How to Make Phone Cases to Sell Online? An Easy 7-Step Guide for 2024
With the global eCommerce market projected to reach $6.995 trillion by 2029, now’s the perfect time to start your online business.
Thanks to Print on Demand, it’s easier than ever, and we’ll walk you through each step.
In this article, you’ll find everything you need to know about launching a phone case business, from how to make phone cases and a strong brand to using effective pricing strategies and marketing techniques to grow your business quickly.
Table of Contents
- Why Start Your Own Custom Phone Case Business?
- Why Choose Print on Demand for Fulfillment?
- How to Start a Successful Phone Case Business From Home?
- Sell Custom Phone Cases With Printify in 5 Easy Steps
- FAQ: How to Make Phone Cases to Sell Online?
- How to Start Your Own Phone Case Business: Closing Thoughts
Disclaimer: This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.
Key Takeaways
- Phone cases are lightweight, durable, popular, and profitable products to sell.
- Print on Demand offers various case types, including tough, biodegradable, slim, soft, clear, and impact-resistant cases
- Sign up for a free account with Printify to access a wide variety of phone cases and start selling online within minutes.
Why Start Your Own Custom Phone Case Business?
By 2029, the global mobile phone case market is expected to reach a staggering $33.70 billion.
Selling phone cases online is an easy way to enter this thriving industry. The widespread use of smartphones fuels a growing demand for phone cases that offer protection and personalization for these valuable devices.
Why Choose Print on Demand for Fulfillment?
Print on Demand is a great solution for anyone wanting to start a phone case business from anywhere in the world. It’s an easy and risk-free way to turn your unique ideas into high-quality products and start selling in minutes.
Manufacturers print, package, and ship products straight to your customers, allowing you to focus entirely on marketing and growing your business.
 Zero startup costs |
Make, launch, and sell phone cases with no upfront payments or hidden fees. |
|---|---|
| Large selection of products |
There's everything from an older Samsung Galaxy cover to the newest iPhone case. |
| Free design tools |
Create an eye-catching design with expert design tools and AI. |
| No need to keep stock |
All products are printed on demand. |
| High profitability |
Set your own retail price. |
Make It Happen Today!
How to Start a Successful Phone Case Business From Home?
With dedication and strategic planning, you’ll soon join the ranks of other successful entrepreneurs who use Printify to turn their dreams into reality.
Step 1: Select a Niche and Carry Out Market Research
Before you start making money from selling cases on your online store, you’ll need to pinpoint your potential customers, understand what is available, and identify trends to guarantee your business’s success.
Choose a customer niche to target with your custom phone case designs. Find something that aligns with your hobbies and interests – create a cell phone case featuring photos of your favorite animal or a whole line of phone cases inspired by video games.
Use online tools like Semrush or Google Trends to conduct keyword research and uncover market trends related to your target audience. Explore what designs and phone cases they’re searching for and what other products they might be interested in.
Analyze other online businesses by exploring bestsellers on popular eCommerce sales channels like Etsy or Amazon. Check customer feedback and identify gaps in the market that your business can fill.
What Kind of Mobile Phones to Prioritize?
As Samsung, Apple, and Xiaomi continue their fierce competition in the global smartphone market, it’s essential to keep track of what these leading players offer to maximize your appeal and sales potential.
Here are the latest phone model options:
- iPhone – 15 / Plus / Pro / Pro Max, 14 / Plus, SE, 13 / Mini / Pro / Pro Max.
- Samsung Galaxy – M15 5G, M55 5G, F15 5G, A35 5G, A55 5G, S24 / S24+ / Ultra.
- Xiaomi – 14 / Pro / Ultra, 13 / Pro / Lite / Ultra, 12T / Pro / Pro Dimensity, 12S / Pro / Ultra.
Step 2: Create a Strong Brand
To dazzle your target market of cell phone users and grow a devoted following, you need a brand that’s more than just a name offering phone cases.
Your brand is a personality, a vibe, a whole mood. Here’s how to make your brand shine brighter than a smartphone screen at full brightness:
- Choose a memorable name. Come up with a name that’s catchy, easy to remember, and spell.
