How to Make Phone Cases to Sell in Seven Simple Steps

How to Make Phone Cases to Sell in Seven Simple Steps

If you have a smartphone, you have a phone case. Maybe even your own custom phone case. The global mobile phone market is growing at a rapid rate, with over 8.6 billion unique device subscriptions worldwide.

With four out of five of these mobile smartphones, the global phone case market is always growing. This article will break down how to start a phone case business, how to make custom phone cases and why you should start selling custom phone cases with Printify.

Table of Contents

Why Sell Custom Phone Cases?

Why Sell Custom Phone Cases
Why Sell Custom Phone Cases

The global mobile phone accessories market is expected to explode from $254.5 Billion in 2020 to $413.2 Billion by 2030. Dynamic new designs for phone cases are a key factor in this forecast market growth. Shoppers are keen to search for the latest trends and personalize their style with an eye-catching design. 

That means for print-on-demand (POD) sellers this is a clear indication to start designing and selling custom phone cases. With smartphones prevalent worldwide, protective cases are seeing a surge in demand.

The global market for protective cases alone is forecast to grow at over 6% a year between 2021 and 2028. Finding your specific niche, target audience and learning how to make phone cases to sell in this market offers a head start on potentially valuable returns with minimal initial startup costs.

How to Start a Phone Case Business

Learning how to start a phone case business and how to make phone cases to sell may seem daunting at first. POD offers a great business model and can be profitable because it requires no upfront investment. You are only charged when you make a sale.

Anyone can start their own business without having to worry about fulfillment, inventory, or shipping. If you are ready to start your own phone case business, here are seven easy steps offering a simple and strategic approach to launching your store.

Step 1: Research the Market

How to Start a Phone Case Business - Research the Market
How to Start a Phone Case Business - Research the Market

Effective market research is crucial for the success of every new business. The most profitable businesses in any industry offer solutions to customer demand that can’t be found anywhere else.

The key to achieving this in the custom phone case market is identifying a profitable niche. This is the focused and targetable section of the larger market that has its own unique demand that can be met by your custom product.

To find this market gap, you can begin with tools like Google Trends that identify high google search volume terms or topics relevant to your market. Once you have analyzed popular search queries, you can begin conducting competitor analysis to see which are already being targeted.

Step 2: Create a Business Plan

Every entrepreneur benefits from writing a business plan. Aim to build a strong foundation to launch your business. Entrepreneurs who compile a business plan are twice as likely to succeed in growing their business compared to those who don’t.

All business plans vary, but most contain four key elements:

An executive summary is a brief outline of your idea and what the business plan will contain. Think of it as a condensed version of the plan. Creating the executive summary after writing every other part of the plan ensures it represents the remainder of the plan as accurately as possible.

Create a comprehensive overview of your business and break down the most important highlights of your business. Key areas to consider are what type of business you’re launching, why your company provides this service and how your store is unique.

Completing the market analysis of your business plan will help you know your target market, its long-term trends, and provide a framework for your future campaigns. Effective market analysis includes forecasts of your company’s long-term goals, your target audience and competitive analysis of the competition.

All businesses require a certain amount of capital to launch. Listing every cost is crucial and it’s important to be honest and thorough to give a realistic idea of what you will need to contribute. 

The majority of financial plans include the following three analyses:

  1. Income statement
  2. Balance sheet
  3. Cash-flow statement

Step 3: Choose Quality Products

How to Start a Phone Case Business - Choose Quality Products
How to Start a Phone Case Business - Choose Quality Products

There are a whole range of phone cases to suit the different types of smartphone available and different types of customers. With such a huge range of phones on the market, it is best to look at case types available for the most popular models. 

