Black Friday Countdown

Get your store ready for the biggest sales event of the year, now!
Track the days until Black Friday in our 2023 holiday countdown.

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How to Prepare for Black Friday and Cyber Monday

Get your store ready for the holiday rush in advance with these six tips from our POD expert, Leah.

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The Black Friday Countdown Timer Is Live

We hope you’re counting the hours, minutes, and seconds until Black Friday and Cyber Monday. We sure are. Last year, 91% of buyers in the US planned to take advantage of the October and November sales events and go on their holiday shopping spree early.

The time is now. Retailers have already launched their Black Friday campaigns on their websites and other marketing channels. Don’t wait until the countdown timer runs out – start preparing now.

We’ve gathered up-to-date insights and practical tips to help you create successful Black Friday and Cyber Monday sales campaigns.

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Black Friday in Numbers

Last year, 76% of American consumers planned to do most of their holiday shopping on Black Friday. Of those participating, 55% chose online storefronts as their primary shopping destination.

  • 125 million Americans planned to participate in Black Friday events.
  • Black Friday retail sales increased by 12% in the US (19% for apparel).
  • The largest group of online consumers were ages 25 to 34.
  • Black Friday customers expected the highest online discounts for clothing and footwear.

Start Preparing Today

Profits like the Black Friday profits only come once a year, so don’t miss out!

The Key Dates

Black Friday Profits Arrive on November 24

Consider Black Friday as the pre-Christmas shopping season, and you – the perfect seller. This is when people are looking to buy custom and unique gifts for their friends and loved ones, and take advantage of the holiday discounts.

Let's Not Forget Cyber Monday on November 27

The unofficial extension of Black Friday, Cyber Monday, happens on the Monday after Thanksgiving. Last year, it generated $11.3 billion in total revenue throughout the November holiday season, a 5.8% year-over-year increase.

How to Prepare for Black Friday Madness

The clock is ticking and many shoppers are already looking for holiday deals. Make sure your website loads fast, your marketing strategy is on point, and your campaign materials are ready to launch.

Offer Special Deals

Consumers love a good bargain, and there are many types of deals you can create through your shop, like:

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Discounts (percentage or cash)

Last year, people saved 25% on average during Black Friday sales. Pull up your spreadsheets or book meetings with your accountant, and consider how to lower your product prices while still making a great profit.

Make sure people know about these discounts by placing eye-catching banners on your website or marketplace storefront.

Free delivery

Up to 70% of people change their minds about a purchase and abandon their carts at checkout due to unexpectedly high delivery fees.

Offer free delivery to increase the chances of purchase. You can also add a minimum order total to get free delivery.

Abandoned cart discount

45% of users open abandoned cart emails, helping merchants recover over 8% of otherwise lost transactions.

Offer a discount and provide a link back to your website to persuade customers to return to their carts.

Pro tip: Make the email more personal by addressing your customer by their first name.

Special promo codes

Invite people to subscribe to an email newsletter or engage with you on social media to get a unique promo code for Black Friday and Cyber Week days. This also gets you more leads for future sales.

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Start an Email Marketing Campaign

Email marketing is still the most efficient way to connect with your customers. Use email marketing to send product recommendations, gift ideas, special discount offers, and even make a Black Friday 2023 countdown of your own.

Each merchant has a different strategy for marketing their Black Friday and Cyber Monday sales. In general, set a good example by preparing your emails now and send a teaser email one week before Black Friday – a launch email on November 17th, and a last-call email before your sales campaign ends.

Create Content to Promote Your Products

Finding the right gifts for your loved ones can often be a challenge. Help your buyers make decisions faster – create blog articles, social media posts, or videos with holiday gift ideas to promote your products.

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Optimize for Mobile Users

If you have your own eCommerce website, optimize it for a smooth mobile experience. Last year, around 44% of all Black Friday shoppers turned to a mobile screen to buy goods.

Managing all your tasks can be a challenge, so we’ve put together a list of recommended actions to help you ensure smooth, fruitful Black Friday and Cyber Monday sales. You can mix and match any one of these.

Get Your Store in Shape

Great products, easy design, and fantastic profit margins mean you have everything you need for a great start to the holiday season.

Printify Is Trusted by Over 2 Million Active Merchants Worldwide, With More Joining Every Day

You don’t have to invest money you can’t afford to lose into your business. With Printify, you only pay the fulfillment fees, and the rest is all profit.

This is a public service announcement: the Black Friday countdown is live. Save the date – profits are coming your way starting on the 24th of November, 2023.

Free Resources to Prepare for Black Friday 2023

In these articles, you’ll find more useful tips and tricks for businesses of any size to prepare for this November.

Browse our list of 20 Black Friday marketing ideas to get people excited about Black Friday and Cyber Monday sales. Read more

A short brief on Black Friday 2023 and Cyber Monday. The When, the What, and the How – all things eCommerce. Read more

Want to promote your products through Instagram? Have a look at our in-depth guide and take your business to the next level. Read more

Have a look at the smart ways to use social media for your business growth. Read more

Get Ready for the Black Friday

This is a public service announcement: the Black Friday countdown is live. Save the date – profits are coming your way starting the 24th of November, 2023.