How to Make Stickers to Sell With Print on Demand
Dive into the world of sticker sales and learn the step-by-step process of creating stickers that not only stick but sell like hotcakes.
From crafting eye-catching visuals to selecting materials, this article is your solution to turning creativity into a cash flow.
Learn how to make stickers to sell with Print on Demand (POD) and enter the sticker market one adhesive masterpiece at a time.
Disclaimer: This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.
Start With Choosing a Niche
Before you can successfully start selling stickers online, you’ll need to find your target market or niche.
What is a niche? It’s a specialized segment within a larger market. It’s where your product caters to the specific needs, interests, or preferences of a distinct group of people like cheese aficionados or vintage car enthusiasts.
Identifying a niche allows your sticker business to create products for a more focused audience, increasing the chances of sales success.
Simply put, you’ll be looking for potential customers to bring to the doorstep of your sticker business.
Who are these people, where do you find them, and what kind of stickers do they want?
To answer these and many other pressing questions, take a moment to place yourself in your customer’s shoes.
Analyze Competitor Performance
There are so many sticker shops out there, but you only need to look at a few leading players to get a good read of the situation.
Analyze your competition to gain valuable insights into the existing offer within your chosen niche. Check their products, designs, marketing efforts, and other important factors.
Check Customer Feedback
Go through sticker business reviews and related social media and forum posts to get an accurate read of the situation, which will help you create stickers that people want to buy.
Try to pinpoint market gaps and new product demands your sticker business could meet.
Create Buyer Personas
Working out well-defined buyer personas is a tried and tested strategy to help you understand who your customers are and the specific stickers they need in their day-to-day lives.
Quick Tip
Check out these 15 print-on-demand niches to get your creative gears turning.
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Prepare Your Sticker Designs
Once you have a target audience in mind, making stickers for your own online shop becomes a lot easier.
Try out either of these effective methods:
- Use professional graphics editors. Go for a digital art program like Adobe Photoshop or free Photoshop alternatives to create your custom sticker designs.
- Use our free Mockup Generator. It offers free graphics, a text editor, an AI image generator, and numerous design tools, which simplify your task of creating captivating designs.
- Hire a professional. Find graphic design artists on Printify Experts, Fiverr, or any other freelancer programs to help you create stickers that sell.
Quick Tip
Follow our guide on how to find the best sticker design ideas and see what works best for your sticker shop.
Choose a Sticker Type
The next step is finding quality products to add to your own eCommerce website.
Pay attention to different cuts and sticker finishes, and note that stickers come in various shapes, sizes, and types, influencing their appearance and how they function.
Find the Best Cut
Before you start sticker printing, choose between two main types of sticker cuts:
Kiss-Cut Stickers
These stickers offer a partial cut through the top sticker layer, leaving the backing intact. This cut provides an easy and smooth peel but less precise edges.
Kiss-cut stickers are high quality but less durable than die-cut stickers. They’ll work best on smooth surfaces like paper and glass.
They’re also a lot easier to produce, making them a more affordable option.
We offer four sizes ranging from 2″ × 2″ to 6″ × 6″, but if you’re looking for different dimensions and bigger sizes, go for kiss-cut vinyl decals that come in a variety of 3″ × 4″to8″ × 10″.
Die-Cut Stickers
These vinyl stickers are fully cut into the shape of your sticker designs. This cut gives them precise edges but makes them harder to peel.
Die-cut stickers are high quality and durable. They’ll work great on both smooth and textured surfaces – you can practically stick them to anything.
These stickers cost more than kiss-cut stickers because they require more precision.
We offer standard die-cut stickers in five sizes, ranging from 2″ × 2″ to6″ × 6″.
Quick Tip
Go through our guide on kiss-cut vs die-cut stickers to fully understand the difference between these two types of sticker cuts.
Choose the Right Finish
Matte Finish
It’s defined by a smooth surface, showing very minimal light reflection. Matte stickers are usually made from vinyl sticker paper with UV-protective laminate coating and a waterproof adhesive.
Check out our round vinyl stickers or bumper stickers for durable indoor and outdoor use.
Round vinyl stickers are available in five sizes ranging from 2″ × 2″to 6″ × 6″, while bumper stickers come in three sizes – 7.5″ × 3.75″ to 15″ × 3.75″.
