eBay remains one of the top online shopping platforms, boasting 132 million active buyers globally. Capturing even a small fraction of this vast audience can help skyrocket your business.
In this article, you’ll discover how to get more views on eBay with proven strategies like using SEO, creating standout listings, adding high-quality photos, and writing compelling product descriptions.
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Key takeaways
- Optimize for Cassini search engine. Use relevant keywords in your titles and descriptions to improve your listing’s ranking in eBay’s search results. Categorize products correctly and make sure listings are mobile-friendly.
- High-quality visuals. Invest in clear, high-resolution images that accurately showcase your products. Attractive visuals grab attention and increase click-through rates.
- Leverage eBay Promoted Listings. Use these campaigns to enhance product visibility and reach more potential buyers.
- Maintain a strong seller reputation. Provide excellent customer service, create accurate listings, and offer competitive pricing to maintain a high seller rating, improving your visibility and trustworthiness.
- Engage in social media marketing. Promote your eBay listings on social platforms to drive additional traffic and gain exposure beyond the eBay marketplace.
Cassini and eBay listings: What every eBay seller should know
Like other search engines, Cassini helps users quickly find what they’re looking for. It’s eBay’s custom search engine, designed to match buyers with the most relevant listings.
While eBay hasn’t released documentation on how it calculates search results, it offers a few fundamental principles:
- Data-driven. eBay uses information like seller performance, listing data, return policies, and buyer preferences as parameters.
- Value-driven. The core values of the Cassini search engine are relevance, value, trust, and convenience.
- Buyer-oriented. Cassini focuses on potential customers by providing results that will most likely end in sales.
With that in mind, here are a few things that can harm your ranking when optimizing for Cassini:
- Incomplete listings. Cassini uses listing data like the item description, condition, and specifics to rank results.
- Low-quality images. Large, clear, and appealing photos lower the chance of customers ignoring your listings.
- Poor customer service. Sellers consistently providing excellent customer service will have more visibility. If other sellers offer the same product, trust and reputation set you apart.
- Irrelevant categories. Don’t use the wrong category just because it’s more popular. You’ll get fewer sales because more buyers may have difficulty getting relevant results.
- Keyword stuffing. Avoid using unrelated keywords to show up on as many searches as possible. eBay rewards relevancy, so keep it focused and beneficial for buyers.
Where to find eBay page views
You get a page view each time a potential buyer lands on your listing. To learn how to get more eBay views, start by tracking your listings’ performance.
This data shows what works and what doesn’t, helping you make improvements for better results over time.
Find the page views of your eBay listing by navigating to these sections:
- My eBay, Seller Hub, and Active and Unsold pages in the eBay app.
- On the Listings page in both the eBay app and website.
- On the Seller Hub Performance tab to review your page traffic.
- In your Promoted Listings campaigns on your Advertising dashboard under Marketing. Here, it’s called Clicks, not page views.
In most cases, clicking on the page view number shows a traffic history report. This provides insights into your page views over time, which is useful for identifying trends and optimizing listings.
How to increase visibility on eBay
When your products get lost in search results, you miss out on potential buyers – meaning fewer chances of making sales.
If you’re wondering, “How do I get more views on eBay?”, the answer is to start with eBay SEO. In the following sections, we’ll show you how to increase views on eBay by meeting its search criteria, leading to better visibility and more sales.
1. Optimize your eBay listings for keywords
eBay’s mission is to provide the best online shopping experience, helping buyers quickly find what they’re looking for. This means keywords play a crucial role when selling on eBay.
Start by doing keyword research. Enter terms relevant to your product selection and check the results. Find the top-rated sellers on the first page and take note of the essential keywords they use. Then, incorporate the phrases in these areas of your own store:
- Page and listing titles
- Product descriptions
- Categories
- Meta tags
- Image alt tags
At the same time, leverage tools such as Google Trends, Ahrefs, or Semrush to find trending keywords and search terms.
A good rule of thumb for eBay SEO is to use the most searched-for keywords first, naturally embedding them into your listings without overusing them.
As per eBay’s guidelines on optimizing listings, product descriptions should be around 200 words, with important keyword phrases making up 5-7%. So in 200 words of text, use your keywords 10-14 times.
2. Write a good title and description
The best listings are short, clear, and precise. Do competitive research and explore their listings for inspiration, noting ones that rank on the first page.
In addition, familiarize yourself with eBay’s guide on writing a good title and description to increase the chances of buyers finding your products.
3. Select suitable categories
While categories are not the first means of navigation, they’re a crucial secondary filter to make the search result more relevant.
