How to get reviews on Amazon: 9 Methods

Encourage all reviews, not just the glowing ones

Amazon values transparency, letting customers write both negative and positive reviews. Filtering or soliciting only positive feedback is strictly against Amazon’s guidelines. Honesty wins trust and keeps you compliant.

Avoid manipulation at all costs

Offering free products, discounts, or other incentives in exchange for reviews is a big no.  Fake reviews, paying for feedback, or using product variations to boost ratings artificially will lead to penalties, including listing removal or account suspension.

Stick to Amazon-approved tools

Use Amazon’s Request a Review button or automated tools to prompt reviewers. These tools are designed to comply with Amazon’s strict rules, ensuring you follow their policies and don’t get in trouble.

Respond to negative reviews professionally

When you get a bad review, use it as a chance to improve and show that you care.  Amazon lets sellers respond publicly, so keep your tone calm, professional, and solution-focused. Confrontation or excuses won’t help your case.

1. Use Amazon’s Request a Review function

Amazon provides a built-in tool for sellers to send standardized review requests to shoppers. This feature ensures compliance with the platforms’ guidelines and simplifies the process of seeking feedback.

• How it works – Go to Seller Central, navigate to your order details, and click Request a Review. The system will automatically send a review request to the shopper.
• Why it works – Customers are more likely to leave reviews when prompted in a professional, neutral way, and this tool ensures compliance with Amazon’s guidelines.

Use this feature regularly to build a steady stream of honest feedback and increase customer engagement.

2. Enroll in Amazon’s Vine program (for registered brands)

The Amazon Vine program invites vetted reviewers, called Vine Voices, to share their opinions on new products. It’s an excellent way for new sellers to gather early reviews on products with few or no reviews. It’s not free to join, but a Vine review is invaluable to your business growth. 

• How it works – Enroll your product in the Vine program, and Amazon will send it to a trusted viewer for free in exchange for an honest review. 
• Who it’s for – Ideal for sellers with a brand-new product or items that need a visibility boost.

3. Automate emails to request reviews

Automating your review requests saves time and ensures every customer gets a polite nudge to leave feedback after their purchase.

• How it works – Use tools like Jungle Scout’s Review Automation to send compliant follow-up emails to customers. These messages are automatically timed to arrive shortly after delivery, encouraging shoppers to review your product while it’s still fresh in their minds.
• Best practices – Keep the tone polite and neutral. Invite all feedback, not just positive product reviews, to follow Amazon’s rules.
• Who it’s for – Everyone, especially sellers managing a high volume of orders, ensuring consistent outreach without manual effort.

4. Include product inserts

Including a simple, well-designed insert in your product packaging can encourage customers to leave a review. 

• How it works – Add a small card or note thanking consumers for their purchase and inviting them to write a review.
• What to avoid – Make sure the insert complies with Amazon’s guidelines. Do not offer incentives or direct shoppers to leave a specific type of review (e.g., only positive ones).

If done correctly, product inserts create a great first impression, encourage honesty, and show your appreciation for the customer’s support.

1. Provide excellent customer service

Customer service is the foundation of great reviews. When shoppers have a seamless experience, you’re more likely to get positive reviews.

• Fast responses – Answer customer inquiries quickly and clearly, whether it’s about product details or order updates.
• Timely delivery – Ensure that products arrive as promised. Delayed shipping is one of the top causes of negative reviews.
• Problem resolution – If issues pop up, resolve them promptly and go above and beyond to make things right.

Happy shoppers are more likely to leave reviews and make repeat purchases.

2. Deal with negative Amazon product reviews professionally

Even the best sellers get a negative review from time to time, but how you respond makes all the difference. Addressing negative Amazon product reviews with grace shows potential buyers that you value their input and are committed to improving.

• Respond quickly – Acknowledge the buyer’s concerns as soon as possible.
• Stay polite – Keep your tone calm and professional, even if the review feels unfair.
• Offer solutions – If possible, provide a resolution, such as a replacement, refund, or clarification.

Turning a bad experience into a positive interaction can salvage your relationship with the buyer and signal to future customers that you’re a seller who cares.

3. Don’t buy Amazon reviews

While it might be tempting to buy Amazon reviews, this is a risky move. Buying reviews or offering incentives violates the Amazon guidelines and can result in account suspension or listing removal.

Instead, focus on earning genuine ones by providing high-quality products and exceptional service. Authentic feedback is far more valuable in building trust and credibility.

4. Focus on product quality and packaging

Sometimes, the best way to encourage customers to write good reviews is by ensuring your products speak for themselves. High-quality products paired with thoughtful product packaging can impress customers, making them more likely to leave positive feedback.

Invest in durable, well-designed products that meet or exceed customer expectations. Pair them with professional packaging that enhances the unboxing experience, such as including eco-friendly materials or visually appealing designs.

A memorable product experience naturally motivates customers to share their thoughts. Customers who feel they’ve received great value are more inclined to leave happy reviews, helping you build trust and credibility.

5. Don’t overwhelm customers with review requests

While asking for product reviews is important, overloading shoppers with requests can backfire. Sending too many follow-ups or overly pushy messages may irritate buyers and lead to negative comments.

Whether you’re using the review request button or an email campaign, limit outreach to a single message per order.

Send requests shortly after delivery when the product is still fresh in the customer’s mind.

Keeping your requests polite, professional, and well-timed increases the likelihood of receiving reviews without annoying your shoppers.

1. Sign up

Create a Printify account in just a few clicks. It’s free to join, and you’ll gain access to a wide range of tools to design and sell custom products effortlessly.

2. Choose your products

Browse Printify’s Catalog of over 1,300 products, including apparel like t-shirts and hoodies, home goods, accessories, and more. Select items that align with your target audience and are top sellers on Amazon.

3. Add your designs

Use Printify’s easy-to-use Product Creator to customize your chosen items. Upload ready-made designs or create something cool from scratch. For example, add your brand’s logo or text or generate images with AI that capture attention and drive more sales.

4. Integrate with Amazon

Connect your Printify and Amazon accounts to automate listing and order fulfillment. Printify handles production and shipping while you focus on building your brand and growing your store.

5. Focus on what’s important

While Printify does the heavy lifting behind the scenes, dedicate your time to driving traffic to your Amazon store, improving your listings, and gathering more reviews to increase sales.