Gloss Finish
This sticker finish is characterized by a smooth and shiny surface that reflects a significant amount of light. Stickers with a gloss finish are usually made from water-resistant, self-adhesive vinyl paper.
With Printify, you can add your vibrant designs to outdoor stickers with a die-cut, round, or square transparent background.
There are five sizes, starting at 2″ × 2″ and going up to 6″ × 6″.
Woven Finish
These are reusable adhesive decorations designed to stick to the walls of all working and living spaces.
Check out our Wall Decals that are made from 100% woven polyester and come in six sizes ranging from 18″ × 12″to 24″ × 36″.
These wall stickers are a great alternative or addition to wallpaper and painted walls.
Holographic Finish
Holographic stickers are printed on sticker paper with a captivating 3D rainbow effect that changes when you look at them from different angles.
Our die-cut holographic stickers are made from premium printable vinyl to last over five years in all weather conditions.
They’re available in five sizes, going from 2″ × 2″ to 6″ × 6″.
Sticker Sheets
It’s just what it sounds like – these custom vinyl stickers are printed on a single sheet, allowing you to create thematic design packs for any occasion or interest.
Sticker sheets on Printify are available with white, holographic, or transparent coating in two sizes – 6″ × 4″and 11″ × 8.5″.
They’re the ideal stickers to sell online – easily add 5-sheet or 10-sheet sticker packs to your online store.
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Make and Sell Your Stickers
Once you’ve found the stickers you want to sell and the people you’ll sell them to, it’s finally time to start creating and selling!
Choose Where to Sell
Find the best avenue to sell stickers and other company prints.
Sell Online
- POD sites. Try a printing service like Printify to upload designs and sell stickers without connecting to a third-party sales channel – consider launching a Printify Pop-Up Store.
- Your own website. Creating your own site gives you control over every part of sticker making and selling and saves you from subscriptions and fees.
- eCommerce platforms and marketplaces. Open an eBay or Etsy shop or set up with Shopify or WooCommerce to sell your unique stickers through an established sales channel.
- Social media and influencers. Sell directly through social media platforms like TikTok, Instagram, or Facebook. Collaborate with influencers who can promote your stickers to their audience.
You can also launch a TikTok Shop through Printify.
Sell Offline
- Local events or fairs. Participate in craft fairs, conventions, or local markets to showcase and sell your stickers directly to customers.
- Brick-and-Mortar stores. Approach local boutiques, bookstores, office supply stores, or gift shops to see if they’re open to selling your sticker products.
Market Your Sticker Store
Marketing plays an important role in making and selling your stickers successfully. Go through some essential steps to consider.
- Build an Online Presence. Establish a strong online presence through social media, a dedicated website, or online marketplaces.
- Consistent branding and engaging content are key to launching successful sticker businesses.
- SEO and Keywords: Optimize your product listings with relevant keywords to improve visibility on search engines and eCommerce platforms.
- Engage with the community: Interact with your audience, respond to questions, and seek feedback to build trust and loyalty among customers.
- Set up collaborations and partnerships: Partner with artists, influencers, or other brands to expand your reach and tap into new customer segments.
By strategically choosing where to sell your stickers and implementing effective marketing strategies, you can maximize your chances of success in the competitive sticker printing market.
How to Make and Sell Stickers With Printify
There’s no need to buy adhesive sticker paper from craft stores or acquire expensive devices to print stickers at home if you get your stickers printed with Printify.
Follow a few easy steps to join the ranks of other successful sticker sellers in just a few minutes.
Create a Printify Account
Sign up with Printify for free to access various eCommerce services and start creating, ordering, and selling stickers online.
Pick a Sticker
Browse our Product Catalog to find the best stickers for your online store.
Custom stickers come in a variety of sticker paper backing, cuts, and designs perfect for any occasion.
Apply Your Design
Upload or create new designs with our free Mockup Generator.
Make stickers with free, high-quality graphics and design tools to scale, layer, shape, and adjust designs to create quality prints and easily outshine other sticker shops.
Launch Your Sticker Business Online
Start selling stickers on Etsy, eBay, Shopify, and other popular eCommerce sales channels through our automated integrations.
