How to Start a Shopify Store: Ultimate Guide for 2024

How to Start a Shopify Store: Ultimate Guide for 2024

Launching your own online store is a venture brimming with potential, and mastering how to start a Shopify store is your first step to eCommerce success.

Shopify, a leader in online store platforms with a GMV of $56.2b, offers a path toward fulfilling your eCommerce business dreams. Whether it’s dropshipping or a unique brand store, Shopify provides the tools and flexibility you’ll need.

With a focus on creating a successful Shopify store, we’ll explore everything from selecting the perfect Shopify theme to payments and shipping.

Are you ready to transform your business idea into a thriving online storefront?

Why Choose Shopify for Your Online Store?

A man is sitting in front of a laptop, and a woman is standing next to him, showing something on that laptop.

Shopify is the preferred choice for nearly one-third of online businesses in the United States, highlighting its substantial market share and reliability. The platform offers a comprehensive solution for all types of eCommerce businesses, streamlining the process of setting up and managing an online store.

Key advantages of choosing Shopify to launch your eCommerce website:

  • User-friendly interface. The intuitive dashboard simplifies store management, making it accessible for both beginners and experienced users.
  • Diverse sales channel options. Seamless integration with various sales channels expands your reach to a broad audience.
  • Customization options. A wide range of themes and apps in the Shopify Theme and App Stores allow for extensive customization to align with your brand and target audience.
  • 24/7 customer support. Ask for assistance whenever you need it.
  • Shopify apps.  The Shopify App Store is home to countless useful apps that’ll help you run your own business like a pro.
  • Secure transactions. Robust security features for safe and reliable customer transactions.

How to Start a Shopify Store in 8 Steps

People are sitting around a table, and a woman is showing a board with sticky notes.

Let’s take a look at the stages of starting a Shopify store. We’ll let you in on everything you need to know, from product selection to maintaining your store online.

1. Pick a Niche

Choosing the right niche is vital for your Shopify store. A well-defined niche allows you to target a specific audience and cater to their unique needs.

For instance, focusing on particular interests, such as wine enthusiasts or moms who love fishing, creates a more targeted and effective business strategy rather than broad categories like shirts for women or hats for cowboys.

A good niche also requires a demand for products. Explore what is a niche to understand more about making the best choice.

2. Consider Your Domain Name and Brand Elements

Another crucial element is to choose a memorable custom domain name for your eCommerce store. It should be easy to pronounce, remember, and reflect your business’s nature. 

For example, if your online Shopify store specializes in cheese-themed t-shirts, choose a store name that conveys this clearly yet leaves room for future growth and diversification.

At this stage, you should also consider brand elements like your store’s design, content, user experience (UX), and interface. Make sure they align with your mission and values to establish a strong brand identity.

3. Sign Up to Shopify and Pick a Plan

Launching your Shopify store starts with a straightforward sign-up process and selecting a plan that best suits your business needs. Shopify offers a variety, each tailored to different stages and scales of business.

Overview of Shopify’s payment plans:

Plan Monthly Annually Discount on annual payment Ideal for
Starter $5 N/A N/A Targeted at social media selling with basic features, mobile-optimized.
Basic $39 $29 25% For small enterprises or as an online extension for existing businesses.
Standard $105 $79 25% Best for larger businesses, offering advanced tools like gift cards and abandoned cart recovery.
Advanced $399 $299 25% Designed for larger companies seeking lower transaction fees and enhanced shipping options.
Plus From $2,000 N/A N/A Tailored for enterprise-level selling, used by major corporations.
Monthly $5
Annually N/A
Discount on annual payment N/A
Ideal for Targeted at social media selling with basic features, mobile-optimized.
Monthly $39
Annually $29
Discount on annual payment 25%
Ideal for For small enterprises or as an online extension for existing businesses.
Monthly $105
Annually $79
Discount on annual payment 25%
Ideal for Best for larger businesses, offering advanced tools like gift cards and abandoned cart recovery.
Monthly $399
Annually $299
Discount on annual payment 25%
Ideal for Designed for larger companies seeking lower transaction fees and enhanced shipping options.
Monthly From $2,000
Annually N/A
Discount on annual payment N/A
Ideal for Tailored for enterprise-level selling, used by major corporations.

