What to Sell on Amazon: Mastering Product Selection in 2024

What to Sell on Amazon: Mastering Product Selection in 2024

If you have an Amazon store or are starting one for the first time, you undoubtedly have wondered what to sell on Amazon.  

While anyone can sell on the marketplace, building a successful Amazon business requires careful preparation. The key is selling products with high demand, low competition, and decent profit margins.

This article lists best-selling categories and products, explains how to perform product research, and gives actionable advice on increasing your profits and customer satisfaction.

Key Takeaways

Here are the best-selling product categories and products:

  • Clothing, Shoes, and Jewelry. T-shirts, hoodies, sweatshirts, pants, and leggings.
  • Home and Kitchen. Canvasses, posters, mugs, tapestries, and blankets.
  • Beauty and Personal Care. Face moisturizers, snail mucins, and skin cleansers.

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What to Sell on Amazon: Best-Selling Products and Categories

Carefully research products and categories to uncover the most profitable opportunities.

We’ve prepared a list of the best items to sell on Amazon in 2024.

Quick Tip

Check the Amazon Best Sellers page to view profitable products by category.

Clothing, Shoes, and Jewelry

A set of clothing, shoes, accessories, and jewelry.

With more and more people shopping for apparel online, fashion has become the largest consumer eCommerce market. Thanks to Amazon’s speedy shipping and low prices, buyers find ordering clothing online more convenient than going to a brick-and-mortar store. 

Top-selling items in the Clothing, Shoes, and Jewelry category:

Quick Tip

Our Catalog has a wide variety of clothing, shoes, and jewelry you can customize and add to your store. Learn how to sell with Print on Demand on Amazon and start your own apparel line today.

Home and Kitchen

A set of home and kitchen appliances, including a vacuum cleaner, microwave, washing machine, and others.

Home and kitchen products are always in demand, making them a great choice to sell on Amazon. These are often popular gifts for weddings, birthdays, and housewarming parties. 

A few best-selling product ideas from the Home and Kitchen category:

Beauty and Personal Care

A set of beauty products in clear packaging.

People purchase beauty and hygiene products frequently, making them a safe bet if you’re looking for an industry with longevity. 

Here are some of the best-selling products from the Beauty and Personal Care category:

Selling these products with Print on Demand (POD) is a cost-effective way to enter the industry. With POD, you can add customized labels to various skin and haircare consumer products and gain a competitive advantage.

Toys and Games

Various toys and kids' games placed on a shelf.

Industry experts predict that the worldwide toy and game market will generate a revenue of $130 billion in 2024. The industry constantly evolves with new trends, ensuring there’s always something new for everyone to enjoy.

Here are the best sellers in the Toys and Games category:

Parents constantly search Amazon for toys and games to aid their kids’ development, making these items some of the site’s bestsellers.


A set of electronics – phone, tablet, keyboard, camera, headphones, and others.

Electronics have become essential to our daily lives and will remain in high demand. Take advantage of this need by selling customized electronics on Amazon.

Here are the most popular products in the Electronics category:

Be sure to vet your suppliers, order samples, and test everything before selling.

Sports and Outdoors

Equipment for skiing – gloves, beanie, and protective glasses.

The fitness and outdoorsy crowds need a lot of gear, from resistance bands and water bottles to tents and hiking backpacks. This demand makes sports and outdoor products a favorite among Amazon sellers.

Here are a few products people buy most from the Sports and Outdoors category:

If your customers enjoy an active lifestyle, this will be a profitable niche for your Amazon store.

Office Products

A set of office supplies – paper, scissors, stapler, and more.

Office supplies are frequently-bought items with a market projected to reach $174.4 billion in 2024.

Top-selling items in the Office Products category:

Design and sell custom office supplies to stand out from other sellers on Amazon.

Health, Household, and Baby Care

A set of household cleaning products.

Amazon has become a popular source for health, household, and baby care supplies as people, particularly parents, seek more convenient ways to shop.

A few best-selling products from the Health, Household, and Baby Care category are:

Quick Tip

As people pay more attention to their wellness, products that promote health have become a big business. If you want to break into this niche, consider selling food, health, and beauty products with Printify.

A Few Common Features of Amazon Bestsellers

A man taking notes about Amazon bestsellers.

While Amazon’s best-selling products vary by category, trend, and region, several commonalities can help determine which products will sell the best.