- Define your brand identity. Clearly communicate your values, mission, and personality. Are you sleek and sophisticated, or are those just the phone cases you’re selling?
Consider what sets your brand apart from competitors and how you want to be perceived by potential customers. - Create visuals. From your logo to the colors, fonts, and imagery, every visual element should reflect your brand identity and be instantly recognizable.
Choose colors that evoke the right emotions and align with your brand personality. - Develop your brand voice. Whether witty and playful or professional and informative, crafting a consistent and authentic brand voice will create a memorable and engaging customer experience.
Step 3: Select a Case Type
While some cell phone cases are more practical, others just look better. With Printify, your custom phone case business can offer various cases that fit many phone models and user preferences.
Here are a few of our top sellers:
100% polycarbonate, this dual-layer phone case comes with a glossy or matte finish that’s perfect for your custom designs.
These PLA-biodegradable cases are practically a fashion statement. They offer a crisp matte finish that covers the entire phone case.
Made from impact-resistant polycarbonate, these phone cases boast a super slim design and glossy premium finish to fit any phone’s style and owner’s preferences.
This clear TPU phone case is made from a plastic and silicone mix that’s virtually impossible to break. Paired with the right designs, it promises a durable style for years to come.
Made from lightweight polycarbonate with soft TPU sides, these crystal-clear, flexible, and durable phone cases offer unmatched protection in photo-realistic style.
This dual-layer polycarbonate phone case has a removable, black inner TPU layer and a premium glossy or matte finish.
Made from 100% polycarbonate, this slim, lightweight, and impact-resistant phone case has a card slot and is available in a glossy or matte finish.
This impact-resistant TPU case is flexible and tear-resistant. It offers a semi-transparent, matte finish that’s great for showcasing your wildest designs.
Step 4: Design Your Phone Case
It’s time to start creating, and we have all the tools you need to make truly one-of-a-kind designs for a range of high-quality cell phone cases.
Use our Product Creator to:
- Create designs and mockups. Upload your artwork, select pre-made templates, or use our free graphics, fonts, and AI Image Generator to turn any plain phone case into a masterpiece. Generate product mockups to publish on your store.
- Customize to perfection. Adjust colors, resize elements, add layers, and experiment with your phone’s design to make sure everything looks how you want it to.
Instantly visualize your design’s appearance on the final product with real-time previews. - Save your products. Once satisfied with your custom designs, save your work and place a manual order to print phone cases or add them to your store.
Step 5: Decide Where to Sell Custom Phone Cases
Now that you have customized phone cases ready to captivate buyers, you need to find the right sales channel to connect with your customers.
If you want to create your own phone case website, consider using eCommerce platforms. These sites offer customizable storefronts, multiple payment options, and powerful marketing tools to help you reach and engage your customers effectively.
Alternatively, you can list phone cases on online marketplaces. These sites offer large audiences and an established infrastructure, making it easier to reach potential customers and drive sales.
The downside is that you’ll encounter high competition from other sellers in the same marketplace.
We’ve set up automated integrations with all the mentioned platforms and marketplaces, making publishing products and processing store orders easy.
Here are a few other suggestions to keep in mind:
- Sell through a Printify Pop-Up Store. Open a free store to sell custom cases for cell phones through a unique store link with no commissions or hidden fees.
We’ll process all your online store orders and take care of customer support. - Connect Printify to any custom-built website. Use the Printify API to connect our services to your website and enjoy the same automation advantages that come with any of our pre-built integrations.
- Connect to multiple sales channels. Link up to five stores on your free account or subscribe to Printify Premium to add up to ten eCommerce sites.
Quick Tip
Check our blog for expert advice on how to design a website and our recommendations on the best sites to sell online.
Step 6: Price Your Phone Cases Right
Setting the right price on your phone cases is essential for achieving profitability and attracting customers.
Overpricing can drive customers away, while underpricing might suggest lower quality, highlighting the importance of striking the right balance.
