Printify + your favorite platform = more sales!
TikTok Shoppable Videos are your not-so-secret weapon for turning viewers into buyers on the world’s fastest-moving app. Instead of letting your products collect dust in a catalog, showcase them to eager scrollers ready to buy with a single tap.
In this guide, you’ll find how to set up TikTok Shoppable Videos, navigate the video dashboard like a pro, and create content that sells. Let’s get moving.
What are TikTok Shoppable Videos?
So, what are shoppable videos on TikTok? They’re in-feed or live videos with integrated shopping links – like the clickable small-bag icon. When viewers tap it, they can explore and purchase products without leaving the app, making the buying experience quick and easy.
These videos pull directly from your TikTok Shop or Showcase inventory, turning scrolls into sales with just a few taps.
Where are shoppable TikTok videos available right now?
As of mid-2025, TikTok Shop and fully shoppable videos are available to sellers in these regions:
- Asia: Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam (India pending)
- Europe: UK, Ireland, France, Germany, Spain, Italy, Poland, Hungary (the latter two are “upcoming”)
- North America: United States, Canada, Mexico
- Latin America: Brazil, Argentina, Colombia, Chile, Peru
- Middle East and Africa: Saudi Arabia, UAE, Egypt, Nigeria, Kenya
TikTok has recently expanded into France, Germany, and Italy, and is preparing for Japan.
Availability may vary by region – some offer full seller tools, while others currently support buyer-side shopping only.
How to set up TikTok Shoppable Videos?
Ready to turn scrolls into sales? Here’s how to make shoppable videos on TikTok step by step – keeping your workflow simple and your content conversion-ready.
Start with a TikTok Business account
Before launching shoppable videos on TikTok, you need a TikTok Business account. This unlocks key tools like product tagging, advanced video insights, TikTok’s Seller Center, and access to TikTok Shop.
Switching is easy:
Head to your profile settings in the TikTok app → Select Switch to Business account → Follow the quick prompts.
A Business account also lets you add a clickable link to your bio and access audience insights, helping you refine your shoppable video strategy.
For a broader approach, check out how to sell on TikTok for a full strategy to position your store for success.
Integrate your eCommerce shop
Once your Business account is set up, it’s time to connect your shop to TikTok. Apply for TikTok Shop directly or use Printify’s TikTok Shop integration to automatically sync your product catalog. This lets you push your Printify products to TikTok Shop without manual uploads, making them instantly available for tagging in your videos.
To complete the setup, you’ll need to:
- Verify your business
- Connect your payment and shipping settings
- Optimize product listings with high-quality images and clear descriptions
This streamlined process reduces friction and ensures you’re ready to sell on TikTok with confidence.
Create compelling content
Your videos need to stop the scroll and convert views into sales. Start with a clear, attention-grabbing hook within the first three seconds. Use multi-angle shots to highlight your products, add urgency overlays like “limited stock” or “tap to shop,” and focus on how the products benefit your customers.
Showing your products in use, providing fit references, and including behind-the-scenes footage can increase trust and engagement. For deeper guidance on monetization strategies, explore how to make money on TikTok and align your content with proven strategies that drive sales.
Link your products
Once your content is ready, it’s time to make it shoppable. Upload your video, select Add Products before posting, and that’s how to add a TikTok Shop link to a video.
Choose the products from your synced TikTok Shop catalog to enable the shopping bag icon to appear during playback. This allows viewers to browse and buy without leaving the app – fewer steps mean faster conversions.
Make sure your tagged products match the content shown, and use clear CTAs like “Tap the bag to get yours” to drive instant action.
To amplify your reach, consider pairing your best shoppable videos with paid promotions using these TikTok Ads best practices for maximum visibility.
Use TikTok’s Video Dashboard to the fullest
If you want your TikTok Shoppable Videos to convert, you need to know what’s working – and what’s not. The TikTok Video Dashboard gives you everything you need to test, refine, and scale your video strategy.