To get you started, check out this quick breakdown of the top selling devices of the global market in 2021:

  1. Apple iPhone 12
  2. Apple iPhone 12 Pro Max
  3. Apple iPhone 13
  4. Apple iPhone 12 Pro
  5. Apple iPhone 11
  6. Samsung Galaxy A12
  7. Xiamoi Redmi 9A
  8. Apple iPhone SE 2020
  9. Apple iPhone 13 Pro Max
  10. Xiamoi Redmi 9

Step 4: Create a Unique Design

How to Start a Phone Case Business - Create a Unique Design
How to Start a Phone Case Business - Create a Unique Design

Your custom phone case design can be the biggest differentiator from the competition in your niche. You can use one of the following methods to create your own custom phone case designs:

Learn how to create your own custom designs with graphic design and image editing software. Photoshop is the recognized market leader, however the free in-browser alternative Photopea offers a range of editing tools and features for free. Try services that allow you to try different filters or add text to make your own phone case.

Find designers and artists on creative communities and sites like Dribble or Fiver. There are tons of freelance creatives who can create custom phone case designs for you. Try looking for freelance designers and artists who already offer custom designs for POD, and reach out.

Step 5: Choose a Sales Channel

A sales channel is the platform or marketplace that connects an entrepreneur with their customers. Sales channels are a useful way to broadcast your products to as wide an audience as possible. The end goal is to sell the product or service to the customer.

There is a range of popular sales channels available, with the best sites to sell online offering a range of different benefits. Operating on multiple sales channels can extend your reach beyond the customer base of a single channel. This can help you reach new customers who would not normally come across your product.

Step 6: Set a Price

How to Start a Phone Case Business - Set a Price
How to Start a Phone Case Business - Set a Price

Pricing optimization can be a key factor in determining the profitability of a store. Done effectively, it can increase your sales and net profit simultaneously. With pricing the most important feature driving purchases for 80% of consumers, creating a pricing strategy can be a daunting task. 

The most effective pricing data a store owner can get is from testing with real customers and analyzing the results. If you are looking for effective pricing methods before launching your store, you can try these straightforward pricing strategies:

With this method, you need to work out the overall unit cost for each product. Following this, you can set a target profit margin to be achieved by each sale, but without market research you risk undervaluing or over-pricing your product.

Pricing strategically below the competition can increase sales and overall profit through sales volumes. However, constantly undercutting competitors can lead to a race to the bottom, until everyone’s profit margins are paper-thin.

Step 7: Market Your Products

Effective eCommerce marketing can make or break your store. There are a range of marketing channels available for those starting out:

This channel helps potential customers with high buying intent searching for your product find your store. This can be achieved organically through SEO or by paying for Google Ads.

With more than 2.6 Billion users worldwide, Facebook has one of the largest global social media user bases. Facebook adverts can enable you to target your exact niche audience with your custom phone case designs.

The visual content-based app is perfect for marketing customized phone cases. Plus, paid advertising offers the same specific audience-targeting benefits as Facebook.

Spending on influencer marketing has exploded in recent years, with the global market size soaring from USD $1.7 Billion in 2016 to USD $13.8 Billion in 2021. Partnering with Instagrammers, Youtubers, Tiktokers, and micro-celebrities can increase brand awareness, reach and build trust. The method also offers unlimited sharing potential on social media platforms.

With over one Billion monthly active users, the purely video app is growing rapidly. The platform can be a great opportunity to expand your reach in video marketing and reach Tiktok’s main demographic of young users. Close to half, 47%, of the app’s users are under 29.

Creating a mailing list is one of the most effective digital marketing channels available and can be crucial to the success of your store. Email campaigns generate the highest return on investment of all digital marketing channels, an impressive $42 for every $1 spent.

Make It Happen Today!

How to Make Custom Phone Cases

How to Make Custom Phone Cases
How to Make Custom Phone Cases

Learn how to make custom phone cases effortlessly with Printify. Make your own phone cases with our 100% free custom phone cases maker. Our phone cases are fulfilled in the United States and shipped directly to your customer.

Here are five easy steps to quickly learn how to make phone cases to sell today.

Create a Printify Account

The first step is super simple. Set up your account with Printify by adding your contact details, business information like your store’s name, and your chosen payment method. 