Market Your Business
Get the word out about your sticker business. Generate social media content, work with influencers, and bring finished stickers to public spaces and high-traffic areas.
Follow these and other print-on-demand marketing tips shared through our merchant Success Stories.
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Why Choose POD Instead of Printing Stickers at Home?
While creating and selling your own physical stickers is exciting, printing them at home takes time and results in additional expenses.
You’ll need essentials like a sticker printer, cutting machine, and copious amounts of sticker paper and packaging materials – not to mention shipping costs.
Services like Printify offer a cost-effective and high-quality alternative with a global reach without any of the constraints that come with printing stickers at home.
A POD service handles all the logistics of order fulfillment and shipping, letting you focus on creativity and business growth.
With POD, you can:
- Say goodbye to manually fulfilling customer orders. POD companies like Printify will print and ship stickers directly to your customers.
- Order stickers in advance for on-site sales or print them on-demand after a customer places an order.
- Use automated integrations. Start selling stickers on Etsy, eBay, Walmart, and other popular platforms and marketplaces.
- Open a Printify Pop-Up Store to sell stickers online through a unique store link and say goodbye to subscription costs, fees, and endless commissions.
Some Cool Sticker Design Ideas for Your Sticker Business
Have you made it this far but still find yourself stuck for ideas? We’ve all been there, and creative roadblocks are certainly no joke.
With that in mind, let’s go through a few ideas for inspiration so you can get right to printing stickers. From animals and food to tropical patterns and more – everything looks good on a sticker.
Vintage Stickers
Capture the nostalgia of a bygone era with retro cars, classic typewriters, vintage cameras, and a strawberry milkshake or two.
Enhance the vibe by going with a matte or holographic sticker finish.
Artwork Stickers
Print stickers to celebrate creativity and artistic expression, creating enchanting pieces of art that transport viewers into a completely different world.
Reinterpret your favorite artworks or make something entirely new – the sticker is your canvas.
Social Activism Stickers
Stickers are a great way to showcase trendy slogans, powerful symbols, and engaging visuals. It’s an unmatched way to raise awareness about various matters across the entire political spectrum.
From Pride Month to the climate crisis, choose what matters most and start printing stickers of it.
Personalized Stickers
From custom names in different fonts and colors to some more individual designs, sticker personalization might be the best choice for you to successfully sell stickers online.
Create a few example designs to showcase what you can do – our Mockup Generator offers a wide range of free fonts and graphics.
AI Art Stickers
Take advantage of our AI Image Generator to create unique sticker designs for even the most regular of paper stickers.
Choose a style, describe your idea, and select any of the generated high-quality images.
Quick Tip
Check out our blog on finding the best sticker design ideas for additional suggestions and expert tips on starting your own sticker shop.
Selling Stickers FAQ
How to make and sell stickers at home and online?
To make stickers at home, you’ll need a sticker printer, cutting machine, and adhesive sticker paper that’s suitable for your printer.
Once your stickers are ready, get right to selling locally or list them online.
Go for POD to design and sell stickers online easily. Select a sticker type, upload and adjust your design, and start selling custom stickers on your store in just a few clicks.
Is selling homemade stickers profitable?
Absolutely. The die-cut sticker market alone is estimated to reach a market size worth $191.1 million by 2028.
What does this mean for you? A steady source of passive income.
How do you price stickers?
We recommend a minimum profit margin of 40% on each product price, but be sure to make adjustments as you see fit.
Follow our advice to find the best pricing strategy for your store and start selling stickers online for a profit.
How to design stickers to sell?
Stay updated with the latest design trends, gather feedback from your target audience, and continuously evolve your own stickers to meet the changing preferences of your customers.
Use our Mockup Generator to easily make stickers and product mockups, taking advantage of free graphics, design tools, and even an AI Image Generator.
Go through our suggestions on the best t-shirt design software to try in 2024 or consider hiring an expert in graphics design to make stickers to sell online.
Conclusion
From just an idea to exploring various sticker types and advantages of POD, you’ve gained enough insights to start selling stickers anywhere from offline to online.
Sell them online on popular eCommerce platforms and marketplaces or on your own website. Unleash your creativity and print stickers with Printify!
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Written by
Vita Stevens
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