How to find products to sell on Shopify: Tips and tools

1. Research trending products

Trends drive sales, but only if you catch them early. Finding trending products to sell on Shopify means staying ahead of the curve. 

Platforms like Google Trends can help you track demand and search volume, giving you a clear picture of what’s gaining popularity. Here are other ways to track product demand:

• Use TikTok’s Discover page – The social platform is where trends are born. A viral video can turn a niche product into a bestseller overnight.
• Follow influencers and creators – They often showcase unique items that target specific interests, offering valuable insights into products to sell online.
• Leverage the Pinterest Predicts report – It offers trend forecasts based on user behavior, helping you identify products with high sales potential.

With Printify offering over 1,300 customizable items from apparel to home decor, it’s easy to quickly stock your online store with trending products.

2. Analyze your competition

Your competitors’ successes and mistakes can help you find a product to sell without reinventing the wheel. By analyzing their offerings, it’s easier to refine your Shopify selling strategy.

• Start with their bestsellers – Explore Shopify stores using tools like SimilarWeb or Shopify Inspector to identify top-selling products.
• Check their SEO game – Conduct keyword research to see which terms they’re ranking for and which categories drive the most organic traffic.
• Study customer reviews – Uncover customer pain points and preferences, helping you tailor your own products to address unmet needs.

Don’t forget to look at how competitors price their products. Printify’s competitive pricing helps you maintain healthy margins while offering value to customers.

3. Monitor social media trends

Social media platforms are trend factories. From TikTok virality to Instagram hashtags, the next big thing might be one scroll away.

• Search trending hashtags – Use tools like RiteTag to track terms related to your niche.
• Follow Pinterest boards – They’re excellent for uncovering product ideas that appeal to your potential customers.
• Use BuzzSumo – Analyze trending topics across social platforms. 

Trends move fast, so be prepared to adapt your online store to capitalize on what’s hot.

4. Explore niche markets

Compared to mass markets, niche markets offer focused audiences and less competition. 

Whether retro art or eco-conscious home goods, niches allow you to address an underserved market, helping your Shopify product selection stand out.

Platforms like Quora and niche-specific Reddit threads can reveal untapped audiences. It also helps you discover customer preferences and pain points – a great way to brainstorm unexplored product ideas.

5. Join online communities

The internet is a goldmine of unfiltered consumer insights. Join forums, groups, and threads to understand what people really want.

• Browse Reddit threads – Subreddits like r/Shopify or r/Entrepreneur often highlight emerging product opportunities.
• Join niche Facebook groups – Engage with communities to spot what’s buzzing and what customers buy online.
• Ask questions – Don’t be afraid to ask people about their experiences and paint points in relation to your niche.

Combine insights from these platforms with data from various market research tools to find profitable products.

6. Visit trade shows

Sometimes, the best ideas come from interacting with the community and seeing products up close. Trade shows and fairs are fantastic for spotting real-life trends and meeting suppliers.

• Scout for innovative products – Attend trade shows relevant to your industry and find potential bestsellers.
• Network with local suppliers – Build relationships that can help streamline your operations.
• Analyze international markets – Trade shows can give insights into products that haven’t hit your market.

7. Analyze seasonal opportunities

Timing is everything. Seasonal products can improve your sales, but they require precise planning.

• Capitalize on holidays – Focus on items like Christmas decorations or summer gear.
• Plan event-specific products – Think ahead for graduations, weddings, or back-to-school supplies.
• Track market demand – Use tools like Google Trends to predict seasonal spikes.

If you run a Shopify clothing store, leverage Print on Demand for seasonal apparel and accessories to avoid dead stock.

8. Use on-demand fulfillment

Choose fulfillment methods that don’t require bulk purchasing. Find sale-ready products and explore new markets without the financial risk.

• Print on Demand (POD) – Platforms like Printify offer extensive catalogs of customizable items, from apparel to mugs and home decor.
• Dropshipping – Use AliExpress or Spocket to source trending, ready-made products without upfront costs.

If you want to curate a truly one-of-a-kind store, use Printify for Shopify. It’s a low-risk way to enter the eCommerce game while still offering unique products.

1. Helium10

Helium10 is a powerhouse for product research and keyword tracking.

Originally designed for Amazon sellers, it’s just as effective for Shopify users who want to uncover profitable products and analyze market demand while optimizing their Shopify store’s visibility.

