What to Sell on Amazon: Mastering Product Selection in 2024
If you have an Amazon store or are starting one for the first time, you undoubtedly have wondered what to sell on Amazon.
While anyone can sell on the marketplace, building a successful Amazon business requires careful preparation. The key is selling products with high demand, low competition, and decent profit margins.
This article lists best-selling categories and products, explains how to perform product research, and gives actionable advice on increasing your profits and customer satisfaction.
Key Takeaways
Here are the best-selling product categories and products:
- Clothing, Shoes, and Jewelry. T-shirts, hoodies, sweatshirts, pants, and leggings.
- Home and Kitchen. Canvasses, posters, mugs, tapestries, and blankets.
- Beauty and Personal Care. Face moisturizers, snail mucins, and skin cleansers.
Disclaimer: This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.
Table of Contents
- What to Sell on Amazon: Best-Selling Products and Categories
- A Few Common Features of Amazon Best Sellers
- How to Perform Product Research: Finding Top-Selling Items on Amazon
- Pros and Cons of Selling on Amazon
- Selling on Amazon 101: Tips for Success
- What to Sell on Amazon With Print on Demand
- Why Sell Products on Amazon Marketplace With Printify?
- FAQ: Best Items to Sell on Amazon
- Key Takeaways
What to Sell on Amazon: Best-Selling Products and Categories
Carefully research products and categories to uncover the most profitable opportunities.
We’ve prepared a list of the best items to sell on Amazon in 2024.
Quick Tip
Check the Amazon Best Sellers page to view profitable products by category.
Clothing, Shoes, and Jewelry
With more and more people shopping for apparel online, fashion has become the largest consumer eCommerce market. Thanks to Amazon’s speedy shipping and low prices, buyers find ordering clothing online more convenient than going to a brick-and-mortar store.
Top-selling items in the Clothing, Shoes, and Jewelry category:
- Cotton t-shirts
- Pants
- Yoga leggings
- Bodysuits
- Underwear
- Socks
- Crocs
- Shoes
Quick Tip
Our Catalog has a wide variety of clothing, shoes, and jewelry you can customize and add to your store. Learn how to sell with Print on Demand on Amazon and start your own apparel line today.
Home and Kitchen
Home and kitchen products are always in demand, making them a great choice to sell on Amazon. These are often popular gifts for weddings, birthdays, and housewarming parties.
A few best-selling product ideas from the Home and Kitchen category:
- Vacuum-insulated tumblers
- Stainless-steel water bottles
- Bed sheet sets
- Scented candles
- Shower curtains
- Throw pillows
- Bathroom rugs
- Fleece blankets
Beauty and Personal Care
People purchase beauty and hygiene products frequently, making them a safe bet if you’re looking for an industry with longevity.
Here are some of the best-selling products from the Beauty and Personal Care category:
- Hair strengthening oils
- Snail mucins
- Makeup removal wipes
- Pimple patches
- Shampoos
- Cotton swabs
- Moisturizers
- Skin cleansers
- Makeup
Selling these products with Print on Demand (POD) is a cost-effective way to enter the industry. With POD, you can add customized labels to various skin and haircare consumer products and gain a competitive advantage.
Toys and Games
Industry experts predict that the worldwide toy and game market will generate a revenue of $130 billion in 2024. The industry constantly evolves with new trends, ensuring there’s always something new for everyone to enjoy.
Here are the best sellers in the Toys and Games category:
- LEGO sets
- Sidewalk chalks
- Pencil and crayon sets
- Rubik’s cubes
- Card games
- Modeling clay and dough
Parents constantly search Amazon for toys and games to aid their kids’ development, making these items some of the site’s bestsellers.
Electronics
Electronics have become essential to our daily lives and will remain in high demand. Take advantage of this need by selling customized electronics on Amazon.
Here are the most popular products in the Electronics category:
- Apple AirPods
- Apple AirTags
- Apple iPads
- Chargers
- Wireless earbuds
- Amazon Kindles
- Bluetooth speakers
- Power strips
Be sure to vet your suppliers, order samples, and test everything before selling.
Sports and Outdoors
The fitness and outdoorsy crowds need a lot of gear, from resistance bands and water bottles to tents and hiking backpacks. This demand makes sports and outdoor products a favorite among Amazon sellers.
Here are a few products people buy most from the Sports and Outdoors category:
- Weights
- Exercise bands
- Foam rollers
- Yoga mats
- Water bottles
- Jump ropes
- Backpacks
If your customers enjoy an active lifestyle, this will be a profitable niche for your Amazon store.
Office Products
Office supplies are frequently-bought items with a market projected to reach $174.4 billion in 2024.
Top-selling items in the Office Products category:
- Printer paper
- Notepads
- File folders
- Permanent markers
- Packaging tapes
- Self-sealing envelopes
- Sticky notes
- Ballpoint pens
Design and sell custom office supplies to stand out from other sellers on Amazon.
