Top Etsy trends and how to find them

Etsy’s search bar

The easiest way to find Etsy trends is to use the marketplace’s search bar. When a buyer enters a specific keyword, the platform scans its inventory for matching Etsy listings, then ranks them based on relevance and past shopper behavior.

As you type your search term, Etsy will display autocomplete suggestions, revealing what buyers are actively looking for. 

These suggestions can spark product ideas and help you write stronger listing titles, but the data can be limited. Let’s look at other tools you can use for more in-depth research. 

Seller Handbook

Before an upcoming holiday, the Seller Handbook publishes a report that summarizes what people are searching for on Etsy and which product categories are trending.

From seasonal gift ideas to niche aesthetics, these findings can help Etsy sellers make informed decisions and stay ahead of the curve.

Trending on Etsy

Need a quick snapshot of what’s hot right now? Check out the Trending on Etsy page. 

It’s updated regularly and shows the top searches on Etsy – including popular products, styles, and niches across the marketplace. Bookmark the page in your browser to check back on it often. 

Editors’ Picks

Editors’ Picks highlights trending items chosen by Etsy’s merchandising team. They curate collections around themes, seasons, and events – like holiday gifts or wedding must-haves.

While the selections don’t come from search data, they offer a strong clue about what Etsy wants to spotlight. If your products match those styles, you’re likely tapping into growing buyer demand.

Marketplace Insights

Marketplace Insights is a new Etsy tool in Shop Manager. It tracks and displays real-time search terms, showing how often they’re used and their level of competitiveness.

Use it to update your existing listings, improve product descriptions, uncover niche opportunities, and plan for upcoming holidays. 

For example, the tool tells you that the keyword “Christmas card” starts trending in October. In this case, listing your custom greeting cards early can help you stand out and boost sales right before the holiday rush.

The tool is rolling out gradually, so if it’s not yet in your dashboard, it will be soon.

Third-party keyword tools

Many top sellers use third-party keyword research platforms when Etsy’s built-in tools don’t give them enough insight. 

While not essential, these tools let you dig deeper by revealing specific keywords shoppers are searching for and estimating their search volume. This information can help discover untapped niches, refine your targeting, and stay competitive in saturated categories.

The most popular keyword tools for Etsy sellers are:

• Marmalead
• eRank
• EverBee
• EtsyHunt
• InsightFactory

Each tool offers something slightly different, so it’s worth exploring a few to find what works best for your Etsy shop.

Personalized items

Personalized products are custom-made to include a buyer’s name, initials, photo, or message – turning everyday things into something meaningful. Think custom coffee mugs, anniversary gifts, or a phone case with your own design.

This category has a super high demand. The personalized gifts market is expected to grow at a rate of6.7% each year and reach $54.15 billion by 2033, showing that more people are looking for custom-made items than ever before.

These are some of the best-selling Etsy products in this category:

• T-shirts and jewelry with custom text or designs
• Phone cases with names or photos
• Glassware engraved with special messages
• Handmade items like ceramic ornaments

Creating these trending products might seem like a lot of work – but it’s easy with a print-on-demand site like Printify. 

Just choose a product, add your base design, and enable personalization. Shoppers can enter names or messages at checkout, and we’ll take care of printing and shipping them.

Need inspiration? Seasoned seller Jessica Lathrop built several seven-figure brands from custom products. She uses Printify to simplify production, all while raising five kids and running multiple shops. 

Eco-friendly products

This product niche is all about items made with sustainability in mind – whether that’s using organic materials, biodegradable packaging, or lower-impact production methods. 

80% of shoppers today are willing to pay nearly 10% more for environmentally friendly goods, even with inflation in play.

“Eco-friendly” and “sustainable” are among the top searches on Etsy, as more buyers seek out products that reflect their personal values.

