How to Sell on TikTok: Beginners Guide

How to Sell on TikTok: Beginners Guide

Can you sell products on TikTok? The answer is a resounding yes. But to succeed, you need to understand the platform’s unique dynamics and implement an effective marketing strategy. 

This beginner’s guide will show you how to sell on TikTok, turning your creative content into profitable sales. Dive in to discover essential tips and tricks for leveraging TikTok to expand your business and reach a wider audience.

Key Takeaways

  • Selling products on TikTok Shop is a straightforward process. This guide is a step-by-step tutorial for new merchants.
  • TikTok’s large user base and engagement potential make it a profitable platform for selling products and growing your business.
  • Engaging with your audience, leveraging influencer marketing, and encouraging user-generated content are key strategies for maximizing your TikTok sales.
  • Utilizing TikTok’s Resource Center, advertising options, contests, and giveaways can further enhance your sales efforts and increase your brand’s visibility and reach.

The Perks of Selling on TikTok

The Perks of Selling on TikTok

TikTok’s immense user base and unique ability to drive product discovery are more than enough reason to start selling trending products on this eCommerce platform.

In 2023, over 55 million TikTok users in the US shopped on the platform, generating an impressive $11.09 billion. Proving TikTok creators and business owners that the potential for sales is undeniable.

Leveraging this powerful advertising platform can help you build brand awareness and drive sales through viral videos, branded hashtag challenges, and targeted ads. 

TikTok also provides detailed analytics and data-driven insights, allowing you to continuously refine strategies to maximize your reach and impact. 

If you want to revolutionize your online store and tap into one of the most dynamic sales channels available, TikTok is your best bet.

How to Sell on TikTok?

Excited to explore the world of selling on TikTok? Let’s uncover the essential steps you need to follow to kickstart your journey into TikTok commerce.

Create a TikTok Business Account

If you’re new to the platform, download the TikTok app or head to the browser page and create your account. Follow the guidelines, fill in your business and login information, and finalize the registration. 

Your profile will be Personal by default, so you’ll have to switch to the TikTok Business account to list products, run TikTok ads, and access detailed analytics.

To do so, go to Settings, click on Business account or scroll down to the section, and activate the toggle to switch your TikTok account.

This will direct you to the TikTok Business Suite, where you’ll have to pick your active category and finalize the registration.

How to Sell on TikTok

Create Your TikTok Shop Seller Account

Head over to the TikTok Seller Center and choose your region. You can sign up using your previously created TikTok account; however, we recommend starting from scratch. It’s always possible to link existing accounts to your Seller account later on, but if you sign up using your one Business account, you won’t be able to unlink it in the future. 

  1. Sign up with your phone number or email address.
  2. Choose a business type.
  3. Provide the required documents for TikTok user verification.
  4. Type in your address and taxpayer number.
  5. Comply with terms and conditions.
  6. Add your shop name.
  7. Finish the registration.
Create Your TikTok Shop Seller Account

Your store will be in the review process for up to 48 hours (but it usually only takes a few hours to be verified). In the meantime, you can prepare your products and create content for your potential buyers.

Connect Your TikTok Account to Seller Center

On your Seller Center homepage, scroll down and click Get started on the “Connect your shop to a TikTok account” section. 

Simply log in to the account you created. This will sync both accounts for a streamlined selling experience and promotions. 

Remember, the approval process takes up to two days, so be patient. In the meantime, browse other brands and popular creators to explore their targeting options and strategies for securing an engaged audience.

Quick Tip

Set up a professional business look. Upload a profile picture with your branding elements, link to your stores, other businesses, or YouTube accounts, and present yourself as a trustworthy merchant.

Upload Your Products to TikTok Shop

In the Seller Center, you’ll find the Products tab on the left-side menu. That’s where you can manage your product catalog, update prices and photos, and follow purchase data and ratings. 

Click Add new products. This will open a tab allowing you to create listings like on any other marketplace or platform. Start adding products individually, uploading quality photos, setting prices, and writing keyword-filled quality descriptions.

Click the Submit for review button in the top-right corner and await approval.

Quick Tip

Link an existing store with your TikTok account for streamlined selling. TikTok integrates with all the leading eCommerce platforms. Sign up for Printify, create your store, and sell on TikTok Shop with our seamless integration.