Health, Household, and Baby Care
Amazon has become a popular source for health, household, and baby care supplies as people, particularly parents, seek more convenient ways to shop.
A few best-selling products from the Health, Household, and Baby Care category are:
- Electrolyte powder packets
- Paper towels
- Vitamins
- Stain removers
- Drawstring trash bags
- Washing machine detergent
- Wet wipes
- Air fresheners
- Protein bars
Quick Tip
As people pay more attention to their wellness, products that promote health have become a big business. If you want to break into this niche, consider selling food, health, and beauty products with Printify.
A Few Common Features of Amazon Bestsellers
While Amazon’s best-selling products vary by category, trend, and region, several commonalities can help determine which products will sell the best.
- Recurring purchases. Top sellers often have repeat customers, signaling the product’s appeal and quality.
- Many reviews. These show customers' satisfaction with the product, inspiring confidence in potential buyers.
- Low prices and shipping costs. This makes the product more enticing to budget-conscious consumers.
- No competition. Niche products with low competition from major players have a better chance of winning over customers.
- Significant search volume. Top-searched products indicate strong consumer interest and demand.
- Sales Rank. The most popular products will have a favorable Best Sellers Rank. This information is in the product listing’s Product Information section.
Quick Tip
After identifying popular products, learn how to sell on Amazon without inventory using POD.
How to Perform Product Research: Find Top-Selling Items on Amazon
Use these strategies to increase the likelihood of your Amazon business’ success.
Browse Bestsellers in Amazon’s Product Categories
Visit the Amazon Best Sellers page, select a product category, and check the current top sellers.
Quick Tip
Read the Amazon Movers and Shakers list. It’s updated hourly and shows which products climbed highest in the sales ranks.
Perform Keyword Research
Use tools like Semrush Keyword Overview, Ahrefs Keyword Explorer, or Google Keyword Planner to check what people search for related to your product. Look for common themes to gauge demand for specific features.
Use Chrome Extensions for Amazon Product Research
Use Chrome extensions for quick product research. The Chrome Web Store has many extensions for Amazon sellers, including
Use Google Trends to Find Trending Products
Check Google Trends to assess a product’s popularity and see which topics interest people most. It shows search queries over time across regions, categories, and platforms.
Use Product Research Tools
Product research tools, like Sell The Trend or Niche Scraper, analyze products across different marketplaces and platforms and help entrepreneurs perfect their product offerings.
Get Familiar With Your Niche Market and Identify Gaps
It’s easier to identify gaps in the market when you’ve selected a specialized niche and understand your target audience.
While you can do product research with the extensions and tools mentioned above, you can also use the Amazon search bar.
For example, “all over print t-shirt” has several thousand search results, but if you narrow the search with more specific features, like “all over print fishing t-shirt,” the results are drastically reduced. Adding specific words helps gauge the competition for a particular product and find gaps in the market.
Check What Top Amazon Sellers Offer
Explore the top Amazon marketplace sellers to find profitable products. Sort sellers by country, visit their storefronts, and check which of their products sell best.
Look at their customer feedback – it may contain valuable insights into consumer preferences.
Pros and Cons of Selling on Amazon
Here’s a quick overview of Amazon’s pros and cons to help you decide whether this marketplace is right for you.
| Pros | Cons |
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Selling on Amazon 101: Tips for Success
While anyone can sell on Amazon, not everyone finds success. Increase your chances by following these valuable tips.
Select a Niche
A niche is a smaller group of people with unique preferences and needs. Examples include fans of a particular band, people who own a specific dog breed, or those who play a certain sport.
Quick Tip
Read our article on niche selection.
Optimize Your Product Listings
Search engine optimization (SEO) is essential for all sales channels, and Amazon is no exception. Adding the right keywords and information to your listings will make them easier for potential customers to find.
Here are a few tips for optimizing your listings.
- Use compelling product titles. Use the most popular keywords in your titles to boost listing visibility. Amazon’s product title character limit is 200, but they recommend no more than 60.
- Write informative product descriptions. Use secondary keywords to highlight the product’s features and benefits. Add relevant information like material, color, size, and dimensions.
- Use high-quality images. Include several images of each product from different angles to highlight their best features. Ensure that the images are clear, focused, and fill 85% or more of the frame. Use a plain white background.
Here are a few great resources for creating and enhancing product listings on Amazon:
Quick Tip
Boost your sales potential by qualifying as a Featured Offer (formerly – Amazon Buy Box).
Monitor Sales Performance
Monitoring performance helps to identify strengths, address weaknesses, and improve the overall efficiency of your Amazon business.
You can use Amazon Brand Analytics to check your products’ performance. Here’s how to set it up:
- Sign up for a Professional selling plan
- Enroll in the Brand Registry
- Access analytics in the Seller Central dashboard
Check out our list of the top 10 eCommerce analytics tools to gather additional insights.
Try Multichannel Retailing
Multichannel retailing is selling on several channels. For example, you can sell private-label products on both online marketplaces and your own online store through Shopify or Squarespace. This diversifies your reach and makes your products accessible to customers wherever they shop.
