Color preferences and trends take new directions every year and play a huge role in determining product popularity and consumer behavior.
With a whopping 93% of shoppers considering visual appearance vital for their purchasing decisions, color trends – 2024 and beyond – will continue to evolve while maintaining their strong market influence.
Dive into the trending colors of 2024 across industries, featuring insights from Pantone and paint companies like Benjamin Moore, BEHR, and others.
Explore seasonal color marketing and interior design tips to elevate your brand.
Key takeaways
- This year’s trends emphasize versatility with bold and neutral tones, making them perfect for various design themes and products.
- There’s a significant focus on nature-inspired hues that evoke a connection to the outdoors.
- Warm tones create cozy and inviting atmospheres, ideal for home decor and comfort-oriented products.
- Bright, playful colors are prominent, encouraging creative and eye-catching designs in fashion and accessories.
- Classic neutrals offer a sophisticated base for designs, enhancing elegance in POD merchandise, including interior decor items.
Pantone color 2024: Peach Fuzz
The Pantone Color of the Year for 2024 is Peach Fuzz, a warm, earthy tone that’s taking the design world by storm. According to the color gurus at Pantone, it’s all about creating a cozy, tranquil vibe in our fast-paced lives. It’s a versatile hue that easily blends with bold or muted color palettes, making it a must-have for any design enthusiast.
Leatrice Eiseman, the Executive Director of the Pantone Color Institute, put it best: “We chose a color that radiates warmth and modern elegance, echoing our innate yearning for closeness and connection.” In other words, Peach Fuzz is the color equivalent of a warm cup of cocoa on a chilly day.
The hottest fashion colors for spring and summer 2024
New York Fashion Week unveiled the spring and summer 2024 trend predictions, and they’re a dynamic mix. This season’s palette is full of earthy colors with a bright, spirited vibe. It features a color palette that grounds you, plus lively greens and jewel tones that add a refreshing edge.
There are colors that mirror the casual ease of brightened denim and sun-kissed warms, creating a cozy vibe. Playful, citrus-infused shades add a dash of zest, while soft, serene lavenders bring dreamy calm.
Use this data to start a clothing line or spice up your existing collections with contemporary, eye-catching hues that appeal to consumers who want to stay on trend while expressing personality.
Embrace a daring uniqueness
Pantone trending colors 2024 offer a beautiful range for expressing individual style and creativity.
- Rooibos Tea
This full-bodied red brings a rich, woody depth to the palette. Perfect for adding a touch of earthy sophistication, Rooibos Tea is a daring choice for those looking to make a statement. - Watercress
A refreshing peppery green, Watercress introduces a forward-looking energy. Its vibrant tone is ideal for designs that aim to invigorate and captivate. - Chambray Blue
Echoing the casual charm of denim, Chambray Blue offers a relaxed yet brightened mood. It’s perfect for infusing a sense of laid-back vitality into any ensemble. - Orangeade
Blending the sweetness of red with the zest of orange, Orangeade is a citrusy, brighter hue. It adds a fruity, tangy twist to designs, perfect for those looking to inject some fun. - Desert Flower
This engaging pink, warm and inviting, like blooms under the sun, adds a touch of sun-kissed radiance. Desert Flower is ideal for designs that combine nature with feminine charm. - Pastel Lilac
Soft, powdery lavender and Pastel Lilac bring tranquility and a sweet aroma to the palette. It’s perfect for designs that aim for a subtle, serene touch.
- Marlin
Inspired by the depths of tropical seas, Marlin is an aquatic blue that exudes calm and serenity. It’s ideal for designs that aim to capture the tranquil beauty of the ocean. - Lemon Drop
Sugar-coated and zestful, Lemon Drop is a bright, lively color inspired by nature. It’s perfect for designs that seek to stand out with vibrant energy. - Mint
Cool-green mint brings a breath of fresh air and life to any design. This color is ideal for adding a touch of refreshing, airy lightness. - Capri
Reminiscent of the Italian seaside, Capri is a bright, vibrant blue. It’s perfect for design experts aiming to capture the essence of Mediterranean summer.
Classic palette: Subtle and sophisticated
NYFW’s palette blends serenity with sophistication, including a mix of neutral shades and brighter hues.
They reflect calm, comfort, and simplicity in our lives and styles. Each hue in this classic palette offers unique color inspiration for creating timeless yet modern designs.