Video Insights
TikTok’s Video Insights tool gives you a clear view of how your content performs – tracking metrics like views, average watch time, and conversion rates for your shoppable videos.
These insights reveal what hooks grab attention, when viewers drop off, and which videos drive the most clicks to your TikTok Shop. Use this data to double down on what works and refine what doesn’t.
Want to sharpen your strategy even more? Check out how to go viral on TikTok and see how algorithm-friendly content and video insights can fuel your brand’s reach and sales.
Video Assistant
TikTok’s AI Video Assistant within the dashboard helps you auto-generate captions, hashtags, and even video edits that align with your product and audience trends. This tool reduces your workload while keeping your content fresh and discoverable.
Quickly test:
- Different hooks
- Captions
- Calls to action
using AI suggestions while maintaining your brand voice. It’s a smart way to scale content production while ensuring your videos stay competitive in a crowded feed.
AI Fashion Video Maker
TikTok’s AI Fashion Video Maker lets you create high-quality short videos for your shoppable products – no editing skills needed. It auto-generates eye-catching short videos using your product photos, applies trending templates, and layers music and captions to match what performs best on TikTok.
- Upload 3-10 product images, add your product link, and select your brand colors or style.
- The tool will generate a video with transitions, captions, and music aligned with TikTok trends.
- Edit or approve, then publish directly to your TikTok Shop.
Use it to highlight new drops, sizes, colorways, and design details. This tool is built for fast, consistent content that keeps your shop looking sharp – and selling strong.
Product Clips
Product Clips auto-generate short videos from your product photos and footage, turning them into scroll-stopping TikToks. Upload at least four photos and one video, and TikTok will stitch them together with music, text, and effects.
Edit directly in your dashboard or CapCut to keep everything on-brand and ready to post.
TikTok Symphony
Once you’re rolling with Product Clips, level up with TikTok Symphony in the Business Center. This Creative Studio helps you generate:
- Scripts
- Avatars
- TikTok ads
- Video edits
- Image to video
- Translations and dubs
- Fresh ad angles in minutes
Create, test, and publish shoppable videos without getting stuck in edits. It’s a clean system to keep your TikTok Shop stocked with content that sells.
Quality Check
Before publishing, TikTok’s Quality Check tool scans your video to catch issues that could hurt discoverability, like:
- Low resolution
- Missing product tags
- Policy violations
This feature is a lifesaver, preventing shadowbans and helping your content remain eligible for maximum reach.
A shadowban is when TikTok quietly limits your content’s visibility. You can still post, but your videos stop showing up in feeds and searches, crushing your reach and engagement without warning.
Running your videos through this check helps you publish with confidence, knowing your content meets TikTok’s standards for effective, shoppable videos.
LIVE Highlights Autoposting
If you run TikTok LIVE sessions, the LIVE Highlights Autoposting feature automatically clips and posts high-engagement moments to your feed. This keeps your page active without additional effort and extends the shelf life of your live selling sessions.
It’s a smart way to maximize the ROI of your live content while driving additional traffic to your TikTok Shoppable Videos.
Performance monitoring
Performance monitoring in the TikTok Video Dashboard shows you which products sell best through your videos, how different hooks impact sales, and how your overall TikTok Shop funnel is performing.
You’ll see what drives clicks and which videos translate into conversions, allowing you to refine your creative strategy continuously.
Wondering if the effort is worth it? Here’s an honest breakdown of whether TikTok Shop is worth it to help you decide and plan your approach strategically.
Best practices for TikTok Shoppable Videos
If you want your TikTok Shoppable Videos to sell, you can’t wing it. High-performing videos follow specific patterns that grab attention, build trust, and drive fast action. Here’s what to do:
Title
Your video title and on-screen hook need to be clear and scroll-stopping within the first three seconds. Start with a bold statement, a benefit, or a question your ideal customer cares about. For example, “The comfiest hoodie you’ll ever wear” or “How to style oversized tees in 5 ways.”