Here are a few effective pricing strategies:
- Value-Based Pricing. How much are customers willing to pay? Set a price based on the perceived value of these phone cases and your customer preferences.
- Cost-Plus Pricing. How much does it cost to make a phone case? Calculate all expenses associated with creating and marketing a phone case and then add a markup to determine the selling price.
- Competitor-Based Pricing. How much are your competitors charging for their phone cases? Set prices based on your research of competitor pricing strategies.
Quick Tip
Check out our blog on how to price a product for more in-depth guidance and pricing strategies.
Step 7: Market Your Phone Case Business
Digital marketing is a great way to drive growth for your phone case business. It shapes the perception of your brand, attracts customers, and fuels sales.
Here are a few tried-and-tested methods to effectively market your business:
Search Engine Marketing
This marketing method increases your online visibility through organic traffic and paid advertising on popular search engines like Google, which processes over 3.5 billion searches daily.
It consists of two primary elements:
- Search Engine Optimization (SEO). Use relevant keywords to optimize your website’s content, metadata, and structure to improve your position in search results.
Quick Tip
Check out our SEO Masterclass to learn how to use SEO for your business.
- Pay-per-click (PPC) advertising. Launch targeted ad campaigns where you only pay when someone clicks on your ad.
Social Media Marketing
Social media enables you to create engaging content, run targeted ads, and directly interact with prospective customers to build brand awareness and drive website traffic.
Take advantage of marketing features offered by popular social media channels:
- Meta Business Suite. Reach your target market easily through the world’s most popular social media platform, boasting over 2.9 billion monthly active users.
The Ads Manager lets you run targeted ads on Facebook, Instagram, Messenger, and WhatsApp. - TikTok. With an audience of almost 150 million in the US alone, this social media platform offers businesses a prime opportunity to connect with a diverse demographic range, particularly younger audiences.
Receive a free personalized marketing plan, use premade templates to create your ad copy, and launch a campaign in just a few easy steps. - Influencer marketing. Consider the benefits of partnering with social media influencers to build brand awareness and easily drive traffic to your store.
It’s steadily becoming one of the most popular forms of social media marketing, with the global influencer market expected to surpass $22 billion by 2025.
Email Marketing
This type of marketing involves communicating with your audience through targeted email campaigns to generate leads, boost sales, and encourage customer engagement.
It’s one of the most widely used marketing methods, with the global market value expected to reach $18.9 billion by 2028.
There are several types of email marketing campaigns:
- Promotional emails. Showcase specific products, services, or offers to encourage phone case purchases.
- Newsletters. Share updates, news, behind-the-scenes footage, and other valuable content related to your brand or industry.
- Welcome emails. Introduce your brand to new subscribers, get them excited about being part of your community, and encourage further engagement.
- Abandoned cart emails. Remind customers about phone cases left in their carts and encourage them to complete the purchase. Consider offering discounts.
- Transactional emails. Send order confirmations, shipping, and tracking notifications.
Quick Tip
Check out our guide on how to create a mailing list for your online store.
Content Marketing
This marketing method focuses on making and sharing valuable and relevant content that resonates with your target audience.
As businesses increasingly recognize the importance of creating compelling content, the content marketing industry is expected to be worth $600 billion in 2024.
Here are some tips to master content marketing:
- Set clear goals. Define specific and measurable objectives for your content marketing efforts to track your success and progress.
- Create high-quality SEO content. Produce valuable and engaging material that addresses the needs of your audience while incorporating relevant keywords to enhance visibility and attract organic traffic to your store.
- Post regularly. Create a consistent posting schedule to keep your audience engaged and build trust and credibility over time.
- Try different formats and channels. Experiment with different types of content, such as blogs, videos, infographics, or podcasts, and share them across multiple channels, like social media, email newsletters, and relevant forums.
- Track your metrics and adapt. Monitor website traffic, user engagement, and customer conversions to measure the success of your content. Stay updated on current trends and consumer behavior, adjusting your strategy to stay competitive.
Make It Happen Today!
Sell Custom Phone Cases With Printify in 5 Easy Steps
With just a few clicks, anyone can use Print on Demand to create their own custom phone case for personal use or start a phone case business and profit from sales.