- Brilliant White
This clean, crisp white evokes a sense of purity and a fresh start, making it an essential element of this season’s palette. - Northern Droplet
A rainy-day gray that brings a soothing, contemplative quality. Its muted, understated presence offers a tranquil retreat from the world’s hustle and bustle. - Brush
A khaki that seamlessly melds with its environment. Warm neutrals like Brush speak of groundedness and practical beauty, blending effortlessly with other colors. - Mushroom
An earth-rendered taupe offers a moment of stability and organic elegance, perfect for creating a neutral, grounded aesthetic. - Quiet Shade
A deep and shadowy gray that provides a protective, sheltering feel. This color adds depth and sophistication, evoking a sense of inner strength.
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Interior colors by Benjamin Moore
Benjamin Moore has introduced a palette that captures the essence of global exploration and personal experiences. At the forefront is Blue Nova, their color of the year, a mid-tone blue with a deep purple undertone.
Reminiscent of the mystical blue hour after sunset, this shade combines the warmth of its red undertones with the tranquility of deep blue.
Whether you’re an interior designer or fashionista, Benjamin Moore’s 2024 palette exhibits various shades, encouraging you to embrace your individual style.
- White Dove
A timeless neutral, White Dove is a clean white that radiates simplicity, elegance, and will match every trend to come. Its versatility makes it a perfect canvas for bold, rich, and dark color pairings. - Regent Green
A deep, pine green almost verging on black, Regent Green brings a touch of dramatic luxury. It’s ideal for creating striking contrasts in any space, from an accent wall to sophisticated trims. - Antique Pewter
This rich patina green, grounded with a touch of gray, offers a muted yet impactful presence. Antique Pewter is particularly suited for spaces that blend tradition and contemporary style. - Pristine
A delicate off-white with dusty rose undertones, pristine exudes subtle sophistication. Pristine-colored walls will deliver a relaxed and inviting atmosphere in any room. - Topaz
A radiant terra-cotta orange, Topaz features deep undertones of brown and red, offering a warm, earthy palette. This engaging hue adds a rich, upbeat energy to the interiors. - Teacup Rose
Blending the vibrancy of pink with the softness of coral, Teacup Rose is a captivating pastel hue. Its quaint charm adds a playful yet sophisticated touch to spaces. - Polar Sky
A pale, crisp-blue color, Polar Sky reflects the serenity of a winter morning. This color brings a refreshing calmness reminiscent of nature’s quiet moments. - Hazy Lilac
Infused with a hint of gray, Hazy Lilac offers a moody allure as a mid-tone violet. It’s perfect for adding a touch of sophisticated femininity to walls and beyond. - Honeybee
A pale, versatile yellow, the honeybee’s sweetness and gentleness are reminiscent of its name. Its light and airy presence brings a cheerful warmth that will help you enjoy every moment.
Apricot Crush: Coloro + WGSN color of 2024
In a creative collaboration between Coloro – The Color Code and WGSN, Apricot Crush emerges as their main color for 2024. It embodies care, connection, and community, infused with the healthy glow of apricots and oranges.
Its soft, sun-bleached appeal complements neutral shades. Versatile and inclusive, it’s ideal for kitchen cabinets, clothing, beauty products, and tech accessories.
Upward by Sherwin-Williams
Sherwin-Williams unveils Upward, a denim blue with serene gray undertones, as its 2024 color of the year shifts towards lighter, more optimistic hues.
Contrasting Pantone’s vibrant Peach Fuzz, Upward represents a tranquil retreat on the color wheel, inviting spaces filled with positive energy and creative thinking.
“We knew lighter tones were going to be important in 2024 and 2025 … a light blue like Upward told that story very well.”
– Sue Wadden, Director of Color Marketing.
Upward’s subtle hint of a silver lining makes this trend color a versatile choice for any space, promising interiors that reflect carefree joy and total contentment.
While white naturally complements Upward, designers and homeowners are encouraged to embrace coastal ambiance by integrating navy or soft pastel green accents.
Cracked Pepper by BEHR
Behr Paint Company introduces Cracked Pepper as its 2024 color of the year. A sophisticated soft black that potentially redefines spaces with its dramatic yet soothing presence.
This timeless hue brings a new dimension of versatility, whether on doors and kitchen cabinets or embracing the boldness of painting entire walls.
