Sell custom products with Printify
Want to build an eCommerce business that actually makes money without blowing your marketing budget or racking up business expenses? It all comes down to high-margin products.
Choosing items with low production costs and healthy profit margins makes it easier to grow fast and keep more cash in your pocket.
In this guide, we’ll break down how to calculate profit margins, identify high-ticket products, and share 12 profitable products you can start selling online today.
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Key takeaways
- Discover 12 customizable, high-margin products driving real sales in online stores.
- Spot trending products early with tools like Google Trends to stay ahead in a saturated market.
- Competitive pricing strategies help protect your profit margins while keeping your products attractive to buyers.
- Selling across platforms like Etsy, Amazon, and Shopify will help maximize your reach and sales.
- Printify simplifies the entire process – from printing to shipping – so you can focus on growing your brand and increasing profits.
What is a high-profit margin product?
A high-profit margin product generates a significant profit after deducting all costs – including production, shipping, and business expenses.
These products typically have low production costs relative to their selling price, allowing businesses to earn more from each sale while maintaining competitive pricing and perceived value.
12 High-margin products you can start selling today
Want to build a successful online store? It’s all about finding products with higher profit margins that meet the needs of your target market.
These items are cost-effective and easy to personalize, making them perfect for sellers who want big returns without the high overhead.
1. Unisex softstyle t-shirt (Gildan 64000)
This tee is a powerhouse in the apparel category. Thanks to its blend of comfort, affordability, and customization potential, it remains one of the most popular items in many print-on-demand (POD) online stores.
It’s great for casual wear, fitness enthusiasts, creator merch, and fans of personalized gifts.
Tips for success:
- Pair niche-specific graphics with targeted keywords to stand out
- Test new trends (like AI-generated art or viral slogans) on seasonal designs
- Offer bundle pricing to increase average order value
Pros of selling:
- Timeless demand
- Lightweight and inexpensive to ship
- Highly customizable
- Great for bulk orders or individual personalization
Cons:
- Highly saturated niche
- Requires standout branding to compete
- Some sizes or color combos may sell slower than others
Average profit margin: $5-$35
The global t-shirts market hit $46.99 billion in revenue in 2025. This means there’s a massive opportunity for sellers to jump in with standout designs and smart branding.
2. Unisex heavy blend™ crewneck sweatshirt (Gildan 18000)
The Gildan 18000 is a go-to staple for any online store looking to stock high-margin products. It’s ideal for POD, offering a generous canvas for logos, quotes, graphics, or embroidery – whatever speaks to your target market.
Thanks to its relatively low cost and premium feel, the Gildan 18000 crewneck sweatshirt gives you plenty of room for good pricing strategies while maintaining an attractive profit margin.
Pros of selling:
- Soft, durable fabric with a premium feel
- Large print area for maximum branding impact
- Available in a wide range of sizes and colors
- Backed by reliable suppliers with fast fulfillment
Cons:
- Bulkier than t-shirts, leading to slightly higher shipping costs
- New customers may require sizing guidance
Average profit margin: $15-$45
3. Premium matte vertical posters
These sleek, customizable prints offer low-cost production and shipping, yet they command strong selling prices. They’re an excellent choice for online store owners looking to maximize profit margins.
Perfect for dorm rooms, home offices, studios, or living rooms, these premium posters with museum-grade archival paper attract a broad target market – from Gen Z to home decor lovers.
Pros of selling:
- Great for seasonal or trending collections
- Visually striking with strong marketability
- Low production and shipping costs
- Wide target audience, from students to professionals
Cons:
- Needs specific packaging to avoid damage
- Requires standout artwork to attract buyers
Average profit margin: $10-$40
4. Giclée print canvas
If you’re looking for high-margin products to sell online, don’t overlook this giclée-printed canvas. It offers a premium feel without costing a fortune to produce, providing an excellent net margin.
From personal photography and abstract art to bold quotes and minimalist designs, the pinewood frame and high-quality print give it a truly professional finish.
Pros of selling:
- Premium look without premium production costs
- High perceived value equals high markup potential
- Perfect for personalization and gifting
- Appeals to multiple niches
Cons:
- Slightly pricier to ship due to size and shape
Average net margin: $20-$70
5. Ceramic mug 11oz
Ceramic mugs are a no-brainer when it comes to high-margin products to sell online. They’re timeless, offer tons of room for customization, and have high demand year-round.