Select the most appropriate category so that eBay buyers can still find your listing. Failing to do so risks your product visibility on Cassini, as eBay considers category accuracy when ranking listings.
4. Optimize for mobile devices
As more buyers turn to digital shopping, it’s crucial to optimize your eBay listings for mobile devices. In fact, more than half of all eBay transactions were viewed on a mobile device prior to purchase, making this eBay SEO strategy vital.
Check whether your listing is mobile-friendly by following eBay’s best practices for creating listings. Strategies include using fast-loading images, writing short and clear descriptions, and avoiding excessive HTML or custom fonts that don’t display well on mobile.
5. Fill in item specifics
In a marketplace as vast as eBay, potential buyers rely heavily on filters.
If you want your products to be visible, you need to provide item specifics like brand, size, type, and color. In doing so, your eBay listing will gain better visibility in search results to help drive more sales.
For more details, eBay has an informational guide on item specifics explaining their benefits and features for finding missing item specifics.
6. Take beautiful product images
If you’re wondering how to get more traffic from eBay search results, publish high-quality, large, and eye-catching images. It’s a major way to stand out from competitors and get more eBay views on your listing, enticing people to purchase.
Learn how to take product photos for your online store to create a visually compelling listing. From tools to creative examples, our article shares how to set up professional lighting, choose the right settings, and edit images for a quality finish.
If you sell print-on-demand items, this process is even easier. Printify collaborates with Placeit to help you create realistic mockups without investing a fortune.
7. Price your products with precision
eBay is well-known for great bargains, so offer competitive prices but leave some room for negotiation.
Pricing is essential in eBay’s product-based shopping model, where similar items are grouped together. If you offer a competitive price, eBay’s algorithm will more likely rank your listing higher in Best Match searches.
When setting a price, consider:
- Analyzing the competition. How many sellers offer similar products? See what most eBay sellers are charging and set your price accordingly while considering profit margins.
- Using psychologically appealing prices. For example, keep the numbers to the left of the decimal point low – $2.99 instead of $3.10.
If you price products lower than the competition, use professional images to showcase the quality and reinforce value. If your prices are higher, make sure to write compelling descriptions highlighting your product’s advantages.
Check out our guide on the most common pricing strategies to increase your eBay sales.
8. Maintain a good seller rating and reputation
Negative feedback lowers your listing’s rating and visibility on Cassini. That’s because eBay takes your performance as an eBay seller, in all aspects, into account when ranking listings.
To make sure that your products stay on top of search results, you should:
- Monitor your eBay business ratings using performance metrics in Seller Hub. If they begin to decline, take action and make necessary improvements.
- Regularly check buyer messages. Everyone values a prompt and polite reply to their queries. On eBay, quality communication is critical to your seller account performance.
- Accurately inform dispatch time and fees. Clearly communicate all relevant information to keep Cassini and buyers happy.
- Address bad reviews. While you can’t remove negative reviews, reaching out to the buyer to resolve the issue may lead them to revise their initial feedback. However, it’s ultimately the customer’s decision, so approach the situation with care and avoid being overly insistent.
Handling customer service professionally can get you positive feedback and keep your eBay listings ranking high while winning you loyal customers.
9. Try eBay Promoted Listings campaign
An eBay Promoted Listings campaign improves your product visibility in eBay search results. It’s worth considering if your listings often only appear on page three or onwards.
There are three different ways to promote listings:
- Promoted Listings Standard. eBay only charges you when a visitor clicks on your promoted listing and makes a purchase.
- Promoted Listings Express. Specifically designed for auction-style listings and works to improve visibility for a flat fee.
- Promoted Listings Advanced. A cost-per-click type of campaign that lets you bid for preferred access to the top slots of search results.
10. Use social media
Social media is an excellent solution to get more views on your eBay account.
Whether on Facebook, TikTok, or Instagram, sharing your eBay listings is a simple way to attract leads and get more quality views – increasing the chances of making a sale.
Make sure to target platforms where your ideal customers are. For example, bargain items are great to promote on Facebook, while trendy pieces might perform well on Instagram.
11. Keep your eBay store fresh
Cassini favors active stores as it signals engagement and relevance to buyers, so regularly add new products and update old listings for better visibility.
To keep your eBay store catalog up to date, use eBay’s scheduling feature to publish new items. This helps maintain a steady flow of fresh inventory, encourages more frequent visits, and improves your store’s performance in eBay’s search algorithm.
