How to make phone cases to sell online: A 7-step guide for 2025

Step 1: Select a niche and carry out market research

Before you start making money from selling cases on your online store, you’ll need to pinpoint your potential customers, understand what is available, and identify trends to guarantee your business’s success.

Choose a customer niche to target with your custom phone case designs. Find something that aligns with your hobbies and interests – create a cell phone case featuring photos of your favorite animal or a whole line of phone cases inspired by video games.

Use online tools like Semrush or Google Trends to conduct keyword research and uncover market trends related to your target audience. Explore what designs and phone cases they’re searching for and what other products they might be interested in.

Analyze other online businesses by exploring bestsellers on popular eCommerce sales channels like Etsy or Amazon. Check customer feedback and identify gaps in the market that your business can fill.

What Kind of Mobile Phones to Prioritize?

As Samsung, Apple, and Xiaomi continue their fierce competition in the global smartphone market, it’s essential to keep track of what these leading players offer to maximize your appeal and sales potential.

Here are the latest phone model options:

• iPhone – 15 / Plus / Pro / Pro Max, 14 / Plus, SE, 13 / Mini / Pro / Pro Max.
• Samsung Galaxy – M15 5G, M55 5G, F15 5G, A35 5G, A55 5G, S24 / S24+ / Ultra.
• Xiaomi – 14 / Pro / Ultra, 13 / Pro / Lite / Ultra, 12T / Pro / Pro Dimensity, 12S / Pro / Ultra.

Step 2: Create a strong brand

To dazzle your target market of cell phone users and grow a devoted following, you need a brand that’s more than just a name offering phone cases.

Your brand is a personality, a vibe, a whole mood. Here’s how to make your brand shine brighter than a smartphone screen at full brightness:

• Choose a memorable name. Come up with a name that’s catchy, easy to remember, and spell.
• Define your brand identity. Clearly communicate your values, mission, and personality. Are you sleek and sophisticated, or are those just the phone cases you’re selling?
  Consider what sets your brand apart from competitors and how you want to be perceived by potential customers.
• Create visuals. From your logo to the colors, fonts, and imagery, every visual element should reflect your brand identity and be instantly recognizable.
  Choose colors that evoke the right emotions and align with your brand personality.
• Develop your brand voice. Whether witty and playful or professional and informative, crafting a consistent and authentic brand voice will create a memorable and engaging customer experience.

Step 3: Select a case type

While some cell phone cases are more practical, others just look better. With Printify, your custom phone case business can offer various cases that fit many phone models and user preferences.

Here are a few of our top sellers:

Step 4: Design your phone case

It’s time to start creating, and we have all the tools you need to make truly one-of-a-kind designs for a range of high-quality cell phone cases.

Use our Product Creator to:

• Create designs and mockups. Upload your artwork, select pre-made templates, or use our free graphics, fonts, and AI Image Generator to turn any plain phone case into a masterpiece. Generate product mockups to publish on your store.
• Customize to perfection. Adjust colors, resize elements, add layers, and experiment with your phone’s design to make sure everything looks how you want it to.
  Instantly visualize your design’s appearance on the final product with real-time previews.
• Save your products. Once satisfied with your custom designs, save your work and place a manual order to print phone cases or add them to your store.

Step 5: Decide where to sell custom phone cases

Now that you have customized phone cases ready to captivate buyers, you need to find the right sales channel to connect with your customers.

If you want to create your own phone case website, consider using eCommerce platforms. These sites offer customizable storefronts, multiple payment options, and powerful marketing tools to help you reach and engage your customers effectively.

• Shopify
• Squarespace
• Wix
• WooCommerce
• BigCommerce
• PrestaShop

Alternatively, you can list phone cases on online marketplaces. These sites offer large audiences and an established infrastructure, making it easier to reach potential customers and drive sales.

The downside is that you’ll encounter high competition from other sellers in the same marketplace.

• Etsy
• eBay
• Amazon

We’ve set up automated integrations with all the mentioned platforms and marketplaces, making publishing products and processing store orders easy.

Here are a few other suggestions to keep in mind:

• Sell through a Printify Pop-Up Store. Open a free store to sell custom cases for cell phones through a unique store link with no commissions or hidden fees.
  We’ll process all your online store orders and take care of customer support.
• Connect Printify to any custom-built website. Use the Printify API to connect our services to your website and enjoy the same automation advantages that come with any of our pre-built integrations.
• Connect to multiple sales channels. Link up to five stores on your free account or subscribe to Printify Premium to add up to ten eCommerce sites.

Step 6: Price your phone cases right

Setting the right price on your phone cases is essential for achieving profitability and attracting customers.

Overpricing can drive customers away, while underpricing might suggest lower quality, highlighting the importance of striking the right balance.

Here are a few effective pricing strategies:

• Value-based pricing. How much are customers willing to pay? Set a price based on the perceived value of these phone cases and your customer preferences.
• Cost-plus pricing. How much does it cost to make a phone case? Calculate all expenses associated with creating and marketing a phone case and then add a markup to determine the selling price.
• Competitor-based pricing. How much are your competitors charging for their phone cases? Set prices based on your research of competitor pricing strategies.

Step 7: Market your phone case business

Digital marketing is a great way to drive growth for your phone case business. It shapes the perception of your brand, attracts customers, and fuels sales.

Here are a few tried-and-tested methods to effectively market your business:

Step 1: Sign up for Printify

Registering an account is quick, easy, and free.

Just enter your email, create a password (or use your Gmail), and unlock our powerful eCommerce platform to design and sell custom phone cases in minutes.

Step 2: Pick a phone case from our Catalog

Go through our extensive collection of high-quality phone cases in our Product Catalog.

With a diverse range of options tailored to fit many phone models, from Samsung Galaxy to iPhones, finding the right products for your phone case brand will be a breeze. 

Each product page provides essential details about the custom phone case, including the available Print Providers, product price, and shipping costs.

Choose your favorite case style and click Start designing.

Step 3: Upload or create your own design

Our Product Creator offers all the tools and features you need to upload your own designs or create unique new graphics to print on custom phone cases.

Use our professional design tools to add, layer, adjust, and improve your art, illustrations, photos, text, or patterns.

Step 4: Edit product variants and details

Once your design is ready, head over to Variants and layers → Variants → Phone models → Select variants to checkmark the specific phone case models you want to offer in your store.

If you don’t want to offer both iPhone and Samsung Galaxy phone cases on the same product listing, you can create separate listings for each.

Make sure to adjust the design placement for each variant so it looks its best and fits the specific characteristics of each selected phone model.

Once your phone cases are ready, proceed to generate high-quality product mockups to showcase in your online store.

Step 5: Publish phone cases online and start selling

All that’s left for you to do now is to add these phone cases to your website or chosen sales channel and start making money.

Outshine other phone case businesses by using expert marketing strategies, offering exceptional customer service, and adapting your product offer to customer demand.