Black Friday Countdown

Get your store ready for the biggest sales event of the year, now!
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How to Prepare for Black Friday and Cyber Monday

Check out the six points our POD expert Leah recommends you cross off before the holiday sales begin.

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Big Profits Are up for Grabs, Right Now

The Black Friday Countdown Timer Is Live

We hope you’re counting the hours, minutes, and seconds until Black Friday and Cyber Monday kick-off. We sure are. Consumer trends show that around 87% of buyers use Fall sales events to do their holiday shopping early.

The time is now. Retailers are already running Black Friday campaigns on their websites and other marketing channels, so don’t wait until the countdown timer runs out – get ready now.  

We’ve gathered up-to-date insights and practical tips to help you create successful Black Friday and Cyber Monday sales campaigns.

The Black Friday Countdown Timer Is Live
Black Friday in Numbers

Black Friday in Numbers

Last year, eCommerce sellers took home $1.14 trillion during the holiday shopping season, showing a 5% year-over-year growth.

In 2021, 88 million people shopped online on Black Friday. We expect eCommerce sales to grow even higher during this year’s holiday shopping season, so make sure people choose you as their go-to store.

Start Your Prep Today

Black Friday profits come only once a year, don’t miss out!

The Key Dates

Black Friday Profits Arrive on November 25

Think of Black Friday as a part of an early Christmas shopping season, and, as a print-on-demand merchant, you’re the perfect seller – this is the time when people are looking to buy custom and unique gifts for their friends and loved ones.

Let's Not Forget Cyber Monday on November 28

The unofficial extension of Black Friday, Cyber Monday, happens on the Monday after Thanksgiving. Last year, it raked in total revenue of $10.7 billion, leading the five-day shopping spree.

How to Prepare for Black Friday Madness

The clock is ticking. Many shoppers are already looking for holiday deals now to avoid supply shortages. Make sure your website loads fast, your marketing strategy is on point, and campaign materials are ready to go soon.

Offer Special Deals

Consumers love a good bargain, and there are many types of deals you can create through your shop, like:

Discounts (percentage or cash)

Last year, people saved 24% on average during Black Friday sales. Pull up your spreadsheets or book meetings with your accountant and think about how much you can lower product prices while still making a great profit.

Make sure people know about these discounts by placing eye-catching banners on your website or storefront in a marketplace.

Free delivery

One of the main reasons people change their mind about a purchase and ditch their cart at checkout is an unexpectedly-high delivery fee. Offer free delivery to increase the chances of purchase. You can also add a minimum order total to get free delivery.

Offer Special Deals

Abandoned cart discount

Offer a discount and provide a link back to your website to persuade customers to return to their carts.

Bonus tip: make the email more personal by addressing your customer by their first name.

Special promo codes

Invite people to subscribe to an email newsletter or engage with you on social media to get a unique promo code for Black Friday and Cyber Week days. This also gets you more leads for future sales.

Start an Email Marketing Campaign

Start an Email Marketing Campaign

Email marketing is still the most efficient way to connect with your customers and delivers a high return on investment (ROI). You can send them product recommendations, gift ideas, special discount offers, and even make a Black Friday countdown of your own.

Each merchant has a different strategy for marketing their Black Friday and Cyber Monday sales. In general, we recommend that you start preparing your emails now so you can send a teaser email one week before Black Friday, a launch email on November 25th, and a last-call email before the end of the sales.

Create Content to Promote Your Products

Finding the right gifts for your loved ones can often be a challenge. Help your buyers make decisions faster and create a blog post on holiday gift ideas to promote your products. For this, you can collaborate with established and trustworthy bloggers or feature it on the front page of your website.

Create Content to Promote Your Products
Optimize for Mobile Users

Optimize for Mobile Users

If you have your own eCommerce website, optimize it for a smooth mobile experience. Last year, around 42% of all Black Friday shoppers turned to a mobile screen to buy goods.

Keeping track of all tasks can be challenging, so we’ve compiled a list of actions we recommend you take to ensure smooth, fruitful Black Friday and Cyber Monday sales. You can mix and match any one of these.

Get Your Store in Shape

Great products, easy design, and fantastic margins mean you have everything you need for a great start to the holiday season.

Free Resources to Prepare for Black Friday 2022

In these articles, you’ll find more useful tips and tricks for businesses of any size to get ready for this November.

Let us show you how you can win over the biggest holiday shopping event of the year.

A short brief on Black Friday 2022 and Cyber Monday. The When, the What, and the How – all things eCommerce.

Want to promote your products through Instagram? Have a look at our in-depth guide and take your business to the next level.

Have a look at the smart ways to use social media for your business growth.

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Get Ready for the Black Friday

This is a public service announcement: the Black Friday countdown is live. Save the date – profits are coming your way starting the 25th of November, 2022.