Whether it’s bold artwork, clever one-liners, or branded merch, this product punches well above its weight in value.
Partner with Printify and design mugs to sell that actually stand out in the market.
Pros of selling:
- Endless customization options
- Popular choice for gifts and repeat buys
- Lightweight and easy to ship
- Proven bestseller across multiple niche markets
Cons:
- Fragile and requires secure shipping
- Crowded category – success depends on strong visuals and messaging
Average profit margin: $10-$25
6. Velveteen plush blanket
The velveteen plush blanket offers the perfect mix of comfort, quality, and ample print space.
With a low production cost, it’s a standout product for seasonal, minimalist, or pet-themed designs – all while delivering a solid net profit margin.
Pros of selling:
- Large surface for high-impact, all-over designs
- Appeals to gift buyers, home decorators, and pet owners
- Strong potential for upsells in lifestyle or seasonal collections
- Easy to market on Pinterest and Instagram
Cons:
- Pricier shipping due to size and weight
- Requires more storage space if you hold inventory
Average profit margin: $15-$40
7. Sherpa fleece blanket
The Sherpa fleece blanket is a soft, high-profit margin product with the kind of cozy luxury that customers are happy to splurge on.
Thanks to its premium look and feel, the Sherpa blanket helps online sellers stand out, especially when paired with personalized designs that reflect your brand.
Pros of selling:
- Stylish and versatile across niches
- Perfect for custom art, quotes, or patterns
- High perceived value boosts your selling price
- Minimal overhead thanks to the POD model
Cons:
- Shipping may cost more due to weight
- Not ideal for hot-weather markets without seasonal planning
Average margin: $20-$50
8. Kiss-cut stickers
Kiss-cut stickers are one of those simple items that just work. They’re easy to design, cheap to ship, and wildly popular across all age groups, especially for customers who love customization.
If your shop leans into quirky products people love to buy again, stickers are a low-risk, high-reward option.
Pros of selling:
- Fast to produce and ship
- Appeals to multiple demographics and interests
- Great way to grow brand visibility
- Can deliver a good profit margin even at lower price points
Cons:
- Easy to imitate, so focus on standout original designs
- May need strong upsells or bundles to drive real revenue
Average margin: $5-$15
9. Ceramic ornaments
Ceramic ornaments offer high margins because, beyond festive decorations, they’re personal keepsakes with serious revenue potential.
These customizable pieces fit seamlessly into a niche market of gifts and personalized decor, giving sellers a meaningful way to stand out.
The high demand during holidays, paired with their sentimental value, makes ceramic ornaments a smart way to earn a healthy profit margin.
Pros of selling:
- Perfect for seasonal campaigns and gifting
- Emotional appeal enhances perceived value
- Great for artists, pet owners, and merch stores
- Easy to market within a focused niche
Cons:
- Fragile – requires protective packaging
- Mostly seasonal spikes unless marketed creatively
Average margin: $8-$18
10. Sublimation socks
Sublimation socks are one of those high-profit margin products that deliver a big impact – ideal for artists, brands, and trendsetters alike.
With the global socks market reaching $15.05 billion in 2025, these bold, all-over-print accessories are fashionable and functional. Pair them with vibrant designs, and you’ve got yourself a best-selling staple.
Pros of selling:
- Lightweight, easy to ship
- High visual impact with full-coverage designs
- Great for bundling or upselling
- Potential for gifts and repeat purchases
Cons:
- Overly minimalistic designs often struggle to attract sales
- Sizing needs to be communicated clearly to avoid confusion
Average margin: $6-$12
11. Spiral notebook (ruled line)
Customized spiral notebooks are high-margin products that will fly off the shelves with the right approach. Whether for school, journaling, or sketching out the next big idea, notebooks are constantly in high demand.
Go bold, quirky, corporate, or artistic – whatever speaks to your target audience. With low production costs, they generate high profit margins with ease, especially when bundled or marketed around seasonal trends.