All plans offer a three-day free trial and a special introductory rate of $1/month for the first three months. This lets you explore and decide which plan aligns best with your business goals.

Quick tip

Until you pick a plan, your online store will be password-protected and invisible to others.

4. Set Up Your Store

Laptop on the table with website on the screen with word “PRODUCT”, there is a phone, cup of coffee and a journal on the table.

Once you’ve signed up for your Shopify account, your next step is to set up and customize your store. This is where your brand comes to life online. Setting up your Shopify store involves several key elements to ensure it looks professional and resonates with your target audience.

  • Choose a Shopify theme. Select a store theme from the Shopify Theme Store that aligns with your brand identity. Browse free and paid themes. While settling for a basic template is tempting, remember that your store’s appearance can significantly impact customer perception and sales – so investing in a paid one could be worth it.
  • Customize your store. Modify your chosen theme to reflect your brand’s aesthetics and values. Pay attention to layout, color schemes, and font choices. Make sure it’s attractive and user-friendly on both desktop and mobile devices.
  • Add essential information. Your store should include important information like an About us page, contact details, legal information, and policies on refunds and shipping. Transparency builds trust and credibility with your customers.
  • Product organization. Before adding products, set up the basic structure of your store and organize your products into categories for easy browsing.
  • Incorporate best practices from successful stores. Many well-established Shopify stores exhibit a balance between aesthetic appeal and functionality. They offer a clear and engaging customer journey from the homepage to checkout.

Get Inspired

Explore our list of the best Shopify stores in various categories, like apparel, pet products, and fitness.

  • Represent your brand. Every element of your store should tell your brand’s story. Whether it’s through product descriptions, imagery, or the overall tone of the store, make sure it’s cohesive and representative of your brand values.

Make It Happen Today!

5. Pick Products to Sell

Black shirt, silver watch, grey pants and white shoes on black surface.

This decision should align with your store’s niche and resonate with your target audience to ensure a successful online store.

  • Research bestsellers. Use resources like our Bestsellers page to understand current online shopping trends and popular products.
  • Consider market demand. Check out our blog article on what to sell on Shopify for ideas and guidance on selecting products with high market potential.
  • Quality over quantity. We suggest focusing on just a few products rather than an extensive catalog. This helps to maintain quality control while building a solid brand identity.

6. Don’t Forget Optimization

Optimization is important for enhancing user experience and increasing store visibility – both essential factors for driving traffic and sales.

  • Mobile optimization. Sales from mobile eCommerce hit $2.2t in 2023, accounting for 60% of global eCommerce sales. Therefore, ensuring your Shopify store is mobile-friendly is crucial.
  • Search engine optimization. SEO impacts your store’s visibility in online search results and the amount of organic traffic your store receives. 

Be sure to craft enticing and informative previews of your store and products using well-researched keywords. Check out our guide on improving Shopify SEO to understand how to optimize your store for search engines.

  • Product listing optimization. Use high-quality product photos or mockups. Ensure your product descriptions highlight appealing features while incorporating relevant keywords to improve searchability.
  • Localization. Shopify offers options for multiple languages, enhancing the shopping experience for a wider audience.

7. Set Up Payment and Shipping Options

A person sitting in front of the laptop, typing something from the box he is holding.

Payments are crucial for your eCommerce business profits, and shipping can make or break customer satisfaction. Let’s look over some key factors to consider while deciding which options best suit your Shopify store.

