In eCommerce, looks are just as important as content. On average, it takes around 0.05 seconds for people to decide whether they like the site or not. Their judgment is swift, and their ruling – final.
A successful eCommerce web design gives customers a better experience, encourages their engagement, leads to more sales, and makes them much more likely to return again, becoming loyal customers.
In this article, we’ll take a look at 24 successful Shopify stores and their key traits.
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24 Examples of the Best Shopify Stores
When it comes to eCommerce stores, first impressions are vital. With an abundance of Shopify stores to choose from, people will pick the one that looks professional and truly reflects the heart and soul of a business.
A variety of factors can influence whether a Shopify store is successful – what works for one may not work for another. These stores should serve as a source of inspiration, not a color-by-numbers template.
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Apparel and Footwear
With retail sales of apparel and footwear projected to reach almost two trillion U.S. dollars worldwide by 2026, the fashion industry is flourishing. Much of the growth is taking place online, with Shopify playing a big part.
Fashion Nova is a lifestyle brand that’s renowned for delivering season’s most-wanted styles. With millions of followers – including celebrity fans and collaborators – on social media, this Los Angeles-based company offers a bit of everything, for everyone.
Fashion Nova sells collections for women, men, and children. They forecast trends before anyone else and introduce new products regularly.
As one of the top Shopify stores, Fashion Nova is an excellent example.
Fashion Nova is an inspiration for entrepreneurs with bigger budgets, creating a great example of how to offer a wide range of products.
BALR. is a luxury lifestyle brand known for its high-end fashion, accessories, and travel products. Founded in 2013, BALR. embodies a modern lifestyle brand – aspirational, focused, and in-sync with its ambitious customers.
BALR. sells t-shirts, headwear, footwear, and accessories.
Their website is fully responsive. In short, it’s one of the best examples of an eye-catching Shopify store that begins to showcase its brand value on the top slideshow as soon as the page loads.
Red Dress Boutique’s Shopify site sells women’s clothing and immediately lets the visitors know the brand’s style – colorful, fun, and exciting.
What makes this Shopify store great?
Red Dress Boutique has a beautiful and functional website that’s complemented by colorful, full-width images.
When starting a Shopify store, it’s vital to pick a niche you can dominate. Susan Petersen did exactly that when she started Freshly Picked – she discovered a lack of cute baby shoes that wouldn’t fall off her little one’s feet.
Freshly Picked is a multimillion-dollar business that sells children’s shoes and other accessories.
The clean and minimal design of their Shopify website is fully responsive and works well on desktops, smartphones, and tablets. The product pages are complemented with full-width images, providing customers with a proper preview of their products.
Giulio Fashion is a luxury and contemporary fashion boutique. The store was established in 1982 and is based in the United Kingdom. In 2017, Giulio opened its online store.
Giulio Fashion serves as one of the best clothing store examples. It sells men’s and women’s fashion clothing, footwear, and accessories. This online retailer offers many recognizable brands like Givenchy, Gucci, Burberry, and many others.
Their Shopify website has a clear and minimalistic design.
On top of that, Giulio Fashion offers a smooth shopping experience and easy navigation.
With the growth of the creator economy, influencers, YouTubers, and other social stars are taking center stage, and fans love to wear their merchandise. Fanjoy was one of the first companies to enter this new economy.
Fanjoy is the best place to find your favorite influencer’s products. They partner with creators and athletes to bring unique products to their customers.
Like many other merchants on Shopify, Fanjoy started as a print-on-demand business, but later, however, made a switch to domestic production.
Their Shopify store is easy to navigate, it’s mobile-friendly, and with plenty of full-width images of creators showcasing their products. It’s easy to navigate through their menu, where you can find different collections – Creators, Athletes, Essentials, and others.
Livestock is a lifestyle apparel and footwear boutique. It was founded in 2003 and is based in Canada. Although it has four retail stores across the country, Livestock has also established a strong online presence.