Description
Your video description should add context, feature keywords, and include a clear call to action. Keep it concise but informative: “Soft, premium hoodie that stays wrinkle-free all day. Tap the bag to shop yours now.”
Include hashtags tied to your niche and trending sounds to improve discoverability and align with TikTok’s algorithm.
Actionable best practices for merchants
- Hook fast: Use a spoken or on-screen hook immediately. “Watch how I style this in 3 ways” or “Here’s why this mug sold out.”
- Overlay urgency: Add text like “limited stock” or “free shipping today” to encourage quick action.
- Show multi-angles: Don’t just talk; show the product in use, zoom in on details, and capture it in natural light.
- Provide fit references: State your height/weight and the size worn, helping customers choose confidently.
- Focus on benefits: Instead of “poly-cotton blend,” say “soft, breathable fabric you can wear all day.”
- Include behind-the-scenes: Show packaging, your workspace, or making the product to build trust.
- Use strong CTAs: End with “Tap the bag to get yours,” reminding viewers what to do next.
- Boost user engagement: TikTok flags videos with low interaction rates (0% vs 1.94% average). Boost yours: ask questions, encourage comments, and invite viewers to “Follow for more!”
These steps, paired with Printify’s product mockups and sample orders, will help you create TikTok Shoppable Videos that convert viewers into buyers.
Sell on TikTok with Printify
Ready to turn your TikTok Shoppable Videos into sales without upfront hassle? Here’s how Printify makes it easy to get your products in front of buyers so you can focus on creating content that converts.
Sign up for free
Create your Printify account in minutes – no upfront costs, no inventory, and no shipping to manage. Get instant access to Printify’s Catalog of over 1,300 customizable products, ready for your designs and your TikTok audience.
Design products your audience wants
With Printify’s beginner-friendly Product Creator, you can easily upload your artwork – or design from scratch – for your apparel, mugs, tote bags, and more. Use mockups to test which products resonate with your audience while staying flexible and minimizing financial risk.
Connect your TikTok Shop
With your products ready, it’s time to connect your TikTok Shop to Printify. This syncs your catalog directly, letting you tag products in your TikTok Shoppable Videos without manual updates.
Your products will appear with your videos, allowing customers to tap, browse, and buy instantly while they scroll.
Let us handle the rest
Once orders roll in, Printify’s partner network takes care of printing, packing, and shipping, allowing you to scale your TikTok sales without worrying about fulfillment. You can also order samples to feature in your content, boosting trust and helping your products sell even faster.
FAQ
A shoppable video is video content with built-in shopping links, letting viewers tap and buy products without leaving the app. On TikTok, this means your video shows a small shopping bag icon while it plays, allowing viewers to see product details and instantly check out. It turns your content into a storefront that sells while your audience scrolls.
To create TikTok Shoppable Videos, you need to set up a TikTok Business account, connect your TikTok Shop, and upload your products. Create engaging, clear videos that showcase your products, use hooks to capture attention, and tag your products before posting. This allows your video to display the shopping bag icon, letting viewers buy directly from your content while they watch.
Once your TikTok Shop is connected and your products are synced, upload your video and tap Add Products before posting. Choose the products you want to feature from your TikTok Shop catalog. TikTok will then attach these as shoppable links to your video, letting viewers tap the shopping bag icon during playback to see product details and purchase directly without leaving TikTok.
Closing thoughts
TikTok Shoppable Videos are a smart, high-converting way to turn your content into steady sales while building trust with your audience. By using TikTok’s Video Dashboard, creating scroll-stopping content, and syncing your Printify products with TikTok Shop, you’re set to sell smarter – not harder.
Start small, test what clicks for your audience, and refine your approach using TikTok’s built-in insights. With Printify handling production and shipping, you can focus on what moves the needle – making videos that connect, engage, and drive purchases, even while you sleep.
Now is the time to move from inspiration to action. Get your products live on TikTok Shop with Printify, and watch your videos become your best sales channel yet.