Pros of selling:
- Everyday item with high perceived value
- Easy to personalize for niche audiences
- Compact, lightweight, and easy to ship
- Great add-on for bundles or themed collections
Cons:
- Higher profits require clever branding or niche targeting
Average margin: $8-$20
12. All-over print tote bag
The tote bag is a high-margin product that checks every box – style, function, and sustainability. With an all-over print area, it offers a massive canvas for custom designs.
They’re perfect for improving online sales with minimal effort. Thanks to on-demand production, there’s no need for bulky storage or inventory management. Just create, sell, and let your POD partner handle fulfillment.
Pros of selling:
- Broad print area for creative or branded designs
- Steady demand among eco-conscious customers
- Great for bundling or dropping limited collections
Cons:
- High competition across niches
- Thinner margins if underpriced with generic designs
Average margin: $12-$30, depending on design complexity and added value
How to calculate profit margins
If you’re serious about building a profitable business, understanding your margins is key to growth.
Let’s break it down with a quick example using a Printify bestseller – the Gildan unisex hoodie.
This example is not based on real gross costs. It’s purely hypothetical and does not indicate exact prices and figures.
Scenario
You’re selling a unisex hoodie in the US with Printify Premium and want to keep prices competitive, so you aim for a 40% profit margin.
Here’s how the numbers shake out:
- Product cost – $15.72
- Shipping – $7.39
- Marketing – $2.00
- Marketplace fees – $3.55
Total cost – $28.66
Now, add that 40% margin using the formula total cost / (1 – margin) to get the selling price:
- $28.66 / (1 – 0.40) = $47.77
That means every hoodie you sell at $47.77 gives you around $19.11 in profit.
Rinse, repeat, scale.
What defines a good profit margin?
There’s no one-size-fits-all answer here. A healthy profit margin depends on your product category, competition, and operating costs.
Here’s a general rule of thumb:
- Low-margin products (phone accessories or books) – 10-20%
- Mid-margin products (apparel, mugs, tote bags) – 30-50%
- High-margin products (home decor, art, or premium bundles) – 50% and up
If you’re selling niche items or targeting customers who value design, storytelling, or quality, you can price higher and still drive sales.
That’s the sweet spot – premium perception and high-intent buyers.
At Printify, the default markup is set to 40% – because we’ve run the numbers, and it works. You can always adjust based on your audience and pricing strategy.
What to consider when selecting products with high profit margins
Know your ideal pricing to protect your profit margins
Before you start selling high-margin products, run a quick check on the average selling price for similar items in your niche. You don’t want to undercut the market – or price yourself out of it.
If custom hoodies typically go for $50 on Etsy, charging $70 without offering a clear, unique selling point could tank your sales volume. On the flip side, pricing at $30 might drive conversions but kill your net profit margin.
Find the balance. A price that covers your production costs, leaves room for promo spend, and still attracts your target market is where profit thrives.
Understand what your customers actually want to buy
Before you sell online, do market research on what your potential customers are already spending money on.
Analyze what the most successful online sellers in your space are doing – what they’re charging, how they market, and how they package value.
High prices might promise higher margins, but if the product doesn’t seem worth the price or have an obvious competitive edge, people will hesitate to buy.
Example: You want to sell phone accessories, but if the average selling price for custom phone cases is $20, you’ll struggle to sell at $60 no matter how cool the art is.
Follow trends, but don’t ignore timeless bestsellers
Use social media platforms and influencer-driven content to spot what’s gaining traction.
Are shoppers obsessed with pet care supplies? Oversized hoodies? Should you be selling kids’ toys? Or maybe start selling phone accessories?
Ride the wave, but don’t overlook reliable moneymakers. Items like mugs, tote bags, or classic t-shirts never go out of style, giving your eCommerce store a steady foundation while trends come and go.
Leverage tools to discover products with high demand
Online sellers who are serious about finding a high-profit margin product should strategize with tools.
Google Trends – Validate product ideas with real search data
This free tool shows you how interest in specific products or topics changes over time.
Use Google Trends to:
- Spot trending products early
- Compare potential product ideas
- Check regional demand and seasonal shifts
Filter by country and time range to uncover micro-trends that can yield the highest profit margins without market oversaturation.
eRank – Etsy SEO and product discovery
Built for Etsy sellers, eRank offers thorough market research tools to help you pick keywords, monitor competitors, and forecast demand.