With Printify’s free plan, you can open up to five stores. The Premium plan ($29 per month) lets you open up to ten.
We also provide seamless integrations with various sales channels, making multichannel retailing much easier.
Create a Marketing Strategy
A diverse marketing approach helps you reach a wider audience and drive more traffic to your products.
Research which websites your audience visits the most and start advertising on those. Consider Facebook, Instagram, or TikTok ads. Alternatively, try Microsoft Advertising, Google Ads, or Amazon Sponsored Products ads to increase visibility in search results.
Set Smart Profit Margins
Understanding the product price and all its aspects is important to determining the final retail price and potential profit margin. A product’s price should cover all expenses, including shipping fees and marketing costs, but it should not be so high that customers lose interest.
Sellers should aim for a minimum profit margin of 40%.
Start by checking the average price for similar products to ensure your pricing aligns with industry standards. Then, use our guide to learn how to price a product and implement the best pricing strategies.
Monitor Your Amazon Reviews
Check reviews regularly to ensure people are satisfied with your products. Address any negative customer feedback quickly.
Engaging with reviewers builds trust, loyalty, and a positive reputation for your brand. Learn from reviews to improve your products and customer experience.
Provide Exceptional Customer Service
If you deliver great customer service, you’re more likely to receive positive reviews and build a loyal customer base.
Here are a few customer service tips:
- Use a professional and uplifting tone in your communications
- Set realistic expectations and promptly resolve issues
- Clearly outline refund and return policies to avoid misunderstandings
Outstanding customer service has a significant impact and results in repeat purchases.
What to Sell on Amazon With Print on Demand
Here’s a list of the most popular categories and products to design and sell on Amazon using Print on Demand. Most of these align with Amazon’s bestsellers, so you can tap into existing demand to reach a broad audience.
Our Top-Selling Products on Amazon
You can customize and add these POD products to your store with just a few clicks.
- Unisex Jersey Short Sleeve Tees
- Unisex Heavy Cotton Tees
- Canvas Gallery Wraps
- Velveteen Plush Blankets
- Unisex College Hoodie
- Men’s Sweatshirts
- Ceramic Mugs, 11oz
- Wrapping Paper
- Unisex Softstyle T-Shirts
- Unisex Heavy Blend™ Hooded Sweatshirts
- Two-Tone Coffee Mugs, 11oz
- Gallery Canvas Wraps, Vertical Frame
- Framed Vertical Posters
- Beefy-T® Short-Sleeve T-Shirts
- Black Mugs, 11oz
- Kiss-Cut Vinyl Decals
- Colorful Mugs, 11oz
- Indoor Wall Tapestries
- Accent Coffee Mug, 11oz
- Men’s NUBLEND® Hooded Sweatshirt
The Printify Catalog offers hundreds of products, whether you want to sell t-shirts on Amazon or other customized items.
Why Sell Products on Amazon With Printify?
Printify lets you start selling on Amazon without all the hassles that typically come with running an online store. Once a customer orders, we print and ship everything to their doorsteps, freeing you to spend your time creating designs and marketing your brand.
No Inventory Storage Fees
Say goodbye to inventory management. With POD, you don’t need to stress over unsold stock or having a storage space. Products are only produced when customers order them.
100% Free to Use
The Printify platform is 100% free and easy to use. We offer hundreds of products, free design tools, and a network of thoroughly vetted Print Providers.
Design Products in Minutes
Use our beginner-friendly Product Creator to make or upload designs. Try our AI Image Generator, Pattern Creation Tool, and Text Editor to create original designs from scratch.
Perfect for New and Experienced Sellers
Our platform is perfect for entrepreneurs of all skill levels. There are no minimum order quantities, so people can quickly start a new business or expand their existing one.
Dedicated Merchant Support
Our Merchant Support Team is available 24/7. Whether you need assistance setting up your account or checking on an order, our team is here to provide quick and reliable assistance.
FAQ: Best Items to Sell on Amazon
What can you sell on Amazon?
You can sell many products on Amazon, including apparel, electronics, accessories, stationery, home decor, beauty and health products.
What are the best items to sell on Amazon?
The best things to sell on Amazon vary depending on market trends, region, and demand.
However, some products, like t-shirts, hoodies, sweatshirts, shoes, mugs, canvasses, blankets, tapestries, and posters, consistently perform well in the marketplace.
How can I start an Amazon FBA business to start selling online?
To use this fulfillment method, start an FBA business, create a selling account, and log in to Seller Central. Amazon has a page that explains how to set up FBA easily.
You can also use FBA with Printify to offer faster fulfillment to your customers.
Conclusion
As we conclude our article on what to sell on Amazon, remember that success requires careful research, planning, and ongoing optimization.
If you’re ready to start selling on Amazon, we’re here to help. Printify offers the highest quality products, the best prices, and outstanding customer support.
Make It Happen Today!
Written by
Leon Walker
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