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When is Black Friday 2025? Mark your calendar for November 28 – the busiest shopping day of the year. With millions of customers hunting for special deals in stores and online, it’s your chance to drive traffic, increase sales, and grow brand awareness.
Here’s your guide to the Black Friday and Cyber Monday dates, plus proven strategies to kick off the holiday sales season.
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When is Black Friday 2025?
Black Friday falls on Friday, November 28, 2025.
Although the event lasts one day, most retailers start promotions earlier. Popular retailers like Amazon, Walmart, and Best Buy often roll out deals in late October, building momentum throughout November.
Keep your best offers running through Thanksgiving weekend, then pivot to Cyber Monday on December 1 to capture last-minute buyers.
When is Cyber Monday 2025?
Cyber Monday is on December 1, 2025.
It’s one of the biggest online shopping holidays of the year, following directly after Black Friday weekend. Unlike Black Friday, which blends in-store and online deals, Cyber Monday is exclusively digital – your competition is other online retailers.
Cyber Monday shoppers are decisive and purchase-ready, often returning after the weekend to lock in the best online prices.
Maximize sales with limited-time bundles, urgency-driven offers, and targeted campaigns that turn high-intent clicks into sales.
Make it happen today!
Black Friday vs Cyber Monday
| Black Friday | Cyber Monday | |
| What is it? | A shopping event for both in-store and online purchases. | A shopping event for online eCommerce sales. |
| When is it? | Black Friday starts the day after Thanksgiving, November 28, but online sales are from October through the Thanksgiving weekend. | Cyber Monday takes place on the Monday after Thanksgiving and technically lasts for 24 hours, but some online retailers run a Cyber Monday week. |
| What to sell? | Latest generation tech, furniture, and other home and garden products. | Smartphones, TVs, appliances, apparel, and accessories. |
What to expect from Black Friday, and what is Cyber Week?
Here’s what last year’s numbers reveal about Black Friday and Cyber Monday and how they can guide your 2025 sales strategy.
Record-breaking revenue
In 2024, Black Friday sales hit $10.8 billion, while Cyber Monday soared even higher with $13.3 billion.
Sales start early
What began as a way to avoid shipping delays has become the norm – many retailers now launch holiday sales days or even weeks before Thanksgiving.
Cyber week’s hottest products
During Black Friday 2024, shoppers grabbed beauty products, smartwatches, Harry Potter and Wicked toys, plus bedding and linens. Items purchased on Cyber Monday included Bluetooth headphones, Mario Kart 8 Deluxe, stuffed animals, TVs, and laptops.
Offering customizable products that complement these bestseller categories lets you tap into seasonal demand and trends.
Cyber Monday is the new Black FridayWhile Black Friday is still the biggest shopping day of the year, Cyber Monday has taken the lead in eCommerce sales, boosted by its growing popularity outside the US. All signs point to even more growth in the shopping seasons ahead.
Make it happen today!
How can online retailers prepare for Cyber Monday and Black Friday?
To set your store up for Cyber Monday and Black Friday deals, you need to know what sells and how to promote it.
Here are proven tactics to turn your eCommerce store into the go-to place for holiday season goods:
Promote on social media. Tease deals weeks before Black Friday, run countdowns during Cyber Weekend, and highlight bestsellers in real time. Pair urgency-driven captions with eye-catching graphics to drive clicks and conversions.
Start early. Most stores launch Black Friday and Cyber Monday deals weeks in advance. Avoid missing out – offer deals ahead of time.
Use email marketing. Build a mailing list and send targeted campaigns with early access to your Black Friday deals and limited-time offers.
Promote discounts. In the US, the average markdown in 2024 was 28%. Match or beat that while using bold visuals to attract bargain hunters.
Use SEO. Use the keywords shoppers are searching for. Find a keyword tool created for your specific sales channel – eRank for Etsy, Semrush for Shopify, and others.
Create a reliable sales strategy by following our guide on the best Black Friday and Cyber Monday marketing ideas.
Prepare for the official holiday shopping season
Black Friday and Cyber Monday are massive sales drivers, but they’re just the beginning. Mark key holidays and seasonal events on your calendar so your store is ready to capture sales spikes year-round.
Annual events to plan for
Run targeted campaigns for every occasion – from Valentine’s Day to back-to-school – to increase traffic, attract new customers, and drive repeat purchases.
| Event | When |
| Christmas | December 25 |
| New Year | January 1 |
| Valentine’s Day | February 14 |
| St. Patrick’s Day | March 17 |
| Easter | Varies |
| Mother’s Day | Second Sunday of May |
| Pride Month | June |
| Groundhog Day | February 2 |
| Father’s Day | Third Sunday of June |
| 4th of July | July 4 |
| Labor Day | First Monday of September |
| Back-to-School | End of August/Beginning of September |
| Halloween | October 31 |
Use these dates as anchor points for your promotions to keep sales steady all year.
FAQ
Black Friday is a major shopping holiday that happens the day after Thanksgiving. Black Friday shopping offers some of the best bargains of the year, both in-store and online.
Yes. While the official Black Friday sale happens on the fourth Friday of November – the day after Thanksgiving Day – most major retailers run Black Friday deals through the weekend and end them at midnight on Cyber Monday. Some even launch early Black Friday sales weeks in advance, blending the event into Cyber Week. This extended holiday shopping season lets online shoppers and in-store buyers grab the best deals beyond the busiest shopping day of the year.
The Black Friday date changes yearly because it follows Thanksgiving Day, which is set on the fourth Thursday. In 2025, Black Friday falls on November 28.
Yes. Black Friday falls on the fourth Friday of November – the day after Thanksgiving – and marks the start of the holiday shopping season.
In 2024, the average Black Friday discount in the US was 28%. Electronics, toys, and apparel were among the top discounted categories during the official Black Friday sale, based on Adobe Analytics’ holiday shopping data.
In the 1960s, Philadelphia police used “Black Friday” to refer to the Friday after Thanksgiving. The city was jammed with heavy traffic and large crowds, and shoplifting incidents spiked as shoppers and tourists poured in for the start of the holiday shopping season. In the late 1980s, retailers gave it a more positive spin, highlighting the day as a major profit-boosting event.
The better sales event depends on your target audience, products, and sales strategy.
Black Friday brings deep discounts across various product categories, while Cyber Monday sales focus on exclusive online shopping deals, especially electronics.
In recent years, many retailers have benefited from participating in both events, maximizing sales across the weekend or even the entire week.
Maximize profits during Black Friday week
Black Friday is more than a one-day shopping event – it’s an entire weekend to capture traffic, close more sales, and build lasting customer relationships.
Start promoting early deals in the weeks leading up to the main event. During the Black Friday weekend, keep shoppers engaged with fresh offers daily, highlight bestsellers, and use targeted ads to bring back visitors who didn’t buy the first time.
Start planning for this year’s Black Friday sales with Printify, and turn it into your most profitable sales weekend yet!