Generate Content and Start Promoting Your Products

Now that your TikTok Shop is set up, it’s time to create organic content in the form of short videos that showcase your products and grab viewer’s attention.

  • Use popular songs, trends, and hashtags relevant to your products to increase visibility, engagement, and follower count. 
  • Showcase your products in various ways, such as daily vlogs, product demonstrations, life hacks, tutorials, user-generated content, or behind-the-scenes videos. 
  • Incorporate humor, creativity, and authenticity to intrigue your target audience and encourage them to explore your shop.

When posting TikTok videos, don’t forget to select the Tag Products option and link the relevant items to your content. This allows users to easily shop for the products they see in your videos, maximizing your sales potential.

Additionally, your TikTok Shop store page will be displayed on your account, making it convenient for users to explore and purchase items while browsing your content.

Make It Happen Today!

Tips for Maximizing Your TikTok Sales

Tips for Maximizing Your TikTok Sales

Engage With Your Audience and Create Your Community

A loyal customer base means repeat purchases and steady sales. Foster relationships with other users to successfully sell your products on TikTok.

  • Respond to comments and messages. Actively reply to comments on your TikTok videos and direct messages from followers and potential customers.
  • Host live streams. Use TikTok’s live streaming feature to connect with your audience in real-time. Showcase new products, provide behind-the-scenes looks, or answer questions.
  • Use polls and Q&A features. These features encourage participation and can provide valuable insights into your audience’s preferences and opinions.

Partner With TikTok Influencers

Influencer marketing is a powerful strategy for TikTok, since they have significant sway over their followers. Partner with popular TikTok influencers to enhance your brand’s credibility and reach a wider audience.

  • Seek out influencers that fit your niche. Have them promote your products by creating videos and interactive content – increasing your website traffic and sales.
  • Use sponsored posts and reviews. Let them convince TikTok users why your shop and products are the best.

Encourage User-Generated Content

Ask followers to create and share content featuring your products and repost it on your own account. This builds credibility and trust, as potential customers see real people enjoying your products.

  • Share feedback and reviews. Repost what other TikTok users have said about your business.
  • Create hashtag challenges. Combine trending hashtags with your own niche and encourage customers to participate, sharing feedback on your products.

Use TikTok Resource Center

The TikTok Resource Center offers valuable tools and insights to help merchants optimize their presence and boost sales on the platform.

  • Tutorials and guides. Access step-by-step guides on creating effective TikTok videos and leveraging platform features.
  • Analytics and insights. Utilize in-depth analytics to track your performance, understand audience behavior, and identify trends.
  • Ad Manager. Learn how to use TikTok’s Ad Manager to create and manage TikTok ads.
  • Creator Marketplace. Connect with TikTok influencers to collaborate on content.
  • Access templates. Use customizable TikTok video templates to create viral videos, ads, and promotional content.

Advertise on TikTok

Advertise on TikTok

Advertising on TikTok is a powerful way to increase brand visibility, reach a larger audience, and drive sales for your products – all for a small fee.

Use TikTok’s advanced targeting options to reach your ideal audience based on demographics, interests, and behavior. This ensures that your ads are seen by users who are most likely to be interested in your products, maximizing your return on investment.

  • Try various ad types. Experiment with various formats such as In-Feed Ads, TopView Ads, Branded Hashtag Challenges, and Branded Effects. 

These creative formats allow you to showcase your products in unique ways and capture the attention of TikTok users.

Run Contests and Giveaways

By offering incentives for participation, you encourage TikTok users to interact with your brand and generate excitement around your products and services. There are different kinds of contests to promote and increase brand awareness and sales rank.

  • Trivia and quiz contests. Encourage users to participate by answering questions in the comments or creating videos showcasing their knowledge.
  • Creative challenges. For example, challenge users to create unique dance routines, lip-sync videos, or product demonstrations.
  • Giveaways. Hold random giveaways that users can enter by following your account, liking a post, or tagging friends.

Get Inspired by Other Sellers

Don’t hesitate to draw inspiration from other successful sellers on the platform. Pay attention to their content strategies, engagement techniques, and promotional tactics. Analyze what works well for them and adapt those strategies to fit your own brand and target audience.

