Etsy is one of the leading platforms for online shopping, with over 445 million monthly visits and 96 million active buyers looking for handmade or unique items like jewelry.
This massive audience presents a significant opportunity for any jewelry maker to build their brand and reach millions of customers looking to make custom jewelry purchases.
Whether you’ve just opened your Etsy shop or have been in the game for a while, this blog has tons of tips and tricks on how to sell jewelry on Etsy. We’ll go over conducting research, setting up your Etsy store, marketing tips, and insights into Etsy fees.
Understand the jewelry market on Etsy
The jewelry market on Etsy is diverse and ever-evolving, with trends shifting quickly based on season, style, and customer preferences. As an Etsy jewelry shop owner, staying informed about Etsy shoppers’ behavior is essential.
A great way to understand the jewelry market on Etsy is to visit popular social media platforms and analyze what trends buyers are into.
- Explore hashtags on Instagram.
- Follow popular jewelry accounts on TikTok.
- Browse popular Pins on Pinterest.
- Observe seasonal trends in online jewelry publications.
- Check trend reports or frequently searched Google Trends.
How to start selling jewelry on Etsy
While Etsy is known for being user-friendly, making your shop stand out requires more effort. However, selling jewelry on Etsy can be pretty easy, especially when you follow the right path. Here are some key steps to help you get started.
Pick your niche
When figuring out how to make jewelry to sell on Etsy, the key to success is selecting a profitable niche. By focusing on a specific jewelry category, you’ll attract a more loyal fan base and be able to better tailor your products and marketing efforts.
Here’s how to pick a niche:
- Research the market – Use eRank or Google Analytics tools to identify trending jewelry categories.
Connect your Etsy jewelry shop to eRank for more relevant market data.
- Analyze the competition – Study top-performing shops in your potential niche.
- Target customers – Focus on a specific group, like personalized jewelry items for weddings or minimalist pieces for everyday wear.
- Validate your ideas – Use Etsy’s search bar to see what people search in your niche and determine if there’s enough demand.
Create a branding strategy for your online store
A successful jewelry business on Etsy requires a strong brand identity – your shop’s story and mission. This involves a consistent image across your shop, from visual unity in product listings to cohesive messaging that resonates with potential customers.
How to build your brand:
- Define your mission – Is your style minimalist, vintage, or luxury? Choose a brand identity and create a story that reflects the values of your jewelry product and Etsy store. Determine what message you want to convey to your customers.
- Pick a color scheme – Explore color trends and palettes to find one that fits your niche.
- Create a logo and visual design elements – Design tools like Adobe can help you create aesthetic logos, social media posts, and site graphics. Maintain the same vibe with your product photography.
- Develop a brand voice – Choose how you’ll communicate with your customers – will the tone be formal, playful, or friendly? Keep your voice and style consistent across all channels.
Choose your products and fulfillment method
Now it’s time to choose which products you’ll sell and how you’ll handle fulfillment. While handmade jewelry is popular, print-on-demand (POD) jewelry streamlines the production process, making it easier to handle more sales.
Tips for choosing products and shipping methods:
- Explore product options
If you’re crafty and want total control over every detail, you’ll probably want to sell handmade jewelry. But if you’re not into all the bead types and wires, offer trendy POD options from Printify’s Product Catalog, like our oval necklace.
- Choose a production method
Handmade jewelry production is open to creating completely unique designs and setting higher product prices. However, it requires more investment, skilled labor, and production time.
If you want to focus on scaling your business while outsourcing production and shipping, POD is the way to go. Printify lets you design made-to-order custom jewelry with no upfront costs, as jewelry is produced after a customer orders from your Etsy store.
- Review shipping options and prices
As a handmade jewelry maker, Etsy’s shipping options will make the order fulfillment process easier. The shipping calculator can help you estimate shipping prices for different options so you don’t overspend. Etsy provides order tracking and lets you create shipping profiles to calculate costs automatically for new listings.
When selling print-on-demand jewelry, Printify will handle the shipping process for you. Printify offers tracking and several Printify shipping options, including express and international. Each Print Provider lists their shipping rates transparently on each product page.
- Create a shipping strategy
Decide whether to include shipping in your product price or charge separately. Free shipping options can increase sales, as shoppers prefer listings with no additional charges.
Always clearly communicate and display shipping policies, timelines, and additional fees, such as customs duties, in your Etsy shop policies.
Optimize your store
Use Search Engine Optimization (SEO) to attract more buyers and make it more visible and appealing to potential customers. Etsy SEO involves including relevant keywords and tags in product listings on Etsy to enhance their visibility and ranking in search results.
How to optimize your Etsy shop:
- Research keywords – Use tools like eRank to find popular search terms for your jewelry niche. Incorporate these keywords in your product titles, descriptions, and tags.
- Write detailed product descriptions – Include important jewelry product details and relevant keywords. Describe materials, dimensions, and unique selling points.
- Optimize product images – Use high-quality images showing your jewelry pieces from different angles.
- Set competitive prices – Research similar jewelry items’ prices and use Etsy’s price calculator to balance costs and profits.
- Update frequently – Regularly refresh your keyword research and update your listings and descriptions to stay relevant and visible in search results.
Set up your account and the Etsy store
Create an Etsy Seller account
If you’re new to Etsy, you must create an account to start selling. Visit Etsy’s homepage on a desktop web browser and click Sell on Etsy. Then, choose Sign in to create an account.
Check out our guide to selling on Etsy.
Think of a catchy shop name and adjust preferences
Your Etsy store name plays a crucial role in attracting customers. It’s often their first impression of your jewelry business.
