Wix email marketing is a built-in tool inside every Wix website, letting site owners design, send, and track campaigns from the same dashboard they use to run their store. This guide covers what the tool does, what it costs, and where it fits for merchants who sell through a Wix site.
It's written for online sellers, from beginners setting up their first email list to established shop owners comparing Wix against a dedicated email marketing provider. Email remains one of the few marketing channels a business fully owns, and understanding what a well-known website builder like Wix offers (and doesn't) before committing time to it saves a rebuild down the line.
Key takeaways
- Wix email marketing comes free with every Wix site and includes 200 emails per month before any upgrade.
- Paid plans (Essentials, Core, and Advanced) raise the monthly email allowance, remove Wix branding, and add scheduling and multiple sender addresses.
- The drag-and-drop editor, 39 templates, and built-in automation cover most beginner and small-store needs, though advanced segmentation and click-to-open reporting are limited compared to dedicated tools.
- Contacts are imported from a CSV file or Gmail, and campaigns run from the same site's dashboard used to manage the rest of the Wix website.
What is Wix's email marketing tool
Wix email marketing, formerly known as Wix Shoutout and later folded into Wix Ascend before becoming its own standalone product, is the email marketing tool built into the Wix dashboard.
Site members can build a campaign, choose a template, add contacts, and send without leaving the Wix ecosystem or connecting a separate email marketing provider.
The tool is located under Marketing & SEO in the Wix dashboard, and any site built on Wix has access to it by default. Because it lives within the Wix site, sender details, contact lists, and site branding carry over automatically, which reduces the setup time that a standalone tool would otherwise require.
Tip
For a broader look at building and running a store on this platform, see Printify's guide to selling on Wix.
Wix email marketing features
Wix's email marketing tool covers the core features most small businesses need: a visual editor, designer templates, automated sends, and reporting. Advanced features become available on paid plans, while the free tier covers the basics for testing the waters.
Drag-and-drop editor and designer-made templates
The email editor uses a drag-and-drop tool, letting Wix users add elements like images, buttons, and text blocks without writing code. Wix offers over 30 email templates, and reviewers note these designs are mobile-responsive and easy to restyle with different colors, fonts, and backgrounds.
Before sending, the editor supports a test email so a sender can preview how a campaign will render on both desktop and mobile web before it reaches the full contact list. The Wix AI assistant can also suggest a template or generate a first draft of AI-generated content for a subject line or body copy, which shortens the time from blank page to a finished draft.
Email automation and dynamic personalization
Wix's email marketing plans include automated emails triggered by actions such as a new site member signing up or a purchase being completed. Campaigns can also include dynamic values that pull in a contact's name or other details automatically, which increases relevance without manual editing for every recipient.
Paid plans add email scheduling, so an email marketing campaign, including a flash sale announcement, can be set up in advance and sent at a set date and time. Sender contact details, including the from name and reply-to address, can be customized per campaign, and Core and Advanced plans allow multiple addresses (such as hello@ and support@) for different types of email campaigns.
Analytics and reporting
Every campaign includes basic reporting covering total emails sent, opens, clicks, and spam complaints. Wix also tracks unique clicks by device in its campaign overview, giving a rough sense of where recipients read a campaign.
Analytics can take up to 24 hours to fully update after a send, and the tool lacks more advanced metrics like click-to-open rate that dedicated email marketing tools typically include. For merchants who need advanced analytics or deeper A/B testing, this gap is usually the first sign it's time to look at other platforms.
Wix email marketing pricing and plans
Wix email marketing pricing runs separately from Wix website plans. A site can sit on any premium plans tier for hosting and still use the free email tier, or upgrade the email plan independently based on send volume.
Free plan
The free plan allows up to 200 emails per month and includes the drag-and-drop editor, templates, basic automation, segmentation, and custom reports, though every email carries Wix branding. This monthly email allowance resets each cycle and works well for a small list sending occasional updates.
Essentials, Core, and Advanced plans
Wix offers three paid tiers above the free plan:
- The Essentials plan costs $12 per month for 500 emails and removes Wix branding, unlocking scheduling.
- Core costs $29 per month for 5,000 emails and adds multiple sender addresses plus custom URLs for sharing campaigns in web view.
- Advanced costs $59 per month for 1,000,000 emails, offering the same Core features at a much higher send volume.
Wix offers a 14-day money-back guarantee on paid email marketing plans, so a merchant can test a paid tier and downgrade if the features don't match their needs. Annual billing lowers the effective monthly cost across all tiers compared to paying month-to-month.
Important
Site plans and email marketing plans bill separately, so upgrading a Wix website doesn't raise the email allowance on its own. Even Business Elite, Wix's top site plan, which adds priority support and unlimited storage, doesn't include unlimited emails; no tier removes the cap entirely.
How to create a marketing email in Wix
Setting up a campaign follows the same basic flow regardless of plan:
- Go to Email Marketing in the site's dashboard and select Create Campaign.
- Choose a template or start from a blank layout in the email editor.
- Add elements, images, and dynamic values, then write the subject line and body copy.
- Confirm sender details and select email recipients or a specific contact segment.
- Send a test email to review the layout, then send immediately or schedule emails for a later date.
Users can send emails to their full list or to specific groups built from contact filters, which keeps a campaign relevant to the people most likely to act on it.
Managing contacts and list health
Wix allows users to import contacts from a CSV file or by connecting a Gmail account, and to add contacts manually, with custom labels, notes, and tasks attached to each profile. This makes segmentation possible without a separate CRM for businesses running everything through one Wix dashboard.
An auto-exclude feature filters out contacts whose addresses are no longer deliverable, and Wix recommends pausing sends to inactive contacts to protect deliverability over time.
Sending marketing emails without permission isn't an option, and it also violates anti-spam laws in most regions. Avoiding role addresses like support@ in marketing sends protects deliverability and lowers the odds of technical issues with major inbox providers.
Tip
Contact data collected through Wix forms on a storefront can feed directly into an email list, giving ecommerce businesses one more channel to reach shoppers who didn't convert on their first visit.
Wix email marketing vs dedicated email marketing tools
Wix's email marketing tool works well for a site owner who wants one dashboard for a website, an online store, and a handful of campaigns a month.
The tradeoff shows up once a list or a campaign schedule grows: marketing automation workflows stay simple compared to dedicated tools, built-in A/B testing is limited, and advanced analytics like click-to-open rate aren't available.
Merchants running larger eCommerce businesses, or who want deeper segmentation and multi-step automation workflows, often pair a Wix site with a separate email marketing provider and connect it through an app or integration.
For a store just getting started, though, the built-in tool removes the cost and setup time of running a second platform alongside the wix website.
FAQ
Conclusion: Is Wix good for email marketing?
Wix works well for email marketing when the goal is a simple, on-brand campaign sent from the same dashboard as the rest of the site, especially for a store still building its first list. It becomes less suited to the job once a business needs more advanced features, such as multi-step automation, granular segmentation, or reporting beyond opens and clicks. At that point, a dedicated tool fills the gap Wix leaves open.
