Amazon promotions are a game-changer for sellers to increase sales and draw in new customers.
With features like Lightning Deals, coupons, promotion codes, and exclusive discounts, you can create irresistible offers that grab attention and drive purchases.
In this guide, we’ll explore how to use these tools to grow your store and share tips to create a promotion customers can’t refuse.
Key takeaways
- Offer promos like Lightning Deals to create a sense of urgency.
- A discount code is the quickest way to shoppers’ hearts and wallets.
- An Amazon coupon is an excellent way to attract new buyers and promote your business. Pair coupon codes with free shipping to drive sales in any category.
- Prime-only discounts tap into Amazon’s most loyal shoppers and drive significant conversions.
- Use Printify to simplify operations, create unique products, and grow your online business with Print on Demand.
Why should you use Amazon promotions?
Amazon’s promotions are a powerful way to increase sales and grow your store’s visibility. Here’s why they’re a must for Amazon sellers:
- Lightning Deals help your products stand out in search results, capturing the attention of consumers looking for the best offers.
- Promotional offers like discounts and coupons are proven strategies to attract shoppers and increase product visibility.
- Products with active offers often rank higher in Amazon’s search results, improving click-through rates.
- Offering good deals and additional savings builds trust and loyalty, turning first-time buyers into returning customers.
- A good promotion drives sales and helps customers save money, making your Amazon store more appealing.
For Amazon sellers, leveraging every coupon code and Lightning Deal that Amazon offers is about strategically using tools to grow their store.
Types of Amazon promotions
Amazon offers a range of promotions to help merchants drive sales, attract new customers, and enhance product visibility. Here’s a breakdown of the most popular promotion types and how they can work for you:
Deals
Deals are limited-time promotional offers that grab attention and encourage quick purchases. There are two types: Lightning Deals, which run for 4 to 12 hours, and Best Deals, which can last for several days.
Both automatically apply at checkout, requiring no codes. With features like a Deals Badge, these promos help your products stand out.
Both types of deals may involve fees for the seller, so make sure the cost aligns with your overall promotion strategy.
Coupons
Amazon coupons are a versatile way to offer discounts. These digital coupons let customers save either a percentage or a specific dollar amount on a product or set of products.
How they work
- Coupons are easy to spot on product pages, where customers can “clip” them or apply a discount code during checkout.
- Shoppers can also find coupons in search results, on the Deals page, or even on items already in their cart.
- Options include Prime Day coupons and coupons for customers who subscribe to products for additional savings.
Eligibility and requirements
To create coupons, merchants must meet specific criteria:
- Use a Professional selling plan.
- Have an overall rating of at least 3.5 stars.
Coupons are also subject to product eligibility requirements, so not all products may qualify.
Why they work
Coupons create a sense of urgency, as they’re only available for a limited time. Plus, by controlling how many times a customer can use the coupon, you can strategically manage inventory while improving store visibility.
There’s a redemption cost of $0.60 associated with every coupon used.
Discounts
Amazon discounts are one of the simplest ways to encourage purchases while creating value for customers. They can be set as a flat dollar amount or a percentage of the product’s price, making them flexible for various pricing strategies.
- How they work – Discounts display prominently on your product page, often with labels like “Save 20%” or “$10 off,” attracting shoppers who love a good deal.
- Why they’re effective – Discounts appeal to price-sensitive customers and increase your product’s visibility in search results to drive higher conversions.
Prime Exclusive Discounts
Prime Exclusive Discounts and promos give sellers access to Amazon’s most loyal and engaged customer base. They’re designed to maximize sales and appeal to shoppers who value convenience and unique benefits.
- Exclusive to Prime members, this promotion type offers perks like additional price reductions on eligible items.
- They shine during high-traffic events like Prime Day, when buyers are actively searching for the best deals.
- Prime subscribers are highly committed shoppers who are more likely to purchase, making these promos a strategic way to improve revenue.
Types of Prime-specific promotions:
- Exclusive discount – Only available to members, it offers added value on popular products.