Use it to:
- Find niche market gaps based on real sales data
- Optimize your product titles and descriptions
- Discover high-performing products in your category
Check the Trends tab to see top-selling items across Etsy in real time.
SimilarWeb – Analyze competitors (and outperform them)
This tool helps you analyze online retailers and successful eCommerce stores – including their traffic sources, referral links, and audience demographics.
Use it to:
- See what’s driving traffic to top-selling online stores
- Uncover untapped opportunities in your niche
- Identify underserved audiences with high buying intent
Filter by industry and compare your biggest competitors to find weaknesses in their strategy.
Semrush – Deep dive into keywords, competition, and content
Semrush is a premium suite built for SEO and marketing strategies. It’s ideal for finding what your audience is searching for and where your competitors are ranking.
Use it to:
- Find keywords with high demand and low competition
- Track keyword trends for high-margin products to sell online
- Uncover backlink opportunities to increase visibility
Use the Keyword Magic Tool to create a comprehensive product content strategy based on users’ search behavior.
Trend Hunter – Find the next big thing before it explodes
A go-to resource for cutting-edge trend forecasting, product launches, and identifying shifts in popular culture.
Use it to:
- Explore upcoming bestsellers across fashion, tech, home decor, and more
- Spot profitable products with unique selling points
- Discover what’s being talked about on social media platforms
Bookmark Trend Hunter’s Top 100 Products of the Month section for quick product inspiration.
Increase profit margins with Print on Demand
If you want to sell products with the highest profit margin without stockpiling inventory or worrying about unsold goods, POD is your game-changer.
Here’s why starting a print-on-demand business gives you an edge in building a thriving eCommerce store with a high-margin product selection.
No upfront inventory costs
Don’t sink thousands into stock you may never sell. Since products are made on demand, your customer pays for production, while you keep the profits. That’s better cash flow, lower ongoing expenses, and a higher net profit margin potential.
Sell fast, scale faster
Launch new designs in hours, not weeks. Whether you’re testing trends or building a core collection, POD lets you react to the market in real-time through high-profit margin products without production delays.
Level up with personalization
Offer something that generic products don’t – personalization. POD makes it easy to sell custom t-shirts, mugs, bags, and more, giving your audience something they can connect with emotionally (and pay more for).
Lower risk, higher reward
With no warehouse overhead or bulk ordering requirements, you minimize your cost of production and maximize flexibility. This means even if something flops, you don’t lose money – letting you adapt and focus on products with high profit margins.
Automation equals freedom
Our Print Providers handle printing, packing, and shipping. That means you can focus on marketing, customer engagement, and designing the next bestseller for your online business.
Sell high-profit margin products with Printify
Ready to build an online store without inventory? Here’s how to start selling high-profit margin products with Print on Demand that align with your brand, audience, and bottom line.
Sign up
Create a free Printify account and access a wide selection of high-margin products to sell online, from best-selling custom t-shirts to beauty products. No upfront costs, no risk – just endless opportunity.
Design like a pro
Create eye-catching products in minutes with our beginner-friendly Product Creator. Add your logo, text, or generate original artwork with built-in AI tools. Layer designs easily, then preview product mockups before launching.
How to launch your eCommerce business
Now, it’s time to bring your online store to life. From creating standout listings to choosing the right eCommerce platform, here’s how to set up, sell, and scale with confidence.
Write listings that convert
Craft clear and compelling product descriptions that highlight your product’s uniqueness. Don’t just list features – sell the value. Help your customers imagine these products in their lives.
Include key details like:
- Materials
- Sizing
- Shipping times
- Usage tips
Don’t forget to point out the benefits that make your product stand out (eco-friendly, made in the USA, durable print, and more).
Price for profit
Your pricing strategy determines how much you make per sale. Use our pricing calculator to test price points, factor in shipping costs, and set a rate that maximizes your net profit margin.
Choose a platform to sell high-margin products
With Printify’s integrations, you can seamlessly sell high-margin products across popular eCommerce platforms. Here’s where to list and how to make each channel work for your online business.
Etsy – High demand, built-in buyers, brand discovery
If you’re working with profitable products in a niche market, Etsy is your perfect match.