Pick a Product

There is a wide range of phone cases available for you to customize, to suit a wide range of uses.  Examples for ideas include custom iPhone cases, cases where you can add text, protect the phone, or add images.

Browse our catalog and decide which custom phone case is perfect for your store. With our wide range of blanks, you can find the perfect customizable phone cases for your own design. The product descriptions break down whether it is the best phone case for greater protection, or the printing features are best suited for a photo phone case.

Check out the range of custom iPhone and Android device cases available from multiple print providers:

Upload Your Design

Our free Mockup Generator allows you to effortlessly learn how to upload your own designs and review a high-quality mockup image of your customized phone cases for free. No need for a course or services that take a few hours, you can just click in the browser and make your own phone case instantly.

You can add these highly realistic mockup preview images of your quality products to your shop and product pages.

Create an Online Store

Create a shop with a shopping cart function that is easily accessible to your customers. Once you have created a store, you can painlessly connect it to your Printify account by following one of the simple integration guides.

Printify effortlessly integrates with your chosen eCommerce platform or marketplace to easily publish your product automatically and start making sales. Through various plugin tools and links on these sales channels, you can even expand to social media sales channels like Facebook and Instagram. 

The platform approach enables you to create your own personalized shop. Highly customizable, it gives you the option to create a shop with your own style. There are a range of popular platforms to choose from if you want to customize an online store:

Alternatively, marketplaces can be a great place to start when launching your shop. They are a place where multiple sellers list their products for sale. To create a store within a marketplace, there are two key marketplaces to pick:

Start Selling

All order operations with the above integrated sales channels are all completely automated, allowing you to focus on making more sales. When you sell a custom phone case, the phone case is sent to production. Our print providers print and  ship the phone cases directly to your customer after passing strict quality control.

Even better, you don’t need to spend any money before your first sale comes in. We only charge you once your customer makes a purchase from your store. The difference in price between what your store charges and the price listed in the Printify catalog is your profit.

Sell Custom Phone Cases With Printify

Sell Custom Phone Cases With Printify
Sell Custom Phone Cases With Printify

Custom phone cases are a great sales opportunity for anyone looking to develop an online income. Start your POD business with Printify today.

Higher profits

Don’t worry about fewer returns, we offer some of the lowest prices on the market. Provide your customers with the best low-cost POD options.

Simple scaling

Our automatic order routing feature makes it easy to handle peak holiday seasons.

Best selection

With a diverse range of custom phone case products available, you can choose some of the best products for your phone case business.

100% Free to use

There are no minimum order values. All Printify print providers are POD suppliers who print and fulfill your orders as they come in.

Easy to make a custom design

With our free Mockup Generator, all you need is a simple PNG or JPEG file to get started.

We handle fulfillment

Relax and track every order directly from your Printify account or in-app, while we handle the printing and delivery logistics.


Start selling custom phone cases with Printify today. This article breaks down how to start your own phone case business in seven easy steps and how to effortlessly personalize phone cases with your ideas and your style.

Create an account, follow the steps outlined in this article, and with Printify’s dropshipping model you can create your own phone case that can be instantly published to your website.

We manage the automated order production and ship the smartphone case directly to your end customer. Start selling immediately and watch the orders come in.

Make It Happen Today!

Share the article



  1. jules
    July 7

    hey i was wondering if i needed to perhaps create my own phone case designs to sell them on etsy for example or can i use already made basic designs that are popular for cases?

    1. Martha Simmons
      July 8

      Hi Jules,
      As long as they are not subject to copyright infringement, you can use already made basic designs.

  2. b
    July 26

    how does one sell phone cases with two different model ( tough and slim) in one listing

    1. Naomi
      January 20

      Hi there!

      Please check this article for instructions on how to set up listing with 2 different items.

  3. Rocky Flintstone
    June 24

    Great insight…. Thank you Anita!


Write a comment