Analyze Your Performance

Analyze Your Performance

This is crucial for refining your strategy and maximizing your sales potential. By monitoring key metrics, you can identify what content resonates most with your audience and which tactics drive the most engagement and conversions – or the opposite – which videos and promotions flop and need refining.

  1. Track engagement metrics such as likes, comments, shares, and views to measure the effectiveness of your content and audience interaction.
  2. Monitor follower growth over time to assess the impact of your marketing efforts and identify trends in audience acquisition.
  3. Analyze conversion metrics like click-through rates, add-to-cart rates, and purchase conversions to measure the effectiveness of your product promotion strategies.
  4. Use TikTok’s analytics tools to gain insights into your audience demographics, including age, gender, location, and interests, helping you tailor your content and targeting accordingly.
  5. Experiment with different content formats, hashtags, and posting times to see what resonates best with your audience and drives the highest performance.

Maintain Shop Health

Shop Health refers to your TikTok shop’s overall quality and compliance, including factors such as customer service, product quality, and adherence to TikTok’s guidelines. You can monitor your status and violation points on the TikTok Seller Center.

Maintaining Shop Health is essential for ensuring the long-term success of your business on the platform. 

  1. Respond promptly to customer messages and inquiries to provide excellent customer service and build trust with your audience.
  2. Review and update your product listings regularly to ensure accuracy and relevance, including updating product information, prices, and availability.
  3. Monitor customer reviews and feedback to promptly address any issues or concerns and demonstrate your commitment to customer satisfaction.
  4. Follow TikTok’s community guidelines and policies to avoid violations that could negatively impact your shop’s reputation and visibility.
  5. Stay informed about TikTok’s latest updates and changes to policies and guidelines to ensure ongoing compliance and reduce any potential risks.

Understanding TikTok’s Audience and Algorithm

Understanding TikTok’s Audience and Algorithm

TikTok’s audience consists primarily of Gen Z and millennials, who are known for their preference for authentic, entertaining content. By tailoring your videos to resonate with this demographic, you can increase the likelihood of capturing their attention and driving engagement with your brand.

Additionally, familiarizing yourself with TikTok’s algorithm is essential for gaining visibility and traction on the platform. TikTok’s algorithm prioritizes engaging, relevant content that is likely to keep users on the app for longer periods. 

Factors like video completion rates, likes, shares, and comments all influence how TikTok determines the visibility of your content in users’ feeds.

To leverage TikTok’s audience and algorithm effectively, consider the following strategies.

  • Create videos that align with TikTok’s trends and challenges to capitalize on viral opportunities and increase your content’s discoverability.
  • Use popular hashtags and sounds relevant to your niche to increase the reach and visibility of your content.
  • Post consistently and engage with your audience by responding to comments, liking and sharing other users’ content, and participating in trends and challenges.
  • Experiment with different content formats, styles, and topics to keep your videos fresh and engaging for your audience.

How to Sell on TikTok: FAQ

  1. Download the TikTok app and create a Business account.
  2. Go to the TikTok Shop page and create your Seller account.
  3. Connect the Business account to the Seller Center.
  4. Start adding products to your shop.
  5. Create videos and tag your products.

The cost of selling on TikTok can vary depending on your approach. Creating a store and listing products is typically free. However, if you choose to advertise your products through TikTok Ads, there will be costs associated with advertising spend. Additionally, you may incur fees related to payment processing or using third-party services to enhance your store’s functionality.

You need a TikTok Business Account, which involves registering as a business entity, providing relevant business information, and adhering to TikTok’s guidelines and policies. You may also need to provide certain documents for verification purposes, such as business licenses or tax identification numbers.

Absolutely. However, it depends on various factors, including your target audience, product offerings, marketing strategy, and competition. While TikTok offers access to a large and engaged user base, success on the platform requires effective content creation, audience engagement, and potential advertising investment. You should evaluate your goals and resources to determine if TikTok aligns with your marketing and sales objectives.


Selling on TikTok offers businesses a profitable opportunity to tap into a vast and engaged audience and drive product search. 

With the right strategies and dedication, TikTok can revolutionize your online business and bring it to new heights of success. Use this guide to maximize your sales and harness the platform’s potential for profit with Printify.

Sell on TikTok With Printify!

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