Personalized products are taking eCommerce by storm, with 77% of consumers more likely to choose and spend more on brands offering personalized services or experiences. This surge in popularity presents a unique opportunity for Amazon sellers to provide personalized goods at profitable prices.
If you want to increase sales and customer satisfaction, adding personalization options to your store is the way to go. In this article, we’ll explore the top categories for personalized products and proven strategies for maximizing your profits on Amazon.
This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.
Key takeaways
- Printify and Print on Demand (POD) let you sell personalized products on Amazon without the hassles of logistics, inventory management, or hefty upfront costs.
- Offering customized products that meet the growing demand for unique items enhances customer satisfaction and loyalty, keeping your business competitive.
- Third-party integrations simplify inventory management and personalization workflows, ensuring a streamlined process.
- Printify’s Amazon integration, trend monitoring, and dedicated customer support make scaling your business straightforward and efficient.
How personalized products increase your Amazon revenue
As Amazon sales grow yearly, offering personalized products is a proven way to increase revenue. Personalization adds higher perceived value, satisfies customer demand, and helps you stand out from competitors.
Customers love personalization
A Deloitte survey found that 50% of consumers are interested in purchasing personalized products, especially as gifts.
Add personalization options to your Amazon products to profit from the demand for one-of-a-kind items over mass-produced alternatives.
Standing out from the competition
Offering personalized products on Amazon gives your customers a unique shopping experience, which leads to repeat purchases and drives long-term growth and revenue.
Unlike generic, mass-produced items, personalized products cater to individual preferences, giving customers an option they can’t find elsewhere and that is truly tailored to them. Meeting this demand helps differentiate your store from competitors.
Higher perceived value
56% of customers are motivated to make repeat purchases from brands offering personalized options. This preference stems from the personal connection and sense of exclusivity that tailored products provide, making them feel unique and valued.
This elevated perceived value attracts attention and places your product in a higher price bracket, which can directly increase your Amazon revenue.
Why Print on Demand is great for personalized products
If you want to sell personalized items on Amazon but don’t know where to start, you’ve come to the right place. Printify makes it easy and fun to design products to sell on Amazon without breaking the bank.
No inventory
Printify empowers business owners to create and sell personalized products on Amazon without holding inventory. Our network of Print Providers handles production and shipping, making a wide range of customizable items available without upfront costs or the hassles of order fulfillment.
Low overheads
Gone are the days of investing in a ton of stock you’re not sure will sell.
With POD, you won’t pay a penny upfront. There are no order minimums or signup costs, and products are only printed once a customer purchases from your Amazon store.
Design without limits
Printify makes it easy to design personalized products featuring unique artwork tailored to your chosen customer niche.
Our beginner-friendly design tools simplify the design process. They include a pattern maker, text editor, AI Image Generator, free graphics library, and background removal.
Use our free mockups to ensure your products look perfect before adding them to your Amazon store.
Easy to scale
Printify’s POD model lets businesses test new designs and expand their store’s offerings risk-free. Our Print Providers can handle as many products as needed, making it easy to keep up with trends and shifting customer preferences.
Scale your Amazon business faster by exploring Printify’s free workshops and growth guides full of exclusive insights and strategies for boosting sales effectively.
Large products selection
Printify’s Product Catalog offers over 1,000 products, from apparel like t-shirts to home kitchen accessories, home decor, and more. This makes it easy to find products your customers will love, whether your niche is nurse humor or frog fans.
Eco-friendly options
Printify offers plenty of eco-friendly products to meet the growing demand for sustainable options. These items are crafted with environmentally conscious materials and processes, reducing their impact and appealing to eco-conscious customers.
Explore options like Stanley Stella and Econscious to give customers products that support green practices while looking fantastic.
Popular POD product categories to sell on Amazon
Apparel and home goods are the two most popular product categories when selling with POD on Amazon.
Personalized apparel
Printify’s Catalog offers extensive opportunities to create unique clothing. With various styles, colors, and high-quality fabrics, t-shirts are among the most popular Amazon items, consistently attracting shoppers seeking original designs.
Printify’s Catalog has a variety of apparel that matches different styles and preferences. Everything can be personalized.
- Sweatshirts
Perfect for casualwear or seasonal collections, offering a cozy and stylish option. - Socks
Ideal for businesses offering fun, unique accessories or seasonal gifts. - Mugs
Everyone loves a good coffee mug, especially when it’s personalized with their name or photo!