Ideal for custom sweatshirt printing, t-shirts, mugs, and art prints, it caters to shoppers searching for something personal, handmade, or original.
- Low-cost entry, ideal for sellers with a small marketing budget
- Huge organic traffic means less work to find buyers
- Great for building brand loyalty through personalized offerings
Keep in mind that this is a crowded marketplace. To achieve significant profit margins, your unique selling point and product photography must stand out.
Recommended reading:
Shopify – Build sales with a branded storefront
Ideal for sellers who want control, flexibility, and scalability.
Whether you’re selling pet care supplies or wall art, Shopify works especially well for high-profit margin products with a loyal target market.
- Design your storefront from scratch
- Add your own domain and custom branding
- Use upsells and bundles to raise your net profit margin
- Ideal for sellers focused on long-term brand building
Don’t forget to factor in monthly platform fees and app costs as part of your pricing strategy.
BigCommerce – Best for enterprise sellers
Running a successful online store with extensive product lines? BigCommerce is built to handle it.
- Built-in SEO tools and enterprise-level capabilities
- Great for sellers with large catalogs or B2B needs
- Flexibility in payment gateways, fulfillment options, and analytics
BigCommerce is ideal if you’ve outgrown simpler platforms and want enterprise-level efficiency to rapidly scale with high-margin products.
Wix – Designer templates with drag-and-drop ease
If your product relies heavily on aesthetics – think home decor, fashion accessories, beauty products, or personalized gifts – this is a solid launchpad.
Wix combines elegant design with eCommerce tools, perfect for profitable products with a strong visual identity.
- Professionally designed templates that are easy to customize
- Integrated store builder and inventory tracking
- Best for sellers who prioritize style and simplicity
Perfect for first-time sellers who want full design control without hiring a dev team.
Amazon – Tap into global traffic with Printify fulfillment
With Printify’s Amazon integration, you can profit from the world’s largest online marketplace without touching inventory.
- Huge customer base and global reach
- Trusted platform for branded and giftable items
- Excellent for testing product-market fit
- High growth potential for POD sellers
Want more reach? Use multiple platforms
Many of the most successful merchants are selling products on Etsy, Shopify, and Amazon simultaneously to grow faster and reach more customers.
Multi-platform selling increases brand visibility and credibility, and helps you track which platform delivers higher margins for different products.
Printify lets you sync to multiple channels at once, or go fully custom with the Printify API.
FAQ
Track search interest with Google Trends, follow what’s buzzing on social media, and pay attention to what influencers are pushing in your niche.
For authentic insights into demand, don’t overlook Reddit threads, niche Facebook groups, and product reviews.
Start with a product that feels meaningful – not just trendy. Pair that with sharp design, premium brand positioning, and consistent messaging across your social media platforms.
Incorporate targeted ads, create engaging content, and make every unboxing moment snap-worthy. That’s how profitable products build loyalty for your brand.
Use print-on-demand or dropshipping to skip inventory costs. As you scale, regularly review your shipping and fulfillment process.
Prioritize speed, savings, and trusted suppliers who can handle growth. Find solutions that let you test new product ideas and adapt to the market quickly and efficiently.
The more you streamline operations, the more opportunities for high margins.
Some of the most high-earning products in eCommerce are items with minimal production costs, high customization value, and consistent market demand:
- T-shirts – A timeless bestseller with low production costs and endless customization options.
- Hoodies – Higher retail prices and consistent year-round demand offer significant profit margins.
- Posters and wall art – Lightweight, easy to ship, and perfect for personalization.
- Mugs – Popular across niches, especially when paired with custom quotes or illustrations.
- Tote bags – Functional, giftable, and ideal for branded, all-over print designs.
- Phone cases – Sleek, high-demand products that are easily adaptable to trends.
To find more products with high margins, use Google Trends, TrendHunter, or SimilarWeb – these tools will show you exactly what’s trending in real-time.
High profit margins made simple with Printify
Every shop starts with a product, but a successful eCommerce store owner builds with profit in mind.
High-margin products aren’t just smart picks – they’re your path to financial freedom and a business that actually pays off.
With Printify, you skip the overhead, keep the vision, and scale with ease. Whether expanding a brand with trending products or just getting started, this is your green light.
Make it bold. Make it custom. Make it profitable.