  • Selecting a payment gateway. Choose those that align with your business model and target market. Options range from Shopify Payments to third-party gateways like PayPal or Apple Pay. Consider factors such as transaction fees, payment methods offered, and ease of integration.
  • Shipping strategy. Shopify allows you to set up various shipping zones, which are countries and regions with the same shipping rates. Consider incorporating these costs into your retail price and offer free shipping. It’s a proven tactic for generating more sales.
  • Packaging costs. Don’t overlook the costs of packaging. Factor these into your pricing or shipping rates. Effective packaging protects your products and presents an opportunity for custom branding.
  • Sales taxes and legalities. Be aware of the sales tax requirements in your region and any regions you are shipping to. Shopify can assist with automated tax calculations, but it’s advisable to consult a tax professional to ensure you’re compliant.
  • Customer contact and transparency. Keep your customers informed about shipping details and rates. Clear communication about shipping policies and expected delivery times can enhance customer satisfaction and reduce potential confusion or disputes.

8. Launch, Manage, and Market Your Store

A laptop, notebook, cup and glass vase on the table.

Once you’re ready to sell online and have gone live with your products, take these steps on an ongoing basis to ensure the growth and success of your Shopify store.

  • Launch your store. It’s time to make it public. Ensure that all aspects, from product listings to payment systems, are tested and functioning seamlessly. A smooth launch sets the tone for your store’s reputation and paves the way for gaining loyal customers.
  • Partner with Printify. To streamline operations, consider partnering with print-on-demand services like Printify. This relieves you from the hassles of handling orders and logistics, allowing you to focus more on customer feedback, interactions, and scaling your business.
  • Focus on marketing strategies. Unlike marketplaces like Etsy or eBay, Shopify store owners don’t have a built-in audience. Therefore, you must reach potential customers by applying strategies, including social media marketing, email campaigns, and content marketing.
  • Utilize sales channels. Using Shopify’s sales channel integrations can help reach a broader audience and drive more traffic to your store.
  • Customer relationship management. Engage with customers and build loyalty. Encourage customer accounts, offer excellent customer service, and gather feedback to continuously improve your offerings.
  • Analyze and adapt. Use Shopify’s analytics tools to track your store’s performance. Review sales data, customer behavior, and market trends to improve your strategies.
  • Ongoing management. Continuously update your product range, refine your SEO and marketing strategies, and stay updated with new eCommerce trends.

Design Products for Your eCommerce Store!

Why Choose Printify for Your Shopify Store?

Wide Product Selection

Gain access to our Catalog of over 900 products to diversify your offerings and cater to various customer preferences.

Easy Integration

Printify seamlessly integrates with Shopify, ensuring a smooth, hassle-free experience managing your product catalog and orders.

On-Demand Printing

With no need for inventory, Printify’s print-on-demand model reduces overhead costs and eliminates the risk of unsold stock.

Customization Opportunities

Create custom designs in minutes with our easy-to-use Mockup Generator and start offering unique products that stand out in the market and appeal to niche audiences.

Global Fulfillment Network

Printify’s extensive network of fulfillment partners across the globe ensures efficient and timely delivery of products, enhancing customer satisfaction.


Costs vary based on the plan you select. The Starter Shopify plan begins at $5 per month and is suitable for basic social media selling. The Basic Shopify plan is $39 per month, ideal for small businesses. 

Remember, this excludes other expenses like domain registration, premium themes, apps, and transaction fees. Shopify also offers a free three-day trial for exploring its features.

While Shopify doesn’t need you to have a business license to create a store, your local laws may require it. Regulations vary by country, state, and city, so consulting with a legal advisor or local government is a good idea.

  • Go to Shopify and press Start free trial. Answer the on-screen prompts and create a Shopify account.
  • Follow the setup guide, choose a theme, and customize your online store.
  • Add products and upload high-quality photos of them.
  • Choose a custom domain name.
  • Create a store name.
  • Set up shipping and tax settings.
  • Connect your chosen payment gateway.
  • Optimize your product listings with SEO-friendly descriptions and keywords.
  • Develop a marketing plan to drive traffic and boost sales.
  • Go live with your brand-new Shopify store.


Starting your first Shopify store involves careful planning, creativity, and strategic marketing. 

With Printify as your partner, you can offer a wide range of high-quality products and leave the logistics to us.

Dive into the data, adapt, start selling, and watch your dropshipping business grow day by day.

Turn Your Ideas Into High-Quality Products – Sign Up for Printify Today!

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