• Tracks high-performing keywords for better organic traffic.
• Monitors competitors to identify gaps and opportunities.
• Offers robust analytics to help you evaluate product ideas.

2. Jungle Scout

Jungle Scout takes data-driven insights to help Shopify store owners make smart decisions about what products to sell online.

• Provides estimated sales data for potential products.
• Highlights trending niches and underserved markets.
• Simplifies sourcing by connecting you with reliable suppliers.

Use Jungle Scout to determine which products have the highest potential to thrive on your online store.

3. Sell the Trend

Sell the Trend uncovers trending products in real time. Its AI-powered dashboard is like having a personal assistant for your Shopify online store.

• Displays trending items across multiple categories.
• Identifies winning products through detailed analytics.
• Offers integrations for seamless listing creation.

This tool is ideal for business owners who want to keep their finger on the pulse of trending products to stock their online store.

4. Exploding Topics

Exploding Topics spots trends before they become mainstream. If you’re looking to tap into emerging niches, this is one of the best product research tools to help you stay ahead of the curve.

• Tracks products and ideas gaining rapid popularity.
• Offers long-term trend data for better decision-making.
• Focuses on current events and pop culture insights.

Exploding Topics is a must-have for those who want to reach overlooked audiences and capture attention before competitors do.

5. Niche Scraper

Niche Scraper takes the hassle out of product research. It’s built for Shopify users who want to find products to sell without spending hours browsing.

• Offers a curated list of winning products daily.
• Includes a tool to analyze competitor stores.
• Features a product scraper for trending ideas on AliExpress.

With Niche Scraper, you can uncover sources for product ideas and validate them quickly, giving you a head start in the competitive eCommerce landscape.

Apparel

Fashion never goes out of style, and custom apparel takes this a step forward. T-shirts, hoodies, and activewear continue to dominate Shopify’s top-selling products.

• Why it works – People love expressing individuality through custom designs and slogans.
• Trends to watch – Sustainable materials, minimalist graphics, and retro styles.

Apparel is a profitable product to sell, especially when you can cater to specific niches like eco-conscious consumers or fans of niche pop culture.

Phone cases

Smartphones are everywhere, so this digital accessory is always in demand. Phone cases remain a Shopify staple due to their affordability and endless customization options.

• Why it works – Lightweight, low production and shipping costs, and easily customizable.
• Trends to watch – Clear cases with minimalist designs, biodegradable materials, and vibrant patterns inspired by pop culture and internet memes.

Phone cases are a low-risk entry point for new sellers and a way to find a profitable product that resonates with tech-savvy buyers. Because of their low cost, you can also easily buy in bulk.

Pet accessories

The pet market is booming as pet owners love spoiling their furry companions. Shopify sellers can tap into this niche with products like pet bandanas, collars, and feeding mats.

• Why it works – People are willing to spend on high-quality, stylish, and functional pet accessories for their four-legged friends.
• Trends to watch – Personalized pet tags, eco-friendly materials, and Instagram-worthy designs that are both practical and durable.

Baby clothes

Parents are always on the hunt for adorable, practical, and safe baby clothing. Shopify sellers can thrive by offering cute and functional items for little ones.

• Why it works – Babies outgrow their clothing quickly, creating a constant demand for new clothing.
• Trends to watch – Organic fabrics, unisex designs, and matching family outfits.

Baby clothes are a fantastic way to reach a market lacking innovative designs. It’s a great product idea if you focus on sustainable options for modern parents.

1. Sign up

Start by creating a free Printify account to access one of the best and easiest platforms for starting an online store.

2. Pick products

Access over 1,300 products from virtually any category, from apparel like t-shirts and hoodies to phone cases, home decor items, shower curtains, and even tech gadgets.

3. Apply your designs

Found your new bestseller? Head to our Product Creator to add your ready-made designs, remove backgrounds, or create new visuals from scratch. Preview realistic mockups and use them as eye-catching product photos on your Shopify store.

4. Integrate with Shopify

Connect your Printify account to Shopify to display your new listings. Printify’s integrations automatically sync your products, making you ready to sell in minutes.

5. Let us do the rest

When a sale comes in, our Print Providers will handle the entire process for you, including packaging and shipping. All you have to do is market your products to grow your Shopify store.