Follow our step-by-step guide to get started.
Step 1: Sign up for Printify
Registering an account is quick, easy, and free.
Just enter your email, create a password (or use your Gmail), and unlock our powerful eCommerce platform to design and sell custom phone cases in minutes.
Step 2: Pick a Phone Case From Our Catalog
Go through our extensive collection of high-quality phone cases in our Product Catalog.
With a diverse range of options tailored to fit many phone models, from Samsung Galaxy to iPhones, finding the right products for your phone case brand will be a breeze.
Each product page provides essential details about the custom phone case, including the available Print Providers, product price, and shipping costs.
Choose your favorite case style and click Start designing.
Step 3: Upload or Create Your Own Design
Our Product Creator offers all the tools and features you need to upload your own designs or create unique new graphics to print on custom phone cases.
Use our professional design tools to add, layer, adjust, and improve your art, illustrations, photos, text, or patterns.
Quick Tip
Follow our advice to learn how to create your first design quickly.
Step 4: Edit Product Variants and Details
Once your design is ready, head over to Variants and layers → Variants → Phone models → Select variants to checkmark the specific phone case models you want to offer in your store.
If you don’t want to offer both iPhone and Samsung Galaxy phone cases on the same product listing, you can create separate listings for each.
Make sure to adjust the design placement for each variant so it looks its best and fits the specific characteristics of each selected phone model.
Once your phone cases are ready, proceed to generate high-quality product mockups to showcase in your online store.
Step 5: Publish Phone Cases Online and Start Selling
All that’s left for you to do now is to add these phone cases to your website or chosen sales channel and start making money.
Outshine other phone case businesses by using expert marketing strategies, offering exceptional customer service, and adapting your product offer to customer demand.
FAQ: How to Make Phone Cases to Sell Online?
How to make a phone case at home?
Whether it’s from your home or anywhere else in the world, the easiest way to create your own phone cases is by partnering with Printify.
Sign up, choose products from our Product Catalog, upload designs, and proceed to place an order or publish phone cases on your store.
How to start a DIY phone case business?
Begin your journey by researching the phone case market and finding your niche of customers.
Then, develop your phone case brand identity and create products.
Once you have your phone cases ready, open an online store and use effective marketing strategies to promote your brand and attract customers, ultimately making your phone case business profitable.
What is used to make phone cases?
We offer various custom phone cases made from high-quality materials such as polycarbonate, PLA, and TPU.
These durable and impact-resistant materials ensure exceptional shock absorption, protecting devices against drops and spills.
How to make custom phone cases to sell?
The intuitive design tools in our free Product Creator allow you to add fonts, adjust colors and placement, and experiment with different designs to create truly unique and eye-catching products.
Once your designs are ready, you can quickly generate high-quality mockups, publish them on an eCommerce website, and start selling to customers worldwide.
How to Start Your Own Phone Case Business: Closing Thoughts
Starting a phone case business may have its challenges, but with the right approach and resources, anyone can do it.
Once an order is placed, we handle everything from printing to shipping, allowing you to focus on promoting and growing your own phone case business.
Partner with Printify today to start your own phone case business!
Start Making Custom Phone Cases!
Written by
Leon Walker
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9 comments
I want to put my own design
Hi Kaia,
You can use your own designs.
Hello, how do you create a matte finish option along with a glossy finish for your listing?
I am a Printify subscriber that is thinking of adding this my selection to offer.
Hi there,
For questions related to printing and design options for your products, our Print and Design team will be the best source of information. Please don’t hesitate to contact our support team, and they will be more than happy to assist you with your specific queries and provide you with the best guidance.
hey i was wondering if i needed to perhaps create my own phone case designs to sell them on etsy for example or can i use already made basic designs that are popular for cases?
Hi Jules,
As long as they are not subject to copyright infringement, you can use already made basic designs.
how does one sell phone cases with two different model ( tough and slim) in one listing
Hi there!
Please check this article for instructions on how to set up listing with 2 different items.
Great insight…. Thank you Anita!