In an increasingly crowded eCommerce market, finding ways to differentiate your products is key to brand visibility. Selling custom white-label products can help you stand out with unique, high-quality items without much hassle.
Print on Demand, a thriving custom merch industry, offers services that let brands sell various products without the burden of manufacturing.
Discover the opportunities and processes of selling white-label products in 2025.
Key takeaways
- Explore the best white-label products, such as apparel, water bottles, home decor, and beauty products, to elevate your brand and increase profits.
- Leverage white-label services for your business to enjoy lower costs, assured quality, and higher profits.
- White labeling is popular across diverse sectors, from beauty and skincare to household items.
- Sign up for Printify, choose products, apply designs, connect your store, and start selling with ease.
- Understand the difference between white-label (generic products under various brands) and private-label (exclusive products for one brand).
What are white-label products?
What is a white-label product? It’s when one company manufactures a blank product, but a separate business adds its own branding (design) to merchandise it and sell it as its own. It’s a win-win for both white-label providers and retail brands.
White-label manufacturers get their share for doing the work, while multiple different brands get to sell professionally produced products with their unique designs without having to worry about logistics, storage space, or equipment.
Examples of white labeling
1. Product manufacturing
- TeeShirts – a white-label manufacturer – produces blank t-shirts.
- They sell these blank t-shirts to BigPrinter – a print fulfillment company.
2. Print Provider services
- The Print Provider BigPrinter keeps the t-shirts in their storage.
- They offer printing services to online retailers like YourStore.
3. Retailer customization
- YourStore – an online clothing brand – partners with BigPrinter.
- They select TeeShirts’ white-label product and request a design print.
4. Sales and distribution
- YourStore sells these custom-designed t-shirts as part of a clothing line.
- It operates without the need to manufacture or store any inventory.
5. Product fulfillment
- BigPrinter waits for an order from YourStore’s customers to begin printing.
- Once requested, they produce and ship the finished product directly to the customer.
Remember that these items include just about anything – from t-shirts and socks to white-label tote bags, shower curtains, and pet items. The common factor among these products is that none of them are unique. Brands need to partner with a Print Provider to create one-of-a-kind designs and finish the custom product.
Industries that use white-label products
White-label products are popular for their efficiency and ability to enhance brand offerings without the complexities of manufacturing.
Key industries effectively using white-label products include:
Apparel and accessories
- Boutique clothing stores: Small retailers offer trendy, seasonal fashion items without investing in manufacturing.
- Fitness brands: Companies like Gymshark expand product lines with minimal overhead, focusing on branding and marketing.
Beauty and skincare
- Emerging beauty brands: Startups quickly enter the market with white-labeled skincare products, avoiding high development costs.
- Salons and spas: Offer exclusive skincare and haircare items sourced from white-label manufacturers.
Household and personal care
- eCommerce platforms: Retailers like Wayfair provide many branded home goods.
- Pharmacies: Chains like CVS offer affordable white-labeled personal care items, from vitamins to hygiene products.
Advantages and disadvantages of white labeling
White labeling offers various benefits and challenges for businesses looking to enhance their product offerings without extensive investment.
Here’s a closer look at the pros and cons:
Pros:
- Lower costs: Whit-labeling is more cost-effective than manufacturing your own products and handling equipment, inventory, salaries, and other expenses.
- Assured quality: Brands can use other companies’ quality assurance and expertise to ensure they’re offering only the best to their consumers.
- Flexibility: White-label brands can easily adapt their merchandise to growing trends, changing market demands, and customer needs with simple customization.
- Higher profit: White labeling involves no upfront investments or risks and offers competitive market prices, allowing for higher profit margins.
- Branding opportunities: Companies can expand their offers with new and unique branded products, reaching new audiences.
- Speedy processes: White labeling lets brands release new branded products quickly, as they don’t have to develop them from scratch.
Cons:
- Potential legal issues: White-label suppliers and brands must closely monitor trademark infringement, copyright, and licensing to avoid potential intellectual property issues.
- Limited control: Since white-label suppliers fulfill all orders, sellers don’t control quality, pricing, stock, or customer support themselves. They have to trust their Print Providers fully.
- Limited branding: Apart from your design, white-label branding is limited, with only a few options, like custom neck labels or packaging. This can lead to slower brand recognition and business growth.
- Bigger competition: White labeling makes it harder for merchants to differentiate from competitors, as many use the same products, services, and print-on-demand companies.
Best white-label products to sell in 2025
Check out these top white-label product examples to grow your brand and profits. Inspired by leading sellers and Pinterest’s trend predictions, see what many retailers are adding to their product line today.
T-shirts, tank tops and long sleeves
Apparel is a top category in the white-label business model. The timeless appeal of t-shirts, tanks, and long sleeves makes them ideal for private-label brands. Customize these items and sell them year-round for any occasion and style, offering a blank canvas and efficient private-label branding for any business.
Stainless steel water bottles
Custom water bottles are in high demand due to the rise of primal workouts and other outdoor fitness trends. White labeling products like stainless steel water bottles cater to a huge demographic. This is a safe and profitable option for white-label goods paired with fitness clothing and other consumer products.
Hoodies and sweatshirts
Comfort wear like hoodies and sweatshirts are versatile and practical. These items are perfect for quickly introducing private-label branding that customers are already used to in merch. By adding unique designs, compete effectively with national brands and establish your own branded products.
Mugs
Mugs are practical, versatile consumer products ideal for white labeling. They can be customized for company logos, unique occasions, and personalization. With appealing packaging design, mugs make great gifts and everyday essentials, enhancing your brand recognition and providing excellent profit margins.
Shower curtains and mats
Enhance your product lineup with custom shower curtains and mats. As people seek to improve their bathroom aesthetics, these items are in demand. Unique designs can help you stand out from other brands in a fairly niche category. If you want a quick entry into new markets, this is a good white-label business model.