Popular eco-friendly products include:

• Organic cotton apparel
• Reusable water bottles, coffee mugs, and tote bags
• Biodegradable phone cases and plates

Home decor

Home decor remains one of the top-performing categories on Etsy, as confirmed by the platform’s latest Seller Report. Shoppers love decorating their spaces with trending items that feel personal, meaningful, and well-crafted. 

While demand stays strong year-round, the styles driving Etsy search results change with the seasons. 

For example, in fall and winter of 2025, trends like nostalgic kitchens, elegant tablescapes, and playful maximalism have surged.

To stay competitive and increase monthly sales, Etsy sellers should look out for micro-trends and update their existing listings seasonally. 

Popular product ideas from these trends include:

• Engraved cutting boards and personalized kitchen towels.
• Colorful wall art and handmade ceramic accents.
• Statement glassware and bright ornaments.

Pet products

Pet supplies are one of the most popular print-on-demand niches on Etsy – and for good reason. With over 100 million US households owning at least one dog or cat, the demand for unique pet products won’t be dropping any time soon. 

Many trending Etsy searches focus on pet items like:

• Accessories, such as custom collars, bandanas, and name tags.
• Mealtime must-haves like engraved food bowls and placemats.
• Cozy bedding and travel-friendly mats.

These trending products are easy to personalize and make great gifts for upcoming holidays.

Baby and kid’s products

From custom baby gear to imaginative playroom decor, this niche continues to dominate trending searches on Etsy. Parents, relatives, and gift-givers are always on the hunt for child-friendly items.

If you’re just getting started on Etsy, this is a great category to explore as it offers strong profit potential. The global baby care products market was valued at $239.81 billion in 2024 and is projected to grow to $419.43 billion by 2032

There are many items you can sell in this niche, such as:

• Baby clothing and accessories.
• Baby carriers and nursery furniture.
• Toys, dolls, and playroom decor.
• Kid-friendly crafts and children’s storybooks.
• Custom party supplies for birthdays.

Wedding and bridal products

The global bridal wear market is projected to hit $83.5 billion by 2030, showing just how strong the demand is for wedding-related items.

One of the most successful Etsy shops, ModParty, is proof of this. With over 2.1 million sales, this store specializes in personalized party supplies for weddings and bridal showers. A great example of how a well-defined niche can make all the difference in long-term success.

Popular products in this category include:

• Bridal gowns, veils, and tiaras.
• Bridesmaid gifts, dresses, and groom cufflinks.
• Invitations, save-the-date cards, and thank-you notes.

Beauty and wellness products

Who doesn’t want to feel their best? These Etsy trending searches show that wellness is at the forefront of many shoppers’ minds. In the US alone, the beauty and personal care market is set to reach $104.74 billion in 2025.

Examples of popular products in this niche:

• Personal care items like face masks and skincare kits.
• Relaxation products like candles, bath soaks, and aromatherapy sets.
• Digital downloads like eBooks, fitness trackers, and wellness planners.

1. Sign up for free

Create a Printify account for free – you only pay when a customer places an order. Once you’re in, click on the See what’s trending button on your dashboard to explore real-time product trends. 

2. Choose a trend

Printify Trends shows you what’s trending right now on the internet, from seasonal styles to viral product ideas. You’ll see examples, competition levels, and growth potential so you can pick the perfect trend for your Etsy shop.

3. Create your product

Hover over the trend you want to sell, click Choose trend, then Generate design now to instantly create an AI-generated design based on your selected trend and add it to a product. 

Or, head to the Product Catalog, pick an item, and use the Product Creator to add your own artwork, use built-in clipart, or combine both for a unique design.

4. Connect your Etsy store

Our platform seamlessly connects with Etsy, making it easy to start or scale your business. 

Just follow our step-by-step guide to integrate your Etsy shop with Printify.

5. Start selling

Publish your listings to your Etsy shop, and Printify will print, pack, and ship each order. All you need to do is keep an eye on trending searches, update your product selection regularly, and market your store.

For a full breakdown, read our step-by-step guide on how to sell on Etsy.