- Early access to deals – Members get first dibs on lightning deals and other time-sensitive offers.
- Bundled promotions – Promos that combine Prime shipping perks with product discounts for extra appeal.
Maximize sales with Amazon deals
Deals are your product’s spotlight moment – impactful and designed to grab attention.
Whether it’s a quick Lightning Deal, a 7-Day Deal, or an extended Best Deal, these promotion types create urgency and often work better than advertising.
Let’s break down how you can use them like a pro:
Lightning Deals
Think of Lightning Deals as a “blink-and-you’ll-miss-it” kind of offer. Running for just 4 to 12 hours, they’re perfect for sparking quick purchases and clearing inventory.
Requirements:
- A Professional selling plan and a seller rating of 4 stars or higher.
- Only eligible products can participate, so check Amazon’s criteria before diving in.
Why they’re awesome:
- Lightning Deals are featured on Amazon’s Deals page and highlighted in search results, so they’re hard to miss.
- The short time frame pushes buyers to act fast.
Running a Lightning Deal during peak events creates urgency and a significant money influx within a short time frame. Don’t forget to stock up – nothing kills momentum like running out mid-deal (psst, with Print on Demand, that won’t happen!).
7-Day Deals
If Lightning Deals are sprints, 7-Day Deals are marathons. These price fests run for an entire week, giving your products consistent exposure without the time pressure.
Why they’re different:
- More time means more chances to attract buyers.
- Use these deals to build buzz for a new product launch or maintain steady traffic during slower sales periods.
Why they work:
- Unlike the rush of Lightning Deals, 7-Day Deals give buyers more time to discover, consider, and purchase your products once they’re ready to spend money.
- You can track performance across the week and tweak your strategy if needed.
Best Deals
Looking for something that keeps your product in the spotlight over an extended period? Best Deals are the way to go. They’re ideal for merchants who want steadier traffic and sales over a longer period.
Why they shine:
- Discounts apply automatically at checkout – no need for a coupon code.
- A “Best Deal” label tells buyers they’re getting a good deal, enhancing your credibility.
When to use them:
- For best-selling products you want to push further during the holiday shopping season, or for clearing out seasonal stock.
- When you’re targeting potential customers who love grabbing bargains.
Follow these strategic moves to put your store and products in front of eager shoppers. Choose the right deal for your goals, keep your stock ready, and watch your sales climb.
Setting up Amazon coupons
If competitors in your category aren’t leveraging coupons, this is a great opportunity to stand out. Let’s cover how you can use Amazon coupons to attract customer purchases and build brand awareness.
Types of Amazon coupons
Link coupons
These coupons apply when customers click a specific link, automatically adding the discount to their cart if eligible products are present.
Link coupons can apply to all items in your store, making them perfect for broad promos like:
- “$10 off your order”
- “$5 off when you spend $30”
Clip coupons
Think of clip coupons as Amazon’s version of paper coupons. People “clip” them online, and the discount applies to specific products in their cart.
- These coupons often appear on product detail pages, in search results, or on the Deals page.
- Options include Prime-only coupons, Subscribe and Save coupons, or general coupons for all buyers.
How to create Amazon coupons
- Log in to your Seller account
Navigate to Advertising, where you’ll find the option to create coupons and other promotion types. - Choose the product
Select the product you want to promote. You can also group items into subcategories to streamline the process. - Set your discount
Decide whether you want to offer a percentage-based or dollar amount discount. Select a price cut that attracts buyers while maintaining profitability. - Set a budget
Define a limit for the promotion to control costs so you still make money on sales. - Enable visibility for everyone
Allow all Amazon users (not just Prime members) to access your coupon for maximum exposure and conversions. - Go live
Your coupon will go live three days after creation, giving you time to plan your marketing efforts.
Leveraging discounts and promotions
Using discounts strategically can turn casual browsers into loyal customers, ultimately growing your business. Explore how percentage-based discounts and BOGO promotions (Buy One, Get One) can work for your store.