“As life returns to its more familiar rhythms, it’s time to allow our senses to come alive … Cracked Pepper enhances the natural expression in any space.”
– Erika Woelfel, Behr’s Vice President of Color and Creative Services.
Add depth to a room with a rich contrast on an accent wall or create a calming mood in an entirely painted space. This hue has the potential to become an interior designer favorite this year.
Cracked Pepper – From interior to fashion
Behr’s Cracked Pepper’s impact goes beyond interior design, resonating with current fashion as well. Experts suggest the daring neutrality of this tone pairs nicely with a range of styles, from classic to contemporary, mirroring how fashion embraces dark, confident shades.
Mountain Sage by James Hardie
Meet Mountain Sage, a deep green hue that reminds you of lush forests and connects your home to the great outdoors.
This stunning green is part of James Hardie’s ColorPlus® Technology collection, meaning it’s pre-finished and ready to elevate your home’s exterior.
But it doesn’t stop there! This earthy hue is also making waves in the fashion and design world, popping up on everything from cozy sweaters to statement accessories.
Pinterest colors of the year
Pinterest has released its first-ever color trend palette, inspired by the platform’s search trends. It features five beautiful, trend-setting hues – perfect for your next design project.
Desert Orange
Desert Orange is a rich, mellow tone inspired by rustic trends and natural elements. It’s perfect for adding vibrancy to any space, evoking the beauty of a desert sunset.
Gummy Pink
Gummy Pink blends dusty pink with gorgeous blush, creating a delicate yet striking color. Ideal for adding a touch of softness and femininity to interiors and fashion.
Aqua Blue
Aqua Blue, inspired by the deep blue sea, brings a refreshing and cool vibe. This aquatic hue is seen on everything from nail polishes to make-up and fashion.
Moss Green
Moss Green combines dark olive and lime green, capturing the essence and balance of nature. It’s a versatile hue that adds a leafy, organic feel to any design.
Mocha Brown
Mocha Brown is a deep caramel and grayish brown inspired by coffee tones and rustic styles. It adds a touch of sophistication no matter where you use it.
Limitless by Glidden
Glidden has unveiled Limitless, a fresh hue that’s “anything but yellow.” Limitless supports both cool and warm tones, making it adaptable for various design aesthetics. This color symbolizes infinite possibilities and adds a welcoming feel to any room, standing out as a bold choice for modern and classic interiors alike.
Pair with other beautiful hues from their trend report.
Viridis by Graham & Brown
Viridis, Graham & Brown’s 2024 Color of the Year, is a muted, serene green that embodies a calming and natural aesthetic. This sophisticated shade is perfect for creating a tranquil atmosphere in any space. Viridis is ideal for projects where you want to bring a touch of nature, providing a subtle yet stylish backdrop for various design elements.
FAQ
2024 trends include a blend of earthy tones and lively hues, emphasizing nature-inspired themes. It’s all about being cozy yet unafraid of being your authentic, daring self.
Gray is out, Cracked Pepper is in. This soft, sophisticated black looks good anywhere – from an accent wall in your living room to the texture of a comfy heavy blend hoodie.
In interior trends, this year, we’re seeing true versatility. Yet, the common denominator is quiet luxury with a rustic feel. Seems like people are yearning to escape the city and return to their roots.
Boost your sales with color trend palettes
From cool tones like brilliant white to dark, luxurious Cracked Pepper, and other popular colors for 2024, there is a range of options to fit any brand or style.
Keep your store fresh with print-on-demand and create products in bold hues combined with beige or other neutrals for ultimate success.
Printify offers a seamless and cost-effective way to create custom merchandise without bulk buying or storage. With the biggest Catalog out there, from t-shirts to phone cases, Printify simplifies designing and publishing your items within minutes.
Select a product, upload your design, and let Printify do the rest – you don’t need a background in graphic design; our Product Creator will guide you through every step. The on-demand process means products are only produced after a sale is made, eliminating the need for excess inventory.
Trending colors for 2024: Summary
This year’s deep dive into color trends reveals vibrant colors with quiet neutrals. Designers and trend predictors continue to push the boundaries of traditional paint choices, creating palettes that offer endless possibilities for self-expression.
No matter if you’re an interior designer, fashion enthusiast, or a combination of both – incorporating trend colors into your business can help you stay ahead of the curve and attract more customers and even more green.