Quick Tip

After identifying popular products, learn how to sell on Amazon without inventory using POD.

How to Perform Product Research: Find Top-Selling Items on Amazon

Use these strategies to increase the likelihood of your Amazon business’ success.

Browse Bestsellers in Amazon’s Product Categories

Amazon Best Seller products across different categories.

Visit the Amazon Best Sellers page, select a product category, and check the current top sellers.

Quick Tip

Read the Amazon Movers and Shakers list. It’s updated hourly and shows which products climbed highest in the sales ranks.

Perform Keyword Research

Use tools like Semrush Keyword Overview, Ahrefs Keyword Explorer, or Google Keyword Planner to check what people search for related to your product. Look for common themes to gauge demand for specific features.

Use Chrome Extensions for Amazon Product Research

Use Chrome extensions for quick product research. The Chrome Web Store has many extensions for Amazon sellers, including

Use Google Trends to Find Trending Products

Google Trends showing the changing popularity of the “summer t-shirts” query across the past 12 months.

Check Google Trends to assess a product’s popularity and see which topics interest people most. It shows search queries over time across regions, categories, and platforms.

Use Product Research Tools

Product research tools, like Sell The Trend or Niche Scraper, analyze products across different marketplaces and platforms and help entrepreneurs perfect their product offerings.

Get Familiar With Your Niche Market and Identify Gaps

It’s easier to identify gaps in the market when you’ve selected a specialized niche and understand your target audience. 

While you can do product research with the extensions and tools mentioned above, you can also use the Amazon search bar.

For example, “all over print t-shirt” has several thousand search results, but if you narrow the search with more specific features, like “all over print fishing t-shirt,” the results are drastically reduced. Adding specific words helps gauge the competition for a particular product and find gaps in the market.

Check What Top Amazon Sellers Offer

Explore the top Amazon marketplace sellers to find profitable products. Sort sellers by country, visit their storefronts, and check which of their products sell best.

Look at their customer feedback – it may contain valuable insights into consumer preferences.

Pros and Cons of Selling on Amazon

Here’s a quick overview of Amazon’s pros and cons to help you decide whether this marketplace is right for you.

Pros Cons
  • The largest eCommerce marketplace in the world with the most monthly visits.
  • People know and trust the platform. Its reliability can help new sellers establish themselves as trustworthy businesses.
  • Thanks to its product-centric approach, you don’t need to spend time building a brand.
  • Amazon Brand Analytics provides data on customer searches and purchasing behavior.
  • Strict return policies – sellers must add additional profit margin to account for potential returns and refunds.
  • Setting up a seller account takes longer than other marketplaces like Etsy.
  • Various fees. Seller Central has detailed information on each.
  • To sell items in restricted categories, you must have the Professional plan and request Amazon’s approval.

Selling on Amazon 101: Tips for Success

While anyone can sell on Amazon, not everyone finds success. Increase your chances by following these valuable tips.

Select a Niche

A niche is a smaller group of people with unique preferences and needs. Examples include fans of a particular band, people who own a specific dog breed, or those who play a certain sport.

Identify profitable niches on Facebook, Instagram, Reddit, and X (formerly Twitter)  to gain valuable insights into which subjects are trending. 

Market research tools like BuzzSumo or Semrush will also show you what people are searching for.

Quick Tip

Read our article on niche selection.

Optimize Your Product Listings

Search engine optimization (SEO) is essential for all sales channels, and Amazon is no exception. Adding the right keywords and information to your listings will make them easier for potential customers to find. 

Here are a few tips for optimizing your listings.

  • Use compelling product titles. Use the most popular keywords in your titles to boost listing visibility. Amazon’s product title character limit is 200, but they recommend no more than 60.
  • Write informative product descriptions. Use secondary keywords to highlight the product’s features and benefits. Add relevant information like material, color, size, and dimensions.
  • Use high-quality images. Include several images of each product from different angles to highlight their best features. Ensure that the images are clear, focused, and fill 85% or more of the frame. Use a plain white background.

Here are a few great resources for creating and enhancing product listings on Amazon:

Quick Tip

Boost your sales potential by qualifying as a Featured Offer (formerly – Amazon Buy Box).

Monitor Sales Performance

Two people looking through their sales performance data.

Monitoring performance helps to identify strengths, address weaknesses, and improve the overall efficiency of your Amazon business.