Posters
Posters are a scalable, low-cost, white-label product that caters to a broad audience. They’re easy to produce with reputable manufacturers, turning low investments into high profits. With the right designs, posters can be a worthwhile addition to your store, illustrating an efficient white-label solution for artists.
Baby and toddler clothing
White labeling baby and toddler clothing is a must for any family brand. Parents love custom, fun, and cute designs that showcase personality and care. This category offers strong profit margins for cute designs, making it one of the best options for white labeling along with household products and food items for kids.
Candles
Custom candles are a surprising addition to white-label services. With cozy aesthetics and delightful scents, they are the perfect addition to home decor. Our white-label print-on-demand platform offers eco-friendly soy candles that combine aroma with environmentally conscious appeal and healthy wax solutions.
Tote bags
Tote bags are trendy, eco-friendly white-label products. They’re practical for everyday use and in fashion, and they are a great example of white-label goods that can quickly introduce your brand to new markets. Larger businesses often plan on manufacturing generic products like tote bags under their own brand names.
Canvas
Canvas prints are a premium white-label product ideal for home decor and commercial displays. Just like posters, their straightforward production processes make them a profitable choice for online sales, artistic expression, and strong branding opportunities for the entire process of digital marketing.
Balloons and greeting cards
Party supplies like balloons and greeting cards are always in demand for 2025 celebrations. Custom designs for these white-label goods can cater to various occasions, from birthdays to anniversaries, helping you tap into the festive market.
Notebooks and journals
Notebooks and journals are attractive and highly customizable products. They’re perfect for personal use, gifts, or company branding. Design them for birthdays, weddings, or company promotions – they’re practical products guaranteed to sell.
Choosing your products
When conducting market research and examining white-label product fulfillment, you may come across various terms that describe different aspects of white labeling.
Be careful because the following terms mean very different things.
Let’s take a closer look.
White-label products vs private-label products vs wholesale products
There are notable distinctions between white labeling, private labeling, and wholesaling.
- White-Label Products. White-label companies produce unbranded products for multiple retailers. Retailers can add their own designs to display brand identity with these products.
Check out the Printify Product Catalog for great examples of white-label products.
- Private-Label Products. Private-label manufacturers develop white-label products for a specific retailer, which are then sold exclusively under their brand.
“Generic” product shelves, available only at certain big box retailers and grocery chains, are an excellent real-world example of private-label products.
- Wholesale Products. Wholesaling is buying identical products in bulk from a manufacturer at a wholesale price and then selling them to customers or retailers for a higher retail price.
Resellers rarely have a say in the qualities and branding of wholesale products.
What about labels and branding on the product?
Merchants often ask about garment labels and tags. These are manufacturer labels that sometimes come with white-label products. Let’s look at some label options you’ll come across when using Printify’s Print Providers.
Sewn-in label
A sewn-in label is stitched into the garment like a patch. The Provider’s label is visible and cannot be easily removed, which is common for white-label merchandise.
Tear away label
A tear-away label is a thin, paper-like slip that can be easily removed by the customer without damaging the product. It has no other branding.
Custom neck label
Custom neck labels allow resellers to add their branding, usually printed inside the collar. This feature is premium, like Printify’s custom labels, starting at a few cents.
Tagless
Tagless products have care instructions printed directly on the garment, avoiding traditional labels. They offer a clean look and are shipped directly without added branding.
Create your own white-label merch for free
Join Printify and design white-label items without upfront investments or inventory. Create custom products in minutes and start selling today. Quick, easy, and 100% free.
How to create white-label products with Printify
Step 1: Sign up
Create a Printify account for free in a few clicks. Fill in the information, explore the platform, and consider getting Printify Premium for up to 20% off white-label costs.
Step 2: Pick your white-label product
Browse our Catalog of over 900 white-label items. Choose the best product for your brand, filter by various criteria, and start designing your unique product.
Step 3: Apply your design
Use our free Product Creator tools to develop your branding. Add text, images, patterns, and colors to create unique designs for your white-label products.
Step 4: Connect your online store
Integrate with top eCommerce platforms. Go to your account, click My stores, Add new store, and connect your sales channel for seamless selling on top platforms.
Step 5: Start selling
Set your prices, create product listings, and start selling. Our Print Providers handle printing, packaging, and shipping with no branding, letting you focus on growing your own. Customize shipping labels with your store name and address.
FAQ
Sell white-label products in various ways:
- Bulk orders for a physical store
- An online shop on an eCommerce marketplace
- Your own website
Pick the sales channel that fits your needs and white-label services. Open a store with Printify and use our partnered eCommerce integrations, or use our API for a custom connection. Place sample orders of your selected white-label products to check your products in person.
Yes, white-label products are legal. When starting a white-label business and selling white-label products, ensure compliance with trademark or copyright laws to confirm that your suppliers and designs adhere to regulations.
White-label items are generic products sold under different brand names, while private-label products are created exclusively for a single company and brand. For example, private-label manufacturing would be exclusive to your own branding.
Find white-label products through platforms like Printify. Browse our product Catalog, from apparel and accessories to dietary supplements and self-care products for cosmetics brands and pet products for our furry friends. Filter by criteria and select items that suit your brand.
OEM (Original Equipment Manufacturer) products are made to the specifications of a specific company, while white-label products are generic and sold under multiple brands.
Start your white-label journey today
Printify has all the tools you need to customize white-label products and add them to your store. From our online tutorials to product mockups – you can get your store up and running in just a few clicks.
Skip the manufacturing process of a private-label brand and surpass other retailers by selling the same product types with your personal touch. Add custom designs and skyrocket sales with white labeling.