Their Shopify store sells apparel, footwear, and accessories. They offer a variety of brands, including Nike, Adidas, G-Shock, and many more.
Their storefront is simple yet effective.
Livestock features a simple storefront that’s fit for its purpose.
Sister Jane is a London-based fashion brand. Almost all of their clothing is vintage-inspired.
This unique brand sells dresses, jackets, tops, and accessories that are colorful, fresh, and trendy.
Sister Jane is a great Shopify store example that works well on all devices. The website design perfectly matches the brand – from pastel colors to sleek fonts.
Their high-quality images, and video previews of products, add the perfect finishing touch to their store.
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Health and Fitness
As awareness of the importance of staying healthy grows, home gyms and fitness gear continue to gain popularity. Let’s take a look at some Shopify store examples that not only excel in sales, but also help people to stay fit, strong, and healthy.
Gymshark is a fitness apparel brand founded in 2012 by Ben Francis and has grown into a multimillion-dollar business.
This Shopify store sells a wide variety of fitness gear that emphasizes quality, comfort, and performance. Gymshark masterfully uses social media, including its Instagram feed, which is filled with people wearing their gear.
Their store is well-designed, and it’s easy to navigate via categories and menu options. Their product pages are top-notch, featuring high-quality images that you can zoom in to view all the details.
Alo Yoga’s mission is to bring yoga to the world by inspiring wellness and creating a community of like-minded people.
They sell yoga leggings, clothes, and accessories for the studio and street.
Alo Yoga is a great Shopify store example. They’ve built an impressive website that captures potential customers’ attention from the first glimpse of their stunning home page. It is very well-arranged, easy to navigate, and encourages shoppers to explore.
Bee Inspired was launched in 2013, when professional footballers Steven Robb and Mark Corcoran embarked on their entrepreneurial journey.
The Bee Inspired sells global designer streetwear – jeans, custom sweatpants, t-shirts, and much more. Additionally, they’re offering customers sportswear, footwear, and collections of sustainable products.
Their website is simple, bold, and fully responsive. Although the layout is pretty basic, it has everything a store needs – a clean design, easy navigation and beautiful product pictures.
In short, it’s a great Shopify store example that’s perfect for showcasing products.
LIVE FIT. Apparel (LVFT) is a fashionable streetwear fitness brand. By combining fashion with fitness, they bring a uniqueness to the active lifestyle.
This Shopify store offers sportswear, footwear, training equipment, and accessories. In short, they have everything that’s necessary for an active lifestyle and modern sports.
Their neatly designed home page is a great Shopify store example. It showcases a modern, profession design, and it’s easy to navigate. As soon as the page loads, the store begins to powerfully showcase the company’s brand value on the top of the home page.
Vanquish Fitness is a Shopify store that specializes in fitness clothing, helping people look great both inside and outside the gym.
The company sells t-shirts, hoodies, joggers, and other sportswear-related apparel.
Their website is built with a sleek design – it looks professional and on-point. With various great features – Shop the Look, Quick Add to Cart, and Product Zoom – Vanquish Fitness allows visitors to find the right products easily, making the shopping experience smooth and effortless.
Home and Living
With the pandemic receding, the discovered or rekindled love for decorating, gardening, or other indoor hobbies is here to stay. The data shows that the home décor market in the United States alone is forecast to reach $202 billion in 2024.
Let’s take a look at some of the best Shopify stores selling home and living products.
Inspire Uplift is a general dropshipping store. They believe that everyone deserves products that make them happy.
They sell a wide variety of fun, practical, and inspiring products at an affordable price.
Their professionally designed home page is an excellent example of how to sell a wide variety of different products. Their products are neatly categorized, allowing customers to quickly find what they’re looking for.
Ruggable is an innovative brand with a twist – they make machine-washable area rugs, runners, and doormats that can withstand whatever life throws at them.
They offer a two-piece rug system. The rug cover can be easily removed and washed, but the non-slip rug pad keeps the cover firmly in place.