Brainstorm some names that relate to your niche and brand values, and ensure the name isn’t already used by other Etsy jewelry sellers or social media accounts.
Pick payment methods
Etsy offers various payment options for sellers to choose how they receive buyer payments. Whether it’s PayPal or direct checkout through Etsy Payments, setting up your payment method is simple.
- Select Etsy payments – Etsy’s built-in payment system supports most major payment options, including credit cards, PayPal, Apple Pay, and more.
- Consider currency conversion fees – If you sell internationally, factor in potential currency conversion fees.
- Set up billing – You’ll have to cover Etsy fees, such as listing and transaction fees. To cover these expenses, sellers must enter billing information, such as a credit or debit card.
You must pay a one-time set-up fee to create an Etsy account.
Create listings
Etsy requires you to add a listing to activate your store, even if you’re not fully ready to sell. You can update the details and images later or save the listing as a draft.
Here’s what to prepare for your first listing:
- Detailed product images – Use high-quality images that showcase your jewelry from multiple angles in the best light. Detailed product images ensure your prices reflect the quality and uniqueness of your jewelry.
- Write product descriptions – Include keywords, unique selling points, and intricate details about your jewelry, such as materials and sizes.
- Set prices – Be mindful of your pricing strategy – your prices should cover production, marketing, and shipping costs while remaining competitive.
If you plan to sell using POD, connect your Etsy store easily by clicking Add a new store and selecting Etsy on your Printify account.
Market your Etsy jewelry store
Learning how to sell jewelry on Etsy involves creating a well-thought-out marketing strategy to increase your sales and visibility on the platform.
Social media marketing
Social media marketing is an essential tool for Etsy sellers. There are tons of opportunities to sell on social media and use content to connect with your target market.
- Choose platforms – Focus on visual platforms like Instagram, Facebook, TikTok, and Pinterest. Find out which platforms your target customers use most frequently and establish a presence there.
- Create content – Produce high-quality photos and videos of your jewelry and share behind-the-scenes content and customer testimonials.
- Use hashtags and ads – Use relevant hashtags like #handmadejewelry or #Etsyshop to increase visibility. Invest in targeted ads to reach potential customers.
- Integrate social media with your online store – Etsy allows provides integration with Instagram and Facebook, letting you tag products in posts and stories that link directly to your Etsy shop.
Connect Printify to your social media channels for quick product publishing and order fulfillment.
Email marketing
Email marketing is a cost-effective way to keep direct communication and nurture long-term customer relationships.
- Build an email list – Offer discounts or freebies in exchange for customers signing up for your email list.
- Create engaging campaigns – Use email marketing tools like MailerLite to create attractive, personalized emails showcasing new jewelry collections, sales, and exclusive offers.
- Segment your audience – Tailor content based on customer preferences and behavior, like sending targeted emails to previous buyers of specific products.
- Automate your emails – Set up automated welcome emails, abandoned cart reminders, and post-purchase follow-ups to retain customers.
Influencer marketing
Partnering with influencers in the fashion space can get your jewelry pieces in front of a larger audience. Influencers can share your products and link them to your Etsy shop, leading interested customers to your jewelry.
- Define your goals – What do you want to achieve? Brand awareness, sales, or followers?
- Identify influencers – Research influencers on platforms like Instagram, YouTube, or TikTok. Use tools like BuzzSumo or Upfluence to find relevant influencers.
- Choose influencer types – Pick influencers based on your campaign goals – smaller ones for engagement, larger ones for reach. Keep in mind that as their follower count rises, so does the cost.
- Reach out – Contact influencers with a partnership proposal. Be clear about what you’re offering – free products, payment, or commission. Include details on timelines and campaign goals.
- Track results – Use tools like Google Analytics to monitor likes, shares, comments, and mentions. Assign unique discount codes or affiliate links to each influencer for sales tracking. Evaluate return on investment (ROI) by comparing the campaign cost with the sales and engagement generated.
Prioritize audience engagement over follower count, as a smaller, highly engaged audience often delivers greater value and fosters more meaningful interactions than a larger but less active following.
How much does it cost to sell jewelry on Etsy?
Understanding Etsy charges is essential for maintaining a good pricing balance and managing your shop’s finances effectively. While ensuring your prices reflect the perceived value of your jewelry, you must also account for the following costs.
- Listing fees – $0.20 per item.
- Transaction fee – 6.5% of the sale price.
- Payment processing fees – Vary by country and typically include a percentage of the sale (usually 3-4%) plus a flat fee based on the seller’s location.
- Currency conversion fees – May apply when transactions involve different currencies between buyers and sellers. Check the official Etsy fees page for up-to-date details based on your location.
FAQ
Jewelry is one of Etsy’s top-selling categories. The marketplace attracts buyers specifically looking for unique, handcrafted, or customizable items, making it a prime marketplace for jewelry sellers.
Etsy’s fees include $0.20 per listing, a 6.5% transaction fee, and a payment processing fee. Additional costs may include purchasing high-quality visuals for your shop or other tools to enhance your business.
Yes, many Etsy jewelry sellers offer the option to purchase items in bulk. With Printify, there are no order minimums or maximums, so your customers can order as many jewelry pieces as they like! We even offer a bulk shipping discount on orders of at least 60 similar items from the same Print Provider.
Selling jewelry on Etsy: Conclusion
Etsy offers an excellent platform for selling jewelry online, whether you’re creating handmade jewelry or using Print on Demand. By understanding the market, creating a solid brand identity, optimizing your store, and implementing effective marketing strategies, your Etsy business will be on track to succeed!