Prime-only discounts
Prime-only discounts are a fantastic way to attract Amazon’s big spenders. Make customers feel like VIPs while helping your products stand out.
Here’s how to leverage Prime-only discounts for profit:
- Time it strategically – Prime-only discounts shine during events like Prime Day where subscribers are hunting for exclusive deals.
- Highlight exclusivity – Use banners or promotional messaging emphasizing these are limited-time, Prime-eligible offers.
Requirements for Prime-only discounts:
- A Professional selling plan and a seller rating of 3.5 stars or higher.
- Discounts of at least 10% on eligible items.
- Print-on-demand products are not eligible for Amazon Prime unless they use Fulfillment by Amazon (FBA) or Seller Fulfilled Prime (SFP).
Consider adding free shipping to your promotion plan to increase conversions.
Tips to run successful Amazon promotions
1. Choose promos based on your product and target audience
Not every promotion fits every product. Think about what works best for your target audience. For example, BOGO promotions might appeal to families buying in bulk, while percentage discounts work well for luxury items.
Align your strategy with your product’s niche and customer preferences to maximize impact.
2. Run deals during peak sales periods
Timing can make or break your promotion’s success. Holiday shopping events are perfect opportunities – they bring in millions of customers actively searching for the best deals, giving your store maximum exposure.
Submit your deals early to get approval before peak sales events like Prime Day, Black Friday, and Cyber Monday.
3. Don’t forget about SEO
Offers are only effective if customers can find your products.
Optimize your Amazon listings with relevant keywords to improve visibility in search results. Include terms like “limited-time deal,” “lightning deal,” or “discount” in your product titles and descriptions to capture attention and improve click-through rates.
4. Monitor performance and adjust
Even the best promos need fine-tuning. Use Amazon’s analytics tools to track metrics like sales, click-through rates, and redemption rates. If something isn’t working, adjust the discount amount, update your product’s images, or change your marketing strategy.
Sell on Amazon with Printify
Selling on Amazon is easy with Printify. You can create and sell custom products without the hassle of managing inventory or production.
1. Sign up
Create your free Printify account. No hidden fees, no stress – just an easy-to-use platform designed to support your business.
3. Apply your design
Upload your designs or create something fresh using Printify’s Product Creator. Add logos, photos, graphics, text, or artwork to make products that stand out.
4. Integrate with Amazon
Connect your Printify account with your Amazon Seller account. Your custom products will sync directly as Amazon listings, saving you the hassle of manual uploads.
5. Let Printify do the rest
Once your customers purchase, our Print Providers care of everything – from printing to shipping. That frees your time to focus on scaling your store and providing the best customer experience.
FAQ
Amazon’s promos are tools sellers can use to enhance visibility, attract customers, and drive sales. These include discounts, coupons, Lightning Deals, 7-Day Deals, and Prime-exclusive offers.
Launching a promotion helps your products stand out in search results and encourages buyers to purchase by offering savings or special perks.
Look for items with percentage-based discounts or an Amazon coupon. These deals are often marked with labels like “Save 15%” on product pages or applied during checkout.
Prime members can score exclusive discounts on select items, especially during events like Prime Day.
For coupons, click “Clip Coupon” on the product page, and the discount will apply automatically at checkout.
For Lightning Deals or BOGO offers, add the eligible items to your cart, and the discount will apply during checkout. Make sure to check the promotion’s terms to see if you qualify.
To find active offers, go to Amazon’s Deals page – you’ll see categories like Lightning Deals, Best Deals, and Coupons.
You can also search for products with specific offers by filtering results or using keywords like “discount” or “coupon.” Browsing the “Today’s Deals” section is another option.
Grow your business with Amazon promotions
Amazon promotion tools offer sellers a profit-driven way to attract consumers and grow their brand. From enticing coupon codes to exclusive Prime-only deals, you can maximize sales during high-traffic events.
Pair these strategies with Printify’s seamless POD services to transform your business into a must-visit shop for eager buyers.