Along with high-quality images and a beautiful Shopify store design, Ruggable brilliantly explains their unique selling point – the fact that their rugs are machine-washable. Ruggable is one of the best Shopify website examples.
Endy Sleep, also known as Endy, is an online-only mattress company that’s based in Canada.
Along with mattresses, they sell other sleep products like pillows, pillowcases, and bedding.
Their Shopify success can be largely attributed to mattresses design and the free trial, allowing customers to try out the mattress for 100 nights. If you don’t like it, you’ll receive a full refund.
Their store is lightweight, fully responsive, and features a thoughtfully designed cart page, providing customers with a smooth checkout experience.
Teamson is a lifestyle home design company, offering customers stylish and well-made products that make them feel at home.
They sell a wide variety of thoughtfully and creatively designed products for home, children, and pets, such as bookcases, dollhouses, pet beds, and much more.
What makes this Shopify store example great? Teamson has built its store in a simple, clean, and minimalistic design that, along with beautiful imagery, puts emphasis on the products.
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In the United States alone, 69 million households own at least one dog, and 45.3 million own at least one cat. That’s a lot of furry friends who need care and attention as well as food, toys, and other supplies. Pet owners gladly spend money to keep them healthy, happy, and safe.
Let’s take a look at some of the best Shopify sites selling a wide variety of pet supplies.
WoofWayz is a company that is on a mission to provide products that represent an ideal for pets.
They sell pet beds, grooming supplies, pet apparel, toys, and other pet accessories.
WoofWayz is a great Shopify store example. Their store welcomes its visitors with a beautifully designed home page and high-quality images of happy doggos, enjoying their unique product – WoofWayz Cloud Bed™.
Max & Modern is a company that celebrates the bond between people and their beloved pets.
They offer their customers aesthetic pet portrait designs created specifically for them by professional artists and printed on gallery-quality paper, mugs, phone cases, pillows, custom baby blankets, or pet beds.
Max & Modern’s website is beautifully designed, simply explaining the steps a customer must take to get their pet portrait. Their store features testimonials with 5-star reviews, demonstrating that social proof is hardly a problem for Max & Modern.
Best Friends by Sheri is a company that’s passionate about developing functional, high-quality, and fashionable pet products.
The company sells calming dog and cat beds as well as pet huts, which are designed to mimic the anxiety-easing security of a mother’s fur coat.
Their website is simple yet well-designed and functional, allowing customers to quickly find what they are looking for.
Moshiqa is a leader in luxury pet fashion – a high-end lifestyle brand for pets and pet lovers.
The company sells designer cat and dog clothing, collars, leads, harnesses, and other accessories.
Moshiqa’s website is clean, simple, and organized, allowing customers to easily navigate through their categories and find the perfect bathrobe (yes, a bathrobe) for their pet.
The global consumer electronics market is projected to reach $989.37 billion by 2027. As the market grows, so does the need for accessories.
Let’s take a look at some of the best eCommerce stores selling digital accessories.
Mous is a fashion technology brand that designs and manufactures accessories for risk-takers, thrill-seekers, and tech-lovers.
The company sells protective cases, and other accessories, for devices such as Apple iPhone, Samsung Galaxy, Google Pixel, and others.
Their website is a great Shopify store example – it’s fully responsive, informative and, above all, neatly laid out with flawless product categorization.
Spigen was launched in 2008 and has become one of the leading global providers of mobile accessories.
The company sells high-quality protective phone cases, screen protectors, and other accessories.
Spigen’s website is professionally designed – clean, informative, and easy to navigate. With a variety of superb images, their store provides a great first impression that attracts customers.
Case-Mate is an industry-leading company that helps customers to express their individual style with products that protect and enhance their favorite devices.
They sell premium phone cases and covers that protect smartphones, tablets, and other technology accessories.
