their wrists with this popular mouse pad. The official Memory Foam™ resting pad is every streamer’s choice for comfort.

The removable, custom-printed neoprene insert will support your vivid designs, laying flat inside the recessed area of the foot-shaped mouse pad.

Other types of streamer merchandise

Jabba bluetooth speaker

  • 100% ABS plastic exterior
  • Built-in Li-ion battery, 3.7V/500mAh
  • Two hours of playback time

No matter whether it’s YouTube, Twitch, Spotify, your own collection of media, or any other platform, this Jabba speaker brings excellent sound quality, continuous playback, and a standard 3.5mm audio input for connecting with other devices.

The 33-foot range is perfect for a small or large room and even a road trip, but the best part is the clear and colorful print you can add to one side of the speaker.

Add your brand logo to this speaker and sell it like hotcakes!

Velveteen plush blanket

  • One-sided print
  • 100% Polyester
  • 3 sizes

The heat from your computer is not enough to keep you warm, so a blanket is almost a necessity.

It’s soft to the touch and perfect for any location you might stream or play streams from. Customize with your most unique designs, and don’t forget to add your streamer name or logo.

Comes in three sizes: 30×40″, 50×60″, and 60×80″.

Wrap yourself in entertainment and comfort by offering the velveteen plush blanket in your store.

Premium matte vertical posters

  • 175 gsm fine art paper
  • Matte finish
  • For indoor use

You might not want a noisy background when you stream, but the right poster can make a truly iconic setting and become one of the most sought-after products in your shop.

Made from museum-grade paper, these posters offer high-quality prints with a nice matte finish.

Sizes range from 9″ x 11″ to  24″ x 36″.

High top sneakers

  • Breathable polyester canvas
  • Hi-poly deodorant memory foam insoles
  • Full wraparound print (left side, right side, tongue)

From streamers to independent artists to some of the most profitable companies around, you’ll find branded sneakers everywhere. This is a niche that the stream community will devotedly spend their money on.

A fine weave and foamed lining make wearing these sneakers super soft and comfortable. Plus, there’s a black leather toe cover for more durability.

These comfortable sneakers are a necessary addition to your website. Choose between black or white soles and laces to best display your logo and other trendy designs.

Make it happen today!

How to sell streamer merchandise with Printify

How to Sell Streamer Merchandise With Printify

Starting your business in selling streamer merchandise can be made simple by following a few easy steps:

1. Find your niche

This will most likely be your streamer community, but you can go one step further by creating specific buyer personas to really circle in on who your fans and future customers are and what products they’re looking for.

2. Select products

Choose products from this list or go through our Product Catalog to find merch that really works for your stream store.

From hoodies to custom cups, there is a growing number of items to choose from and promote.

3. Create designs and brand image

Use our Mockup Generator to upload your designs on merch, or create absolutely new and unique visuals with our free design tools, graphics, or Shutterstock integration.

4. List products and start selling

Establish an online store where customers can browse and purchase your streamer merch. Check out our Integrations to find the best channel to market your branded merchandise.

Consider offering free shipping and merch giveaways, as well as other perks to entice viewers to make a purchase.

Make and sell merch with Printify

The time has come for all streamers to rejoice in the art of selling branded merchandise through the power of Print on Demand.

Join other successful sellers by signing up to Printify and gaining access to automation, an ever-expanding Catalog, free design tools, and professional Print Providers who print, package, and ship worldwide!

To summarize

We hope you enjoyed our advice on stream products to sell to your followers, friends, and biggest fans – but there’s also a tsunami of other options and customizable products in our Printify Catalog.

Streamer merch can really be anything you want to create and sell.

Don’t hesitate to open a Kick or Twitch streamer merch store to bring quality items to your stream community with Printify!

Make it happen today!

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