You can use Amazon Brand Analytics to check your products’ performance. Here’s how to set it up:

  • Sign up for a Professional selling plan
  • Enroll in the Brand Registry
  • Access analytics in the Seller Central dashboard

Check out our list of the top 10 eCommerce analytics tools to gather additional insights.

Try Multichannel Retailing

Multichannel retailing is selling on several channels. For example, you can sell private-label products on both online marketplaces and your own online store through Shopify or Squarespace. This diversifies your reach and makes your products accessible to customers wherever they shop. 

With Printify’s free plan, you can open up to five stores. The Premium plan ($29 per month) lets you open up to ten. 

We also provide seamless integrations with various sales channels, making multichannel retailing much easier.

Create a Marketing Strategy

A woman working on her Amazon marketing strategy.

A diverse marketing approach helps you reach a wider audience and drive more traffic to your products.

Research which websites your audience visits the most and start advertising on those. Consider Facebook, Instagram, or TikTok ads. Alternatively, try Microsoft Advertising, Google Ads, or Amazon Sponsored Products ads to increase visibility in search results.

Set Smart Profit Margins

Understanding the product price and all its aspects is important to determining the final retail price and potential profit margin. A product’s price should cover all expenses, including shipping fees and marketing costs, but it should not be so high that customers lose interest.  

Sellers should aim for a minimum profit margin of 40%.

Start by checking the average price for similar products to ensure your pricing aligns with industry standards. Then, use our guide to learn how to price a product and implement the best pricing strategies.

Monitor Your Amazon Reviews

Check reviews regularly to ensure people are satisfied with your products. Address any negative customer feedback quickly. 

Engaging with reviewers builds trust, loyalty, and a positive reputation for your brand. Learn from reviews to improve your products and customer experience.

Provide Exceptional Customer Service

A smiling man talking to his Amazon customer on the phone.

If you deliver great customer service, you’re more likely to receive positive reviews and build a loyal customer base.

Here are a few customer service tips:

  • Use a professional and uplifting tone in your communications
  • Set realistic expectations and promptly resolve issues
  • Clearly outline refund and return policies to avoid misunderstandings

Outstanding customer service has a significant impact and results in repeat purchases.

Here’s a list of the most popular categories and products to design and sell on Amazon using Print on Demand. Most of these align with Amazon’s bestsellers, so you can tap into existing demand to reach a broad audience.

The Printify Catalog offers hundreds of products, whether you want to sell t-shirts on Amazon or other customized items.

Why Sell Products on Amazon With Printify?

Printify lets you start selling on Amazon without all the hassles that typically come with running an online store. Once a customer orders, we print and ship everything to their doorsteps, freeing you to spend your time creating designs and marketing your brand.

No Inventory Storage Fees

Say goodbye to inventory management. With POD, you don’t need to stress over unsold stock or having a storage space. Products are only produced when customers order them.

100% Free to Use

The Printify platform is 100% free and easy to use. We offer hundreds of products, free design tools, and a network of thoroughly vetted Print Providers.

Design Products in Minutes

Use our beginner-friendly Product Creator to make or upload designs. Try our AI Image Generator, Pattern Creation Tool, and Text Editor to create original designs from scratch.

Perfect for New and Experienced Sellers

Our platform is perfect for entrepreneurs of all skill levels. There are no minimum order quantities, so people can quickly start a new business or expand their existing one.

Dedicated Merchant Support

Our Merchant Support Team is available 24/7. Whether you need assistance setting up your account or checking on an order, our team is here to provide quick and reliable assistance.

FAQ: Best Items to Sell on Amazon

You can sell many products on Amazon, including apparel, electronics, accessories, stationery, home decor, beauty and health products.

The best things to sell on Amazon vary depending on market trends, region, and demand. 

However, some products, like t-shirts, hoodies, sweatshirts, shoes, mugs, canvasses, blankets, tapestries, and posters, consistently perform well in the marketplace.

To use this fulfillment method, start an FBA business, create a selling account, and log in to Seller Central. Amazon has a page that explains how to set up FBA easily.

You can also use FBA with Printify to offer faster fulfillment to your customers.


As we conclude our article on what to sell on Amazon, remember that success requires careful research, planning, and ongoing optimization.

If you’re ready to start selling on Amazon, we’re here to help. Printify offers the highest quality products, the best prices, and outstanding customer support.

Make It Happen Today!

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