Their Shopify store is beautifully designed and works well on desktops, smartphones, and tablets. The home page features a slideshow with well-thought-out, full-width images showcasing their products and collections.
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A Few Key Traits of a Successful Shopify Store
With a little work and preparation, any Shopify store can stand out from the crowd and gain an edge over the competition.
Whether your goal is functionality, design, or success in building a community, you can easily create a Shopify store that’s right for you. However, there are a few things to keep in mind.
A Great User Interface
As per human nature, it’s not easy to get and hold our attention. If you want your own Shopify store to be a success, you don’t have much time – you must clearly, and quickly, communicate your value proposition.
Inspirational ‘Above the Fold’ Content
“Above the fold” is the area of the home page your visitors see before they decide to scroll.
When designing this area, focus on the information your customers need first, what actions you want them to take, and how you can help them decide. Whether it’s free shipping or a special offer, the content must capture the visitor’s attention.
The navigation of your Shopify store should be as straightforward as possible. Simplicity is key. The navigational flow should be seamless and the purchase path – clear.
A picture is worth a thousand words. If you want your potential customers to stick around, make sure that your online store looks good.
A Memorable Customer Experience
Whatever you sell, sell it seamlessly. If you don’t want to fall behind the competition, providing a positive customer experience is a must.
Great Checkout Experience
A checkout should be kept hassle-free, don’t make your customers jump through hoops. The checkout process should be quick, easy, and convenient. A way to do this is by using a tool or integration that allows for fast checkout.
High-Quality Product Pages
Whenever you’re showcasing your product, start with a story and a full-width image. Your product pages should build trust and provide customers with all the information they need, so that they feel comfortable making a purchase.
Excellent Customer Service
Wherever your customers are, wherever they go, be there. Whether it’s through social media, live chat, or email, make it easy for your customers to reach you and be ready to offer support.
A Powerful Marketing Strategy
If you want to get your Shopify store off the ground quickly, incorporating some marketing strategies can be a blessing for your business.
With millions of users worldwide, you have the potential to reach and engage with your target audience wherever they are. Social media platforms, such as Instagram, Facebook, TikTok, are among the best ways to promote your products.
A way to quickly get your product in front of new audiences. By collaborating with influencers who endorse your products, you can gain and build your audience’s trust easily.
A common strategy used by many Shopify store owners. If you publish new content regularly – whether on your blog or Instagram feed – you’ll build trust and authority in your audience’s eyes.
These are just a few things that you can use in your own website, the list can go on and on. Above all, in order for a Shopify store to succeed, the approach should be multifaceted and tailored to a specific target audience.
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Start Your Shopify Journey With Printify
With just a few clicks and taps on a keyboard, anyone can set up their own store on the Shopify platform.
Shopify offers many free themes, so if you’d like to learn how to pick a Shopify theme that’ll bring profit to your business, our article explains exactly that.
If you want to succeed and stand above other Shopify stores, simply having a digital store isn’t enough – finding a reliable supplier is vital. That’s where Printify can help.
Printify is a transparent print-on-demand and dropshipping platform that easily integrates with Shopify, allowing you to sell personalized products nobody else has.
After you make a sale, we take care of everything – printing, inventory, and shipping. The order production and shipping are all automated, and it’s simple to publish new products to Shopify.
You’re in good hands with Printify – our platform is trusted by over two million merchants worldwide with more signing up every day.
Whether you’re starting a small online boutique, large full-scale business, or trying to market better, we hope these Shopify store examples have shown what an incredible array of options exist.
Just like brick-and-mortar stores, a successful eCommerce store invites customers in, showcases your brand identity and products as well as gives them a preview of the experience they can expect from your store.
Although there is no “right way” to build a website or do marketing, there are a few things Shopify store owners should keep in mind.
With the right design and marketing strategy, anyone can create an engaging shopping experience that will entice customers to explore the store and encourage them to spend more.
What’s your favorite Shopify store? Did we miss a store that should be on our list? We’d love to hear from you in the comments below.
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