The apparel holiday collection
Every holiday-ready apparel product, curated in one place.
Build your perfect holiday apparel store
Sharpen your offers, stand out, and cash in – do the work now and see it pay off in December.
See what to sell
Create the strongest apparel selection of the season
People are already buying. Here’s how to make sure your holiday assortment earns the sale, not just the click.
Fits that don’t get returned
Gift shopping means buyers are sizing for someone else, not themselves. Clear size charts and true-to-fit photos protect your return rate and your margins.
Build a cohesive collection
Group your bestsellers into mix-and-match sets so shoppers buying for a couple or a family can build a complete holiday look.
Refresh before you reinvent
You don’t need a brand-new design to win the season. Drop a holiday colorway or print on a bestseller that’s already proven itself – same product, new reason to buy.
Build a collection that wins the season
Featured holiday bestsellers, a ready-made collection, and the trends carrying the season.
Streetwear
TRENDINGOversized hoodies, graphic tees, and the bold pieces streetwear shoppers can’t stop adding to their wishlist.
Matching sets
TRENDINGCoordinated fits for couples, families, and friend groups – one order, multiple gifts that cover everyone.
Make them do a double-take
Choose decoration methods that turn any simple apparel item into a gift worth giving.
Add shine and texture that instantly make a tee feel more gift-worthy. Works for holiday drops now, then for Mother’s Day, birthdays, and fandom gifting year-round.
- Y2K and metallics remain strong influences leading into 2027 fashion
- Raised-texture designs already take up ~15% of top-100 apparel listings on Etsy
Embroidered hats, hoodies, and polos make premium December picks. But while the holiday drives the spike, these staples sell year-round.
- 55% higher average price compared to DTG equivalents
- ~6x more likely to land a first sale, and twice as fast – 15 days vs 27
This is where full-pattern storytelling lives. Think ugly Christmas sweaters, PJ sets, and holiday loungewear for friends and family.
- Sets sell. Bundle an AOP piece with a matching embroidered beanie or socks.
It pays to be personal
A custom name, date, phrase, or photo turns a basic tee into a keepsake – and for gift shoppers, personalization is what closes the sale.
It’s already one of Etsy’s top gift categories over the holidays. Printify’s live previews, the only POD tool offering this on Etsy, let buyers add their edits to the product in real time.
Selling on Etsy? Check out our Holiday Personalization collection built just for you.
Skip the photoshoot, keep the quality
Holiday apparel is all about gifting. With AI Mockups, you can generate the same design on different models and settings to help shoppers picture it on someone they love. And for embroidery, use close-up scenes to show the stitch details that a flat photo can’t.
Available on Printify Premium, up to 10 generations a day.
The perfect finishing touch
Complete the gift with accessories that boost your average order value.
Stay sharp through the season
Design direction and marketing tactics to keep your store moving.
Ideas
25 Things to sell for Christmas
Fresh holiday ideas, ready to become your next bestseller.
Marketing
How to market a clothing brand
Build an identity, pick your channels, and get seen in a crowded market.
Video Guide
Win shoppers over with personalization
Let buyers customize and preview their design live, before checkout.
Techniques
How to create a text design for clothes
No illustration skills needed – just built-in fonts, a clean layout, and a message that sells.
Video Guide
Printify AI Mockups
Create holiday-ready mockups instantly with our built-in AI mockup generator.
Marketing
Market your apparel line on TikTok
The season moves fast – here’s how to show up in FYPs and turn trends into sales.
Ideas
50 Hoodie design ideas that sell
Creative ideas across every style – from minimalist to Y2K, gym rat to plant parent.
Video Guide
Design variants by color
One product, different designs per color variant – no separate listings needed.
Pricing
How to price custom shirts
Know your costs, set your margins, and protect your profits this holiday.
Trends
Streetwear fashion trends
See what’s big in 2026 streetwear and explore what to design next.
Trends
The oversized clothing trend
The loose silhouette isn’t going anywhere – here’s how to sell into it.
Keep exploring the Holiday Hub
Don’t stop at apparel – see what the other holiday shops have to offer.