12. Provide free shipping and a fair return policy
Free shipping and returns make it easier to entice people to purchase and sway undecided buyers.
Evaluate your costs and see whether offering free shipping is viable. One solution is to incorporate delivery costs into the item’s price. Alternatively, offer free shipping to customers who reach a minimum order amount.
Creating a fair return policy is also important, since many buyers are hesitant when making online purchases with new sellers. The policy helps establish your eBay store’s trustworthiness, giving potential buyers peace of mind and ultimately improving your conversion rate.
13. Offer eBay guaranteed delivery
Offering guaranteed delivery, combined with free shipping and a fair return policy, creates a winning combination that drives purchases.
With it, you promise customers that their items will arrive by a specific date. If not, eBay will make it right by providing options like refunded shipping or a shopping voucher. This assurance builds buyer confidence and helps convert views into sales.
The eBay website has everything you need to know about the guaranteed delivery option.
14. Qualify for Top-Rated Seller status on eBay
To stand out among other eBay stores, become one of the platform’s very best sellers by meeting eBay’s Top-Rated Seller benchmarks. These include a low defect rate, low late shipment rate, and a few cases closed without seller resolution.
Although earning this status requires time, patience, persistence, and exceptional service on your part as a seller, it’s a worthwhile endeavor that will result in better visibility and more eBay sales.
Start selling on eBay with Printify
Whether you’re an experienced entrepreneur or just starting out, Printify has everything you need to quickly start selling on eBay. Our seamless eBay integration will have your store up and running in no time.
Step 1: Create a Printify account
Start by signing up for a free Printify account. You get access to our extensive Catalog, our easy-to-use Product Creator (formerly known as Mockup Generator), and our global network of carefully vetted Print Providers.
Step 2: Integrate eBay with Printify
Follow the instructions to connect eBay with Printify to effortlessly publish products to your eBay store.
Step 3: Choose, design, and publish your first product
With over 1,300 high-quality products from t-shirts to totes, finding items to sell on eBay is easy. Use our Product Creator to design one-of-a-kind merch that stands out from competitors.
Step 4: Promote and sell your products on eBay
All that’s left is promoting your products and watching the eBay orders come in. When you sell an item, we’ll swiftly print, package, and ship it directly to your customer’s doorstep.
Want to discover other marketplaces? Etsy is a great eBay alternative for most sellers offering unique or handcrafted products. Read our guide to learn how to get more sales on Etsy.
If you prefer eCommerce platforms, Shopify is a fantastic choice. Our Shopify vs eBay comparison helps you decide which solution suits your business needs the best.
FAQ
Optimize your listings for eBay’s search engine, Cassini, to increase views and sales. Use relevant keywords, clear titles, and detailed descriptions.
Choose the right categories, use high-quality images, and ensure your listings are mobile-friendly by implementing eBay SEO. For enhanced rankings, consider using Promoted Listings and maintain a good seller rating.
Low views can be due to poor keyword usage, unclear descriptions, low-quality images, or incorrect categories. If you’re wondering, “Why are my eBay listings not getting views?”, other factors may include not being mobile-friendly and having a poor seller rating.
Optimize your listings with relevant keywords and high-quality images. Choose the correct categories, fill in item specifics, and ensure mobile compatibility. Use eBay’s Promoted Listings and share your listings on social media for broader exposure.
Improve visibility by meeting eBay’s Top-Rated Seller standards, offering excellent customer service, and using Promoted Listings. Regularly update and add new products to keep your store active and offer free shipping or returns when possible.
Wrapping up
![How to get more views on eBay in [bp_year]: 14 Practical tips for eBay sellers 1](https://printify.com/wp-content/uploads/2022/12/How-to-Get-More-Views-on-eBay-Final-Thoughts.jpg "How to Get More Views on eBay Final Thoughts")
If you want to increase eBay sales, getting more views is vital. While it may take some trial and error, implementing these strategies is well worth the effort to grow your eBay account.
Here’s a quick recap on how to boost your eBay listings:
- Optimize for keywords
- Write a good title and description
- Select the right categories
- Make your listings mobile-friendly
- Fill in item specifics
- Take high-quality product photos
- Price your products right
- Maintain a good seller rating and reputation
- Try eBay Promoted Listings
- Boost visibility through social media
- Regularly update and add new products
- Provide free shipping and a fair return policy
- Offer guaranteed delivery
- Strive to become a top seller
Implement these strategies and continuously refine your approach based on your account’s performance. By staying proactive and adapting to market trends, you’ll unlock your eBay store’s full potential, setting yourself up for long-term success and better profits.