Home and living
The second most popular product category on Amazon is home decor, showing an annual increase of 3.89% worldwide and reflecting a consistent demand for these items.
This category includes all kinds of items that elevate our living spaces. It’s perfect for customers who want to personalize their homes with unique and meaningful items.
- Pillows
A personalized pillow case can quickly become a bestseller. - Candles
People love gifting candles, making them a hot item for personalization. - Blankets
Blankets are ideal for Amazon sellers catering to customers who want a personalized touch for their everyday cozy items.
Tips for successfully selling personalized products on Amazon
After creating your product line, the next step is choosing how to sell and make money on Amazon.
Use Printify’s personalization tools
The best way to sell personalized products on Amazon is with Printify! Our personalization process is simple and fast, saving you time and ensuring your customers are thrilled with the results every time.
Here’s how it works:
- Choose a product and add a placeholder or sample design.
- Enable personalization for the product in Printify. For new products, follow this step-by-step guide. For existing products, click the three-dot menu next to the product on your My Products page.
- When a customer places an order, it will require manual approval in Printify.
- Review the product within the order, apply the personalized design, and then approve it.
- Send the order to production.
Try third-party integrations to streamline your processes
Several third-party integrations and tools are available to help adjust listings, improve SEO, and manage inventory for your print-on-demand Amazon store.
- HelloCustom
HelloCustom helps sellers manage personalized product templates on Printify and manually update product details on Amazon, enabling a more streamlined but still semi-manual process for custom orders. - Jungle Scout
Jungle Scout provides keyword insights and SEO tools for Amazon, helping you optimize your store and enhance Amazon search visibility. - Sellbrite
Sellbrite is a multichannel listing and inventory management tool compatible with Amazon. It helps you manage listings, sync inventory, and fulfill orders.
Offer a variety of personalized products
Start with best-sellers like custom t-shirts, hoodies, and mugs and expand into more niche products like personalized pillows, footwear, candles, and more. Scaling your product line will enhance your Amazon store’s appeal and increase sales potential.
Stay ahead of trends
Stay competitive by monitoring demand and current trends using Google Trends or Semrush. These tools help identify seasonal interests and trending keywords to incorporate into your Amazon listings.
Monitor market shifts and add trending products to your Amazon store as soon as possible. This ensures your product line stays fresh and attractive to shoppers.
Don’t forget about your competitors
Understanding your competitors’ strategies will give you an edge in selling personalized products on Amazon. Gather insights from competitor reviews to find potential improvements for your own products.
Use Amazon’s Frequently Bought Together feature and Jungle Scout to analyze competitors’ best-selling products and identify gaps in their offerings.
Take care of your customers
Provide excellent customer service to build loyalty and generate positive reviews on Amazon. Respond promptly to inquiries, resolve issues, and provide clear shipping timelines and return policies to set accurate expectations.
Customer reviews serve as social proof, showcasing the quality of your products to other shoppers. Ensuring a positive experience builds brand trust and helps maintain a strong reputation in a competitive marketplace.
Sell personalized products on Amazon with Printify
Printify’s seamless design tools and Amazon integration make it easy to create, list, and manage custom products.
1. Sign up
Create a free Printify account to access our Product Catalog and easy-to-use design tools.
2. Pick your products
Browse our extensive Product Catalog of over 1,000 products and select apparel, home decor, or other products that align with your brand and customer base.
3. Design them
Use our beginner-friendly Product Creator to upload your designs and apply them to your chosen products in seconds. If you don’t have pre-made designs, make something from scratch using the text editor, pattern maker, AI Image Generator, free graphics library, and other design tools.
Once your products are finalized, Printify generates high-quality mockups, saving you time and ensuring your Amazon listing photos are polished and professional.
4. Integrate with Amazon and sell your products
Our integration directly connects your Printify account and products to your Amazon store, ensuring a streamlined listing and order fulfillment process.
When customers place an order, the information is automatically passed to Printify. You’ll then personalize the product according to your customer’s wishes and submit the order to production. Our network of Print Providers then prints and ships the products right to their doorsteps.
Summary
Product personalization is the perfect way for entrepreneurs to meet the rising demand for unique items. With a range of POD products, seamless Amazon integration, personalization tools, and no inventory costs, Printify makes it possible for sellers to earn big on Amazon.
Stay updated on trends, offer variety, and provide excellent service to grow your Amazon business effectively.
